保湿霜市场规模、份额及成长分析（按产品类型、类别、消费群组、分销管道和地区）－2025-2032 年产业预测

2023 年保湿霜市场规模价值为 146.6 亿美元，预计将从 2024 年的 153.3 亿美元增长到 2032 年的 219.7 亿美元，预测期内（2025-2032 年）的复合年增长率为 4.6%。

受人们对皮肤日益增长的兴趣以及美容和个人护理行业扩张的推动，全球保湿霜市场正在经历显着增长。各大品牌正大力投资研发创新保湿霜，解决各种皮肤问题，从而引起消费者对有效的皮肤健康解决方案的兴趣。随着美容产业的不断发展，对创新护肤产品的需求也不断增长。消费者意识和行业创新的协同效应表明保湿霜市场将在未来几年加速成长。总体而言，这些趋势的结合表明，随着消费者寻求有效的解决方案来满足护肤需求，保湿霜的前景光明。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 监管格局
• 客户和购买标准分析

保湿霜市场规模（按产品类型和复合年增长率） (2025-2032)

• 市场概览
• 润肤剂
• 神经酰胺
• 闭塞
• 保湿霜

保湿霜市场规模（按类别及复合年增长率）（2025-2032）

• 市场概览
• 优质的
• 大规模生产

保湿霜市场规模（依消费群组划分）及复合年增长率（2025-2032）

• 市场概览
• 成人
• 孩子

保湿霜市场规模（依分销通路划分）及复合年增长率（2025-2032）

• 市场概览
• 基于商店
• 非商店

保湿霜市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• LOreal（France）
• Unilever（UK）
• Procter & Gamble（USA）
• Beiersdorf AG（Germany）
• Johnson & Johnson（USA）
• Estee Lauder Companies Inc.（USA）
• Shiseido Company, Limited（Japan）
• Kao Corporation（Japan）
• Amorepacific Corporation（South Korea）
• LOccitane en Provence（France）
• Clarins Group（France）
• Avon Products, Inc.（UK）
• Mary Kay Inc.（USA）
• Revlon, Inc.（USA）
• Oriflame Holding AG（Switzerland）
• Natura & Co（Brazil）
• Henkel AG & Co. KGaA（Germany）
• GlaxoSmithKline plc（UK）

结论和建议

Moisturizing Cream Market size was valued at USD 14.66 billion in 2023 and is poised to grow from USD 15.33 billion in 2024 to USD 21.97 billion by 2032, growing at a CAGR of 4.6% during the forecast period (2025-2032).

The global moisturizing cream market is witnessing significant growth, fueled by rising skin concerns and the expanding beauty and personal care industry. Brands are heavily investing in research and development to create innovative moisturizers that cater to diverse skin issues, leading to an increased consumer interest in effective skin health solutions. As the beauty sector continues to evolve, it is generating heightened demand for creative skincare products. This synergy of consumer awareness and industry innovation suggests that the moisturizing cream market is poised for accelerated growth in the coming years. Overall, the combination of these trends indicates a promising outlook for moisturizing creams as consumers seek effective solutions for their skincare needs.

Top-down and bottom-up approaches were used to estimate and validate the size of the Moisturizing Cream market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Moisturizing Cream Market Segments Analysis

Global Moisturizing Cream Market is segmented by Product Type, Category, Consumer Group, Distribution Channel and region. Based on Product Type, the market is segmented into Emollients, Ceramides, Occlusive and Humectants. Based on Category, the market is segmented into Premium and Mass. Based on Consumer Group, the market is segmented into Adults and Children. Based on Distribution Channel, the market is segmented into Store-Based and Non-Store-Based. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Moisturizing Cream Market

The growing focus on personal appearance and skin health, along with rising disposable incomes, is driving a notable surge in demand for skincare products, especially moisturizers. The challenges of busy lifestyles and increased exposure to environmental pollutants have significantly affected skin health, creating a heightened need for top-quality skincare solutions. Additionally, the improving economic conditions in developing countries and an expanding aging population are major contributors to the increasing demand for diverse moisturizing products. Collectively, these elements highlight the promising growth potential of the global skincare market, underscoring the vital role of moisturizers in addressing various skin concerns across different demographic groups.

Restraints in the Moisturizing Cream Market

The Moisturizing Cream market faces considerable challenges due to stringent regulations set forth by global authorities regarding acceptable ingredients. These regulations affect the formulations of cosmetic products, which typically include a mix of natural and synthetic substances, such as sulfates and phthalates. As consumers become increasingly aware of potential health risks and toxicity related to certain ingredients, there is a growing concern that this awareness will negatively influence the demand for moisturizing creams. Consequently, manufacturers may need to adapt their product formulations to comply with these regulations and respond to consumer preferences, potentially impacting market growth.

Market Trends of the Moisturizing Cream Market

The Moisturizing Cream market is witnessing a transformative trend driven by consumers' increasing emphasis on clean, sustainably sourced ingredients. As environmental awareness grows, beauty brands are responding by prioritizing vegan raw materials and transparent labeling, aligning with the demands of eco-conscious shoppers. Furthermore, the busy lifestyles of modern consumers have fueled a preference for minimalist skincare routines, promoting a 'back to basics' approach that minimizes product usage in favor of efficiency. This shift has led to a surge in demand for multifunctional moisturizing creams that encapsulate multiple benefits, allowing consumers to maintain healthy skin effortlessly within a simplified regimen.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis

Global Moisturizing Cream Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Emollients
• Ceramides
• Occlusive
• Humectants

Global Moisturizing Cream Market Size by Category & CAGR (2025-2032)

• Market Overview
• Premium
• Mass

Global Moisturizing Cream Market Size by Consumer Group & CAGR (2025-2032)

• Market Overview
• Adults
• Children

Global Moisturizing Cream Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Store-Based
• Non-Store-Based

Global Moisturizing Cream Market Size & CAGR (2025-2032)

• North America (Product Type, Category, Consumer Group, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Category, Consumer Group, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Category, Consumer Group, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Category, Consumer Group, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Category, Consumer Group, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• LOreal (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estee Lauder Companies Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Company, Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amorepacific Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LOccitane en Provence (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clarins Group (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avon Products, Inc. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mary Kay Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oriflame Holding AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natura & Co (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GlaxoSmithKline plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations