成人维生素软糖市场规模、份额、成长分析（按产品、胶凝剂类型、按应用、按分销管道、按地区）－2025 年至 2032 年产业预测

2023 年成人维生素软糖市场规模价值 56 亿美元，预计将从 2024 年的 60 亿美元增长到 2032 年的 103.8 亿美元，预测期内（2025-2032 年）的复合年增长率为 7.1%。

全球对成人软糖维生素的需求受到多种因素的推动，包括日益增强的健康意识、对有吸引力的补充剂的偏好以及可支配收入的增加。随着消费者寻求传统锭剂的便利替代品，人口老化和预防保健意识的增强正在推动这一趋势。对于寻求满足不同消费者需求的製造商来说，以无糖和有机选择为特色的产品创新至关重要。 Country Life® Vitamins 和 Centrum 等公司最近推出的产品凸显了人们转向兼具功能性和享受性的营养产品的趋势。此外，电子商务的成长提高了可近性，社群媒体正在影响消费行为。然而，过量摄取带来的健康风险以及来自传统形式的竞争等挑战可能会阻碍市场未来的成长。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 客户和购买标准分析

成人维生素软糖市场规模（按产品和复合年增长率） (2025-2032)

• 市场概览
• 单一维生素
• 综合维他命
• III型及其他

成人维生素软糖市场规模（按胶凝剂类型和复合年增长率）(2025-2032)

• 市场概览
• 明胶
• 果胶
• 鹿角菜胶
• 其他的

成人维生素软糖市场规模（按应用）及复合年增长率（2025-2032）

• 市场概览
• 营养补充品
• 维生素缺乏症
• 体重管理
• 免疫
• 其他的

成人维生素软糖市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概览
• 离线
  • 大卖场/超级市场
  • 药局
  • 专卖店
  • 从业者
  • 其他的
• 在线的

成人维生素软糖市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Pfizer Inc.（US）
• Church & Dwight Co., Inc.（US）
• Bayer AG（Germany）
• Pharmavite（US）
• HERBALAND USA（US）
• Sundown Naturals Canada（Canada）
• Nature's Bounty（US）
• Glanbia（Ireland）
• Cargill（US）
• Archer-Daniels-Midland Company（US）
• Investopedia
• Herbaland USA
• DuPont（US）

结论和建议

Adult Vitamin Gummies Market size was valued at USD 5.6 billion in 2023 and is poised to grow from USD 6.0 billion in 2024 to USD 10.38 billion by 2032, growing at a CAGR of 7.1% during the forecast period (2025-2032).

The global demand for adult vitamin gummies is being driven by multiple factors, including increasing health consciousness, a preference for appealing supplements, and rising disposable incomes. The aging population and heightened awareness of preventive healthcare further fuel this trend, as consumers seek convenient alternatives to traditional pills. Product innovation, characterized by sugar-free and organic options, is essential for manufacturers aiming to cater to diverse consumer needs. Recent product launches by companies like Country Life(R) Vitamins and Centrum highlight this shift towards functional, enjoyable nutritional products. Additionally, e-commerce growth enhances accessibility, while social media influences consumer behavior. However, challenges such as health risks from overconsumption and competition from traditional formats may hinder market growth in the future.

Top-down and bottom-up approaches were used to estimate and validate the size of the Adult Vitamin Gummies market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Adult Vitamin Gummies Market Segments Analysis

Global Adult Vitamin Gummies Market is segmented by Product, Gelling Agent Type, Application, Distribution Channel and region. Based on Product, the market is segmented into Single Vitamins, Multi-Vitamins and Type III & Others. Based on Gelling Agent Type, the market is segmented into Gelatin, Pectin, Carrageenan and Others (Agar). Based on Application, the market is segmented into Food Supplements, Vitamin Deficiency, Weight Management, Immunity and Others. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Adult Vitamin Gummies Market

The Adult Vitamin Gummies market is significantly driven by the rising influence of social media on consumer behavior. The increasing presence of celebrities and social media influencers endorsing vitamin gummies has greatly enhanced their visibility and credibility. This heightened awareness, facilitated by social media platforms, is likely to positively impact the long-term prospects of the global adult vitamin gummies market. As consumers are more inclined to trust recommendations from familiar faces, this trend is expected to further propel the demand for these products, contributing to the overall growth in the segment.

Restraints in the Adult Vitamin Gummies Market

The Adult Vitamin Gummies market faces significant restraints primarily due to the appealing candy-like form of these supplements, which heightens the risk of overconsumption among users, often exacerbated by insufficient consumer education regarding proper dosage. This propensity for excessive intake can lead to hypervitaminosis or pose adverse interactions with other medications, raising safety concerns among potential consumers. As a result, these risks can deter individuals from embracing adult vitamin gummies, ultimately restricting market growth and adoption rates as consumers remain cautious about their safety and the potential health implications of excessive vitamin intake.

Market Trends of the Adult Vitamin Gummies Market

The Adult Vitamin Gummies market is witnessing a growing trend towards innovation in flavor profiles and formulations, driven by increasing consumer demand for diverse and appealing products. Manufacturers are focusing on developing gummies with unique, enticing flavors that cater to varying taste preferences, thus enhancing the overall consumption experience. Additionally, the shift towards health-conscious consumers has prompted an emphasis on natural, organic, and non-GMO ingredients, leading to cleaner formulations that resonate with today's wellness-oriented demographic. This focus on both flavor and ingredient integrity not only meets consumer expectations but also presents new avenues for market growth, ensuring long-term sustainability for industry players.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer And Buying Criteria Analysis

Global Adult Vitamin Gummies Market Size by Product & CAGR (2025-2032)

• Market Overview
• Single Vitamins
• Multi-Vitamins
• Type III & Others

Global Adult Vitamin Gummies Market Size by Gelling Agent Type & CAGR (2025-2032)

• Market Overview
• Gelatin
• Pectin
• Carrageenan
• Others

Global Adult Vitamin Gummies Market Size by Application & CAGR (2025-2032)

• Market Overview
• Food Supplements
• Vitamin Deficiency
• Weight Management
• Immunity
• Others

Global Adult Vitamin Gummies Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
  • Hypermarkets/Supermarkets
  • Pharmacies
  • Specialty Stores
  • Practitioner
  • Others
• Online

Global Adult Vitamin Gummies Market Size & CAGR (2025-2032)

• North America (Product, Gelling Agent Type, Application, Distribution Channel)
  • US
  • Canada
• Europe (Product, Gelling Agent Type, Application, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Gelling Agent Type, Application, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Gelling Agent Type, Application, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Gelling Agent Type, Application, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Pfizer Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co., Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bayer AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pharmavite (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HERBALAND USA (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sundown Naturals Canada (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Bounty (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glanbia (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cargill (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Archer-Daniels-Midland Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Investopedia
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbaland USA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DuPont (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations