印尼的美容及个人护理市场

2024年，印尼美容及个人护理市场规模在零售量和以金额为准均实现了正增长，这主要得益于几个关键因素。受卫生、整装仪容和全球美容趋势日益增强的影响，年轻消费者的需求也随之增长。社群媒体平台和网红行销提升了人们对美容产品的认知度，而电子商务的快速发展也使更多受众更容易获得这些产品，从而推动了整体市场的成长。

本报告对印尼美容和个人护理市场进行了分析。报告提供了2020年至2024年的最新零售数据，帮助您识别哪些产业将推动成长。 2029年的预测则揭示了市场未来将如何变化。

目标产品：婴儿及儿童用品、沐浴及淋浴设备用品、彩妆品、除臭剂、除毛剂、护肤品、美容及个人护理、香水、护髮、大众美容及个人护理、男士美容、口腔护理、口腔护理（不包括电动牙刷）、高端美容及个人护理、名牌美容及个人护理、护肤、防晒

数据范围：市场规模（实际和预测）、企业市场占有率、品牌份额、分销数据

为什么要购买这份报告？

• 详细了解美容和个人护理市场
• 确定成长领域和变革驱动力
• 了解竞争格局、主要市场参与者和主要品牌
• 使用五年预测来评估市场预期如何发展

欧睿国际在出版市场研究报告、商业参考书和线上资讯系统方面拥有超过50年的经验。公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并拥有遍布100个国家的分析师网络。凭藉其独特的能力和对多元化市场的理解，公司有信心开发可靠的资讯资源，为制定明智的策略提供支援。

目录

目录和表格

执行摘要

市场数据

免责声明

资讯来源

印尼大众美容及个人护理

关键数据发现

2024年的发展

• 随着消费者追求光彩照人的肌肤，大众护肤继续占据主导地位
• Skintific 凭藉着成功的行销策略在低基数上成长
• 价格以外的因素在购买决策中变得越来越重要

前景与机会

• 随着防晒意识的增强，成人防晒油护理产品预计将迎来最快成长
• 自2026年起，清真认证将强制执行
• 护肤将成为更多大众市场美容和个人保健产品的组成部分

分类资料

印尼高端美容及个人护理产品

关键数据发现

2024年的发展

• 在高端护肤中，对抗老化产品的兴趣从年轻时就开始增长
• 理肤泉协助欧莱雅印尼业务成长
• 消费者购买奢侈品时重视购物体验

前景与机会

• 随着人们对防晒意识的增强，预计未来将继续保持强劲成长。
• 细分混合动力产品预计将成为未来的主要趋势
• 期待有效和多功能产品的创新

分类资料

印尼婴儿及儿童产品

关键数据发现

2024年的发展

• 儘管出生率下降阻碍了更强劲的成长，但经济成长仍在继续
• PZ Cussons Indonesia 透过行销和产品开发扩大领先地位
• 随着消费者重视广泛的产品供应，零售电子商务持续成长

前景与机会

• 婴儿擦拭巾和防晒油为婴儿和儿童提供成长机会
• 预测期内，人们对天然和有机食品的追求将进一步加强
• 声明和成分影响消费者的选择

分类资料

印尼浴缸和淋浴设备

关键数据发现

2024年的发展

• 儘管经济状况严峻，但随着製造商的适应，成长仍在继续
• 联合利华采取行动扭转下滑趋势
• 促销活动是零售电子商务成长的关键

前景与机会

• 预计从固态到沐浴露/沐浴凝胶的转变将持续下去
• 护肤在沐浴露/沐浴凝胶中变得越来越重要
• 包装设计和环保材料将变得越来越重要

分类资料

印尼彩妆

关键数据发现

2024年的发展

• 社群媒体助力彩妆市场持续强劲成长
• 百丽宫保持榜首，但 Hebe Beauty 因消费者信心上升
• 零售电子商务持续成长，但正被杂货店超越

前景与机会

• 儘管基数已高，唇部产品仍有望继续推动价值成长
• 负担能力在未来的购买决策中可能会变得更加重要
• 颜色、纹理和混合产品的创新

分类资料

印尼除臭剂

关键数据发现

2024年的发展

• 喷雾除臭剂因其方便和有效而成为成长最快的类别
• 儘管市占率下降，联合利华仍保持第一，而 Lion 继续攀升
• 随着消费者透过直播购物，电子商务持续成长

前景与机会

• 除臭喷雾的销量预计将超过滚珠式除臭剂
• 创新和天然成分有望推动除臭剂的成长
• 随着越来越多的消费者遵循伊斯兰价值观，清真除臭剂可望成长

分类资料

印尼除毛剂

关键数据发现

2024年的发展

• 除毛产品是一个挑战，但随着美容意识的提高，除毛产品将继续成长
• 宝洁公司面临来自竞争对手的脱髮产品的阻力
• 保健和个人保养用品商店透过丰富的产品扩大市场份额

前景与机会

• 提供吸引首次使用者的产品是扩大消费群的关键
• 借助韩妆热潮提升销量的可能性
• 对皮肤温和的产品更容易受到消费者的欢迎

分类资料

印尼香水

关键数据发现

2024年的发展

• 由于产品供应增加，大众男士香水市场正经历令人瞩目的成长
• HMNS 受益于消费者价值搜寻和名人伙伴关係
• 由于试用仍然很受欢迎，美容专业人士仍然是主要的分销管道

前景与机会

• 拥有多种香水的人越多，推动香水消费成长
• 美容和个人护理行业以外的新进入者不断涌现
• 创新和行销是吸引消费者的关键

分类资料

印尼护髮

关键数据发现

2024年的发展

• 消费者对清真认证产品的需求推动相关产品的成长
• 广泛的产品组合和持续的创新帮助宝洁扩大领先地位
• 便利商店因接近性、折扣和促销而蓬勃发展

前景与机会

• 沙龙专业护髮预计将继续保持最强劲的成长势头
• 解决特定护髮问题的创新仍将至关重要
• 蕴含护肤成分，彻底呵护头皮

分类资料

印尼的男士美容

关键数据发现

2024年的发展

• 全球美容趋势对男士护肤正面影响
• Kahf 透过清真产品和影响力人士的参与来吸引消费者
• 零售电子商务以优惠、捆绑销售和多种选择吸引顾客

前景与机会

• 男性对整装仪容态度的改变可能会促进持续的成长
• 多功能产品和男性品牌将变得更加重要
• 用时尚、有效的产品吸引年轻消费者

分类资料

印尼的口腔清洁用品

关键数据发现

2024年的发展

• 牙膏仍然是最大的类别，因为它被认为是日常卫生的必需品。
• 联合利华仍保持第一，但因转向其他品牌而失去市场份额
• 小型本地杂货店占据领先地位，但市场份额却被其他分销管道蚕食

前景与机会

• 美白亮肤产品的趋势将持续
• 在预测期内，教育将成为推动口腔清洁用品成长的关键
• 除了保持卫生之外，口腔清洁用品创新也很重要

分类资料

印尼护肤

关键数据发现

2024年的发展

• 儘管护肤仍在经历巨大的成长。
• 保养品的兴起引人注目
• 零售电子商务持续强劲成长，得益于诸多优势

前景与机会

• 随着消费者更加重视护肤，预计未来将出现进一步的强劲成长
• 获得保湿产品的高市占率是释放成长机会的关键
• 预计将重点关注成分以吸引消费者

分类资料

印尼防晒产品

关键数据发现

2024年的发展

• 提高意识、夏季高温和频繁补施促进生长
• Wahana Cosmetiks 以实惠的价格和轻盈的质地引领潮流
• 丰富的产品选择和促销活动有助于推动电子商务零售销售线索

前景与机会

• 产品供应增加和渗透率提高推动成长
• 推出多功能产品可能会受到消费者的欢迎
• 环保和高SPF很重要

分类资料

Beauty and personal care in Indonesia achieved positive growth in both retail volume and current value terms in 2024, supported by several key factors. Younger consumers drove demand, influenced by heightened awareness of hygiene, personal appearance, and global beauty trends. Social media platforms and influencer marketing amplified the visibility of beauty products, while the rapid growth of e-commerce made these products more accessible to a wider audience, contributing to an overall increase...

Euromonitor International's Beauty and Personal Care in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Beauty and personal care in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retail developments
• What next for beauty and personal care?

MARKET DATA

• Table 1 Sales of Beauty and Personal Care by Category: Value 2019-2024
• Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
• Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
• Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
• Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
• Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
• Table 7 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
• Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
• Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
• Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

MASS BEAUTY AND PERSONAL CARE IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Mass skin care continues to dominate, with consumers aiming for radiant skin
• Skintific drives growth from a low base thanks to its successful marketing approach
• Factors other than price are becoming more important in purchasing decisions

PROSPECTS AND OPPORTUNITIES

• Mass adult sun care set to see the most dynamic growth as awareness rises
• Halal labelling will be essential, especially from 2026
• Skin care set to be an element in more mass beauty and personal care products

CATEGORY DATA

• Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
• Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024
• Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2020-2024
• Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2021-2024
• Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2024-2029
• Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2024-2029

PREMIUM BEAUTY AND PERSONAL CARE IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Premium skin care sees growing interest in anti-ageing products from a younger age
• La-Roche Posay drives growth for leading player L'Oreal Indonesia
• Consumers value the purchasing experience when shopping for premium products

PROSPECTS AND OPPORTUNITIES

• Continued dynamic growth anticipated for sun care as awareness rises
• Segmented and hybrid products expected to be key trends moving forward
• Innovations in terms of effective and multifunctional products anticipated

CATEGORY DATA

• Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
• Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
• Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024
• Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024
• Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2024-2029
• Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2024-2029

BABY AND CHILD-SPECIFIC PRODUCTS IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Growth continues, although the falling birth rate prevents a stronger rise
• PZ Cussons Indonesia uses marketing and product development to extend its lead
• Retail e-commerce maintains growth, as consumers value the wide product range

PROSPECTS AND OPPORTUNITIES

• Baby wipes and baby and child-specific sun care will offer growth opportunities
• A stronger move towards natural and organic products in the forecast period
• Claims and ingredients will sway consumer choice

CATEGORY DATA

• Table 23 Sales of Baby and Child-specific Products by Category: Value 2019-2024
• Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
• Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024
• Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024
• Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024
• Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2021-2024
• Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2021-2024
• Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024
• Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029
• Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029
• Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2024-2029

BATH AND SHOWER IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Growth continues despite tough economic conditions as manufacturers adapt
• Unilever takes action to try and stem its declining trend
• Promotional activities are important in the growth of retail e-commerce

PROSPECTS AND OPPORTUNITIES

• The switch from bar soap to body wash/shower gel is set to continue
• Skin care is becoming a more important element in body wash/shower gel
• Packaging design and eco-friendly materials will become increasingly important

CATEGORY DATA

• Table 34 Sales of Bath and Shower by Category: Value 2019-2024
• Table 35 Sales of Bath and Shower by Category: % Value Growth 2019-2024
• Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024
• Table 37 NBO Company Shares of Bath and Shower: % Value 2020-2024
• Table 38 LBN Brand Shares of Bath and Shower: % Value 2021-2024
• Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2021-2024
• Table 40 Forecast Sales of Bath and Shower by Category: Value 2024-2029
• Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029
• Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2024-2029

COLOUR COSMETICS IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Social media contributes to continued dynamic growth for colour cosmetics
• Paragon maintains its lead, but Hebe Beauty rises due to consumer trust
• Retail e-commerce maintains its growth trend, but is outpaced by variety stores

PROSPECTS AND OPPORTUNITIES

• Lip products set to continue to drive value growth despite an already high base
• Affordability likely to be important in the purchasing decision moving forward
• Innovations in colours, textures, and hybrid products

CATEGORY DATA

• Table 43 Sales of Colour Cosmetics by Category: Value 2019-2024
• Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
• Table 45 NBO Company Shares of Colour Cosmetics: % Value 2020-2024
• Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024
• Table 47 LBN Brand Shares of Eye Make-up: % Value 2021-2024
• Table 48 LBN Brand Shares of Facial Make-up: % Value 2021-2024
• Table 49 LBN Brand Shares of Lip Products: % Value 2021-2024
• Table 50 LBN Brand Shares of Nail Products: % Value 2021-2024
• Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024
• Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029
• Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029

DEODORANTS IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Deodorant sprays sees the most dynamic growth due to convenience and efficacy
• Despite a falling share, Unilever maintains its lead, while Lion continues its rise
• The rise of e-commerce continues as consumers purchase from live-streams

PROSPECTS AND OPPORTUNITIES

• Sales of deodorant sprays set to overtake those of roll-ons
• Innovation and natural ingredients expected to contribute to growth in deodorants
• Halal deodorants set to grow as many consumers follow Islamic values

CATEGORY DATA

• Table 54 Sales of Deodorants by Category: Value 2019-2024
• Table 55 Sales of Deodorants by Category: % Value Growth 2019-2024
• Table 56 Sales of Deodorants by Premium vs Mass: % Value 2019-2024
• Table 57 NBO Company Shares of Deodorants: % Value 2020-2024
• Table 58 LBN Brand Shares of Deodorants: % Value 2021-2024
• Table 59 LBN Brand Shares of Premium Deodorants: % Value 2021-2024
• Table 60 Forecast Sales of Deodorants by Category: Value 2024-2029
• Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029
• Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2024-2029

DEPILATORIES IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Challenges for depilatories, but growth continues as awareness of grooming rises
• Procter & Gamble faces headwinds from competing hair removal products
• Health and personal care stores sees share growth due to a wide product range

PROSPECTS AND OPPORTUNITIES

• Offering products to attract first-time users will be key to expand the consumer base
• Potential to ride the K-beauty wave to drive sales
• Skin-friendly products likely to be appreciated by consumers

CATEGORY DATA

• Table 63 Sales of Depilatories by Category: Value 2019-2024
• Table 64 Sales of Depilatories by Category: % Value Growth 2019-2024
• Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2020-2024
• Table 66 NBO Company Shares of Depilatories: % Value 2020-2024
• Table 67 LBN Brand Shares of Depilatories: % Value 2021-2024
• Table 68 Forecast Sales of Depilatories by Category: Value 2024-2029
• Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029

FRAGRANCES IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Mass men's fragrances sees exceptional growth due to better product availability
• HMNS benefits from consumers' search for value, and its celebrity partnerships
• Beauty specialists remains the leading distribution channel as trials remain popular

PROSPECTS AND OPPORTUNITIES

• Growth to be boosted by more people owning more than one fragrance
• New entrants from outside beauty and personal care set to continue
• Innovation and marketing will be key to attract consumers

CATEGORY DATA

• Table 70 Sales of Fragrances by Category: Value 2019-2024
• Table 71 Sales of Fragrances by Category: % Value Growth 2019-2024
• Table 72 NBO Company Shares of Fragrances: % Value 2020-2024
• Table 73 LBN Brand Shares of Fragrances: % Value 2021-2024
• Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2021-2024
• Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2021-2024
• Table 76 Forecast Sales of Fragrances by Category: Value 2024-2029
• Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029

HAIR CARE IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• The consumer search for halal-certified products drives growth in relevant products
• Wide product range and constant innovation help extend Procter & Gamble's lead
• Convenience stores sees dynamism due to proximity, discounts, and promotions

PROSPECTS AND OPPORTUNITIES

• Salon professional hair care set to continue to see the most dynamic growth
• Innovations to address specific hair care concerns will remain important
• Ensuring scalp care with the addition of skin care ingredients

CATEGORY DATA

• Table 78 Sales of Hair Care by Category: Value 2019-2024
• Table 79 Sales of Hair Care by Category: % Value Growth 2019-2024
• Table 80 Sales of Hair Care by Premium vs Mass: % Value 2019-2024
• Table 81 NBO Company Shares of Hair Care: % Value 2020-2024
• Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2020-2024
• Table 83 LBN Brand Shares of Hair Care: % Value 2021-2024
• Table 84 LBN Brand Shares of Colourants: % Value 2021-2024
• Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2021-2024
• Table 86 LBN Brand Shares of Styling Agents: % Value 2021-2024
• Table 87 LBN Brand Shares of Premium Hair Care: % Value 2021-2024
• Table 88 Forecast Sales of Hair Care by Category: Value 2024-2029
• Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
• Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2024-2029

MEN'S GROOMING IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• The global grooming trend has a positive impact on mass men's skin care
• Kahf appeals with halal products and engagement with influencers
• Retail e-commerce appeals with deals, bundles, and wide range of options

PROSPECTS AND OPPORTUNITIES

• Changing attitudes to men's grooming likely to drive continued growth
• Multifunctional products and masculine branding likely to increase in importance
• Attracting younger consumers with effective products with sleek designs

CATEGORY DATA

• Table 91 Sales of Men's Grooming by Category: Value 2019-2024
• Table 92 Sales of Men's Grooming by Category: % Value Growth 2019-2024
• Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2021-2024
• Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2021-2024
• Table 95 NBO Company Shares of Men's Grooming: % Value 2020-2024
• Table 96 LBN Brand Shares of Men's Grooming: % Value 2021-2024
• Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2021-2024
• Table 98 Forecast Sales of Men's Grooming by Category: Value 2024-2029
• Table 99 Forecast Sales of Men's Grooming by Category: % Value Growth 2024-2029

ORAL CARE IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Toothpaste remains the largest category, as it is seen as essential for daily hygiene
• Unilever maintains its lead, but loses share due to a switch to alternative brands
• Although small local grocers leads, it loses share to other distribution channels

PROSPECTS AND OPPORTUNITIES

• The move towards whitening/brightening products is set to continue
• Education will be key to drive growth in oral care in the forecast period
• Oral care innovations which do more than maintain hygiene will be crucial

CATEGORY DATA

• Table 100 Sales of Oral Care by Category: Value 2019-2024
• Table 101 Sales of Oral Care by Category: % Value Growth 2019-2024
• Table 102 Sales of Toothbrushes by Category: Value 2019-2024
• Table 103 Sales of Toothbrushes by Category: % Value Growth 2019-2024
• Table 104 Sales of Toothpaste by Type: % Value Breakdown 2020-2024
• Table 105 NBO Company Shares of Oral Care: % Value 2020-2024
• Table 106 LBN Brand Shares of Oral Care: % Value 2021-2024
• Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2021-2024
• Table 108 LBN Brand Shares of Toothpaste: % Value 2021-2024
• Table 109 Forecast Sales of Oral Care by Category: Value 2024-2029
• Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029
• Table 111 Forecast Sales of Toothbrushes by Category: Value 2024-2029
• Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2024-2029

SKIN CARE IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Exceptional growth for skin care despite an already high base, inspired by K-beauty
• The rise of Skintific is significant
• The strong rise of retail e-commerce continues due to numerous benefits

PROSPECTS AND OPPORTUNITIES

• As consumers prioritise skin care, further dynamic growth is anticipated
• Gaining a high share in moisturisers will be key to unlocking growth opportunities
• An anticipated focus on ingredients to attract consumers

CATEGORY DATA

• Table 113 Sales of Skin Care by Category: Value 2019-2024
• Table 114 Sales of Skin Care by Category: % Value Growth 2019-2024
• Table 115 NBO Company Shares of Skin Care: % Value 2020-2024
• Table 116 LBN Brand Shares of Skin Care: % Value 2021-2024
• Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2021-2024
• Table 118 LBN Brand Shares of Anti-agers: % Value 2021-2024
• Table 119 LBN Brand Shares of Firming Body Care: % Value 2021-2024
• Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2021-2024
• Table 121 LBN Brand Shares of Premium Skin Care: % Value 2021-2024
• Table 122 Forecast Sales of Skin Care by Category: Value 2024-2029
• Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029

SUN CARE IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Rising awareness, hotter summers, and frequent reapplication drive growth
• Wahana Cosmetiks extends its lead due to affordability and a light texture
• Broad product selection and promotions help extend the lead of retail e-commerce

PROSPECTS AND OPPORTUNITIES

• More products and higher penetration set to drive growth
• Multifunctional product launches likely to be appreciated by consumers
• Features such as environmentally-friendly and high SPF will be important

CATEGORY DATA

• Table 124 Sales of Sun Care by Category: Value 2019-2024
• Table 125 Sales of Sun Care by Category: % Value Growth 2019-2024
• Table 126 NBO Company Shares of Sun Care: % Value 2020-2024
• Table 127 LBN Brand Shares of Sun Care: % Value 2021-2024
• Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2021-2024
• Table 129 Forecast Sales of Sun Care by Category: Value 2024-2029
• Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2024-2029