化妆品底霜市场规模、份额及成长分析（按产品、通路和地区）－2025-2032 年产业预测

Makeup Base Market Size, Share, and Growth Analysis, By Product (Foundation, Concealer), By Distribution Channel (Offline, Online), By Region - Industry Forecast 2025-2032

出版日期: 2025年03月19日 | 出版商:

SkyQuest | 英文 196 Pages | 商品交期: 3-5个工作天内

价格

简介目录

预计 2023 年化妆品底霜市场规模将达到 160.7 亿美元，并从 2024 年的 168.6 亿美元增长到 2032 年的 247.2 亿美元，预测期内（2025-2032 年）的复合年增长率为 4.9%。

随着消费者优先考虑健康和永续性，全球化妆品底霜市场受到对有机和天然产品需求激增的推动。这种趋势尤其受到挑剔的千禧世代的影响，他们的可支配收入不断增加，并且非常注重外表和自我表达。社群媒体和美容影响者的崛起，以及对无添加剂和纯素产品的日益增长的偏好，正在鼓励消费者花费更多。公司正在利用先进的配方技术来创造亲肤、持久的产品，以提升消费者的忠诚度。阿普塔集团和欧莱雅等市场领导企业正在透过策略性收购和产品多样化进行创新，而资生堂则专注于高性能、永续的产品。总体而言，线上行销、多通路销售和对天然成分的关注的强大结合正在重塑化妆品行业，以满足日益增长的消费者意识。

北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 义大利
- 其他欧洲国家地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 其他亚太地区
拉丁美洲
- 巴西
- 其他拉丁美洲
中东和非洲
- 海湾合作委员会国家
- 南非
- 其他中东和非洲地区

竞争资讯

前五大公司对比
主要企业市场定位（2024年）
主要市场参与者所采取的策略
近期市场趋势
公司市场占有率分析（2024年）
主要企业简介
- 公司详情
- 产品系列分析
- 公司分部份额分析
- 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

LOreal SA（France）
Estee Lauder Companies Inc.（USA）
Shiseido Company, Limited（Japan）
Procter & Gamble Co.（USA）
Unilever（UK）
LVMH Moet Hennessy Louis Vuitton SE（France）
Revlon, Inc.（USA）
Amorepacific Corporation（South Korea）
Johnson & Johnson（USA）
Kao Corporation（Japan）
Beiersdorf AG（Germany）
Avon Products, Inc.（UK）
Mary Kay Inc.（USA）
Chanel SA（France）
Clarins Group（France）
Yves Rocher（France）
Natura & Co（Brazil）
Glossier, Inc.（USA）

结论和建议

简介目录

Product Code: SQMIG30L2290

Makeup Base Market size was valued at USD 16.07 billion in 2023 and is poised to grow from USD 16.86 billion in 2024 to USD 24.72 billion by 2032, growing at a CAGR of 4.9% during the forecast period (2025-2032).

The global makeup base market is witnessing significant growth fueled by a surge in demand for organic and natural products as consumers prioritize health and sustainability. Discerning millennials with increasing disposable incomes are particularly influencing this trend, emphasizing appearance and self-expression. The rise of social media and beauty influencers further amplifies consumer spending, with a growing inclination toward cruelty-free and vegan options. Companies are leveraging advanced formulation technologies to produce skin-friendly, long-lasting products that enhance consumer loyalty. Market leaders like AptarGroup and L'Oreal are innovating through strategic acquisitions and product diversification, while Shiseido focuses on high-performance, sustainable offerings. Overall, a robust blend of online marketing, multichannel distribution, and a commitment to natural ingredients is reshaping the cosmetics landscape, catering to an increasingly conscious consumer base.

Top-down and bottom-up approaches were used to estimate and validate the size of the Makeup Base market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Makeup Base Market Segments Analysis

Global Makeup Base Market is segmented by Product, Distribution Channel and region. Based on Product, the market is segmented into Foundation, Concealer, Powder, Primer and BB/CC Creams. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Makeup Base Market

The primary drivers of the Makeup Base market stem from rising consumer concerns over allergies and skin issues linked to traditional cosmetic ingredients, prompting a shift towards natural, organic, and non-chemical alternatives. As awareness of clean and eco-friendly beauty products grows, consumers increasingly demand makeup bases that are formulated with plant-based, vegan, and cruelty-free ingredients. This trend has compelled companies to innovate and respond to this demand, significantly boosting the market for these products, particularly in regions like North America and Europe, where the adoption of environmentally conscious cosmetics is particularly pronounced. As a result, the popularity of such products continues to expand globally.

Restraints in the Makeup Base Market

The makeup base market faces several significant restraints due to its highly competitive and saturated nature. With a multitude of domestic and international brands providing similar products, companies must consistently innovate to remain relevant and maintain their market presence. This intense competition leads to increased operational costs, as brands are compelled to invest in constant marketing efforts. While larger firms allocate substantial resources to research and development to foster brand loyalty, smaller boutique enterprises often find it challenging to differentiate themselves from their more prominent rivals, making it difficult for them to carve out a unique space in the marketplace.

Market Trends of the Makeup Base Market

The Makeup Base market is witnessing a significant shift towards environmentally sustainable products as consumer demand for eco-friendly options continues to rise. Brands are increasingly adopting reduced-impact aerosol technologies, utilizing compressed air propellants and Eco-Valves, alongside transitioning to biodegradable raw materials and low-carbon propellants. This trend is driven by consumers' growing awareness of environmental issues, prompting companies to innovate and embed sustainable practices within their product lines. As a result, the makeup base segment is not only focusing on the efficacy of cosmetics but also prioritizing sustainable packaging and formulation, aligning with legislative demands and consumer expectations for greener beauty solutions.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Case Studies
Regulatory Landscape
Customer & Buying Criteria Analysis

Global Makeup Base Market Size by Product & CAGR (2025-2032)

Market Overview
Foundation
Concealer
Powder
Primer
BB/CC Creams

Global Makeup Base Market Size by Distribution Channel & CAGR (2025-2032)

Market Overview
Offline
Online

Global Makeup Base Market Size & CAGR (2025-2032)

North America (Product, Distribution Channel)
- US
- Canada
Europe (Product, Distribution Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product, Distribution Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product, Distribution Channel)
- Brazil
- Rest of Latin America
Middle East & Africa (Product, Distribution Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

LOreal S.A. (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Estee Lauder Companies Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Shiseido Company, Limited (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Procter & Gamble Co. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Unilever (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LVMH Moet Hennessy Louis Vuitton SE (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Revlon, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Amorepacific Corporation (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Johnson & Johnson (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kao Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Beiersdorf AG (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Avon Products, Inc. (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mary Kay Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Chanel S.A. (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Clarins Group (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Yves Rocher (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Natura & Co (Brazil)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Glossier, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments