越南的美容和个人护理市场

预计到2024年，越南美容及个人护理市场规模将实现强劲稳定的增长（按现以金额为准） ，这主要得益于可支配收入的增长、数字化参与度的提升以及消费者偏好的不断演变。电子商务和社交商务的扩张，尤其是抖音（TikTok）商店和直播购物，使得美容及个人保健产品更加触手可及，而关键意见领袖（KOL）的推荐和用户生成内容则继续影响着消费者的购买决策。

越南美容及个人护理报告全面介绍了国家层面的市场规模和格局。我们提供2020年至2024年的最新零售数据，协助您辨识哪些产业将推动成长。 2029年的预测则展现了市场未来的变化。

目标产品：婴儿及儿童用品、沐浴淋浴设备、彩妆品、除臭剂、除毛剂、护肤品、美容及个人护理、香水、护髮、大众美容及个人护理、男士美容、口腔护理、口腔护理（不包括电动牙刷）、高端美容及个人护理、名牌美容及个人护理、护肤、防晒品

数据范围：市场规模（实际和预测）、企业市场占有率、品牌份额、分销数据

为什么要购买这份报告？

• 详细了解美容和个人护理市场
• 确定成长领域和变革驱动力
• 了解竞争格局、主要市场参与企业和主要品牌
• 使用五年预测来评估市场预期如何发展

欧睿国际在出版市场研究报告、商业参考书和线上资讯系统方面拥有超过50年的经验。公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并拥有遍布100个国家的分析师网络。凭藉其独特的能力和对多元化市场的理解，公司有信心开发可靠的资讯资源，为制定明智的策略提供支援。

目录

目录和表格

执行摘要

市场数据

免责声明

资讯来源

越南的大众美容和个人护理

关键数据发现

第2024章 发展

• 知情的消费者愿意投资美容和个人护理产品
• 联合利华被欧莱雅夺得头把交椅
• 消费者仍然关心价值，但社群媒体正在撼动竞争格局

前景与机会

• 大众美容和个人护理前景光明
• 电子商务和数位行销是成功的关键
• 本土品牌前景光明，但成分受到严格审查

分类资料

越南高端美容及个人护理产品

关键数据发现

第2024章 发展

• 经济好转将推动奢侈品消费
• 欧莱雅透过持续的市场投资扩大领先地位
• 精明的消费者利用电子商务来获得最优惠的价格

前景与机会

• 随着消费者收入的增加，高端市场的前景光明
• 电子商务将继续在推动销售和引领潮流方面发挥关键作用
• 个人化提供了增加价值的新方法

分类资料

越南婴儿及儿童产品

关键数据发现

第2024章 发展

• 儘管儿童人口下降，但预计 2024 年销售额仍将大幅成长
• 在日益激烈的竞争中，强生婴儿仍然是首选品牌
• 随着消费者转向线上，分销格局正在改变

前景与机会

• 儘管出生率下降，但预计经济成长强劲
• 本地企业和自有品牌正在扩张
• 健康和永续性更有可能成为创新的焦点

分类资料

越南的浴缸和淋浴设备

关键数据发现

第2024章 发展

• 沐浴露/沐浴凝胶需求持续推动淋浴设备市场成长
• 联合利华和 Unza 依然表现突出，在行销方面投入大量资金。
• 2024年超级市场将成为淋浴设备产品分销的最大赢家

前景与机会

• 随着新品牌不断进入市场，浴缸和淋浴设备的前景一片光明
• Cocoon 对本地农产品的坚定承诺帮助其取得了巨大的成功
• 皮肤美白有望成为创新焦点

分类资料

越南彩妆

关键数据发现

第2024章 发展

• 社群媒体和新产品开发推动成长
• 欧莱雅在利用社群媒体吸引年轻消费者的公司中名列前茅
• 彩妆品电商继续大步迈进

前景与机会

• 消费者预计将要求化妆品具有更多护肤功效
• 本地参与企业受益于对本地偏好的更深入洞察
• 健康和便利性有望成为创新重点

分类资料

越南除臭剂

关键数据发现

第2024章 发展

• 由于人们卫生意识的增强，除臭剂的销售量正在蓬勃发展
• 拜尔斯道夫股价因市场投资下降而下跌
• 随着消费者追求价值和便利，超级市场和电子商务将获得流通占有率

前景与机会

• 日益增强的个人健康意识推动了成长
• 新产品开发中可能采用的新型创新成分
• 乳霜、精华液和小包装推动创新

分类资料

越南除毛

关键数据发现

第2024章 发展

• 西方美容趋势刺激年轻女性对除毛产品的需求
• 吉列占据主导地位，但克莱奥凭藉天然成分取得成功
• 超级市场和电商扩大除毛业务

前景与机会

• 随着越来越多的人追求无毛皮肤，除毛剂的前景一片光明
• 除毛领域值得关注的两大趋势：天然成分与便利解决方案
• 预计将重点放在便利性和舒适性的创新

分类资料

越南香水

关键数据发现

第2024章 发展

• 由于市场参与企业增加和需求增加，香水市场正在成长。
• 领先企业有效利用社群媒体来促进销售并建立客户参与
• 百货公司仍然是购买香水的主要场所

前景与机会

• 女性仍将是香水的主要目标受众
• 身体喷雾和男女通用香水完美契合新市场趋势
• 当地企业将能够透过当地原料和文化参考与消费者建立联繫。

分类资料

越南护髮

关键数据发现

第2024章 发展

• 消费者愿意在头髮护理上投入更多
• 大公司正在利用新产品开发和线上行销来促进销售
• 超级市场和电子商务继续抢占小型本地杂货店的市场份额

前景与机会

• 加强护髮教育将对高级产品销售产生正面影响
• 温和配方和持久香味满足需求
• 双效护髮产品或可提升销量

分类资料

越南男士美容

关键数据发现

第2024章 发展

• 关于男子气概的观念的演变将塑造市场并推动销售
• X战警位居榜首，但竞争日益激烈
• 消费者转向超级市场和电子商务来满足日益增长的需求

前景与机会

• 社会和人口因素推动男性美容产品销售
• 越南男士香水的变化
• 便利性和舒适性有望成为创新的重点

分类资料

越南的口腔清洁用品

关键数据发现

第2024章 发展

• 人们对完美笑容的渴望日益增长，推动了口腔清洁用品的发展
• 联合利华和高露洁仍然是口腔清洁用品领域最大的两家公司。
• 消费者正在转向现代通路寻求更好的交易

前景与机会

• 更重视口腔健康推动成长
• 消费者可望表现出投资更先进解决方案的意愿
• 预计参与企业将跟随高露洁的脚步，推出多功能产品

分类资料

越南护肤

关键数据发现

第2024章 发展

• 随着消费者更加重视护肤，销售正在蓬勃发展
• 欧莱雅成为2024年最大赢家，并延续其领先地位
• 美容专业人士引领分销，但电子商务正在取得巨大进步

前景与机会

• 高龄化社会推动护肤强劲成长
• 本地企业专注于产品品质与创新，以建立消费者信任
• 效率和效益更有可能成为创新的重点

分类资料

越南防晒

关键数据发现

第2024章 发展

• 当地居民越来越关注防晒问题。
• 欧莱雅在 2024 年实现了令人瞩目的成长，跻身榜首
• TikTok Shop 协助防晒电商发展

前景与机会

• 人们对防晒重要性的认识不断提高，推动了动态成长
• 多功能产品带来挑战和机会
• 人们对专注于皮肤健康的创新寄予厚望

分类资料

Sales of beauty and personal care in Vietnam saw strong and steady growth in current value terms in 2024, driven by rising disposable incomes, stronger digital engagement, and evolving consumer preferences. The expansion of e-commerce and social commerce, particularly TikTok Shop and livestream shopping, has also made beauty and personal care products more accessible, while endorsements from key opinion leaders (KOLs) and user generated content continued to shape purchasing decisions. Vietnamese...

Euromonitor International's Beauty and Personal Care in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Beauty and personal care in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retail developments
• What next for beauty and personal care ?

MARKET DATA

• Table 1 Sales of Beauty and Personal Care by Category: Value 2019-2024
• Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
• Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
• Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
• Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
• Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
• Table 7 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
• Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
• Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
• Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

MASS BEAUTY AND PERSONAL CARE IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• More informed consumers show willingness to invest in beauty and personal care
• Unilever loses the lead to L'Oreal
• Consumers remain value focused but social media is shaking up the competitive landscape

PROSPECTS AND OPPORTUNITIES

• Positive outlook for mass beauty and personal care
• E-commerce and digital marketing will be key to success
• Local brands full of promise while ingredients will come under the microscope

CATEGORY DATA

• Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
• Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024
• Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2020-2024
• Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2021-2024
• Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2024-2029
• Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2024-2029

PREMIUM BEAUTY AND PERSONAL CARE IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Improving economy encourages spending on premium products
• L'Oreal increases its lead thanks to ongoing investment in the market
• Savvy shoppers use e-commerce to secure the best deals

PROSPECTS AND OPPORTUNITIES

• Bright outlook for the premium segment as consumer incomes rise
• E-commerce set to retain a key role in driving sales and dictating trends
• Personalisation presents a new way to add value

CATEGORY DATA

• Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
• Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
• Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024
• Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024
• Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2024-2029
• Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2024-2029

BABY AND CHILD-SPECIFIC PRODUCTS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Sales see strong growth in 2024 despite declining child population
• Johnson's Baby remains the go-to brand despite mounting competition
• Distribution landscape evolving as more consumers shift online

PROSPECTS AND OPPORTUNITIES

• Strong growth projected despite declining birth rates
• Local players and private label set to make inroads
• Health and sustainability likely to be a focus of innovation

CATEGORY DATA

• Table 23 Sales of Baby and Child-specific Products by Category: Value 2019-2024
• Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
• Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024
• Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024
• Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024
• Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2021-2024
• Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2021-2024
• Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024
• Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029
• Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029
• Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2024-2029

BATH AND SHOWER IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Demand for body wash/shower gel continues to fuel growth in bath and shower
• Unilever and Unza remain the standout players with both investing heavily in marketing activities
• Supermarkets the big winner in the distribution of bath and shower products in 2024

PROSPECTS AND OPPORTUNITIES

• Positive outlook for bath and shower as new brands continue to enter the market
• Cocoon could make a big mark with a strong focus on its local origins
• Skin brightening formulations expected to be a focus of innovations

CATEGORY DATA

• Table 34 Sales of Bath and Shower by Category: Value 2019-2024
• Table 35 Sales of Bath and Shower by Category: % Value Growth 2019-2024
• Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024
• Table 37 NBO Company Shares of Bath and Shower: % Value 2020-2024
• Table 38 LBN Brand Shares of Bath and Shower: % Value 2021-2024
• Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2021-2024
• Table 40 Forecast Sales of Bath and Shower by Category: Value 2024-2029
• Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029
• Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2024-2029

COLOUR COSMETICS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Social media and new product development helping to fuel growth
• L'Oreal remains on top with players using social media to reach younger consumers
• E-commerce continues to take big strides in colour cosmetics

PROSPECTS AND OPPORTUNITIES

• Consumers expected to look for added skin care benefits in their make-up
• Local players could benefit from greater insight into local preferences
• Health and convenience expected to be the focus on innovation

CATEGORY DATA

• Table 43 Sales of Colour Cosmetics by Category: Value 2019-2024
• Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
• Table 45 NBO Company Shares of Colour Cosmetics: % Value 2020-2024
• Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024
• Table 47 LBN Brand Shares of Eye Make-up: % Value 2021-2024
• Table 48 LBN Brand Shares of Facial Make-up: % Value 2021-2024
• Table 49 LBN Brand Shares of Lip Products: % Value 2021-2024
• Table 50 LBN Brand Shares of Nail Products: % Value 2021-2024
• Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024
• Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029
• Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029

DEODORANTS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Sales of deodorants benefiting from increasing hygiene awareness
• Beiersdorf loses ground due to a drop off in investment in the market
• Supermarkets and e-commerce expanding their share of distribution as consumers look for value and convenience

PROSPECTS AND OPPORTUNITIES

• Increasing awareness of the importance of good personal hygiene should drive growth
• New and innovative ingredients likely to be a feature of new product development
• Creams, serums and smaller packaging set to drive innovation

CATEGORY DATA

• Table 54 Sales of Deodorants by Category: Value 2019-2024
• Table 55 Sales of Deodorants by Category: % Value Growth 2019-2024
• Table 56 Sales of Deodorants by Premium vs Mass: % Value 2019-2024
• Table 57 NBO Company Shares of Deodorants: % Value 2020-2024
• Table 58 LBN Brand Shares of Deodorants: % Value 2021-2024
• Table 59 LBN Brand Shares of Premium Deodorants: % Value 2021-2024
• Table 60 Forecast Sales of Deodorants by Category: Value 2024-2029
• Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029
• Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2024-2029

DEPILATORIES IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Western beauty trends fuelling demand for depilatories among younger women
• Gillette dominates but Cleo finding success with natural formulations
• Supermarkets and e-commerce expanding their presence in depilatories

PROSPECTS AND OPPORTUNITIES

• Bright outlook for depilatories as more look for hair free skin
• Natural ingredients and convenient solutions two trends to look out for in depilatories
• Innovation expected to focus on convenience and comfort

CATEGORY DATA

• Table 63 Sales of Depilatories by Category: Value 2019-2024
• Table 64 Sales of Depilatories by Category: % Value Growth 2019-2024
• Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2020-2024
• Table 66 NBO Company Shares of Depilatories: % Value 2020-2024
• Table 67 LBN Brand Shares of Depilatories: % Value 2021-2024
• Table 68 Forecast Sales of Depilatories by Category: Value 2024-2029
• Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029

FRAGRANCES IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Fragrances thriving as more players enter the market and demand grows
• Leading players make strong use of social media to drive sales and build customer engagement
• Department stores remain the primary destination for fragrances

PROSPECTS AND OPPORTUNITIES

• Women will likely remain the key target audience for fragrances
• Body mists and unisex fragrances well placed to respond to new market trends
• Local players could look to connect with consumers through local ingredients and cultural references

CATEGORY DATA

• Table 70 Sales of Fragrances by Category: Value 2019-2024
• Table 71 Sales of Fragrances by Category: % Value Growth 2019-2024
• Table 72 NBO Company Shares of Fragrances: % Value 2020-2024
• Table 73 LBN Brand Shares of Fragrances: % Value 2021-2024
• Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2021-2024
• Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2021-2024
• Table 76 Forecast Sales of Fragrances by Category: Value 2024-2029
• Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029

HAIR CARE IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Consumers show willingness to invest more in their hair care routines
• Leading players use new product development and online marketing to drive sales
• Supermarkets and e-commerce continue to take share from small local grocers

PROSPECTS AND OPPORTUNITIES

• Increasing education around hair care set to benefit sales of premium products
• Gentle formulations and long-lasting fragrances set to capture demand
• Two-step approach to hair care could boost sales

CATEGORY DATA

• Table 78 Sales of Hair Care by Category: Value 2019-2024
• Table 79 Sales of Hair Care by Category: % Value Growth 2019-2024
• Table 80 Sales of Hair Care by Premium vs Mass: % Value 2019-2024
• Table 81 NBO Company Shares of Hair Care: % Value 2020-2024
• Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2020-2024
• Table 83 LBN Brand Shares of Hair Care: % Value 2021-2024
• Table 84 LBN Brand Shares of Colourants: % Value 2021-2024
• Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2021-2024
• Table 86 LBN Brand Shares of Styling Agents: % Value 2021-2024
• Table 87 LBN Brand Shares of Premium Hair Care: % Value 2021-2024
• Table 88 Forecast Sales of Hair Care by Category: Value 2024-2029
• Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
• Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2024-2029

MEN'S GROOMING IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Evolving ideas around masculinity shaping the market and driving sales
• X-Men on top but competition is on the rise
• Consumers shift to supermarkets and e-commerce to meet their growing needs

PROSPECTS AND OPPORTUNITIES

• Social and demographic factors should favour sales of men's grooming
• The changing scent of men in Vietnam
• Convenience and comfort expected to be the focus of innovation

CATEGORY DATA

• Table 91 Sales of Men's Grooming by Category: Value 2019-2024
• Table 92 Sales of Men's Grooming by Category: % Value Growth 2019-2024
• Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2021-2024
• Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2021-2024
• Table 95 NBO Company Shares of Men's Grooming: % Value 2020-2024
• Table 96 LBN Brand Shares of Men's Grooming: % Value 2021-2024
• Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2021-2024
• Table 98 Forecast Sales of Men's Grooming by Category: Value 2024-2029
• Table 99 Forecast Sales of Men's Grooming by Category: % Value Growth 2024-2029

ORAL CARE IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Increasing desire for the perfect smile driving growth in oral care
• Unilever and Colgate remain the two major players in oral care
• Consumers shifting towards modern channels in search of better deals

PROSPECTS AND OPPORTUNITIES

• Increasing focus on oral hygiene set to propel growth
• Consumers expected to show willingness to invest in more advanced solutions
• Players could look to follow in Colgate's footsteps with multifunctional products

CATEGORY DATA

• Table 100 Sales of Oral Care by Category: Value 2019-2024
• Table 101 Sales of Oral Care by Category: % Value Growth 2019-2024
• Table 102 Sales of Toothbrushes by Category: Value 2019-2024
• Table 103 Sales of Toothbrushes by Category: % Value Growth 2019-2024
• Table 104 Sales of Toothpaste by Type: % Value Breakdown 2020-2024
• Table 105 NBO Company Shares of Oral Care: % Value 2020-2024
• Table 106 LBN Brand Shares of Oral Care: % Value 2021-2024
• Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2021-2024
• Table 108 LBN Brand Shares of Toothpaste: % Value 2021-2024
• Table 109 Forecast Sales of Oral Care by Category: Value 2024-2029
• Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029
• Table 111 Forecast Sales of Toothbrushes by Category: Value 2024-2029
• Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2024-2029

SKIN CARE IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Sales thriving as consumers pay more attention to their skin care routines
• L'Oreal the big winner in 2024 extending its lead at the top
• Beauty specialists lead distribution but e-commerce making big strides

PROSPECTS AND OPPORTUNITIES

• Ageing population should trigger strong growth in skin care
• Local players focus on product quality and innovation to build consumer trust
• Efficiency and effectiveness likely to be the focus of innovation

CATEGORY DATA

• Table 113 Sales of Skin Care by Category: Value 2019-2024
• Table 114 Sales of Skin Care by Category: % Value Growth 2019-2024
• Table 115 NBO Company Shares of Skin Care: % Value 2020-2024
• Table 116 LBN Brand Shares of Skin Care: % Value 2021-2024
• Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2021-2024
• Table 118 LBN Brand Shares of Anti-agers: % Value 2021-2024
• Table 119 LBN Brand Shares of Firming Body Care: % Value 2021-2024
• Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2021-2024
• Table 121 LBN Brand Shares of Premium Skin Care: % Value 2021-2024
• Table 122 Forecast Sales of Skin Care by Category: Value 2024-2029
• Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029

SUN CARE IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Sun protection a growing concern for locals
• L'Oreal storms into the lead after an impressive year's growth in 2024
• E-commerce making big gains in sun care boosted by the strength of TikTok Shop

PROSPECTS AND OPPORTUNITIES

• Increasing awareness of the importance of sun protection should fuel dynamic growth
• Multifunctional products could present challenges and opportunities
• Innovation expected to focus on skin health

CATEGORY DATA

• Table 124 Sales of Sun Care by Category: Value 2019-2024
• Table 125 Sales of Sun Care by Category: % Value Growth 2019-2024
• Table 126 NBO Company Shares of Sun Care: % Value 2020-2024
• Table 127 LBN Brand Shares of Sun Care: % Value 2021-2024
• Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2021-2024
• Table 129 Forecast Sales of Sun Care by Category: Value 2024-2029
• Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2024-2029