家居装饰市场规模、份额、成长分析（按产品类型、价格、分销管道、收入群体、地区）- 产业预测（2025-2032）

预计到 2023 年全球家居装饰市场规模将达到 9,201 亿美元，从 2024 年的 9,670.3 亿美元成长到 2032 年的 1,4396.6 亿美元，预测期内（2025-2032 年）的复合年增长率为 5.1%。

由于消费者对奢侈品（尤其是木地板和家具）的需求不断增加，室内装潢和家居装饰市场将显着增长。全球超过55%的人口居住在都市区，都市化趋势正在改变人们的生活方式偏好。对环保材料的日益重视推动了对创新室内解决方案的需求。同时，电子商务和智慧型装置的兴起简化了家居装饰的网路购物，扩大了市场进入。然而，挑战依然存在，例如优质产品价格高昂以及原材料成本上涨（尤其是木材和皮革），这可能会影响不同消费者群体的购买力。整体而言，随着房地产的成长，家居装饰市场将会扩大。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 技术分析
• 客户和购买标准分析

家居装饰市场规模（依产品类型）

• 市场概览
• 家用纺织品
  • 地毯和纺织品
  • 沐浴纺织品
  • 寝具
  • 厨房和餐厅纺织品
  • 厨房和餐厅纺织品
• 地板材料
  • 瓦
  • 木材和层压板
  • 乙烯基和橡胶
  • 地毯和地垫
  • 其他的
• 家具
  • 厨房
  • 客厅和卧室
  • 浴室
  • 户外的
  • 照明
• 其他的

家居装饰市场规模（按价格）

• 市场概览
• 优质的
• 面向大众

家居装饰市场规模（依分销管道划分）

• 市场概览
• 超级市场和大卖场
• 专卖店
• 电子商务
• 其他的

家居装饰市场规模（按收入群体划分）

• 市场概览
• 中低收入
• 中高收入
• 高所得者

家装市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较比较（2022-2024 年）

主要企业简介

• Ikea（Sweden）
• Bed Bath & Beyond（United States）
• Wayfair（United States）
• Williams-Sonoma, Inc.（United States）
• Home Depot（United States）
• Lowe's（United States）
• Target（United States）
• Amazon（United States）
• West Elm（United States）
• Crate & Barrel（United States）
• Ashley Furniture Industries（United States）
• Ethan Allen Interiors（United States）
• Mohawk Industries（United States）
• Sherwin-Williams（United States）
• HomeGoods（United States）

结论和建议

Global Home Decor Market size was valued at USD 920.1 billion in 2023 and is poised to grow from USD 967.03 billion in 2024 to USD 1439.66 billion by 2032, growing at a CAGR of 5.1% during the forecast period (2025-2032).

The upholstery and home decor market is set for significant growth driven by increasing consumer demand for opulent products, particularly timber flooring and furniture. Urbanization trends are reshaping lifestyle preferences, with over 55% of the global population living in urban areas, which fuels the need for premium-quality furnishings that cater to contemporary interiors. The growing emphasis on eco-friendly materials further boosts demand for innovative decor solutions. In tandem with this, the rise of e-commerce and smart devices has simplified online shopping for home decor, expanding market access. However, challenges remain, including high prices for quality goods and escalating raw material costs, particularly for wood and leather, which may hinder affordability for diverse consumer segments. Overall, the home decor market is poised for expansion, complemented by real estate growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Home Decor market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Home Decor Market Segments Analysis

Global Home Decor Market is segmented by Product Type, Price, Distribution Channel, Income Group and region. Based on Product Type, the market is segmented into Home textile, Floor covering and Furniture. Based on Price, the market is segmented into Premium and Mass. Based on Distribution Channel, the market is segmented into Supermarkets and Hypermarkets, Specialty Stores, E-commerce and Others. Based on Income Group, the market is segmented into Lower-middle Income, Upper-Middle Income and Higher Income. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Home Decor Market

The Global Home Decor market is significantly influenced by the rise in disposable income, which has enhanced consumer spending on an array of home decor products. With individuals having more financial freedom, there is a noticeable shift towards investing in premium and high-quality home decor pieces. This increase in financial capability not only reflects a willingness to enhance living spaces but also signals a growing trend towards prioritizing the aesthetics and personal touch in home environments. Consequently, the availability of diverse and luxurious decor options caters to the evolving desires of consumers, further driving the market's growth.

Restraints in the Global Home Decor Market

The global home decor market faces significant competitive pressures, as numerous companies strive to capture a portion of the market share. This intense competition can pose challenges for smaller enterprises, making it increasingly difficult for them to stand out against larger, more established brands with greater resources and market presence. As the landscape evolves, smaller businesses may struggle to maintain their footing and attract consumers amidst the dominance of larger competitors. Consequently, the highly competitive nature of the industry can serve as a restraint for smaller players seeking to succeed in the global home decor arena.

Market Trends of the Global Home Decor Market

The Global Home Decor market is witnessing a significant shift towards sustainability, as consumers increasingly prioritize eco-friendly and ethically sourced products in their purchasing decisions. This trend is prompting brands to innovate by integrating recycled materials and sustainably sourced components into their collections, aligning with the growing demand for products that minimize environmental impact. Moreover, as awareness of climate change and ecological preservation rises, companies are enhancing their marketing strategies to highlight their sustainable practices, further attracting environmentally conscious consumers. This movement not only fosters brand loyalty but also positions sustainability as a crucial factor shaping the future landscape of home decor.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Technology Analysis
• Customer And Buying Criteria Analysis

Global Home Decor Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Home textile
  • Rugs textiles
  • Bath Textiles
  • Bed Textiles
  • Kitchen and Dining Textiles
  • Kitchen and Dining Textiles
• Floor covering
  • Tiles
  • Wood and Laminate
  • Vinyl and Rubber
  • Carpets and Rugs
  • Others
• Furniture
  • Kitchen
  • Living and Bedroom
  • Bathroom
  • Outdoor
  • Lighting
• Others

Global Home Decor Market Size by Price & CAGR (2025-2032)

• Market Overview
• Premium
• Mass

Global Home Decor Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets and Hypermarkets
• Specialty Stores
• E-commerce
• Others

Global Home Decor Market Size by Income Group & CAGR (2025-2032)

• Market Overview
• Lower-middle Income
• Upper-Middle Income
• Higher Income

Global Home Decor Market Size & CAGR (2025-2032)

• North America (Product Type, Price, Distribution Channel, Income Group)
  • US
  • Canada
• Europe (Product Type, Price, Distribution Channel, Income Group)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Price, Distribution Channel, Income Group)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Price, Distribution Channel, Income Group)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Price, Distribution Channel, Income Group)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Ikea (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bed Bath & Beyond (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wayfair (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Williams-Sonoma, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Home Depot (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lowe's (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Target (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• West Elm (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Crate & Barrel (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ashley Furniture Industries (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ethan Allen Interiors (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mohawk Industries (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sherwin-Williams (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HomeGoods (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations