泰国的美容及个人护理市场

泰国美容及个人护理市场规模在零售量和当前销售额呈现强劲增长，预计到2024年将增长强劲，这得益于消费者日益增强的自我护理意识以及在社交和职业场合中个人形象的重要性。大众高端市场受益于对护肤、彩妆、护髮和防晒产品的强劲需求。泰国消费者不仅越来越关注外在美，也越来越关注皮肤、头髮和口腔的健康，并且对透过化妆品进行紫外线防护非常感兴趣。

本市场调查报告对泰国美容及个人护理市场进行了分析和预测。报告提供了2020年至2024年的最新零售数据，帮助您了解哪些产业将推动成长。此外，2029年的预测也揭示了市场未来将如何变化。

目标产品：婴儿及儿童用品、沐浴淋浴设备、彩妆品、除臭剂、除毛剂、护肤品、美容及个人护理、香水、护髮、大众美容及个人护理、男士美容、口腔护理、口腔护理（不包括电动牙刷）、高端美容及个人护理、名牌美容及个人护理、护肤、防晒品

数据范围：市场规模（实际和预测）、企业市场占有率、品牌份额、分销数据

为什么要购买这份报告？

• 详细了解美容和个人护理市场
• 确定成长领域并确定变革的动力
• 了解竞争格局、主要市场参与者和主要品牌
• 使用五年预测来评估市场预期如何发展

欧睿国际在出版市场研究报告、商业参考书和线上资讯系统方面拥有超过50年的经验。公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并拥有遍布100个国家的分析师网络。凭藉其独特的能力和对多元化市场的理解，公司有信心开发可靠的资讯资源，为制定明智的策略提供支援。

目录

目录和表格

执行摘要

市场数据

免责声明

资讯来源

泰国大众美容及个人护理

关键数据发现

2024年的发展

• 成熟的需求和优质的体验推动大众市场的成长
• 联合利华泰国控股有限公司凭藉多元化的品牌组合引领大众市场
• 永续性意识的增强正在带来新的包装选择

前景与机会

• 大众市场前景光明
• 粉丝行销将被个人护理品牌更广泛地使用
• 随着全通路策略的扩展，并专注于社交商务

分类资料

泰国高级美容和个人护理

关键数据发现

2024年的发展

• 高度重视自我护理和外观，推动高端市场成长
• 高端市场中，实体店面开发蓬勃发展
• 永续性趋势与 Z 世代和 X 世代产生深刻共鸣

前景与机会

• 随着产品多样性的扩大，高端吸引力也增强
• 永续性成为包装发展的关键主题
• 注重抗衰老功效的高级护肤

分类资料

泰国婴儿及儿童产品

关键数据发现

2024年的发展

• 父母优先考虑高品质的机能性食品和有机产品
• 强生公司专注于温和、天然的护肤，引领业界
• 保健和个人保养用品商店以及零售电子商务强劲增长

前景与机会

• 婴儿和儿童产品加速成长
• 家长寻求高品质、安全、有机的食品，优质化趋势仍强劲
• 参与企业不断创新，提供更永续的产品

分类资料

泰式浴缸和淋浴设备

关键数据发现

2024年的发展

• 现代生活方式推动沐浴露/沐浴凝胶销售成长
• Lion Corp (Thailand) Ltd 透过植物来源成分配方巩固其市场地位
• 以商店为基础的分销管道占据零售份额的大部分

前景与机会

• 高端化优质化日益明显，沐浴和淋浴设备前景看好
• 高端产品线和自有品牌都越来越受欢迎，导致明显的两极化
• 预测期内多功能创新将扩大

分类资料

泰妆

关键数据发现

2024年的发展

• 彩妆是泰国最活跃的品类
• 欧莱雅泰国有限公司在彩妆领域占据主导地位
• 数位购物推动电子商务销售成长

前景与机会

• 脸部彩妆仍是最大类别
• 进一步的碎片化将加剧竞争格局
• 多功能性将继续在新开发项目中频繁使用

分类资料

泰国除臭剂

关键数据发现

2024年的发展

• 疫情后生活方式的改变将刺激需求
• 拜尔斯道夫泰国有限公司保持领先地位，但竞争加剧
• 现代杂货零售商的销售额占比更高

前景与机会

• 高品质、多功能除臭剂越来越受欢迎，前景光明
• 滚珠式除臭剂的兴起，得益于功效和持久保护的需求
• 消费者更喜欢在商店购买，在购买前先体验一下香味

分类资料

泰国除毛膏

关键数据发现

2024年的发展

• 除毛品类强劲成长
• 利洁时（泰国）有限公司在除毛剂和漂白剂领域占据主导地位
• 消费者正在从更广泛的商店购买除毛产品

前景与机会

• 除毛/漂白产品增强活力并吸引消费者兴趣
• 电子商务为小品牌开启了可能性
• 除毛器/漂白水中最引人注目的创新

分类资料

泰国香水

关键数据发现

2024年的发展

• 香水顺应了健康趋势，满足了人们对奢华香水平价替代品的需求
• 由于消费者对小型、价格更实惠品牌的兴趣日益浓厚，Neo Corporate Co Ltd 的市占率略有下降
• 百货商场扩大在香水分销中的主导地位

前景与机会

• 领先的香水品牌扩大产品系列
• 随着旅游业復苏，泰国香水将更受欢迎
• 香水品牌提供更多环保特性，例如有机配方和可再填充包装

分类资料

泰国护髮

关键数据发现

2024年的发展

• 优质化消费者提供更多护髮产品选择
• 跨国公司面临越来越多本土品牌的竞争
• 零售电商和便利商店市占率均有所成长

前景与机会

• 整体健康推动护髮产品成长
• 社群媒体平台和影响者发挥关键作用
• 头髮健康和针对头髮问题的解决方案变得更加重要

分类资料

泰国男士美容

关键数据发现

2024年的发展

• 社会规范的改变和都市化正在推动男性的整装仪容
• Neo Corporate Co Ltd 继续保持男性美容领域的领先地位
• 泰国男士美容在多个分销管道呈现强劲成长

前景与机会

• 随着自我护理习惯的养成，男性美容前景光明
• 营收成长推动了向高级产品的转变
• 个人化解决方案、多功能优势和以永续性为重点的产品创新

分类资料

泰国的口腔清洁用品

关键数据发现

2024年的发展

• 口腔健康意识的提高和创新产品的推出推动了成长
• 高露洁棕榄泰国有限公司继续保持口腔护理领域的领先地位
• 食品杂货零售商仍然是口腔清洁用品的主要管道

前景与机会

• 口腔清洁用品预计将稳定成长
• 在口腔清洁用品方面，专业化、多功能产品的需求正在蓬勃发展。
• 口腔护理的未来将受到对天然、永续和个人化产品日益增长的需求的影响

分类资料

泰国护肤

关键数据发现

2024年的发展

• 健康和保健趋势影响护肤的发展
• 欧莱雅泰国有限公司维持领先地位
• 零售电商是护肤的主要管道

前景与机会

• 随着本土护肤品牌的发展壮大，T-Beauty 势头强劲
• 数位优先方法是护肤品牌的关键
• 预计新护肤品牌的涌入将带来成长潜力

分类资料

泰防晒护理

关键数据发现

2024年的发展

• 随着品牌推出更先进的配方，防晒油稳定成长
• 拜尔斯道夫泰国有限公司率先推出防晒油品牌“妮维雅阳光”
• 杂货店是购买防晒油的最佳地点

前景与机会

• 防晒效果看起来亮眼
• 多功能防晒油产品需求不断成长
• 永续创新成为防晒产品的核心

分类资料

Beauty and personal care in Thailand enjoyed robust retail volume and current value growth in 2024, supported by the growing emphasis on consumer self-care and importance of personal image in social and professional settings. Mass and premium segments are benefiting from strong demand for skin care, colour cosmetics, hair care and sun care. Thai consumers not only want to look good, but are increasingly concerned about their skin, hair and oral health, with keen attention paid to protection from...

Euromonitor International's Beauty and Personal Care in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Beauty and personal care in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retail developments
• What next for beauty and personal care ?

MARKET DATA

• Table 1 Sales of Beauty and Personal Care by Category: Value 2019-2024
• Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
• Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
• Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
• Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
• Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
• Table 7 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
• Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
• Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
• Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

MASS BEAUTY AND PERSONAL CARE IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Sophisticated demands and premium experiences drive growth in the mass segment
• Unilever Thai Holdings Ltd leads the mass segment with diverse brand portfolio
• Rising awareness of sustainability creates new packaging options

PROSPECTS AND OPPORTUNITIES

• Strong outlook for the mass segment
• Fandom marketing to be more widely leveraged by mass personal care brands
• Focus on social commerce as omni-channel strategies expand

CATEGORY DATA

• Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
• Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024
• Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2020-2024
• Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2021-2024
• Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2024-2029
• Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2024-2029

PREMIUM BEAUTY AND PERSONAL CARE IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Strong emphasis on self-care and appearance supports growth of premium segment
• Store-based developments flourish in the premium segment
• Sustainability trend resonates deeply with Gen Z and X

PROSPECTS AND OPPORTUNITIES

• Premium appeal will broaden as product diversity expands
• Sustainability will be a strong theme in packaging development
• Premium skin care to focus on delivering anti-ageing benefits

CATEGORY DATA

• Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
• Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
• Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024
• Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024
• Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2024-2029
• Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2024-2029

BABY AND CHILD-SPECIFIC PRODUCTS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Parents prioritise high-quality functional and organic products
• Johnson & Johnson leads with focus on gentle and natural skincare
• Health and personal care stores and retail e-commerce enjoy dynamic growth

PROSPECTS AND OPPORTUNITIES

• Growth of baby and child-specific products to accelerate
• Premiumisation trend to remain strong as parents seek high-quality, safe, and organic options
• Players will innovate to provide more sustainable products

CATEGORY DATA

• Table 23 Sales of Baby and Child-specific Products by Category: Value 2019-2024
• Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
• Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024
• Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024
• Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024
• Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2021-2024
• Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2021-2024
• Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024
• Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029
• Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029
• Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2024-2029

BATH AND SHOWER IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Modern lifestyles support growth of body wash/shower gel
• Lion Corp (Thailand) Ltd strengthens position with plant-based ingredient formula
• Store-based distribution channels hold bulk of retail share

PROSPECTS AND OPPORTUNITIES

• Strong outlook for bath and shower as premiumisation gains traction
• Polarisation is evident as both premium lines and private label gain appeal
• Multi-functional innovations to expand over the forecast period

CATEGORY DATA

• Table 34 Sales of Bath and Shower by Category: Value 2019-2024
• Table 35 Sales of Bath and Shower by Category: % Value Growth 2019-2024
• Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024
• Table 37 NBO Company Shares of Bath and Shower: % Value 2020-2024
• Table 38 LBN Brand Shares of Bath and Shower: % Value 2021-2024
• Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2021-2024
• Table 40 Forecast Sales of Bath and Shower by Category: Value 2024-2029
• Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029
• Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2024-2029

COLOUR COSMETICS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Colour cosmetics is most dynamic category in Thailand
• L'Oreal Thailand Co Ltd holds an edge in colour cosmetics
• Digital shopping fuels growth of e-commerce sales

PROSPECTS AND OPPORTUNITIES

• Facial make-up remains the largest category
• Competitive landscape to intensify amid further fragmentation
• Multi-functional features will remain prolific in new developments

CATEGORY DATA

• Table 43 Sales of Colour Cosmetics by Category: Value 2019-2024
• Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
• Table 45 NBO Company Shares of Colour Cosmetics: % Value 2020-2024
• Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024
• Table 47 LBN Brand Shares of Eye Make-up: % Value 2021-2024
• Table 48 LBN Brand Shares of Facial Make-up: % Value 2021-2024
• Table 49 LBN Brand Shares of Lip Products: % Value 2021-2024
• Table 50 LBN Brand Shares of Nail Products: % Value 2021-2024
• Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024
• Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029
• Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029

DEODORANTS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Post-pandemic lifestyle changes fuel demand
• Beiersdorf Thailand Co Ltd maintains lead but faces increased competition
• Modern grocery retailers claim high proportion of sales

PROSPECTS AND OPPORTUNITIES

• Bright outlook amid rising preference for deodorants with high-quality and multi-functional ingredients
• Deodorant roll-on products set to expand, driven by demand for efficacy and long-lasting solutions
• Consumers prefer in-store purchases to experience scents before buying

CATEGORY DATA

• Table 54 Sales of Deodorants by Category: Value 2019-2024
• Table 55 Sales of Deodorants by Category: % Value Growth 2019-2024
• Table 56 Sales of Deodorants by Premium vs Mass: % Value 2019-2024
• Table 57 NBO Company Shares of Deodorants: % Value 2020-2024
• Table 58 LBN Brand Shares of Deodorants: % Value 2021-2024
• Table 59 LBN Brand Shares of Premium Deodorants: % Value 2021-2024
• Table 60 Forecast Sales of Deodorants by Category: Value 2024-2029
• Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029
• Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2024-2029

DEPILATORIES IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Solid growth for the depilatories category
• Reckitt Benckiser (Thailand) Ltd dominates in hair removers/bleaches
• Consumers are shopping for depilatories in a wider range of stores

PROSPECTS AND OPPORTUNITIES

• Hair removers/bleaches to fuel dynamism and capture consumer interest
• E-commerce offers potential for smaller brands
• Innovations most visible in hair removers/bleaches

CATEGORY DATA

• Table 63 Sales of Depilatories by Category: Value 2019-2024
• Table 64 Sales of Depilatories by Category: % Value Growth 2019-2024
• Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2020-2024
• Table 66 NBO Company Shares of Depilatories: % Value 2020-2024
• Table 67 LBN Brand Shares of Depilatories: % Value 2021-2024
• Table 68 Forecast Sales of Depilatories by Category: Value 2024-2029
• Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029

FRAGRANCES IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Fragrances tap into wellness trend and need for affordable alternatives to premium scents
• Neo Corporate Co Ltd experiences marginal decline in share as affordable smaller brands gain interest
• Department stores extend leading role in fragrance distribution

PROSPECTS AND OPPORTUNITIES

• Mass perfume brands to extend product portfolios
• Thai perfumes set to gain popularity as the tourism industry recovers
• Fragrance brands to offer more eco-friendly qualities, including organic formulations and refillable packaging

CATEGORY DATA

• Table 70 Sales of Fragrances by Category: Value 2019-2024
• Table 71 Sales of Fragrances by Category: % Value Growth 2019-2024
• Table 72 NBO Company Shares of Fragrances: % Value 2020-2024
• Table 73 LBN Brand Shares of Fragrances: % Value 2021-2024
• Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2021-2024
• Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2021-2024
• Table 76 Forecast Sales of Fragrances by Category: Value 2024-2029
• Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029

HAIR CARE IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Premiumisation gives consumers greater choice of hair care products
• Multinationals face growing competition from an increasing array of local brands
• Retail e-commerce and convenience stores both gain share

PROSPECTS AND OPPORTUNITIES

• Holistic wellness to drive developments in hair care
• Social media platforms and influencers will play a vital role
• Hair health and problem-based hair solutions will become more prominent

CATEGORY DATA

• Table 78 Sales of Hair Care by Category: Value 2019-2024
• Table 79 Sales of Hair Care by Category: % Value Growth 2019-2024
• Table 80 Sales of Hair Care by Premium vs Mass: % Value 2019-2024
• Table 81 NBO Company Shares of Hair Care: % Value 2020-2024
• Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2020-2024
• Table 83 LBN Brand Shares of Hair Care: % Value 2021-2024
• Table 84 LBN Brand Shares of Colourants: % Value 2021-2024
• Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2021-2024
• Table 86 LBN Brand Shares of Styling Agents: % Value 2021-2024
• Table 87 LBN Brand Shares of Premium Hair Care: % Value 2021-2024
• Table 88 Forecast Sales of Hair Care by Category: Value 2024-2029
• Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
• Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2024-2029

MEN'S GROOMING IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Bright performance in men's grooming driven by evolving social norms and urbanisation
• Beiersdorf Thailand maintains its leadership in men's grooming
• Thai men's grooming enjoys robust growth across multiple distribution channels

PROSPECTS AND OPPORTUNITIES

• Men's grooming faces bright outlook as self-care routines expand
• Shift towards premium products will be driven by higher incomes
• Product innovation to focus on personalised solutions, multifunctional benefits and sustainability

CATEGORY DATA

• Table 91 Sales of Men's Grooming by Category: Value 2019-2024
• Table 92 Sales of Men's Grooming by Category: % Value Growth 2019-2024
• Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2021-2024
• Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2021-2024
• Table 95 NBO Company Shares of Men's Grooming: % Value 2020-2024
• Table 96 LBN Brand Shares of Men's Grooming: % Value 2021-2024
• Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2021-2024
• Table 98 Forecast Sales of Men's Grooming by Category: Value 2024-2029
• Table 99 Forecast Sales of Men's Grooming by Category: % Value Growth 2024-2029

ORAL CARE IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Growth is driven by increased oral health awareness and innovative product launches
• Colgate-Palmolive Thailand Ltd holds leading position in oral care
• Grocery retailers remain the leading channel for oral care

PROSPECTS AND OPPORTUNITIES

• Oral care is projected to see steady growth
• Oral care is witnessing a surge in demand for specialised and multifunctional products
• Future of oral care will be shaped by increasing demand for natural, sustainable, and personalised products

CATEGORY DATA

• Table 100 Sales of Oral Care by Category: Value 2019-2024
• Table 101 Sales of Oral Care by Category: % Value Growth 2019-2024
• Table 102 Sales of Toothbrushes by Category: Value 2019-2024
• Table 103 Sales of Toothbrushes by Category: % Value Growth 2019-2024
• Table 104 Sales of Toothpaste by Type: % Value Breakdown 2020-2024
• Table 105 NBO Company Shares of Oral Care: % Value 2020-2024
• Table 106 LBN Brand Shares of Oral Care: % Value 2021-2024
• Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2021-2024
• Table 108 LBN Brand Shares of Toothpaste: % Value 2021-2024
• Table 109 Forecast Sales of Oral Care by Category: Value 2024-2029
• Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029
• Table 111 Forecast Sales of Toothbrushes by Category: Value 2024-2029
• Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2024-2029

SKIN CARE IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Health and wellness trend shapes developments in skin care
• L'Oreal Thailand Co Ltd maintains a healthy lead
• Retail e-commerce is key channel for skin care

PROSPECTS AND OPPORTUNITIES

• T-Beauty to gain traction as local skin care brands develop and expand
• Digital-first approach is crucial for skin care brands
• Influx of new skin care brands is expected to capitalise on growth potential

CATEGORY DATA

• Table 113 Sales of Skin Care by Category: Value 2019-2024
• Table 114 Sales of Skin Care by Category: % Value Growth 2019-2024
• Table 115 NBO Company Shares of Skin Care: % Value 2020-2024
• Table 116 LBN Brand Shares of Skin Care: % Value 2021-2024
• Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2021-2024
• Table 118 LBN Brand Shares of Anti-agers: % Value 2021-2024
• Table 119 LBN Brand Shares of Firming Body Care: % Value 2021-2024
• Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2021-2024
• Table 121 LBN Brand Shares of Premium Skin Care: % Value 2021-2024
• Table 122 Forecast Sales of Skin Care by Category: Value 2024-2029
• Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029

SUN CARE IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Steady growth in sun care as brands deliver more sophisticated formulas
• Beiersdorf Thailand Co Ltd claims lead with mass sun protection brand Nivea Sun
• Grocery retailers are prime location for buying sun care

PROSPECTS AND OPPORTUNITIES

• Sun care faces promising outlook
• Rising demand for multifunctional sun care products
• Sustainable innovations will gain exposure in sun care

CATEGORY DATA

• Table 124 Sales of Sun Care by Category: Value 2019-2024
• Table 125 Sales of Sun Care by Category: % Value Growth 2019-2024
• Table 126 NBO Company Shares of Sun Care: % Value 2020-2024
• Table 127 LBN Brand Shares of Sun Care: % Value 2021-2024
• Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2021-2024
• Table 129 Forecast Sales of Sun Care by Category: Value 2024-2029
• Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2024-2029