男士泳装市场规模、份额和成长分析（按产品类型、布料类型、价格、分销管道和地区）- 2025-2032 年产业预测

预计 2023 年男士泳装市场规模将达到 4.1 亿美元，并从 2024 年的 4.2435 亿美元增长到 2032 年的 5.5879 亿美元，预计在预测期内（2025-2032 年）的复合年增长率为 3.5%。

受时尚潮流变化、人们对积极生活方式的兴趣日益浓厚以及对多样化泳装选择的认识不断提高的推动，全球男士泳装市场正在持续增长。人们对性能驱动的设计、永续材料和创新功能的需求日益增长，以吸引广泛的消费者。电子商务的兴起让人们可以接触到更多款式和尺寸的产品，扩大了市场覆盖范围。此外，休閒和从海滩到街头的美学风格的影响也激发了适合各种场合的多功能泳装的创作。随着消费者不仅注重款式，也注重舒适性，市场不断发展，提供从经典到前沿设计的广泛选择，从而形成充满活力和竞争激烈的行业格局。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 客户和购买标准分析
• 原料分析

男士泳装市场规模（依产品类型及复合年增长率） (2025-2032)

• 市场概况
• 赛车服饰
• 拖曳服
• 速度
• 方腿套装
• 腿部皮肤
• 男士比基尼
• 泳裤
• 其他的

男士泳装市场规模（依布料类型及复合年增长率） (2025-2032)

• 市场概况
• 尼龙
• 聚酯纤维
• 棉布
• 氨纶
• 其他的

男士泳装市场规模（按价格和复合年增长率） (2025-2032)

• 市场概况
• 价格低廉
• 中价位
• 优惠价格

男士泳装市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概况
• 大卖场/超级市场
• 体育用品经销店
• 专卖店
• 在线的
• 其他的

男士泳装市场规模（按地区划分）及复合年增长率（2025-2032 年）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Speedo（United Kingdom）
• Nike（United States）
• Adidas（Germany）
• Quiksilver（United States）
• Billabong（Australia）
• O'Neill（United States）
• Arena（Italy）
• Calvin Klein（United States）
• Tommy Hilfiger（United States）
• Perry Ellis International（United States）
• Ralph Lauren（United States）
• Diesel（Italy）
• Jack & Jones（Bestseller）（Denmark）
• H&M（Hennes & Mauritz）（Sweden）
• Patagonia（United States）
• Abercrombie & Fitch（United States）

结论和建议

Men's Swimwear Market size was valued at USD 410.0 million in 2023 and is poised to grow from USD 424.35 million in 2024 to USD 558.79 million by 2032, growing at a CAGR of 3.5% during the forecast period (2025-2032).

The global men's swimwear market is experiencing consistent growth, fueled by shifting fashion trends, a heightened focus on active lifestyles, and increased awareness of diverse swimwear options. There is a growing demand for performance-driven designs, sustainable materials, and innovative features that appeal to a wide range of consumers. The rise of e-commerce has improved accessibility to various styles and sizes, enhancing market reach. Additionally, the influence of athleisure and beach-to-street aesthetics has prompted the creation of versatile swimwear, ideal for different occasions. As consumers prioritize comfort alongside style, the market is evolving to provide a spectrum of choices, from classic to cutting-edge designs, contributing to a vibrant and competitive industry landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Men's Swimwear market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Men's Swimwear Market Segments Analysis

Global Men's Swimwear Market is segmented by Product Type, Fabric type, Pricing, Distribution Channel and region. Based on Product Type, the market is segmented into Racing Suits, Drag Suits, Speedos, Square Leg Suits, Leg Skin, Men's Bikinis, Swim Trunks and Others. Based on Fabric type, the market is segmented into Nylon, Polyester, Cotton, Spandex and Others. Based on Pricing, the market is segmented into Low Price, Mid Price and Premium Price. Based on Distribution Channel, the market is segmented into Hypermarkets/Supermarkets, Sports Outlets, Specialty Stores, Online and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Men's Swimwear Market

The demand for men's swimwear is significantly influenced by shifting fashion trends and the changing preferences of consumers who seek both style and comfort in their swimwear choices. As individuals increasingly focus on their appearance and lifestyle, they are more likely to choose swimwear that reflects their personal fashion sense. This heightened awareness of style and the desire for aesthetically pleasing and functional swimwear are key factors driving the men's swimwear market, as consumers look for options that not only provide practicality but also enhance their overall look while enjoying leisure activities by the water.

Restraints in the Men's Swimwear Market

The Men's swimwear market faces significant challenges due to economic uncertainties and fluctuations that can influence consumer spending behaviors. In times of economic downturn, individuals tend to focus on essential purchases, often sidelining non-essential items such as swimwear. This shift in priorities may lead to a decrease in demand for Men's swimwear, as consumers become more cautious and selective in their spending habits. As a result, brands within this segment may experience difficulty in maintaining sales volume and growth, indicating that economic conditions play a crucial role in shaping the market landscape for men's swimwear.

Market Trends of the Men's Swimwear Market

The Men's swimwear market is experiencing a notable shift towards sustainability and ethical practices, mirroring trends in the broader fashion sector. As consumers become increasingly aware of the environmental and social implications of their purchases, there's a heightened demand for swimwear crafted from eco-friendly materials, including recycled plastics and organic fabrics. This conscious consumerism is prompting brands to adopt sustainable production methods and transparent supply chains, leading to a competitive advantage for those who prioritize these values. Consequently, the market is witnessing a surge in innovation as brands incorporate sustainable practices, reflecting a transformative movement toward responsible fashion choices in men's swimwear.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer And Buying Criteria Analysis
• Raw Material Analysis

Global Men's Swimwear Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Racing Suits
• Drag Suits
• Speedos
• Square Leg Suits
• Leg Skin
• Men's Bikinis
• Swim Trunks
• Others

Global Men's Swimwear Market Size by Fabric type & CAGR (2025-2032)

• Market Overview
• Nylon
• Polyester
• Cotton
• Spandex
• Others

Global Men's Swimwear Market Size by Pricing & CAGR (2025-2032)

• Market Overview
• Low Price
• Mid Price
• Premium Price

Global Men's Swimwear Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Hypermarkets/Supermarkets
• Sports Outlets
• Specialty Stores
• Online
• Others

Global Men's Swimwear Market Size & CAGR (2025-2032)

• North America (Product Type, Fabric type, Pricing, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Fabric type, Pricing, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Fabric type, Pricing, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Fabric type, Pricing, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Fabric type, Pricing, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Speedo (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nike (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adidas (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Quiksilver (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Billabong (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• O'Neill (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arena (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Calvin Klein (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tommy Hilfiger (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Perry Ellis International (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ralph Lauren (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diesel (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jack & Jones (Bestseller) (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• H&M (Hennes & Mauritz) (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Patagonia (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Abercrombie & Fitch (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations