妆前乳市场－全球产业规模、份额、趋势、机会及预测，依产品、最终用户、销售通路、地区及竞争格局划分，2021-2031年预测

全球妆前乳市场规模将从2025年的200.7亿美元成长到2031年的272.2亿美元，复合年增长率为5.21%。妆前乳是一种涂抹于脸部的化妆品配方，用于平滑肌肤纹理，并增强后续彩妆的持久性。

主要市场驱动因素

随着消费者越来越重视兼具护肤功效和美容效果的产品，他们对多功能护肤配方的需求日益增长，这正从根本上重塑全球底妆市场。这种「护肤化」趋势促使製造商开发富含烟碱酰胺和透明质酸等活性成分的妆前乳和粉底，有效地模糊了皮肤护理和美妆之间的界限。

主要市场挑战

严格的成分安全性和环境永续性监管要求严重阻碍了全球底妆市场的扩张。製造商必须投入大量资金进行严格的测试和产品配方改进，以符合不断变化的国际标准。

主要市场趋势

中性及男士专用底妆产品的出现，是受社会规范演变及男性日常护理习惯日益规范化所推动的变革性趋势。男性越来越倾向于使用高效妆前乳和肤色修正产品来改善肤质，其护肤方式也从基础护肤转向了针对性的彩妆应用。

目录

第一章：产品概述

第二章：研究方法

第三章：执行概要

第四章：顾客之声

第五章：全球底妆市场展望

• 市场规模及预测
  • 按价值
• 市占率及预测
  • 依产品分类（粉底液、遮瑕膏、蜜粉、妆前乳）
  • 依最终用户（个人、专业）划分
  • 依销售管道（多品牌商店、超市/大型超市、线上、直销、专卖店、其他（分销销售等））
  • 按地区
  • 按公司（2025 年）
• 市场地图

第六章：北美底妆市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲底妆市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太地区底妆市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东与非洲底妆市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非

第十章：南美洲底妆市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章：市场动态

• 司机
• 挑战

第十二章：市场趋势与发展

• 併购
• 产品发布
• 最新进展

第十三章：全球底妆市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商议价能力
• 顾客的力量
• 替代产品的威胁

第十五章：竞争格局

• L'Oreal SA
• Shiseido Company
• Avon Products, Inc.
• Estee Lauder Companies
• Coty Inc.
• Mary Kay Inc.
• LVMH Moet Hennessy - Louis Vuitton SE
• Chanel SA
• Amorepacific Corporation
• Christian Dior SE

第十六章：策略建议

第17章调查会社について・免责事项

The Global Makeup Base Market will grow from USD 20.07 Billion in 2025 to USD 27.22 Billion by 2031 at a 5.21% CAGR. Makeup base constitutes a preparatory cosmetic formulation applied to the face to smooth skin texture and enhance the longevity of subsequent makeup layers.

Key Market Drivers

Rising demand for multifunctional skincare-infused formulations is fundamentally reshaping the global makeup base market, as consumers increasingly prioritize products that deliver therapeutic benefits alongside cosmetic improvements. This "skinification" of makeup has compelled manufacturers to develop primers and foundations enriched with active ingredients like niacinamide and hyaluronic acid, effectively blurring the lines between dermatological care and decorative beauty. The commercial viability of this shift is evident in the surging performance of clinically backed product lines.

Key Market Challenges

Stringent regulatory compliance concerning ingredient safety and environmental sustainability creates a substantial impediment to the expansion of the Global Makeup Base Market. Manufacturers must dedicate significant financial resources to rigorous testing and product reformulation to align with evolving international mandates. This capital-intensive process diverts critical investment away from research and development, effectively slowing the pace of innovation. Consequently, the time required to bring new, high-performance makeup base formulations to market is extended, preventing companies from swiftly capitalizing on emerging consumer trends for flawless skin solutions.

Key Market Trends

The emergence of gender-neutral and men's specific makeup bases is a transformative trend driven by evolving societal norms and the normalization of male grooming routines. Men are increasingly seeking high-performance primers and complexion correctors to enhance skin texture, moving beyond basic skincare into targeted cosmetic application. This cultural shift is prompting retailers to expand their product assortments and marketing strategies to capture this growing, underpenetrated demographic.

Key Market Players

• L'Oreal S.A
• Shiseido Company
• Avon Products, Inc.
• Estee Lauder Companies
• Coty Inc.
• Mary Kay Inc.
• LVMH Moet Hennessy - Louis Vuitton SE
• Chanel S.A.
• Amorepacific Corporation
• Christian Dior SE

Report Scope:

In this report, the Global Makeup Base Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Makeup Base Market, By Product:

• Foundation
• Concealer
• Powder
• Primer

Makeup Base Market, By End User:

• Personal
• Professional

Makeup Base Market, By Sales Channel:

• Multi-Branded Stores
• Supermarkets/Hypermarkets
• Online
• Direct Sales
• Specialty Stores
• Others (Distribution Sales, etc.)

Makeup Base Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Makeup Base Market.

Available Customizations:

Global Makeup Base Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Makeup Base Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product (Foundation, Concealer, Powder, Primer)
  • 5.2.2. By End User (Personal, Professional)
  • 5.2.3. By Sales Channel (Multi-Branded Stores, Supermarkets/Hypermarkets, Online, Direct Sales, Specialty Stores, Others (Distribution Sales, etc.))
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Makeup Base Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product
  • 6.2.2. By End User
  • 6.2.3. By Sales Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Makeup Base Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product
      • 6.3.1.2.2. By End User
      • 6.3.1.2.3. By Sales Channel
  • 6.3.2. Canada Makeup Base Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product
      • 6.3.2.2.2. By End User
      • 6.3.2.2.3. By Sales Channel
  • 6.3.3. Mexico Makeup Base Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product
      • 6.3.3.2.2. By End User
      • 6.3.3.2.3. By Sales Channel

7. Europe Makeup Base Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product
  • 7.2.2. By End User
  • 7.2.3. By Sales Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Makeup Base Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product
      • 7.3.1.2.2. By End User
      • 7.3.1.2.3. By Sales Channel
  • 7.3.2. France Makeup Base Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product
      • 7.3.2.2.2. By End User
      • 7.3.2.2.3. By Sales Channel
  • 7.3.3. United Kingdom Makeup Base Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product
      • 7.3.3.2.2. By End User
      • 7.3.3.2.3. By Sales Channel
  • 7.3.4. Italy Makeup Base Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product
      • 7.3.4.2.2. By End User
      • 7.3.4.2.3. By Sales Channel
  • 7.3.5. Spain Makeup Base Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product
      • 7.3.5.2.2. By End User
      • 7.3.5.2.3. By Sales Channel

8. Asia Pacific Makeup Base Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product
  • 8.2.2. By End User
  • 8.2.3. By Sales Channel
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Makeup Base Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product
      • 8.3.1.2.2. By End User
      • 8.3.1.2.3. By Sales Channel
  • 8.3.2. India Makeup Base Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product
      • 8.3.2.2.2. By End User
      • 8.3.2.2.3. By Sales Channel
  • 8.3.3. Japan Makeup Base Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product
      • 8.3.3.2.2. By End User
      • 8.3.3.2.3. By Sales Channel
  • 8.3.4. South Korea Makeup Base Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product
      • 8.3.4.2.2. By End User
      • 8.3.4.2.3. By Sales Channel
  • 8.3.5. Australia Makeup Base Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product
      • 8.3.5.2.2. By End User
      • 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Makeup Base Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product
  • 9.2.2. By End User
  • 9.2.3. By Sales Channel
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Makeup Base Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product
      • 9.3.1.2.2. By End User
      • 9.3.1.2.3. By Sales Channel
  • 9.3.2. UAE Makeup Base Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product
      • 9.3.2.2.2. By End User
      • 9.3.2.2.3. By Sales Channel
  • 9.3.3. South Africa Makeup Base Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product
      • 9.3.3.2.2. By End User
      • 9.3.3.2.3. By Sales Channel

10. South America Makeup Base Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product
  • 10.2.2. By End User
  • 10.2.3. By Sales Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Makeup Base Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product
      • 10.3.1.2.2. By End User
      • 10.3.1.2.3. By Sales Channel
  • 10.3.2. Colombia Makeup Base Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product
      • 10.3.2.2.2. By End User
      • 10.3.2.2.3. By Sales Channel
  • 10.3.3. Argentina Makeup Base Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product
      • 10.3.3.2.2. By End User
      • 10.3.3.2.3. By Sales Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Makeup Base Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. L'Oreal S.A
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Shiseido Company
• 15.3. Avon Products, Inc.
• 15.4. Estee Lauder Companies
• 15.5. Coty Inc.
• 15.6. Mary Kay Inc.
• 15.7. LVMH Moet Hennessy - Louis Vuitton SE
• 15.8. Chanel S.A.
• 15.9. Amorepacific Corporation
• 15.10. Christian Dior SE

16. Strategic Recommendations

17. About Us & Disclaimer