资料货币化市场规模、份额、成长分析（按组件、资料类型、业务功能、部署类型、组织规模、垂直产业和地区）－2025 年至 2032 年产业预测

2023 年资料货币化市场规模价值 35 亿美元，预计将从 2024 年的 41.8 亿美元成长到 2032 年的 171.3 亿美元，预测期内（2025-2032 年）的复合年增长率为 19.3%。

由于工业规模上数位技术的采用日益广泛、对云端基础的数据货币化解决方案的需求不断增长以及供应链和客户关係管理系统的增强，数据货币化市场正在经历显着增长。然而，开发中国家IT基础设施不足以及对安全和隐私的日益担忧等挑战继续阻碍着成长。主要成长动力包括企业资料的爆炸性成长、资料货币化意识的增强以及外部资料来源的整合。此外，数据处理、人工智慧和数据主导决策的日益普及也有望推动市场的发展。公司越来越多地采用数据货币化来优化数据使用、提高客户忠诚度、降低成本、加强合规性并改善整体客户体验和满意度。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 专利分析
• 技术分析
• 案例研究

数据货币化市场规模（按组成部分及复合年增长率） (2025-2032)

• 市场概览
• 工具
• 服务
  • 支援和维护
  • 咨询
  • 实施与整合

资料货币化市场规模（按资料类型和复合年增长率） (2025-2032)

• 市场概览
• 客户数据
• 产品数据
• 财务数据
• 供应商数据

数据货币化市场规模：依业务功能及复合年增长率（2025-2032）

• 市场概览
• 销售和行销
• 供应链管理
• 手术
• 金融
• 其他的

资料货币化市场规模（按部署类型和复合年增长率） (2025-2032)

• 市场概览
• 云
• 本地

数据货币化市场规模（按组织规模和复合年增长率） (2025-2032)

• 市场概览
• 大公司
• 小型企业

数据货币化市场规模（依产业划分）及复合年增长率（2025-2032）

• 市场概览
• BFSI
• 通讯
• 消费品和零售
• 资讯科技
• 卫生保健
• 製造业
• 媒体与娱乐
• 运输/物流
• 能源与公共产业
• 其他的

数据货币化市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Microsoft（US）
• Oracle（US）
• Salesforce（US）
• SAS（US）
• TIBCO Software（US）
• IBM（US）
• SAP（Germany）
• ThoughtSpot（US）
• Sisense（US）
• Domo（US）
• Accenture（Ireland）
• Infosys（India）
• Reltio（US）
• DataRobot（US）
• NETSCOUT（US）
• Adastra（Canada）
• Optiva（Canada）
• Comviva（India）

结论和建议

Data Monetization Market size was valued at USD 3.5 billion in 2023 and is poised to grow from USD 4.18 billion in 2024 to USD 17.13 billion by 2032, growing at a CAGR of 19.3% during the forecast period (2025-2032).

The data monetization market is witnessing significant growth, driven by the rising adoption of digital technologies at an industrial scale, increasing demand for cloud-based data monetization solutions, and enhanced supply chain and customer relationship management systems. However, challenges such as inadequate IT infrastructure in developing nations and heightened security and privacy concerns hinder progress. Key growth drivers include the burgeoning volume of enterprise data, heightened awareness of data monetization, and the integration of external data sources. Moreover, the growing acceptance of data processing, artificial intelligence, and data-driven decision-making is expected to propel the market. Organizations are increasingly leveraging data monetization to optimize data usage, boost customer loyalty, reduce costs, enhance compliance, and improve overall customer experiences and satisfaction.

