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体育用品和健身健身器材

市场调查报告书

商品编码

1681593

健身器材市场规模、份额及成长分析（按产品类型、性别、买家类型、分销管道、应用和地区）－2025-2032 年产业预测

Fitness Equipment Market Size, Share, and Growth Analysis, By Product Type, By Gender, By Buyer Type, By Type, By Distribution Channel, By Application, By Region - Industry Forecast 2025-2032

出版日期: 2025年03月09日 | 出版商:

SkyQuest | 英文 223 Pages | 商品交期: 3-5个工作天内

价格

简介目录

2023 年健身器材市场规模价值 156 亿美元，预计将从 2024 年的 162.2 亿美元成长到 2032 年的 222 亿美元，预测期内（2025-2032 年）的复合年增长率为 4.0%。

随着人们健康意识的增强和家庭健身解决方案的趋势，全球健身器材产业预计将大幅扩张。随着消费者越来越重视健身、体重管理和积极的生活方式，尤其是在已开发地区，肥胖和文明病，健身器材的销售量正在飙升。目前，以美国为中心的北美市场占有压倒性的市场份额，但随着中国、印度等国家年轻人健康意识的增强，亚太市场预计将成为成长最快的市场。然而，挑战依然存在，包括设备成本高、家庭空间有限以及消费者对户外活动的偏好。然而，虚拟和互联功能等技术进步正在创造新的成长机会，并鼓励製造商开发更多样化和先进的产品，以满足多样化的客户需求。

北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 义大利
- 其他欧洲国家
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 其他亚太地区
拉丁美洲
- 巴西
- 其他拉丁美洲
中东和非洲
- 海湾合作委员会国家
- 南非
- 其他中东和非洲地区

竞争资讯

前五大公司对比
主要企业市场定位（2024年）
主要市场参与者所采取的策略
近期市场趋势
公司市场占有率分析（2024年）
主要企业简介
- 公司详情
- 产品系列分析
- 公司分部份额分析
- 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

Nike, Inc.（United States）
Peloton Interactive, Inc.（United States）
BowFlex, Inc.（United States）
Johnson Health Tech Co., Ltd.（Taiwan）
Technogym SpA（Italy）
Nautilus, Inc.（United States）
Precor Incorporated（United States）
ICON Health & Fitness, Inc.（United States）
Amer Sports Corporation（Finland）
Basic-Fit NV（Netherlands）
Dyaco International Inc.（Taiwan）
Shuhua Sports Co., Ltd.（China）
Anta Sports Products Limited（China）
Adidas AG（Germany）
Under Armour, Inc.（United States）
Lululemon Athletica Inc.（Canada）
Technogym SpA（Italy）

结论和建议

简介目录

Product Code: SQMIG25A2194

Fitness Equipment Market size was valued at USD 15.6 billion in 2023 and is poised to grow from USD 16.22 billion in 2024 to USD 22.2 billion by 2032, growing at a CAGR of 4.0% during the forecast period (2025-2032).

The global fitness equipment industry is poised for substantial expansion, driven by heightened health awareness and a trend towards home fitness solutions. As consumers increasingly prioritize fitness, weight management, and active lifestyles, sales of fitness equipment are surging, spurred on by rising obesity and lifestyle-related diseases, particularly in developed regions. The North American market, led by the U.S., currently dominates, while the Asia Pacific is expected to grow the fastest, with countries like China and India seeing a surge in health consciousness among their young populations. However, challenges such as high equipment costs, limited home space, and consumer preference for outdoor activities persist. Yet, innovations in technology, including virtual and connected features, are creating new growth opportunities, encouraging manufacturers to develop diverse and advanced products to meet varying customer needs.

Top-down and bottom-up approaches were used to estimate and validate the size of the Fitness Equipment market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Fitness Equipment Market Segments Analysis

Global Fitness Equipment Market is segmented by Product Type, Gender, Buyer Type, Type, Distribution Channel, Application, End User and region. Based on Product Type, the market is segmented into Strength Training Equipments, Cardiovascular Training Equipments, Body Composition Analyzers, Fitness Monitoring Equipment and Others. Based on Gender, the market is segmented into Male and Female. Based on Buyer Type, the market is segmented into Individual, Institution, Others, Usage, Residential and Commercial. Based on Type, the market is segmented into Outdoor and Indoor. Based on Distribution Channel, the market is segmented into Retail Stores, Specialty & Sports Shops, Department & Discount Stores, Online and Others. Based on Application, the market is segmented into Weight Loss, Body Building, Physical Fitness, Mental Fitness and Others. Based on End User, the market is segmented into Health Clubs/Gyms, Home Consumers, Hotels, Corporates, Hospitals & Medical Centers, Public Institutions and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Fitness Equipment Market

The demand for fitness equipment has witnessed significant growth recently, largely due to the rising popularity of indoor cycling options. As more individuals seek convenient workout solutions at home, stationary bikes that emulate traditional cycling classes have gained traction. Notably, brands such as Peloton have revolutionized the market by launching innovative connected bikes that offer live and on-demand classes, allowing users to experience immersive workouts within the comfort of their own living spaces. This shift towards home-based fitness solutions has driven the fitness equipment market, highlighting an increasing consumer preference for accessible and engaging exercise experiences.

Restraints in the Fitness Equipment Market

A significant challenge hindering the expansion of the global fitness equipment market is the substantial investment required to establish commercial gyms and fitness centers. The initial outlay for creating a fully operational gym is quite high, encompassing expenses like leasing an appropriate location, procuring essential fitness equipment, and employing qualified personnel and specialists. Additionally, there are ongoing operational costs, which include maintenance, utilities, and other recurring expenses that can further strain financial resources. This combination of high setup costs and continuous financial commitments poses a constraint to the growth potential of the fitness equipment industry.

Market Trends of the Fitness Equipment Market

The Fitness Equipment market is experiencing a notable trend characterized by a shift in consumer interest towards virtual workouts. Fueled by the convenience and accessibility of digital fitness solutions, platforms like Apple Fitness Plus, Peloton, and Nike Training Club have surged in popularity. This evolution allows users to tailor their fitness regimes to personal preferences, enhancing their at-home workout experiences. As consumers increasingly seek virtual training options, there's a corresponding rise in demand for home fitness equipment, reshaping the market landscape. This trend not only reflects changing consumer preferences but also highlights the enduring impact of technology on fitness lifestyles, particularly among U.S. households.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis

Global Fitness Equipment Market Size by Product Type & CAGR (2025-2032)

Market Overview
Strength Training Equipments
Cardiovascular Training Equipments
Body Composition Analyzers
Fitness Monitoring Equipment
Others

Global Fitness Equipment Market Size by Gender & CAGR (2025-2032)

Market Overview
Male
Female

Global Fitness Equipment Market Size by Buyer Type & CAGR (2025-2032)

Market Overview
Individual
Institution
Others
Usage
Residential
Commercial

Global Fitness Equipment Market Size by Type & CAGR (2025-2032)

Market Overview
Outdoor
Indoor

Global Fitness Equipment Market Size by Distribution Channel & CAGR (2025-2032)

Market Overview
Retail Stores
Specialty & Sports Shops
Department & Discount Stores
Online
Others

Global Fitness Equipment Market Size by Application & CAGR (2025-2032)

Market Overview
Weight Loss
Body Building
Physical Fitness
Mental Fitness
Others

Global Fitness Equipment Market Size by End User & CAGR (2025-2032)

Market Overview
Health Clubs/Gyms
Home Consumers
Hotels
Corporates
Hospitals & Medical Centers
Public Institutions
Others

Global Fitness Equipment Market Size & CAGR (2025-2032)

North America (Product Type, Gender, Buyer Type, Type, Distribution Channel, Application, End User)
- US
- Canada
Europe (Product Type, Gender, Buyer Type, Type, Distribution Channel, Application, End User)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product Type, Gender, Buyer Type, Type, Distribution Channel, Application, End User)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product Type, Gender, Buyer Type, Type, Distribution Channel, Application, End User)
- Brazil
- Rest of Latin America
Middle East & Africa (Product Type, Gender, Buyer Type, Type, Distribution Channel, Application, End User)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Nike, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Peloton Interactive, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
BowFlex, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Johnson Health Tech Co., Ltd. (Taiwan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Technogym S.p.A. (Italy)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nautilus, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Precor Incorporated (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ICON Health & Fitness, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Amer Sports Corporation (Finland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Basic-Fit N.V. (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Dyaco International Inc. (Taiwan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Shuhua Sports Co., Ltd. (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Anta Sports Products Limited (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Adidas AG (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Under Armour, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lululemon Athletica Inc. (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Technogym S.p.A. (Italy)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments