嵌入式分析市场规模、份额及成长分析（按组件、业务功能、部署模型、组织规模、最终用户和地区）－2025 年至 2032 年产业预测

嵌入式分析市场规模预计到 2023 年将达到 611 亿美元，从 2024 年的 697.8 亿美元成长到 2032 年的 2018.5 亿美元，预测期内（2025-2032 年）的复合年增长率为 14.2%。

截至 2023 年 10 月，全球嵌入式分析市场正经历强劲成长，这得益于各行各业对资料主导洞察的需求不断增长。这种创新方法将分析直接整合到业务应用程式中，使用户能够轻鬆地分析其工作流程中的资料。组织决策流程的审查日益严格，对业务效率的需求不断增长，导致全球对嵌入式分析解决方案的需求不断增加。然而，挑战依然存在，例如资料安全和隐私问题。儘管存在这些障碍，但随着不断发展的技术带来新功能和潜在的合併，市场预计将继续扩大，嵌入式分析将成为企业寻求有效利用资料的关键组成部分。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管格局
• 案例研究
• 技术进步

嵌入式分析市场规模（按组件和复合年增长率） (2025-2032)

• 市场概览
• 软体
• 服务
  • 託管服务
  • 专业服务
  • 咨询服务
  • 教育和培训
  • 支援和维护

嵌入式分析市场规模（按业务功能和复合年增长率） (2025-2032)

• 市场概览
• 资讯科技
• 行销和销售
• 金融
• 生产
• 人力资源
• 其他的

嵌入式分析市场规模（按部署模型和复合年增长率）（2025-2032）

• 市场概览
• 本地
• 一经请求

嵌入式分析市场规模（按组织规模和复合年增长率） (2025-2032)

• 市场概览
• 中小企业
• 大型企业

嵌入式分析市场规模（按最终用户和复合年增长率） (2025-2032)

• 市场概览
• BFSI
• 医疗保健和生命科学
• 製造业
• 零售和消费品
• 能源和公共
• 通讯和 IT
• 运输和物流
• 政府和国防
• 媒体与娱乐
• 其他的

嵌入式分析市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• IBM Corporation（USA）
• Microsoft Corporation（USA）
• SAP SE（Germany）
• Oracle Corporation（USA）
• MicroStrategy Incorporated（USA）
• Tableau Software（USA）
• Sisense Inc.（USA）
• SAS Institute Inc.（USA）
• Information Builders, Inc.（USA）
• OpenText Corporation（Canada）
• GoodData Corporation（USA）
• Izenda, Inc.（USA）
• Vertica Systems, Inc.（USA）
• WNS Global Services SA（Pty）Ltd（South Africa）
• Salesforce, Inc.（Tableau）（USA）

结论和建议

Embedded Analytics Market size was valued at USD 61.1 billion in 2023 and is poised to grow from USD 69.78 billion in 2024 to USD 201.85 billion by 2032, growing at a CAGR of 14.2% during the forecast period (2025-2032).

As of October 2023, the global embedded analytics market has experienced robust growth, fueled by a rising demand for data-driven insights across various industries. This innovative approach integrates analytics directly within business applications, allowing users to effortlessly analyze data within their workflows. Increased scrutiny on institutional decision-making processes, coupled with a higher demand for operational efficiency, underscores the necessity for embedded analytics solutions worldwide. However, challenges such as data security and privacy concerns persist. Despite these hurdles, the market is poised for further expansion as evolving technologies bring forth new features and potential mergers, positioning embedded analytics as a critical component for businesses seeking to leverage data effectively.

Top-down and bottom-up approaches were used to estimate and validate the size of the Embedded Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Embedded Analytics Market Segments Analysis

Global Embedded Analytics Market is segmented by Component, Business Function, Deployment Model, Organization Size, End User and region. Based on Component, the market is segmented intosoftwareand Services. Based on Business Function, the market is segmented into Information Technology, Marketing and Sales, Finance, Production, Human Resources and Others. Based on Deployment Model, the market is segmented into On-Premises and On-Demand. Based on Organization Size, the market is segmented into Small and Medium-Sized Enterprises and Large Enterprise. Based on End User, the market is segmented into Banking, Financial Services, and Insurance, Healthcare and Life Sciences, Manufacturing, Retail and Consumer Goods, Energy and Utilities, Telecommunications and IT, Transportation and Logistics, Government and Defense, Media and Entertainment and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Embedded Analytics Market

A key factor propelling the global embedded analytics market is the increasing need for data-driven decision-making across various industries. Companies are recognizing the importance of deriving valuable insights from their data to guide their business strategies effectively. Embedded analytics offers a smooth integration of analytical tools within existing business applications, enabling users to analyze and visualize data without needing to switch between different platforms. This seamless integration not only provides real-time insights but also fosters a culture of informed decision-making, which in turn enhances productivity and drives overall business growth. As organizations leverage these capabilities, the demand for embedded analytics continues to rise.

Restraints in the Embedded Analytics Market

The Embedded Analytics market encounters several restraints as demand continues to rise, primarily due to the intricate integration and implementation hurdles organizations must navigate. Successfully embedding analytics into current applications necessitates meticulous planning and execution, which can be hampered by issues such as data silos, convergence challenges, and a lack of specialized skills. Additionally, there can be pushback from end users who struggle to adapt new analytics functionalities within established business processes. Addressing these integration obstacles is crucial for promoting the widespread acceptance of analytics solutions, as effective installation and user adoption are key to leveraging their full potential.

Market Trends of the Embedded Analytics Market

The embedded analytics market is witnessing a significant trend driven by the integration of artificial intelligence (AI) and machine learning (ML), propelling organizations toward deeper data insights and enhanced decision-making processes. As businesses increasingly rely on data to inform strategies, the demand for sophisticated analytics tools is rising. AI and ML capabilities enhance predictive analytics, enabling organizations to automate and personalize insights, thereby streamlining operations and improving outcomes. This shift underscores a broader movement within the industry, as companies strive to harness advanced analytics for competitive advantage, marking a pivotal evolution in how data is utilized to influence business success.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement

Global Embedded Analytics Market Size by Component & CAGR (2025-2032)

• Market Overview
• Software
• Services
  • Managed Services
  • Professional Services
  • Consulting Services
  • Education and Training
  • Support and Maintenance

Global Embedded Analytics Market Size by Business Function & CAGR (2025-2032)

• Market Overview
• Information Technology
• Marketing and Sales
• Finance
• Production
• Human Resources
• Others

Global Embedded Analytics Market Size by Deployment Model & CAGR (2025-2032)

• Market Overview
• On-Premises
• On-Demand

Global Embedded Analytics Market Size by Organization Size & CAGR (2025-2032)

• Market Overview
• Small and Medium-Sized Enterprises
• Large Enterprise

Global Embedded Analytics Market Size by End User & CAGR (2025-2032)

• Market Overview
• BFSI
• Healthcare and Life Sciences
• Manufacturing
• Retail and Consumer Goods
• Energy and Utilities
• Telecommunications and IT
• Transportation and Logistics
• Government and Defense
• Media and Entertainment
• Others

Global Embedded Analytics Market Size & CAGR (2025-2032)

• North America (Component, Business Function, Deployment Model, Organization Size, End User)
  • US
  • Canada
• Europe (Component, Business Function, Deployment Model, Organization Size, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Business Function, Deployment Model, Organization Size, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Business Function, Deployment Model, Organization Size, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Business Function, Deployment Model, Organization Size, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• IBM Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MicroStrategy Incorporated (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tableau Software (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sisense Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Information Builders, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OpenText Corporation (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GoodData Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Izenda, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vertica Systems, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WNS Global Services SA (Pty) Ltd (South Africa)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce, Inc. (Tableau) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations