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市场调查报告书
商品编码
1817966
2032 年阿育吠陀快速消费品市场预测:按产品类型、配方、成分、分销管道、应用和地区进行的全球分析Ayurveda-Infused FMCG Products Market Forecasts to 2032 - Global Analysis By Product Type, Formulation, Ingredient Base, Distribution Channel, Application and By Geography |
根据 Stratistics MRC 的数据,全球阿育吠陀快速消费品市场预计在 2025 年达到 183 亿美元,到 2032 年将达到 986 亿美元,预测期内的复合年增长率为 27.2%。
阿育吠陀快速消费品是融合了印度传统整体健康体係阿育吠陀原理的快速消费品。这些产品将现代包装和便利性与阿育吠陀草药、植物药材和配方相结合,以提供预防和治疗功效。例如,草药茶、护肤品、个人卫生用品和强化食品。它们植根于体质平衡的概念,并专注于天然和永续的配方。
据印度阿育吠陀部称,全球阿育吠陀产业价值超过 100 亿美元,这得益于消费者对天然和整体个人保健产品的需求不断增长。
人们对天然健康解决方案的偏好日益增长
随着消费者对整体健康意识的不断提升,阿育吠陀快速消费品作为合成配方的天然替代品,正日益受到欢迎。人们对化学产品副作用的担忧日益加剧,导致需求转向草药、植物来源和传统治疗方法。千禧世代和Z世代消费者对预防性健康和洁净标示产品的重视,有力地推动了这一趋势。此外,阿育吠陀在亚洲的文化共鸣以及全球对草药日益增长的接受度,将确保强劲的市场发展势头,并推动其在食品、个人护理和医疗保健领域的持续应用。
市场分散,标准不一致
由于缺乏标准化法规和供应链碎片化,阿育吠陀快速消费品市场面临许多挑战。产品品质、标籤和原料来源的差异导致消费者缺乏信任。小型生产商通常缺乏认证,难以保持一致性和扩充性。此外,缺乏统一的全球标准阻碍了出口,并限制了其国际应用。这些不一致之处损害了消费者的信任,给寻求扩张的跨国公司带来了挑战,并最终抑制了阿育吠陀消费品的整体成长。
美容和个人护理的优质化
在可支配收入不断增长和理想生活方式的推动下,高端阿育吠陀个人护理和化妆品市场蕴藏着巨大的机会。消费者越来越追求兼具功效和奢华品质的高端草本产品。因此,越来越多的品牌推出高价值的阿育吠陀护肤、护髮和水疗产品系列,并以安全、永续和奢华为卖点。电商平台正进一步拓展这些高阶产品的覆盖范围,不仅都市区消费者,也触达全球消费者。随着注重美妆的消费者将健康与奢华结合,优质化将成为这一细分市场的关键成长动力。
仿冒品,损害真实性
仿冒品和掺假阿育吠陀产品的氾滥威胁着品牌诚信和消费者信任。许多不受监管的经营者滥用阿育吠陀标籤,向市场投放劣质或冒牌产品。这种做法引发了人们对其真实性和安全性的质疑,阻碍了产品的长期推广。知识产权和认证体系的执行不力加剧了这个问题。知名品牌面临收益损失和声誉受损的风险,消费者也面临潜在的健康风险。仿冒品日益猖獗,对阿育吠陀快速消费品市场的持续成长构成了重大威胁。
新冠疫情显着加速了消费者对阿育吠陀快速消费品的需求,消费者转向增强免疫力和预防性健康解决方案。在封锁期间,阿育吠陀补充剂、草本茶和天然消毒剂的销售量空前高涨。然而,供应链中断和原材料短缺造成了暂时的瓶颈。疫情使消费者的重心转向健康和康復,推动阿育吠陀产品在新兴市场和前沿市场成为主流。这种长期的行为转变巩固了阿育吠陀作为值得信赖的健康框架的地位,疫情后,食品、医疗保健和个人护理领域的成长势头强劲。
预计医疗保健产品领域将成为预测期内最大的市场
预计在预测期内,医疗保健产品领域将占据最大的市场份额,这得益于草药和免疫力支持补充剂需求的激增。消费者越来越青睐阿育吠陀疗法来治疗慢性疾病、文明病、预防性卫生。亚洲各国政府正在推动传统医学的整合,进一步推动其应用。该领域受益于全球医药和营养保健市场对自然疗法日益增长的接受度。随着人们对阿育吠陀的临床有效性和健康益处的信任度不断提高,医疗保健产品已成为该市场的关键参与者。
预计经典配方部分在预测期内将以最高复合年增长率成长
受传统阿育吠陀配方重燃热潮的推动,传统配方市场预计将在预测期内实现最高成长率。消费者认为,诸如churnas、asavas和arishtas等历史悠久的配方正宗、安全且有效。数位平台的兴起推动了这一趋势的復苏,这些平台将阿育吠陀传统传播给全球受众。此外,製药和快速消费品公司正在透过改进包装和标准化来现代化传统配方。随着真实性成为关键的购买因素,传统配方市场将迎来快速扩张。
由于对阿育吠陀的强烈文化亲和性和强劲的国内消费,预计亚太地区将在预测期内占据最大的市场份额。印度是阿育吠陀的发源地,也是阿育吠陀快速消费品创新、生产和出口的中心。政府推广AYUSH(阿育吠陀、瑜伽、尤那尼、悉达和同类疗法)的倡议将进一步加速市场渗透。中国和东南亚等国家拥有日益壮大的中产阶级人口,他们正在拥抱自然健康选择。这些因素加在一起,使亚太地区成为产生收入最强的地区。
在预测期内,北美预计将录得最高的复合年增长率,这得益于消费者对草药补充剂、洁净标示化妆品和植物营养品日益增长的兴趣。整体健康意识的提升以及对东方医疗实践日益接受的推动,共同推动了这一趋势。电子商务和专业保健品零售商正在扩大产品供应,而名人代言则提升了市场认知度。该地区也受益于草药补充剂相关法规的不断演变,从而鼓励其更广泛地被采用。注重健康的消费者和对高级产品的需求的融合,正在推动北美地区复合年增长率的加速。
According to Stratistics MRC, the Global Ayurveda-Infused FMCG Products Market is accounted for $18.3 billion in 2025 and is expected to reach $98.6 billion by 2032 growing at a CAGR of 27.2% during the forecast period. Ayurveda-infused FMCG products are fast-moving consumer goods that integrate principles of Ayurveda, India's traditional holistic health system. These products combine modern packaging and convenience with Ayurvedic herbs, botanicals, and formulations to deliver preventive and curative wellness benefits. Examples include herbal teas, skincare items, personal hygiene products, and fortified foods. They are rooted in dosha-balancing concepts and focus on natural, sustainable formulations.
According to the Ministry of AYUSH (India), the global Ayurveda industry is valued at over $10 billion, driven by rising consumer demand for natural and holistic personal care products.
Growing preference for natural wellness solutions
Propelled by increasing consumer awareness of holistic health, Ayurveda-infused FMCG products are gaining traction as natural alternatives to synthetic formulations. Rising concerns over side effects of chemical-based goods have shifted demand toward herbal, plant-derived, and traditional remedies. This trend is strongly reinforced by millennial and Gen Z consumers prioritizing preventive wellness and clean-label products. Moreover, cultural resonance of Ayurveda in Asia and growing global acceptance of herbal remedies ensure strong market momentum, driving sustained adoption across food, personal care, and healthcare categories.
Fragmented market with inconsistent standards
The Ayurveda-infused FMCG market faces hurdles due to lack of standardized regulations and fragmented supply chains. Variations in product quality, labeling practices, and ingredient sourcing create trust deficits among consumers. Small-scale producers often lack certifications, making it difficult to ensure consistency and scalability. Additionally, absence of globally harmonized standards hampers exports, limiting international reach. These inconsistencies weaken consumer confidence and present challenges for multinational players aiming to scale operations, ultimately restraining the overall growth of Ayurveda-based fast-moving consumer goods.
Premiumization in beauty and personal care
Spurred by rising disposable incomes and aspirational lifestyles, premium Ayurveda-infused personal care and cosmetic products present lucrative opportunities. Consumers increasingly seek sophisticated herbal solutions offering both efficacy and luxury appeal. This is encouraging brands to launch high-value skincare, haircare, and spa ranges with Ayurvedic formulations, marketed as safe, sustainable, and indulgent. E-commerce platforms further amplify access to these premium offerings, reaching urban and global audiences. As beauty-conscious consumers align wellness with luxury, premiumization becomes a significant growth lever for this segment.
Counterfeit products undermining authenticity
The proliferation of counterfeit and adulterated Ayurvedic goods threatens brand integrity and consumer trust. Many unregulated players exploit the Ayurveda label, flooding markets with low-quality or misbranded products. Such practices lead to skepticism about authenticity and safety, deterring long-term adoption. Inadequate enforcement of intellectual property rights and certification mechanisms aggravates the issue. Established brands risk revenue erosion and reputation damage, while consumers face potential health risks. This growing counterfeit challenge poses a critical threat to sustainable expansion of Ayurveda-infused FMCG markets.
The COVID-19 pandemic significantly accelerated demand for Ayurveda-infused FMCG products as consumers turned toward immunity-boosting and preventive wellness solutions. Ayurvedic supplements, herbal teas, and natural sanitizers witnessed unprecedented uptake during lockdowns. However, supply chain disruptions and raw material shortages created temporary bottlenecks. The pandemic reshaped consumer priorities toward health resilience, making Ayurveda-based goods mainstream in both emerging and developed markets. This long-term behavioral shift reinforced Ayurveda's positioning as a trusted wellness framework, ensuring post-pandemic growth momentum across food, healthcare, and personal care segments.
The healthcare products segment is expected to be the largest during the forecast period
The healthcare products segment is expected to account for the largest market share during the forecast period, driven by the surging demand for herbal remedies and immunity-supporting supplements. Consumers increasingly prefer Ayurvedic formulations for addressing chronic conditions, lifestyle diseases, and preventive health. Governments across Asia promote traditional medicine integration, further boosting adoption. The segment benefits from the rising acceptance of natural therapies in global pharmaceutical and nutraceutical markets. With growing trust in Ayurveda's clinical relevance and wellness benefits, healthcare products stand as the cornerstone of this market.
The classical formulations segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the classical formulations segment is predicted to witness the highest growth rate, propelled by renewed interest in traditional Ayurvedic recipes. Consumers perceive time-tested formulations like churnas, asavas, and arishtas as authentic, safe, and effective. This revival is supported by digital platforms that educate global audiences on Ayurveda's heritage. Additionally, pharmaceutical companies and FMCG players are modernizing classical preparations with improved packaging and standardization. As authenticity becomes a key purchase driver, classical formulations are poised to capture rapid market expansion.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, attributed to its deep cultural affinity with Ayurveda and strong domestic consumption. India, being the birthplace of Ayurveda, acts as the hub for innovation, production, and export of Ayurvedic FMCG goods. Government initiatives promoting AYUSH (Ayurveda, Yoga, Unani, Siddha, Homeopathy) further accelerate market penetration. Rising middle-class populations in countries like China and Southeast Asia are embracing natural wellness alternatives. Collectively, these factors position Asia Pacific as the strongest revenue-generating region.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR fueled by surging consumer interest in herbal supplements, clean-label cosmetics, and plant-based nutrition. Growing awareness of holistic wellness, coupled with increasing acceptance of Eastern medicinal practices, supports this trend. E-commerce and specialty health retailers are expanding product availability, while celebrity endorsements strengthen market visibility. The region also benefits from regulatory progress around herbal supplements, encouraging wider adoption. This blend of health-conscious consumers and premium product demand drives North America's accelerated CAGR.
Key players in the market
Some of the key players in Ayurveda-Infused FMCG Products Market include Dabur India Ltd, Emami Ltd, Marico Ltd, Zydus Wellness Ltd, Kerala Ayurveda Ltd, Amrutanjan Health Care Ltd, Sandu Pharmaceuticals Ltd, Vaidya Sane Ayurved Laboratories Ltd, Jyothy Laboratories Ltd, Bajaj Consumer Care Ltd, Hindustan Unilever Ltd, Tata Consumer Products Ltd, Natura &Co, L'Oreal S.A., Beiersdorf AG, Kao Corporation, Reckitt Benckiser Group plc and Colgate-Palmolive Company
In Aug 2025, Hindustan Unilever Ltd. (under the Lever Ayush brand) introduced "Ayush Glow Face Wash," a pH-balanced cleanser with turmeric, manjistha, and aloe vera, designed to purify skin and combat urban pollution without causing dryness.
In July 2025, Tata Consumer Products Ltd. announced "Tata Tea Ayurvedic Kadha," a ready-to-drink herbal infusion in a convenient canned format, featuring a blend of tulsi, ginger, and ashwagandha to support immunity and respiratory health.
In June 2025, Colgate-Palmolive Company commercialized "Colgate Vedshakti Toothpaste," a new formulation with neem, clove oil, and licorice root, clinically proven to reduce plaque and gingivitis while maintaining enamel strength.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.