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市场调查报告书
商品编码
1813416
2032 年泳装市场预测:按产品类型、通路、材料/布料类型和地区进行的全球分析Swimwear Market Forecasts to 2032 - Global Analysis By Product Type (Women's Swimwear, Men's Swimwear, Kids' Swimwear, Plus-size Swimwear and Other Product Categories), Distribution Channel, Material & Fabric Type and By Geography |
根据 Stratistics MRC 的数据,全球泳装市场预计在 2025 年达到 226.6 亿美元,到 2032 年将达到 358.9 亿美元,预测期内的复合年增长率为 6.79%。
泳装是指专为游泳、海滩活动和水上休閒而设计的服装。泳装款式多样,包括比基尼、连身泳衣、泳裤和防晒衣,以适应各种体型和时尚偏好。现代泳装兼具时尚感和功能性,采用快干、防紫外线和舒适的弹性布料。它还透过流行的色彩、印花和设计彰显时尚。受海滩旅游、休閒旅行和水上运动参与度的提升所推动,全球对泳装的需求不断增长,使其成为时尚和运动服饰产业的重要细分领域。
根据世界游泳协会统计,游泳仍是全球参与度最高的奥运项目之一,2024年巴黎奥运将设立35个奖牌项目。从自由式到混合泳继电器,游泳项目种类繁多,推动了对训练、业余和精英级别专业泳装的持续需求。
增加水上运动和健身的参与度
越来越多的人参与游泳、水中有氧运动、衝浪和相关运动,推动了泳装的需求。现代消费者要求服装确保在水中环境中行动自如、经久耐用且舒适。健康和健身趋势进一步推动了对功能性泳装的需求。为了满足这项需求,製造商正在创新柔性材料、快干技术和人体工学设计。运动员和休閒爱好者也在影响市场成长。随着水上休閒成为全球主流生活方式,人们对时尚且强大的泳装的偏好持续增长,这是市场的主要驱动力。
需求的季节性波动
泳装销售受季节趋势影响很大,夏季和假期季节需求达到高峰,淡季销售量则下降。这些波动给製造商和零售商管理库存和确保稳定收益带来了挑战。品牌通常依靠促销策略和多样化的产品系列来维持全年销售。中小企业在需求低迷时期难以有效管理库存,而大型企业则面临库存过剩带来的仓储和成本挑战。因此,泳装采购的季节性特征限制了市场的稳定扩张,影响了盈利,并使全球泳装产业难以稳定成长。
网路零售与电子商务的兴起
线上零售和电子商务的扩张为泳装公司开闢了新的前景。越来越多的消费者选择线上平台,以获得便利的购物体验、丰富的选择和极具竞争力的价格。社群媒体、网红行销和数位宣传活动使品牌能够与全球受众建立联繫。虚拟试穿、客製化尺寸和订阅模式等功能提升了客户体验。电子商务降低了小型和新兴品牌的进入门槛,所需的投资比传统零售更少。数位化环境使企业能够更快地适应趋势,进入更广阔的市场,并拥有更高的销售潜力,这使得线上零售成为泳装行业的一个重要成长机会。
品牌间竞争激烈
无论是老牌还是新兴的泳装製造商,都面临着激烈的竞争。许多品牌生产雷同的泳装设计,导致降价和利润下降。快时尚泳装的蓬勃发展给中价格分布品牌带来了越来越大的压力。持续的技术创新和高昂的行销费用进一步推高了营运成本。规模较小的公司难以脱颖而出,而规模较大的公司则必须竭尽全力维护其市场份额。线上零售平台增加了新进入者的可及性,也加剧了竞争。竞争对全球泳装市场的成长和稳定构成了重大风险,因为竞争对手之间的竞争会限制定价能力、降低净利率并挑战品牌忠诚度。
新冠疫情为全球泳装产业带来了严峻挑战。由于封锁、旅行限制以及泳池、海滩、度假村和健身房的关闭,消费者需求大幅下降。季节性采购中断导致库存过剩,对製造商和零售商造成了经济损失。供应链中断减缓了原料采购和产品分销。消费者支出转向必需品,进一步减少了泳装销售。虽然线上购物缓解了部分损失,但整体市场成长却放缓。虽然復苏将是渐进的,但预计旅游、休閒旅行和休閒的復苏将重振需求,并稳定该行业的后疫情时代运作。
预计女性用泳装市场在预测期内将占据最大份额
预计在预测期内,女性用泳装将占据最大的市场份额。高需求源自于其丰富的款式,包括比基尼、连身泳衣、坦基尼泳衣以及高端设计师品牌。时尚潮流、社群媒体影响力人士和名人代言推动了消费,而休閒旅游、海滩旅游和水上休閒则进一步促进了销售。品牌和零售商正专注于时尚设计、创新材料和客製化,以满足消费者的偏好。对时尚性和功能性的兼顾使这一细分市场极具吸引力。整体而言,女性用泳装占据市场主导地位,销售额最高,并成为全球泳装产业最具影响力的细分市场。
环保和永续材料领域预计将在预测期内实现最高复合年增长率
预计环保和永续材料领域将在预测期内实现最高成长率。人们日益增强的环保责任感、道德製造和永续生活方式意识,正在推动可生物降解、可回收和低影响材料的需求。泳装品牌越来越多地使用环保材料,以吸引具有环保意识的消费者并满足监管要求。再生聚酯纤维、有机纤维和其他永续纺织品等创新材料正日益受到欢迎,尤其是在年轻、注重潮流的人群中。环保和永续材料拥有巨大的成长机会,预计未来几年将迅速扩张,是全球泳装市场成长最快、最具吸引力的类别。
预计北美将在预测期内占据最大的市场份额,这得益于消费者的高认知度和对品牌高级产品的偏好。游泳、水上运动、海滩度假和健身活动的积极参与推动了持续的需求。完善的零售网路、成熟的电子商务管道和社交媒体趋势正在推动产品知名度和消费者兴趣。季节性和时尚意识的购买行为进一步支持了销售。国内外领先泳装品牌的存在进一步巩固了该地区的市场领导地位。此外,政府推广体育和休閒的计划正在促进参与和产品消费。整体而言,北美将继续引领泳装市场,产生可观的收益并维持强大的全球竞争地位。
预计亚太地区在预测期内的复合年增长率最高。都市化加快、可支配收入成长以及对国际时尚潮流的日益关注推动了泳装需求。游泳、水上运动和滨海旅游的参与度不断提高,为中国、印度和东南亚等国家的泳装销售提供了支撑。电商平台和社群媒体行销的扩张正在提升产品知名度和消费者覆盖率。国内外品牌都在投资以抢占这个不断成长的市场。在註重时尚的中产阶级消费群体和日益兴起的休閒活动的推动下,亚太地区已成为全球泳装行业增长最快、前景最广阔的地区。
According to Stratistics MRC, the Global Swimwear Market is accounted for $22.66 billion in 2025 and is expected to reach $35.89 billion by 2032 growing at a CAGR of 6.79% during the forecast period. Swimwear refers to garments made for swimming, beach activities, and aquatic recreation. This includes various designs like bikinis, one-piece suits, swim trunks, and protective rash guards, accommodating diverse body shapes and fashion tastes. Contemporary swimwear combines style with functionality, featuring materials that dry quickly, provide UV protection, and stretch for comfort. It also serves as a fashion expression, showcasing trendy colors, prints, and designs. Demand for swimwear is rising globally, fueled by growth in beach tourism, recreational travel, and participation in water sport s, making it an essential segment in both fashion and sportswear industries.
According to World Aquatics, swimming continues to be one of the most widely participated Olympic sports globally, with 35 medal events slated for Paris 2024. This breadth of competition-from freestyle to medley relays-drives consistent demand for specialized swimwear across training, amateur, and elite levels.
Rising participation in water sports and fitness activities
An increasing number of people engaging in swimming, water aerobics, surfing, and related sports are driving swimwear demand. Modern consumers want attire that ensures ease of movement, durability, and comfort in aquatic environments. A health-conscious and fitness-oriented population is further boosting the need for functional swimwear. Manufacturers are innovating with flexible fabrics, quick-dry technology, and ergonomic designs to meet this demand. Not only athletes but casual enthusiasts are influencing market expansion. With water-based recreation becoming a mainstream part of lifestyles worldwide, the preference for well-designed, high-performance swimwear is growing consistently, making it a key market driver.
Seasonal demand fluctuations
Swimwear sales are highly influenced by seasonal trends, with peak demand during summer or holiday seasons and lower sales in off-peak months. This variability creates challenges for inventory control and consistent revenue generation for manufacturers and retailers. Brands often rely on promotional strategies and varied collections to maintain sales throughout the year. Smaller companies struggle to manage inventory efficiently during low-demand periods, while larger brands face storage and cost issues for excess stock. Consequently, the seasonal nature of swimwear purchases limits steady market expansion, affecting profitability and making it harder to achieve consistent growth in the global swimwear industry.
Rise of online retail and e-commerce
The expansion of online retail and e-commerce is opening new prospects for swimwear companies. Shoppers are increasingly drawn to online platforms for convenience, diverse options, and competitive prices. Social media, influencer marketing, and digital campaigns allow brands to connect with a worldwide audience. Features like virtual try-ons, customized sizing, and subscription models enhance the customer experience. E-commerce reduces entry barriers for small and emerging brands, requiring lower investments than traditional retail. The digital environment enables faster trend adaptation, wider market access, and higher sales potential, making online retail a key growth opportunity in the swimwear sector.
Intense competition among brands
Swimwear companies are threatened by fierce competition from established and new players alike. Many brands produce similar designs, triggering price reductions and lowering profits. The growth of fast-fashion swimwear intensifies pressure on mid-range and premium brands. Continuous innovation and heavy marketing expenditure further raise operational costs. Smaller companies often struggle to stand out, while larger players must work hard to protect market share. Online retail platforms increase accessibility for newcomers, heightening competitive intensity. Intense rivalry restricts pricing power, reduces margins, and challenges brand loyalty, making competition a significant risk factor for growth and stability in the global swimwear market.
The global swimwear industry faced significant challenges due to the COVID-19 pandemic. Lockdowns, restricted travel, and the closure of pools, beaches, resorts, and gyms caused a steep decline in consumer demand. Disrupted seasonal purchasing led to excess inventory and financial losses for manufacturers and retailers. Supply chain interruptions delayed both raw material procurement and product distribution. Shifts in consumer spending toward essential items further reduced swimwear sales. While online retail helped alleviate some losses, overall market growth slowed. Recovery is gradual, and the resurgence of tourism, leisure travel, and recreational activities is expected to revive demand and stabilize operations in the post-pandemic period.
The women's swimwear segment is expected to be the largest during the forecast period
The women's swimwear segment is expected to account for the largest market share during the forecast period. High demand arises from the wide variety of styles, including bikinis, one-piece suits, tankinis, and premium designer options. Fashion trends, social media influence, and celebrity endorsements drive purchases, while leisure travel, beach tourism, and water-based recreational activities further boost sales. Brands and retailers focus on trendy designs, innovative materials, and customization to meet consumer preferences. The emphasis on both fashion and functionality makes this segment highly attractive. Overall, women's swimwear dominates the market, generating the highest revenue and representing the most influential segment in the global swimwear industry.
The eco-friendly & sustainable fabrics segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the eco-friendly & sustainable fabrics segment is predicted to witness the highest growth rate. Rising awareness of environmental responsibility, ethical manufacturing, and sustainable lifestyles is boosting demand for biodegradable, recycled, and low-impact materials. Swimwear brands are increasingly using eco-conscious fabrics to appeal to environmentally aware consumers and meet regulatory requirements. Innovations like recycled polyester, organic fibers, and other sustainable textiles are gaining traction, especially among younger, trend-focused buyers. This segment offers substantial growth opportunities and is expected to expand rapidly, making eco-friendly and sustainable fabrics the fastest-growing and most attractive category within the global swimwear market.
During the forecast period, the North American region is expected to hold the largest market share, fueled by high consumer awareness and preference for branded, premium products. Strong participation in swimming, water sports, beach vacations, and fitness activities drives consistent demand. Well-established retail networks, advanced e-commerce channels, and social media trends increase product visibility and consumer engagement. Seasonal and fashion-conscious buying behaviors further support sales. The presence of major domestic and international swimwear brands reinforces the region's market leadership. Additionally, government programs promoting sports and recreational activities boost participation and product consumption. Overall, North America continues to lead the swimwear market, generating significant revenue and maintaining a strong competitive position worldwide.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. Increasing urbanization, higher disposable incomes, and greater awareness of international fashion trends are driving demand. Rising participation in swimming, water sports, and coastal tourism is supporting sales in countries like China, India, and Southeast Asia. Expansion of e-commerce platforms and social media marketing is improving product visibility and consumer reach. Both domestic producers and international brands are investing to capture this growing market. The combination of fashion-conscious, middle-class consumers and increasing leisure activities positions Asia Pacific as the fastest-growing and most promising region in the global swimwear industry.
Key players in the market
Some of the key players in Swimwear Market include Adidas AG, Nike Inc., Speedo International, Arena S.p.A, PVH Corp. (Calvin Klein, Tommy Hilfiger), Quiksilver Inc., American Eagle Outfitters (Aerie), LVMH (Louis Vuitton, Dior Swimwear), H&M Group, Decathlon Group, Victoria's Secret & Co., Pentland Group (Speedo, Ellesse) and Other Emerging Players.
In June 2025, PVH Corp. announced a new licensing agreement with Herman Kay-Mystic LLC to produce select outerwear under the Calvin Klein and TOMMY HILFIGER brands. PVH Corp. is taking back its licensed women's wholesale business in North America through a multi-year initiative to directly operate core lifestyle categories, including underwear, sportswear, and jeans, for the Calvin Klein and TOMMY HILFIGER brands.
In February 2025, Adidas and Mexico's Club America Sign Partnership in Nike Snub bringing its contract with Nike Inc. to an end as of this summer. The collaboration will start in July in time for the 2025-2026 soccer seasons, the companies said in a joint statement in which no figures were mentioned. A person familiar with the situation said Adidas' contract with America more than doubles the amount of Nike's previous deal.
In October 2024, NIKE, Inc. signed a 12-year global agreement as the leagues' exclusive on-court uniform and apparel provider, delivering innovation and storytelling for the next generation of players and fans. The global extension is highlighted by new content initiatives, a comprehensive commitment to grassroots basketball, as well as the continued development of a joint membership program that delivers benefits to fans of the brands through distinctive products, content and experiences.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.