美容和个人护理市场 - 全球行业规模、份额、趋势、机会和预测，按产品类型、配销通路、地区和竞争细分，2020-2030 年

2024 年全球美容和个人护理市场价值为 5,263.6 亿美元，预计到 2030 年将达到 6,973.5 亿美元，预测期内复合年增长率为 4.8%。受消费者意识增强、可支配收入增加、美容标准不断提高和产品配方进步的推动，全球美容和个人护理市场正在经历强劲增长。市场分为个人护理和美容护理，个人护理包括皮肤护理和头髮护理产品，而美容护理包括化妆品和彩妆、美容工具和配件以及指甲护理。对有机、天然和永续美容产品的需求激增，加上对个人化和经过皮肤病学测试的配方的偏好日益增加，正在重塑行业动态。人工智慧驱动的皮肤护理分析和智慧美容设备等技术进步正在进一步推动市场扩张。分销格局多种多样，涵盖百货公司/杂货零售、专卖店、电子商务、药局以及机构/专家商店和沙龙，其中电子商务因其便利性、产品种类繁多和价格有竞争力而成为主导通路。

市场驱动因素

消费者对天然和有机产品的认知和偏好不断提高

主要市场挑战

监理复杂性和合规性问题

主要市场趋势

护肤主义的兴起：简化的护肤程序和多功能产品

目录

第 1 章：简介

第 2 章：研究方法

第 3 章：执行摘要

第 4 章：顾客之声

第五章：全球美容及个人护理市场展望

• 市场规模和预测
  • 按价值
• 市场占有率和预测
  • 按产品类型（个人护理（皮肤护理、头髮护理）、美容护理（化妆品和化妆、美容工具和配件、指甲护理及其他））
  • 按配销通路（百货公司/杂货店、专卖店、电子商务、药局及其他（机构商店、专家商店、沙龙））
  • 按区域
  • 依前 5 大公司分类，其他（2024 年）
• 全球美容及个人护理市场地图及机会评估
  • 依产品类型
  • 按配销通路
  • 按区域

第 6 章：北美美容及个人护理市场展望

• 市场规模和预测
• 市场占有率和预测

第七章：欧洲美容及个人护理市场展望

• 市场规模和预测
• 市场占有率和预测

第 8 章：亚太地区美容及个人护理市场展望

• 市场规模和预测
• 市场占有率和预测

第 9 章：中东和非洲美容及个人护理市场展望

• 市场规模和预测
• 市场占有率和预测

第 10 章：南美洲美容及个人护理市场展望

• 市场规模和预测
• 市场占有率和预测

第 11 章：市场动态

• 驱动程式
• 挑战

第 12 章：COVID-19 对全球美容和个人护理市场的影响

• 影响评估模型
  • 受影响的关键部分
  • 受影响的主要地区
  • 受影响的主要国家

第 13 章：市场趋势与发展

第 14 章：竞争格局

• 公司简介
  • L'Oreal SA
  • Unilever PLC.
  • The Estee Lauder Companies Inc.
  • The Procter & Gamble Company.
  • Shiseido Company, Limited.
  • Kao Corporation.
  • Beiersdorf AG.
  • Coty Inc.
  • Avon Products, Inc.
  • L'Occitane International SA

第 15 章：策略建议/行动计划

• 重点关注领域
  • 目标产品类型
  • 目标配销通路
  • 目标区域

第16章调查会社について・免责事项

Global beauty and personal care market was valued at USD 526.36 Billion in 2024 and is expected to reach USD 697.35 Billion by 2030 with a CAGR of 4.8% during the forecast period. The global beauty and personal care market is witnessing robust growth, driven by increasing consumer awareness, rising disposable income, evolving beauty standards, and advancements in product formulations. The market is segmented into Personal Care and Beauty Care, with personal care including skin care and hair care products, while beauty care comprises makeup and color cosmetics, beauty tools and accessories, and nail care. The surge in demand for organic, natural, and sustainable beauty products, coupled with the growing preference for personalized and dermatologically tested formulations, is reshaping industry dynamics. Technological advancements, such as AI-driven skincare analysis and smart beauty devices, are further fueling market expansion. The distribution landscape is diverse, spanning departmental stores/grocery retail, specialty stores, e-commerce, pharmacies, and institutional/expert stores and salons, with e-commerce emerging as a dominant channel due to its convenience, wide product availability, and competitive pricing.

Market Drivers

Rising Consumer Awareness and Preference for Natural and Organic Products

One of the most significant drivers of the beauty and personal care market is the increasing consumer demand for natural, organic, and sustainable products. As awareness of harmful chemicals, synthetic ingredients, and environmental impact grows, consumers are shifting towards products formulated with clean, cruelty-free, and plant-based ingredients. This trend is further amplified by the rise of vegan and cruelty-free certifications, with brands emphasizing transparency, ethical sourcing, and sustainability in their offerings. Additionally, the global wellness movement has led to an increased focus on self-care and holistic beauty, where consumers are looking for products that promote skin health and long-term benefits rather than just cosmetic appeal. Dermatologically tested, hypoallergenic, and dermatologist-recommended brands are gaining traction, as consumers seek products that are both effective and safe for long-term use. Brands are also focusing on environmentally friendly packaging, refillable beauty products, and reduced plastic waste, aligning with the rising eco-consciousness among consumers.

Key Market Challenges

Regulatory Complexities and Compliance Issues

One of the biggest challenges in the beauty and personal care industry is navigating the complex and evolving regulatory landscape. Different countries and regions have varying regulations regarding product ingredients, safety standards, labeling requirements, and environmental policies. For example, the European Union (EU) has strict bans on certain chemicals, requiring brands to reformulate products to meet compliance standards, whereas the U.S. Food and Drug Administration (FDA) has less stringent rules compared to the EU. Additionally, China's evolving stance on animal testing has posed challenges for brands aiming to enter or expand within the Chinese market. Compliance with clean beauty standards, sustainability regulations, and cruelty-free certifications also adds layers of complexity, as brands must adapt their formulations and packaging to meet eco-friendly, organic, and vegan beauty claims. Moreover, data privacy regulations such as GDPR (General Data Protection Regulation) affect how beauty brands collect and use consumer data for personalized marketing, making digital compliance another critical hurdle. Non-compliance can result in legal issues, product recalls, or bans, significantly affecting a brand's reputation and market presence.

Key Market Trends

Rise of Skinimalism: Simplified Skincare Routines and Multi-Functional Products

One of the most prominent trends is skinimalism, where consumers are moving away from complex, multi-step skincare routines in favor of simplified, high-performance products. This minimalist approach focuses on quality over quantity, with an emphasis on multi-functional, dermatologist-approved formulations that address multiple skincare concerns in a single product. The rise of science-backed skincare has increased demand for targeted treatments with active ingredients such as niacinamide, retinol, and ceramides. Additionally, hybrid beauty products like moisturizers with SPF, tinted serums, and skincare-infused makeup are gaining popularity as they allow consumers to streamline their beauty routines without compromising effectiveness. Brands such as The Ordinary, Ilia Beauty, and Supergoop! are leading this trend by offering potent, multi-functional solutions that cater to the growing demand for minimalistic yet effective skincare.

Key Market Players

L'Oreal S.A.

Unilever PLC

The Estee Lauder Companies Inc.

The Procter & Gamble Company

Shiseido Company, Limited

Kao Corporation

Beiersdorf AG

Coty Inc.

Avon Products, Inc.

L'Occitane International S.A.

Report Scope:

In this report, the global beauty and personal care market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Beauty and Personal Care Market, By Product Type:

• Personal Care
  • Skin Care
  • Hair Care
• Beauty Care
  • Makeup and Color Cosmetics
  • Beauty tools and Accessories
  • Nail Care
  • Others (Manicure, Pedicure, etc.)

Beauty and Personal Care Market, By Distribution Channel:

• Departmental Stores / Grocery Retails
• Pharmacies
• E-commerce
• Specialty Stores
• Others (Institutional Stores, Experts Store, Salon, etc.)

Beauty and Personal Care Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • Germany
  • Spain
  • Italy
  • United Kingdom
• Asia-Pacific
  • China
  • Japan
  • India
  • Vietnam
  • South Korea
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey
  • Kuwait
  • Egypt
• South America
  • Brazil
  • Argentina
  • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the global beauty and personal care market.

Available Customizations:

Global Beauty and Personal Care market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Type Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Market Overview
• 3.2. Market Forecast
• 3.3. Key Regions
• 3.4. Key Segments

4. Voice of Customer

• 4.1. Factors Influencing Purchase Decision
• 4.2. Sources of Information

5. Global Beauty and Personal Care Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type Market Share Analysis (Personal Care (Skin Care, Hair Care), Beauty Care (Makeup and Color Cosmetics, Beauty Tools and Accessories, Nail Care & Others))
  • 5.2.2. By Distribution Channel Market Share Analysis (Departmental Stores/Grocery Retails, Specialty Store, E-Commerce, Pharmacies & Others (Institutional Stores, Expert Store, Salon))
  • 5.2.3. By Regional Market Share Analysis
    • 5.2.3.1. North America Market Share Analysis
    • 5.2.3.2. Europe Market Share Analysis
    • 5.2.3.3. Asia-Pacific Market Share Analysis
    • 5.2.3.4. Middle East & Africa Market Share Analysis
    • 5.2.3.5. South America Market Share Analysis
  • 5.2.4. By Top 5 Companies Market Share Analysis, Others (2024)
• 5.3. Global Beauty and Personal Care Market Mapping & Opportunity Assessment
  • 5.3.1. By Product Type Market Mapping & Opportunity Assessment
  • 5.3.2. By Distribution Channel Market Mapping & Opportunity Assessment
  • 5.3.3. By Regional Market Mapping & Opportunity Assessment

6. North America Beauty and Personal Care Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type Market Share Analysis
  • 6.2.2. By Distribution Channel Market Share Analysis
  • 6.2.3. By Country Market Share Analysis
    • 6.2.3.1. United States Beauty and Personal Care Market Outlook
      • 6.2.3.1.1. Market Size & Forecast
      • 6.2.3.1.1.1. By Value
      • 6.2.3.1.2. Market Share & Forecast
      • 6.2.3.1.2.1. By Product Type Market Share Analysis
      • 6.2.3.1.2.2. By Distribution Channel Market Share Analysis
    • 6.2.3.2. Canada Beauty and Personal Care Market Outlook
      • 6.2.3.2.1. Market Size & Forecast
      • 6.2.3.2.1.1. By Value
      • 6.2.3.2.2. Market Share & Forecast
      • 6.2.3.2.2.1. By Product Type Market Share Analysis
      • 6.2.3.2.2.2. By Distribution Channel Market Share Analysis
    • 6.2.3.3. Mexico Beauty and Personal Care Market Outlook
      • 6.2.3.3.1. Market Size & Forecast
      • 6.2.3.3.1.1. By Value
      • 6.2.3.3.2. Market Share & Forecast
      • 6.2.3.3.2.1. By Product Type Market Share Analysis
      • 6.2.3.3.2.2. By Distribution Channel Market Share Analysis

7. Europe Beauty and Personal Care Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type Market Share Analysis
  • 7.2.2. By Distribution Channel Market Share Analysis
  • 7.2.3. By Country Market Share Analysis
    • 7.2.3.1. France Beauty and Personal Care Market Outlook
      • 7.2.3.1.1. Market Size & Forecast
      • 7.2.3.1.1.1. By Value
      • 7.2.3.1.2. Market Share & Forecast
      • 7.2.3.1.2.1. By Product Type Market Share Analysis
      • 7.2.3.1.2.2. By Distribution Channel Market Share Analysis
    • 7.2.3.2. Germany Beauty and Personal Care Market Outlook
      • 7.2.3.2.1. Market Size & Forecast
      • 7.2.3.2.1.1. By Value
      • 7.2.3.2.2. Market Share & Forecast
      • 7.2.3.2.2.1. By Product Type Market Share Analysis
      • 7.2.3.2.2.2. By Distribution Channel Market Share Analysis
    • 7.2.3.3. Spain Beauty and Personal Care Market Outlook
      • 7.2.3.3.1. Market Size & Forecast
      • 7.2.3.3.1.1. By Value
      • 7.2.3.3.2. Market Share & Forecast
      • 7.2.3.3.2.1. By Product Type Market Share Analysis
      • 7.2.3.3.2.2. By Distribution Channel Market Share Analysis
    • 7.2.3.4. Italy Beauty and Personal Care Market Outlook
      • 7.2.3.4.1. Market Size & Forecast
      • 7.2.3.4.1.1. By Value
      • 7.2.3.4.2. Market Share & Forecast
      • 7.2.3.4.2.1. By Product Type Market Share Analysis
      • 7.2.3.4.2.2. By Distribution Channel Market Share Analysis
    • 7.2.3.5. United Kingdom Beauty and Personal Care Market Outlook
      • 7.2.3.5.1. Market Size & Forecast
      • 7.2.3.5.1.1. By Value
      • 7.2.3.5.2. Market Share & Forecast
      • 7.2.3.5.2.1. By Product Type Market Share Analysis
      • 7.2.3.5.2.2. By Distribution Channel Market Share Analysis

8. Asia-Pacific Beauty and Personal Care Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type Market Share Analysis
  • 8.2.2. By Distribution Channel Market Share Analysis
  • 8.2.3. By Country Market Share Analysis
    • 8.2.3.1. China Beauty and Personal Care Market Outlook
      • 8.2.3.1.1. Market Size & Forecast
      • 8.2.3.1.1.1. By Value
      • 8.2.3.1.2. Market Share & Forecast
      • 8.2.3.1.2.1. By Product Type Market Share Analysis
      • 8.2.3.1.2.2. By Distribution Channel Market Share Analysis
    • 8.2.3.2. Japan Beauty and Personal Care Market Outlook
      • 8.2.3.2.1. Market Size & Forecast
      • 8.2.3.2.1.1. By Value
      • 8.2.3.2.2. Market Share & Forecast
      • 8.2.3.2.2.1. By Product Type Market Share Analysis
      • 8.2.3.2.2.2. By Distribution Channel Market Share Analysis
    • 8.2.3.3. India Beauty and Personal Care Market Outlook
      • 8.2.3.3.1. Market Size & Forecast
      • 8.2.3.3.1.1. By Value
      • 8.2.3.3.2. Market Share & Forecast
      • 8.2.3.3.2.1. By Product Type Market Share Analysis
      • 8.2.3.3.2.2. By Distribution Channel Market Share Analysis
    • 8.2.3.4. Vietnam Beauty and Personal Care Market Outlook
      • 8.2.3.4.1. Market Size & Forecast
      • 8.2.3.4.1.1. By Value
      • 8.2.3.4.2. Market Share & Forecast
      • 8.2.3.4.2.1. By Product Type Market Share Analysis
      • 8.2.3.4.2.2. By Distribution Channel Market Share Analysis
    • 8.2.3.5. South Korea Beauty and Personal Care Market Outlook
      • 8.2.3.5.1. Market Size & Forecast
      • 8.2.3.5.1.1. By Value
      • 8.2.3.5.2. Market Share & Forecast
      • 8.2.3.5.2.1. By Product Type Market Share Analysis
      • 8.2.3.5.2.2. By Distribution Channel Market Share Analysis

9. Middle East & Africa Beauty and Personal Care Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type Market Share Analysis
  • 9.2.2. By Distribution Channel Market Share Analysis
  • 9.2.3. By Country Market Share Analysis
    • 9.2.3.1. South Africa Beauty and Personal Care Market Outlook
      • 9.2.3.1.1. Market Size & Forecast
      • 9.2.3.1.1.1. By Value
      • 9.2.3.1.2. Market Share & Forecast
      • 9.2.3.1.2.1. By Product Type Market Share Analysis
      • 9.2.3.1.2.2. By Distribution Channel Market Share Analysis
    • 9.2.3.2. Saudi Arabia Beauty and Personal Care Market Outlook
      • 9.2.3.2.1. Market Size & Forecast
      • 9.2.3.2.1.1. By Value
      • 9.2.3.2.2. Market Share & Forecast
      • 9.2.3.2.2.1. By Product Type Market Share Analysis
      • 9.2.3.2.2.2. By Distribution Channel Market Share Analysis
    • 9.2.3.3. UAE Beauty and Personal Care Market Outlook
      • 9.2.3.3.1. Market Size & Forecast
      • 9.2.3.3.1.1. By Value
      • 9.2.3.3.2. Market Share & Forecast
      • 9.2.3.3.2.1. By Product Type Market Share Analysis
      • 9.2.3.3.2.2. By Distribution Channel Market Share Analysis
    • 9.2.3.4. Turkey Beauty and Personal Care Market Outlook
      • 9.2.3.4.1. Market Size & Forecast
      • 9.2.3.4.1.1. By Value
      • 9.2.3.4.2. Market Share & Forecast
      • 9.2.3.4.2.1. By Product Type Market Share Analysis
      • 9.2.3.4.2.2. By Distribution Channel Market Share Analysis
    • 9.2.3.5. Kuwait Beauty and Personal Care Market Outlook
      • 9.2.3.5.1. Market Size & Forecast
      • 9.2.3.5.1.1. By Value
      • 9.2.3.5.2. Market Share & Forecast
      • 9.2.3.5.2.1. By Product Type Market Share Analysis
      • 9.2.3.5.2.2. By Distribution Channel Market Share Analysis
    • 9.2.3.6. Egypt Beauty and Personal Care Market Outlook
      • 9.2.3.6.1. Market Size & Forecast
      • 9.2.3.6.1.1. By Value
      • 9.2.3.6.2. Market Share & Forecast
      • 9.2.3.6.2.1. By Product Type Market Share Analysis
      • 9.2.3.6.2.2. By Distribution Channel Market Share Analysis

10. South America Beauty and Personal Care Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type Market Share Analysis
  • 10.2.2. By Distribution Channel Market Share Analysis
  • 10.2.3. By Country Market Share Analysis
    • 10.2.3.1. Brazil Beauty and Personal Care Market Outlook
      • 10.2.3.1.1. Market Size & Forecast
      • 10.2.3.1.1.1. By Value
      • 10.2.3.1.2. Market Share & Forecast
      • 10.2.3.1.2.1. By Product Type Market Share Analysis
      • 10.2.3.1.2.2. By Distribution Channel Market Share Analysis
    • 10.2.3.2. Argentina Beauty and Personal Care Market Outlook
      • 10.2.3.2.1. Market Size & Forecast
      • 10.2.3.2.1.1. By Value
      • 10.2.3.2.2. Market Share & Forecast
      • 10.2.3.2.2.1. By Product Type Market Share Analysis
      • 10.2.3.2.2.2. By Distribution Channel Market Share Analysis
    • 10.2.3.3. Colombia Beauty and Personal Care Market Outlook
      • 10.2.3.3.1. Market Size & Forecast
      • 10.2.3.3.1.1. By Value
      • 10.2.3.3.2. Market Share & Forecast
      • 10.2.3.3.2.1. By Product Type Market Share Analysis
      • 10.2.3.3.2.2. By Distribution Channel Market Share Analysis

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Impact of COVID-19 on Global Beauty and Personal Care Market

• 12.1. Impact Assessment Model
  • 12.1.1. Key Segments Impacted
  • 12.1.2. Key Regions Impacted
  • 12.1.3. Key Countries Impacted

13. Market Trends & Developments

14. Competitive Landscape

• 14.1. Company Profiles
  • 14.1.1. L'Oreal S.A.
    • 14.1.1.1. Company Details
    • 14.1.1.2. Product
    • 14.1.1.3. Financials (As Per Availability)
    • 14.1.1.4. Key Market Focus & Geographical Presence
    • 14.1.1.5. Recent Developments
    • 14.1.1.6. Key Management Personnel
  • 14.1.2. Unilever PLC.
    • 14.1.2.1. Company Details
    • 14.1.2.2. Product
    • 14.1.2.3. Financials (As Per Availability)
    • 14.1.2.4. Key Market Focus & Geographical Presence
    • 14.1.2.5. Recent Developments
    • 14.1.2.6. Key Management Personnel
  • 14.1.3. The Estee Lauder Companies Inc.
    • 14.1.3.1. Company Details
    • 14.1.3.2. Product
    • 14.1.3.3. Financials (As Per Availability)
    • 14.1.3.4. Key Market Focus & Geographical Presence
    • 14.1.3.5. Recent Developments
    • 14.1.3.6. Key Management Personnel
  • 14.1.4. The Procter & Gamble Company.
    • 14.1.4.1. Company Details
    • 14.1.4.2. Product
    • 14.1.4.3. Financials (As Per Availability)
    • 14.1.4.4. Key Market Focus & Geographical Presence
    • 14.1.4.5. Recent Developments
    • 14.1.4.6. Key Management Personnel
  • 14.1.5. Shiseido Company, Limited.
    • 14.1.5.1. Company Details
    • 14.1.5.2. Product
    • 14.1.5.3. Financials (As Per Availability)
    • 14.1.5.4. Key Market Focus & Geographical Presence
    • 14.1.5.5. Recent Developments
    • 14.1.5.6. Key Management Personnel
  • 14.1.6. Kao Corporation.
    • 14.1.6.1. Company Details
    • 14.1.6.2. Product
    • 14.1.6.3. Financials (As Per Availability)
    • 14.1.6.4. Key Market Focus & Geographical Presence
    • 14.1.6.5. Recent Developments
    • 14.1.6.6. Key Management Personnel
  • 14.1.7. Beiersdorf AG.
    • 14.1.7.1. Company Details
    • 14.1.7.2. Product
    • 14.1.7.3. Financials (As Per Availability)
    • 14.1.7.4. Key Market Focus & Geographical Presence
    • 14.1.7.5. Recent Developments
    • 14.1.7.6. Key Management Personnel
  • 14.1.8. Coty Inc.
    • 14.1.8.1. Company Details
    • 14.1.8.2. Product
    • 14.1.8.3. Financials (As Per Availability)
    • 14.1.8.4. Key Market Focus & Geographical Presence
    • 14.1.8.5. Recent Developments
    • 14.1.8.6. Key Management Personnel
  • 14.1.9. Avon Products, Inc.
    • 14.1.9.1. Company Details
    • 14.1.9.2. Product
    • 14.1.9.3. Financials (As Per Availability)
    • 14.1.9.4. Key Market Focus & Geographical Presence
    • 14.1.9.5. Recent Developments
    • 14.1.9.6. Key Management Personnel
  • 14.1.10. L'Occitane International S.A.
    • 14.1.10.1. Company Details
    • 14.1.10.2. Product
    • 14.1.10.3. Financials (As Per Availability)
    • 14.1.10.4. Key Market Focus & Geographical Presence
    • 14.1.10.5. Recent Developments
    • 14.1.10.6. Key Management Personnel

15. Strategic Recommendations/Action Plan

• 15.1. Key Focus Areas
  • 15.1.1. Target Product Type
  • 15.1.2. Target Distribution Channel
  • 15.1.3. Target Region

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