Top-down and bottom-up approaches were used to estimate and validate the size of the Data Monetization market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Data Monetization Market Segments Analysis

Global Data Monetization Market is segmented by Component, Data Type, Business Function, Deployment Type, Organization Size, Industry Vertical and region. Based on Component, the market is segmented into Tools and Services. Based on Data Type, the market is segmented into Customer Data, Product Data, Financial Data and Supplier Data. Based on Business Function, the market is segmented into Sales And Marketing,Supply Chain Management, Operations, Finance and Others. Based on Deployment Type, the market is segmented into Cloud and On-Premises. Based on Organization Size, the market is segmented into Large Enterprises and Small And Medium-Sized Enterprises. Based on Industry Vertical, the market is segmented into BFSI, Telecommunication, Consumer Goods And Retail, Information Technology, Healthcare, Manufacturing, Media And Entertainment, Transportation And Logistics, Energy And Utilities and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Data Monetization Market

The Data Monetization market is being fueled by organizations increasingly recognizing the importance of harnessing data to make informed decisions. Many businesses employing business intelligence software and tools have discovered that these innovations not only boost profitability but also provide a pathway to more effective strategic choices. The rising demand for actionable insights in response to business queries across various industries serves as a significant driver for advancements in analytics. By offering tools and techniques for data analysis and processing, data monetization enables organizations to transform raw data into valuable insights that facilitate intelligent decision-making and enhance overall performance.

Restraints in the Data Monetization Market

The data monetization market faces significant challenges that hinder its growth potential, primarily due to security risks and fraudulent activities associated with data platforms. The inherent nature and high costs of data assets expose them to various threats, including cyber-attacks, data leaks, fraud, and potential loss or exploitation. As a result, establishing strong data security measures and privacy protocols is crucial for the effective monetization of data. Without addressing these vulnerabilities, companies may struggle to capitalize on their data assets, limiting their market share and overall success within the rapidly evolving data monetization landscape.

Market Trends of the Data Monetization Market

The Data Monetization market is witnessing significant growth, fueled by the rapid adoption of AI, machine learning, and IoT technologies to process vast amounts of data in real-time. As organizations generate unprecedented quantities of data, the demand for Business Intelligence (BI) tools has surged, enabling effective collection and processing capabilities. This trend is driving companies to leverage data monetization solutions that efficiently manage these data influxes and extract actionable insights. As businesses increasingly recognize the value of their data, the integration of advanced analytics and BI tools is becoming crucial, positioning data monetization as a key strategic focus in the market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Patent Analysis
• Technology Analysis
• Case Studies

Global Data Monetization Market Size by Component & CAGR (2025-2032)

• Market Overview
• Tools
• Services
  • Support And Maintenance
  • Consulting
  • Implementation And Integration

Global Data Monetization Market Size by Data Type & CAGR (2025-2032)

• Market Overview
• Customer Data
• Product Data
• Financial Data
• Supplier Data

Global Data Monetization Market Size by Business Function & CAGR (2025-2032)

• Market Overview
• Sales And Marketing
• Supply Chain Management
• Operations
• Finance
• Others

Global Data Monetization Market Size by Deployment Type & CAGR (2025-2032)

• Market Overview
• Cloud
• On-Premises

Global Data Monetization Market Size by Organization Size & CAGR (2025-2032)

• Market Overview
• Large Enterprises
• Small And Medium-Sized Enterprises

Global Data Monetization Market Size by Industry Vertical & CAGR (2025-2032)

• Market Overview
• BFSI
• Telecommunication
• Consumer Goods And Retail
• Information Technology
• Healthcare
• Manufacturing
• Media And Entertainment
• Transportation And Logistics
• Energy And Utilities
• Others

Global Data Monetization Market Size & CAGR (2025-2032)

• North America (Component, Data Type, Business Function, Deployment Type, Organization Size, Industry Vertical)
  • US
  • Canada
• Europe (Component, Data Type, Business Function, Deployment Type, Organization Size, Industry Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Data Type, Business Function, Deployment Type, Organization Size, Industry Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Data Type, Business Function, Deployment Type, Organization Size, Industry Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Data Type, Business Function, Deployment Type, Organization Size, Industry Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Microsoft (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TIBCO Software (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ThoughtSpot (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sisense (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Domo (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Accenture (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Infosys (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reltio (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DataRobot (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NETSCOUT (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adastra (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Optiva (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Comviva (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations