营养补充剂市场规模、份额、成长分析（按成分、形式、应用、最终用户、类型、分销管道、功能和地区）—2025 年至 2032 年行业预测

膳食补充剂市场规模预计在 2023 年达到 1816 亿美元，从 2024 年的 1897.7 亿美元增长到 2032 年的 2698.7 亿美元，预计在预测期内（2025-2032 年）的复合年增长率为 4.5%。

由于老年人口的增长、健康意识的增强以及对预防性医疗保健的兴趣的增加，膳食补充剂市场正在经历巨大的发展势头。消费者偏好正转向有机和天然产品，增加了针对免疫力和心理健康等关键健康领域的补充剂的需求。个性化健康解决方案的趋势也促进了市场扩张。然而，严格的法律规范、激烈的竞争和优质原材料高成本挑战成为成长的障碍。儘管面临这些挑战，市场仍有望稳步成长，尤其是在新兴经济体，产品形式的创新将满足不断变化的消费者需求和偏好。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管分析
• 专利分析
• 案例研究

营养补充品市场规模：依成分及复合年增长率（2025-2032）

• 市场概览
• 维他命
• 矿物
• 纤维和特殊碳水化合物
• 欧米茄脂肪酸
• 蔬菜
• 蛋白质和胺基酸
• 其他的

膳食补充剂市场规模（按类型及复合年增长率） (2025-2032)

• 市场概览
• 胶囊
• 药片
• 软糖
• 软胶囊
• 液体
• 粉末
• 其他的

营养补充品市场规模（按应用划分）及复合年增长率（2025-2032）

• 市场概览
• 能量和体重管理
• 骨骼和关节健康
• 糖尿病
• 一般健康
• 免疫
• 心臟健康
• 胃肠道健康
• 抗癌药物
• 肺部排毒/清洁
• 性健康
• 大脑/心理健康
• 皮肤/头髮/指甲
• 失眠
• 抗衰老
• 闭经
• 产前保健
• 其他的

营养补充品市场规模（按最终用户和复合年增长率） (2025-2032)

• 市场概览
• 成人
• 老年人
• 孕妇
• 孩子
• 婴儿

营养补充品市场规模（按类型及复合年增长率） (2025-2032)

• 市场概览
• 非处方药
• 处方药

膳食补充剂市场规模（依分销管道划分）及复合年增长率（2025-2032）

• 市场概览
• 离线
  • 大卖场/超级市场
  • 药局
  • 专卖店
  • 从业者
  • 其他的
• 在线的

营养补充品市场规模（按功能和复合年增长率） (2025-2032)

• 市场概览
• 额外补充
• 药物补充剂
• 运动营养

营养补充品市场规模（按地区划分）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较比较（2022-2024 年）

主要企业简介

• Nestle（Switzerland）
• Abbott Laboratories（USA）
• Amway Corp.（USA）
• Otsuka Holdings Co., Ltd.（Japan）
• Glanbia PLC（Ireland）
• Bayer AG（Germany）
• Haleon Group of Companies（UK）
• Herbalife Nutrition Ltd.（USA）
• Nature's Sunshine Products, Inc.（USA）
• Nu Skin Enterprises, Inc.（USA）
• BASF SE（Germany）
• Archer Daniels Midland Company（ADM）（USA）
• DSM-Firmenich（Switzerland/Netherlands）
• USANA Health Sciences, Inc.（USA）
• Jamieson Wellness Inc.（Canada）
• Perrigo Company plc（Ireland）
• International Flavors & Fragrances Inc.（IFF）（USA）
• Yakult Honsha Co., Ltd.（Japan）
• Meiji Holdings Co., Ltd.（Japan）
• Tate & Lyle PLC（UK）

结论和建议

Dietary Supplements Market size was valued at USD 181.6 billion in 2023 and is poised to grow from USD 189.77 billion in 2024 to USD 269.87 billion by 2032, growing at a CAGR of 4.5% during the forecast period (2025-2032).

The dietary supplements market is experiencing significant momentum, driven by an expanding elderly population, heightened health awareness, and an increasing focus on preventive healthcare. Consumer preferences are shifting towards organic and natural products, with rising demand for supplements targeting key health areas such as immunity and mental well-being. The trend toward personalized health solutions is also contributing to market expansion. However, challenges such as stringent regulatory frameworks, intense competition, and the high cost of quality raw materials pose barriers to growth. Despite these challenges, the market is poised for steady growth, particularly in developing economies, alongside innovations in product formats that cater to evolving consumer needs and preferences.

Top-down and bottom-up approaches were used to estimate and validate the size of the Dietary Supplements market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Dietary Supplements Market Segments Analysis

Global Dietary Supplements Market is segmented by Ingredient, Form, Application, End User, Type, Distribution Channel, Function and region. Based on Ingredient, the market is segmented into Vitamins, Minerals, Fibers & Specialty Carbohydrates, Omega Fatty Acids, Botanicals, Proteins & Amino Acids and Others. Based on Form, the market is segmented into Capsules, Tablets, Gummies, Soft gels, Liquids, Powders and Others. Based on Application, the market is segmented into Energy & Weight Management, Bone & Joint Health, Diabetes, General Health, Immunity, Cardiac Health, Gastrointestinal Health, Anti-cancer, Lungs Detox/Cleanse, Sexual Health, Brain/Mental Health, Skin/Hair/Nails, Insomnia, Anti-aging, Menopause, Prenatal Health and Others. Based on End User, the market is segmented into Adults, Geriatric, Pregnant Women, Children and Infants. Based on Type, the market is segmented into OTC and Prescribed. Based on Distribution Channel, the market is segmented into Offline and Online. Based on Function, the market is segmented into Additional supplements, Medicinal supplements and Sports nutrition. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Dietary Supplements Market

The dietary supplements market is experiencing significant growth driven by the expansion of e-commerce and online shopping, which enhances accessibility to a wider array of products. This trend is facilitating more convenient purchasing options, ultimately benefiting the market's expansion. Additionally, the introduction of innovative formats, such as ready-to-drink beverages, powders, and gummies, is attracting a diverse consumer demographic. These novel delivery methods provide users with convenient ways to incorporate supplements into their daily routines, further propelling the market's development. This combination of enhanced accessibility and creative product offerings is crucial for the ongoing growth of the dietary supplements industry.

Restraints in the Dietary Supplements Market

The dietary supplements market may face challenges due to a notable shift towards wholesome foods, which could decrease demand for such products. As more consumers prioritize natural nutrition and whole foods, their preferences may increasingly reflect a desire for these alternatives rather than dietary supplements. Additionally, skepticism regarding the efficacy and necessity of supplements is prevalent, particularly in regions with rich food traditions, where individuals may feel confident in obtaining their nutritional needs through traditional diets. This changing mindset could further impact market growth as more people lean towards natural food sources over supplement options.

Market Trends of the Dietary Supplements Market

The dietary supplements market is experiencing a notable shift towards e-commerce, driven by accelerated online sales and evolving consumer shopping behaviors over the past decade. This trend is significantly influenced by the rise of direct-to-consumer models, empowering brands to engage consumers more directly. Additionally, influencer marketing and social media platforms have become vital channels for promoting dietary supplements, particularly resonating with millennials and the health-conscious demographic. Consumers increasingly seek convenience and accessibility in their purchases, enhancing the online marketplace's appeal. As a result, the dietary supplements sector is poised for sustained growth, capitalizing on digital engagement and targeted marketing strategies.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Analysis
• Patent Analysis
• Case Studies

Global Dietary Supplements Market Size by Ingredient & CAGR (2025-2032)

• Market Overview
• Vitamins
• Minerals
• Fibers & Specialty Carbohydrates
• Omega Fatty Acids
• Botanicals
• Proteins & Amino Acids
• Others

Global Dietary Supplements Market Size by Form & CAGR (2025-2032)

• Market Overview
• Capsules
• Tablets
• Gummies
• Soft gels
• Liquids
• Powders
• Others

Global Dietary Supplements Market Size by Application & CAGR (2025-2032)

• Market Overview
• Energy & Weight Management
• Bone & Joint Health
• Diabetes
• General Health
• Immunity
• Cardiac Health
• Gastrointestinal Health
• Anti-cancer
• Lungs Detox/Cleanse
• Sexual Health
• Brain/Mental Health
• Skin/Hair/Nails
• Insomnia
• Anti-aging
• Menopause
• Prenatal Health
• Others

Global Dietary Supplements Market Size by End User & CAGR (2025-2032)

• Market Overview
• Adults
• Geriatric
• Pregnant Women
• Children
• Infants

Global Dietary Supplements Market Size by Type & CAGR (2025-2032)

• Market Overview
• OTC
• Prescribed

Global Dietary Supplements Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
  • Hypermarkets/Supermarkets
  • Pharmacies
  • Specialty Stores
  • Practioner
  • Others
• Online

Global Dietary Supplements Market Size by Function & CAGR (2025-2032)

• Market Overview
• Additional supplements
• Medicinal supplements
• Sports nutrition

Global Dietary Supplements Market Size & CAGR (2025-2032)

• North America (Ingredient, Form, Application, End User, Type, Distribution Channel, Function)
  • US
  • Canada
• Europe (Ingredient, Form, Application, End User, Type, Distribution Channel, Function)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Ingredient, Form, Application, End User, Type, Distribution Channel, Function)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Ingredient, Form, Application, End User, Type, Distribution Channel, Function)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Ingredient, Form, Application, End User, Type, Distribution Channel, Function)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Nestle (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Abbott Laboratories (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corp. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Otsuka Holdings Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glanbia PLC (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bayer AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Haleon Group of Companies (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife Nutrition Ltd. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Sunshine Products, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nu Skin Enterprises, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BASF SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Archer Daniels Midland Company (ADM) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DSM-Firmenich (Switzerland/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• USANA Health Sciences, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jamieson Wellness Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Perrigo Company plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• International Flavors & Fragrances Inc. (IFF) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yakult Honsha Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meiji Holdings Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tate & Lyle PLC (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations