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市场调查报告书
商品编码
1699271

泳装市场机会、成长动力、产业趋势分析及 2025-2034 年预测

Swimwear Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025-2034
出版日期: | 出版商: Global Market Insights Inc. | 英文 150 Pages | 商品交期: 2-3个工作天内

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简介目录

2023 年全球泳装市场价值为 208 亿美元，预计 2024 年至 2032 年期间复合年增长率为 5.1%，这得益于可支配收入的增加和对水上活动的兴趣日益浓厚。这种成长归因于不断变化的时尚潮流、对休閒游泳的日益重视以及数位媒体对塑造消费者偏好的影响。新兴经济体，尤其是亚太地区的新兴经济体，由于城市化和生活方式的转变，需求激增，导致消费者在泳装上的支出增加。游泳作为一项运动和休閒活动被广泛接受，进一步推动了市场扩张，製造商推出了时尚、高性能的泳装来满足不同消费者的需求。

泳装市场 - IMG1

泳装市场依产品类型分类，包括连身泳衣、分身泳衣、泳裤、比基尼等。其中，比基尼市场在 2023 年创造了约 81 亿美元的收入，预计到 2032 年将超过 147 亿美元。比基尼越来越受欢迎，这可以归因于人们不断变化的时尚偏好以及对舒适性和多功能性的日益关注。各种风格不断受到青睐，吸引了广泛的消费者群体。

市场范围
起始年份 2024
预测年份 2025-2034
起始值 208亿美元
预测值 341亿美元
复合年增长率 5.1%

根据材料，市场分为聚酯/尼龙、氨纶和其他。 2023年，聚酯/尼龙成为主导类别，贡献约137亿美元的收入，占市场份额的约65.8%。这些材料因其耐氯和耐盐水、耐用性以及多次洗涤后仍能保持形状和颜色而广受欢迎。此外，其快干特性提高了便利性，使其成为泳装製造商的首选。与其他布料相比，聚酯和尼龙提供了经济高效的解决方案，且不影响性能。

美国仍是泳装的主要市场，2023 年的估值约为 53 亿美元。该国强劲的泳装产业受到积极的生活方式文化和对时尚、功能性泳装的高需求的推动。预计 2024 年至 2032 年期间的复合年增长率为 5.2%，由于人们广泛参与游泳、衝浪和其他水上运动，美国市场将继续蓬勃发展。追求时尚的消费者群体寻求兼顾美观和实用性的泳装，从而推动产业创新。社群媒体趋势和数位行销在影响购买决策方面发挥着重要作用，进一步推动了对时尚泳装的需求。

全球泳装市场呈上升趋势，随着时尚趋势的演变、材料创新以及消费者对水上活动的参与度不断提高，需求也不断增长。随着产业的不断发展，製造商越来越注重品质、舒适度和永续性，以满足全球消费者不断变化的偏好。

目录

第一章：方法论与范围

  • 市场范围和定义
  • 基础估算与计算
  • 预测参数
  • 资料来源
    • 基本的
    • 次要
      • 付费来源
      • 公共资源

第二章：执行摘要

第三章：行业洞察

  • 产业生态系统分析
    • 影响价值链的因素
    • 利润率分析
    • 中断
    • 未来展望
    • 製造商
    • 经销商
  • 衝击力
    • 成长动力
      • 健康和健身意识不断提高
      • 都市化和娱乐基础设施发展
      • 时尚潮流与社群媒体的影响
    • 产业陷阱与挑战
      • 季节性需求
      • 价格敏感度
  • 消费者购买行为分析
    • 人口趋势
    • 影响购买决策的因素
    • 消费者产品采用
    • 首选配销通路
  • 成长潜力分析
  • 监管格局
  • 定价分析
  • 波特的分析
  • PESTEL分析

第四章：竞争格局

  • 介绍
  • 公司市占率分析
  • 竞争定位矩阵
  • 战略展望矩阵

第五章：市场估计与预测：依产品类型，2021-2032

  • 主要趋势
  • 连身泳衣
  • 两件泳衣
  • 泳裤
  • 比基尼
  • 其他的

第六章：市场估计与预测：依材料，2021-2032

  • 主要趋势
  • 聚酯纤维/尼龙
  • 氨纶
  • 其他的

第七章：市场估计与预测：依最终用途，2021 年至 2032 年

  • 主要趋势
  • 男士
  • 女性
  • 孩子们

第八章：市场估计与预测：按配销通路，2021 年至 2032 年

  • 主要趋势
  • 在线的
  • 离线

第九章：市场估计与预测：按地区，2021 年至 2032 年

  • 主要趋势
  • 北美洲
    • 我们
    • 加拿大
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 义大利
    • 西班牙
    • 欧洲其他地区
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲
    • 马来西亚
    • 印尼
    • 亚太其他地区
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 拉丁美洲其他地区
  • MEA
    • 阿联酋
    • 沙乌地阿拉伯
    • 南非
    • MEA 其余地区

第十章：公司简介

  • Adidas AG
  • American Apparel Inc.
  • Arena SpA (Berkshire Hathaway)
  • La Jolla Group
  • LVMH Moet Hennessy Louis Vuitton
  • Marysia LLC
  • Nike Inc.
  • Pentland Group
  • Perry Ellis International
  • PVH Corp.
  • Quiksilver Inc.
  • Swimwear Anywhere Inc. (TYR Sports Inc.)
  • Tennor Holding BV (La Perla)
  • TJ Swim
简介目录
Product Code: 8771

The Global Swimwear Market was valued at USD 20.8 billion in 2023 and is projected to expand at a CAGR of 5.1% from 2024 to 2032, driven by increasing disposable income and a rising interest in water-based activities. This growth is attributed to evolving fashion trends, a growing emphasis on recreational swimming, and the influence of digital media in shaping consumer preferences. Emerging economies, particularly in the Asia Pacific region, are witnessing a surge in demand due to urbanization and lifestyle shifts, leading to higher consumer spending on swimwear. The adoption of swimming as both a sport and a leisure activity has further fueled market expansion, with manufacturers introducing stylish, high-performance swimwear to meet diverse consumer needs.

Swimwear Market - IMG1

The swimwear market is categorized by product type, including one-piece swimsuits, two-piece swimsuits, swimming trunks, bikinis, and others. Among these, the bikini segment generated approximately USD 8.1 billion in revenue in 2023 and is set to surpass USD 14.7 billion by 2032. The growing popularity of bikinis can be attributed to evolving fashion preferences and an increased focus on comfort and versatility. Various styles continue to gain traction, appealing to a broad consumer base.

Market Scope
Start Year2024
Forecast Year2025-2034
Start Value$20.8 Billion
Forecast Value$34.1 Billion
CAGR5.1%

By material, the market is segmented into polyester/nylon, spandex, and others. Polyester/nylon emerged as the dominant category in 2023, contributing approximately USD 13.7 billion in revenue and accounting for about 65.8% of the market share. These materials are widely favored due to their resistance to chlorine and saltwater, durability, and ability to retain shape and color after multiple washes. Additionally, their quick-drying properties enhance convenience, making them a preferred choice for swimwear manufacturers. Compared to alternative fabrics, polyester and nylon offer cost-effective solutions without compromising performance.

The United States remains a leading market for swimwear, with a valuation of around USD 5.3 billion in 2023. The country's strong swimwear industry is fueled by an active lifestyle culture and a high demand for trendy, functional swimwear. With a CAGR of 5.2% expected between 2024 and 2032, the U.S. market continues to thrive due to the widespread participation in swimming, surfing, and other water sports. The fashion-conscious consumer base seeks swimwear that balances aesthetics and practicality, driving innovation within the industry. Social media trends and digital marketing play a significant role in shaping purchasing decisions, further boosting demand for stylish swimwear.

The global swimwear market is on an upward trajectory, with demand accelerating due to evolving fashion trends, material innovations, and increasing consumer engagement in water activities. As the industry continues to grow, manufacturers are focusing on quality, comfort, and sustainability to meet the changing preferences of consumers worldwide.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope & definition
  • 1.2 Base estimates & calculations
  • 1.3 Forecast parameters
  • 1.4 Data sources
    • 1.4.1 Primary
    • 1.4.2 Secondary
      • 1.4.2.1 Paid sources
      • 1.4.2.2 Public sources

Chapter 2 Executive Summary

  • 2.1 Industry 3600 synopsis, 2021 - 2032

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Factor affecting the value chain
    • 3.1.2 Profit margin analysis
    • 3.1.3 Disruptions
    • 3.1.4 Future outlook
    • 3.1.5 Manufacturers
    • 3.1.6 Distributors
  • 3.2 Impact forces
    • 3.2.1 Growth drivers
      • 3.2.1.1 Rising health and fitness awareness
      • 3.2.1.2 Urbanization and recreational infrastructure development
      • 3.2.1.3 Influence of fashion trends and social media
    • 3.2.2 Industry pitfalls & challenges
      • 3.2.2.1 Seasonal demand
      • 3.2.2.2 Price sensitivity
  • 3.3 Consumer buying behavior analysis
    • 3.3.1 Demographic trends
    • 3.3.2 Factors affecting buying decisions
    • 3.3.3 Consumer product adoption
    • 3.3.4 Preferred distribution channel
  • 3.4 Growth potential analysis
  • 3.5 Regulatory landscape
  • 3.6 Pricing analysis
  • 3.7 Porter's analysis
  • 3.8 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Competitive positioning matrix
  • 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021-2032 (USD Billion) (Million Units)

  • 5.1 Key Trends
  • 5.2 One-piece swimsuit
  • 5.3 Two-piece swimsuit
  • 5.4 Swimming trunks
  • 5.5 Bikini
  • 5.6 Others

Chapter 6 Market Estimates & Forecast, By Material, 2021-2032 (USD Billion) (Million Units)

  • 6.1 Key trends
  • 6.2 Polyester/Nylon
  • 6.3 Spandex
  • 6.4 Others

Chapter 7 Market Estimates & Forecast, By End Use, 2021 – 2032, (USD Billion) (Million Units)

  • 7.1 Key trends
  • 7.2 Men
  • 7.3 Women
  • 7.4 Kids

Chapter 8 Market Estimates & Forecast, By Distribution Channel, 2021 – 2032, (USD Billion) (Million Units)

  • 8.1 Key trends
  • 8.2 Online
  • 8.3 Offline

Chapter 9 Market Estimates & Forecast, By Region, 2021 – 2032, (USD Billion) (Million Units)

  • 9.1 Key trends
  • 9.2 North America
    • 9.2.1 U.S.
    • 9.2.2 Canada
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 U.K.
    • 9.3.3 France
    • 9.3.4 Italy
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 China
    • 9.4.2 India
    • 9.4.3 Japan
    • 9.4.4 South Korea
    • 9.4.5 Australia
    • 9.4.6 Malaysia
    • 9.4.7 Indonesia
    • 9.4.8 Rest of Asia Pacific
  • 9.5 Latin America
    • 9.5.1 Brazil
    • 9.5.2 Mexico
    • 9.5.3 Rest of Latin America
  • 9.6 MEA
    • 9.6.1 UAE
    • 9.6.2 Saudi Arabia
    • 9.6.3 South Africa
    • 9.6.4 Rest of MEA

Chapter 10 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)

  • 10.1 Adidas AG
  • 10.2 American Apparel Inc.
  • 10.3 Arena SpA (Berkshire Hathaway)
  • 10.4 La Jolla Group
  • 10.5 LVMH Moet Hennessy Louis Vuitton
  • 10.6 Marysia LLC
  • 10.7 Nike Inc.
  • 10.8 Pentland Group
  • 10.9 Perry Ellis International
  • 10.10 PVH Corp.
  • 10.11 Quiksilver Inc.
  • 10.12 Swimwear Anywhere Inc. (TYR Sports Inc.)
  • 10.13 Tennor Holding BV (La Perla)
  • 10.14 TJ Swim