线上活动票务市场规模、份额及成长分析（按平台、活动类型和地区）－2025 年至 2032 年产业预测

预计 2023 年线上活动票务市值将达到 567.5 亿美元，并从 2024 年的 606.1 亿美元成长到 2032 年的 1025.9 亿美元，预测期内（2025-2032 年）的复合年增长率为 6.8%。

新兴市场的消费者可支配收入显着增加，推动了娱乐和休閒产业的成长。电影、音乐会、体育赛事和单口喜剧方面的可自由支配支出的增加表明了该行业的韧性。技术进步改变了购买行为，迫使公司转向网路来降低行销成本并提高竞争力。消费者现在可以更轻鬆地进行价格比较，从而推动该服务的采用。全球网路用户数量的不断增长为电子行销商创造了丰厚的利润机会。为了占领这个市场，服务供应商正在提供有吸引力的交易并推出用户友好的解决方案，例如改进的网站、行动应用程式和先进的线上票务系统。我们正在推出预留座位和条码行动票等功能，以改善客户体验并加强市场定位。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 技术进步

线上活动票务市场规模（依平台划分）及复合年增长率（2025-2032）

• 市场概览
• 桌面
• 智慧型手机

线上活动票务市场规模（依活动类型划分）及复合年增长率（2025-2032 年）

• 市场概览
• 运动的
• 音乐
• 电影
• 脱口秀
• 歌剧表演
• 其他的

线上活动票务市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Live Nation Entertainment（United States）
• Eventbrite（United States）
• Vivid Seats（United States）
• CTS Eventim（Germany）
• Ticketek（Australia）
• See Tickets（United Kingdom）
• BookMyShow（India）
• TickPick（United States）
• SeatGeek（United States）
• TicketCity（United States）
• Tickets.com（United States）
• TicketIQ（United States）
• TicketNetwork（United States）
• Viagogo（Switzerland）
• Ticketmaster（United States）
• AXS（United States）
• TicketLiquidator（United States）
• Humanitix（Australia）

结论和建议

Online Event Ticketing Market size was valued at USD 56.75 billion in 2023 and is poised to grow from USD 60.61 billion in 2024 to USD 102.59 billion by 2032, growing at a CAGR of 6.8% during the forecast period (2025-2032).

Emerging markets are witnessing a notable increase in consumer disposable income, significantly driving growth in the entertainment and leisure sector. Higher discretionary spending on movies, music concerts, sports events, and stand-up comedy signifies the sector's resilience. Technological advances have transformed purchasing behaviors, compelling companies to leverage the Internet for marketing cost reduction and competitiveness. Consumers now benefit from easier price comparisons, enhancing service adoption. The global rise in Internet users presents lucrative opportunities for e-marketers. To capture this market, service providers are offering attractive deals and implementing user-friendly solutions such as redesigned websites, mobile apps, and advanced online ticketing systems. Features like seating preferences and mobile tickets with barcodes are being introduced to elevate customer experience and strengthen market positioning.

Top-down and bottom-up approaches were used to estimate and validate the size of the Online Event Ticketing market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Online Event Ticketing Market Segments Analysis

Global Online Event Ticketing Market is segmented by Platform, Event Type and region. Based on Platform, the market is segmented into Desktop and Mobile. Based on Event Type, the market is segmented into Sports, Music, Movies, Stand-Up Comedy, Opera Shows and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Online Event Ticketing Market

The online event ticketing market is being driven by the ongoing digital transformation across transportation networks, which is characterized by rising digitization and enhanced connectivity. This shift is particularly evident in urban environments worldwide, where the focus is on delivering superior service, improving operational efficiencies, and elevating customer satisfaction. Various sectors, including public transportation, sports, and entertainment, are increasingly adopting electronic ticketing systems, drawn by their speed, security, and user-friendly attributes. These ticketing solutions provide a cost-effective and streamlined approach for passengers to effectively manage their journeys on public transport, thereby further propelling the growth of the online event ticketing market.

Restraints in the Online Event Ticketing Market

The Online Event Ticketing market faces certain challenges, primarily due to the intricate requirements of electronic ticketing systems, which are predominantly utilized in public transportation and sports events. The successful deployment of these systems necessitates collaboration among diverse stakeholders, including component manufacturers, infrastructure providers, governmental bodies, service providers, and user groups. This multi-faceted involvement demands a robust and sophisticated infrastructure, which can act as a significant restraint on the rapid expansion of ticketing solutions. Additionally, the complexity of coordinating efforts across various sectors can delay implementation and increase costs, posing further challenges to market growth.

Market Trends of the Online Event Ticketing Market

The Online Event Ticketing market is experiencing a significant trend towards the integration of advanced technologies, particularly in smart ticketing solutions. The adoption of Near Field Communication (NFC) technology is revolutionizing the way tickets are purchased and validated at various events, including concerts and sports. This innovation facilitates quick, contactless transactions, enhancing user convenience and streamlining event entry processes. As consumers increasingly demand seamless experiences, the market is shifting towards systems that utilize NFC and similar technologies to improve efficiency while reducing wait times. This trend is expected to drive growth and reshape the future landscape of online event ticketing.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement

Global Online Event Ticketing Market Size by Platform & CAGR (2025-2032)

• Market Overview
• Desktop
• Mobile

Global Online Event Ticketing Market Size by Event Type & CAGR (2025-2032)

• Market Overview
• Sports
• Music
• Movies
• Stand-Up Comedy
• Opera Shows
• Others

Global Online Event Ticketing Market Size & CAGR (2025-2032)

• North America (Platform, Event Type)
  • US
  • Canada
• Europe (Platform, Event Type)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Platform, Event Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Platform, Event Type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Platform, Event Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Live Nation Entertainment (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eventbrite (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vivid Seats (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CTS Eventim (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ticketek (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• See Tickets (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BookMyShow (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TickPick (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SeatGeek (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TicketCity (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tickets.com (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TicketIQ (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TicketNetwork (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Viagogo (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ticketmaster (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AXS (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TicketLiquidator (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Humanitix (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations