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市场调查报告书
商品编码
1678091
植物来源饮料市场规模、份额及成长分析(按类型、产品、通路和地区)-2025-2032 年产业预测Plant-Based Beverages Market Size, Share, and Growth Analysis, By Type (Soya, Almond), By Product (Plain, Flavored), By Distribution Channel, By Region - Industry Forecast 2025-2032 |
预计到 2023 年全球植物来源饮料市场价值将达到 303.6 亿美元,并从 2024 年的 333 亿美元扩大到 2032 年的 698.5 亿美元,预测期内(2025-2032 年)的复合年增长率为 9.7%。
由于植物来源饮料(包括牛奶和冰沙)营养丰富、健康有益且对环境影响较小,其需求正在蓬勃发展。这一趋势不仅吸引了注重健康的消费者,也吸引了全球 65% 的乳糖不耐症患者。素食主义的兴起,尤其是在 18 至 40 岁的年轻消费者中,越来越多地选择以植物来源的饮食,将进一步推动市场的发展。根据英国营养基金会 2021 年 1 月的一项调查,千禧世代在塑造这一趋势方面发挥着至关重要的作用。随着人们健康意识的增强,随着雀巢等公司推出纯素产品,植物来源替代品的销售量预计会增加。消费者偏好的转变预示着植物饮料市场前景光明。
Global Plant-Based Beverages Market size was valued at USD 30.36 billion in 2023 and is poised to grow from USD 33.3 billion in 2024 to USD 69.85 billion by 2032, growing at a CAGR of 9.7% during the forecast period (2025-2032).
The demand for plant-based beverages, including milk and smoothies, is surging, driven by their nutritional benefits, health advantages, and lower environmental impact. This trend appeals not only to health-conscious consumers but also to the 65% of people worldwide who are lactose intolerant. The rise of veganism, particularly among younger consumers aged 18 to 40, who are increasingly opting for plant-based diets, further fuels the market. A January 2021 study from the British Nutrition Foundation indicates that millennials are pivotal in shaping this trend. As health concerns grow, sales of plant-based alternatives are anticipated to rise, bolstered by companies like Nescafe launching vegan offerings. This shift in consumer preferences underscores a robust future for the plant-based beverage market.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Plant-Based Beverages market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Plant-Based Beverages Market Segments Analysis
Global Plant-Based Beverages Market is segmented by Type, Product, Distribution Channel and region. Based on Type, the market is segmented into Soya, Almond, Coconut, Rice, Oats and Others. Based on Product, the market is segmented into Plain and Flavored. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Online Retail and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Global Plant-Based Beverages Market
The global plant-based beverages market is being significantly driven by the rising awareness of health benefits associated with these products and a growing consumer preference for healthier food and beverage alternatives. Unlike traditional dairy-based drinks, plant-based options generally contain lower levels of saturated fat and cholesterol, contributing to a reduced risk of chronic diseases like heart disease, diabetes, and various cancers. Additionally, these beverages are often packed with vital nutrients, including essential vitamins, minerals, and antioxidants, which are crucial for sustaining overall health and preventing illness. As a result, the demand for plant-based beverages continues to gain momentum among health-conscious consumers.
Restraints in the Global Plant-Based Beverages Market
As the Global Plant-Based Beverages market expands, it faces the challenge of accommodating a new and unique consumer demographic. Children, who have the option to consume dairy, prioritize exceptional flavor and texture in their beverage choices. Interestingly, this does not necessitate mimicking the taste and experience of dairy products; young consumers appreciate indulgent flavors and are open to plant-based options even if they have a distinctly vegan taste. Meeting these preferences is crucial for the market's growth and appealing to this segment of consumers.
Market Trends of the Global Plant-Based Beverages Market
The global plant-based beverages market is witnessing robust growth, reflecting a significant shift in consumer preferences toward sustainable, health-conscious options. This trend is driven by rising awareness of environmental issues, increased knowledge of the health benefits associated with plant-based diets, and ethical considerations related to animal welfare. Consumers are gravitating towards a variety of plant-based beverages, including almond milk, oat milk, and coconut water, as they seek alternatives to traditional dairy products. Furthermore, supportive regulations and an influx of innovative products are enhancing availability and variety, making the plant-based segment increasingly appealing to a broader audience and solidifying its position in the beverage industry.