女性用运动服和泳装市场规模、份额及成长分析（按产品类型、分销管道、最终用户和地区）－2025-2032 年产业预测

预计到 2023 年，女性用运动服和泳装市场规模将达到 1,466 亿美元，从 2024 年的 1,558.4 亿美元成长到 2032 年的 2,540.6 亿美元，预测期内（2025-2032 年）的复合年增长率为 6.3%。

全球女性用运动服和泳装市场正在经历强劲成长，这得益于对舒适性、功能性和风格的关注。这些服饰采用轻盈、透气、快干的布料製成，专为活跃女性设计，适合各种体型，包括连身衣、分身衣和运动分身衣。随着品牌采用环保做法和再生材料，永续性正在普及。目前，北美占据市场主导地位，主要企业包括耐吉、阿迪达斯和安德玛等；而亚太地区的成长率最高，这得益于中国和印度等新兴经济体女性对健身的兴趣日益浓厚。公司正在优先考虑创新、协作和有针对性的行销，以有效满足女性消费者不断变化的偏好。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管格局
• 案例研究
• 技术进步

女性用运动服和泳装市场规模（按产品类型和复合年增长率） (2025-2032)

• 市场概览
• 运动胸罩
• 贴身裤
• 背心
• 泳衣
• 运动短裤

女性用运动服及泳装市场规模（按类型及复合年增长率）（2025-2032）

• 市场概览
• 棉布
• 聚酯纤维
• 纤维素
• 尼龙

女性用运动服和泳装市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概览
• 网路零售
• 专卖店
• 百货公司
• 运动用品零售商
• 超级市场

女性用运动服和泳装市场规模（按最终用户和复合年增长率） (2025-2032)

• 市场概览
• 青少年
• 成年女性
• 中年妇女
• 老年妇女

女性用运动服装及泳装市场规模（按地区及复合年增长率）（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Adidas AG（Germany）
• ASICS Corporation（Japan）
• Anta Sports Products Limited（China）
• Wacoal Holdings（Japan）
• Gildan Activewear Inc.（Canada）
• Sheico Group（Taiwan）
• Watersun Swimwear（Australia）
• LVMH Moet Hennessy Louis Vuitton（France）
• Marysia LLC（USA）
• Chanel Group（France）
• Missoni SpA（Italy）
• Swimwear Anywhere Inc.（USA）
• La Jolla Group（USA）
• La Perla（Italy）
• Pentland Group PLC（UK）
• Puma Inc.（Germany）
• Speedo International Ltd.（UK）
• Arena SpA（Italy）
• TYR Sport, Inc.（USA）

结论和建议

Women's Sports and Swimwear Market size was valued at USD 146.6 billion in 2023 and is poised to grow from USD 155.84 billion in 2024 to USD 254.06 billion by 2032, growing at a CAGR of 6.3% during the forecast period (2025-2032).

The global women's sportswear and swimwear market is experiencing significant growth, driven by a focus on comfort, functionality, and style. With lightweight, breathable, and fast-drying materials, these garments cater to active women, featuring options like one-piece, two-piece, and athletic separates to suit various body types. Sustainability is gaining traction, as brands adopt eco-friendly practices and recycled materials. North America currently leads the market, supported by key players like Nike, Adidas, and Under Armour, while the Asia Pacific region is poised for the highest growth rate, fueled by increasing interest in fitness among women in emerging economies like China and India. Companies are prioritizing innovation, collaborations, and targeted marketing to effectively meet the evolving preferences of female consumers.

Top-down and bottom-up approaches were used to estimate and validate the size of the Women's Sports And Swimwear market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Women's Sports And Swimwear Market Segments Analysis

Global Women's Sports and Swimwear Market is segmented by Product Type, Type, Distribution channel, End User and region. Based on Product Type, the market is segmented into Sports Bras, Leggings, Tank Tops, Swimwear and Athletic Shorts. Based on Type, the market is segmented into Cotton, Polyester, Cellulosic and Nylon. Based on Distribution channel, the market is segmented into Online Retail, Specialty Stores, Department Stores, Sports Retailers and Supermarkets. Based on End User, the market is segmented into Teenagers, Young Adults, Middle-Aged Women and Senior Women. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Women's Sports And Swimwear Market

A significant catalyst for the expansion of the global women's sports and swimwear market is the rising involvement of women in sports and fitness endeavors. As more women embrace active lifestyles and participate in various physical activities, there has been a notable increase in the demand for comfortable, practical, and fashionable sportswear. This movement is also driven by heightened awareness of the health advantages associated with regular exercise, such as effective weight management, diminished risk of chronic illnesses, and enhanced mental well-being. As a result, women's sports and swimwear are gaining popularity, contributing to overall market growth.

Restraints in the Women's Sports And Swimwear Market

A significant challenge facing the global women's sports and swimwear market is the rise of counterfeit products. As demand for stylish and high-quality sportswear increases, so too does the prevalence of imitation items that typically fall short in quality and fail to adhere to safety and performance standards. These counterfeit goods not only present risks to consumers but also tarnish the reputation and brand image of reputable companies within the industry. The existence of such inferior products can impede market growth and diminish consumer trust in authentic offerings, posing a substantial barrier to the overall advancement of the market.

Market Trends of the Women's Sports And Swimwear Market

The Global Women's Sports and Swimwear Market is witnessing a significant trend towards sustainability and eco-friendliness, driven by heightened consumer awareness regarding environmental issues. As more individuals prioritize eco-conscious choices, brands are increasingly adopting sustainable practices, utilizing materials such as recycled polyester, organic cotton, and biodegradable fabrics in their collections. This shift reflects a broader societal movement toward responsible consumption, where consumers actively seek products that align with their values. Consequently, the demand for sustainable sportswear and swimwear is surging, propelling brands to innovate and compete on environmentally friendly fronts, ultimately reshaping the landscape of the women's athletic apparel market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement

Global Women's Sports and Swimwear Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Sports Bras
• Leggings
• Tank Tops
• Swimwear
• Athletic Shorts

Global Women's Sports and Swimwear Market Size by Type & CAGR (2025-2032)

• Market Overview
• Cotton
• Polyester
• Cellulosic
• Nylon

Global Women's Sports and Swimwear Market Size by Distribution channel & CAGR (2025-2032)

• Market Overview
• Online Retail
• Specialty Stores
• Department Stores
• Sports Retailers
• Supermarkets

Global Women's Sports and Swimwear Market Size by End User & CAGR (2025-2032)

• Market Overview
• Teenagers
• Young Adults
• Middle-Aged Women
• Senior Women

Global Women's Sports and Swimwear Market Size & CAGR (2025-2032)

• North America (Product Type, Type, Distribution channel, End User)
  • US
  • Canada
• Europe (Product Type, Type, Distribution channel, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Type, Distribution channel, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Type, Distribution channel, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Type, Distribution channel, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Adidas AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ASICS Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anta Sports Products Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wacoal Holdings (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gildan Activewear Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sheico Group (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Watersun Swimwear (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LVMH Moet Hennessy Louis Vuitton (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marysia LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chanel Group (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Missoni SpA (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Swimwear Anywhere Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• La Jolla Group (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• La Perla (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pentland Group PLC (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puma Inc. (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Speedo International Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arena S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TYR Sport, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations