成人维生素软糖市场－全球产业规模、份额、趋势、机会与预测，按产品、应用、地区和竞争细分，2020-2030 年

2024 年全球成人维生素软糖市场价值为 58.8 亿美元，预计在预测期内将实现强劲增长，到 2030 年的年复合成长率(CAGR) 为 7.82%。受消费者健康优先事项转变、持续创新以及对便利、生活方式友好的营养产品日益增长的需求的推动，市场正在经历显着而持续的扩张。

最初的小众类别已经发展成为主流的健康补充剂领域，这得益于人们健康意识的增强、对微量营养素缺乏症认识的提高，以及软糖作为药片和胶囊等传统补充剂形式的可口替代品的广泛吸引力。成人维生素软糖已迅速成为寻求日常营养支持的消费者的首选，尤其是在预防性医疗保健和整体健康的背景下。

维生素软糖定位于便利性、功效和消费者驱动的创新的结合，完全符合现代注重健康的成年人的需求。随着对个人化和使用者友善健康解决方案的需求不断增长，维生素软糖预计将在更广泛的膳食补充剂领域继续占据更大的份额。有利的人口趋势、不断变化的消费者生活方式以及对长期健康的日益关注进一步支持了这一增长，为老牌企业和新兴品牌扩大市场占有率提供了充足的机会。

关键市场驱动因素

维生素缺乏症盛行率上升

主要市场挑战

监理合规

主要市场趋势

个人化营养

目录

第 1 章：产品概述

第二章：研究方法

第三章：执行摘要

第四章：顾客之声

第五章：全球成人维生素软糖市场展望

• 市场规模和预测
  • 按价值
• 市场占有率和预测
  • 副产品（单一维生素、复合维生素、III 型及其他）
  • 依用途（食品补充剂、维生素缺乏症、体重管理、免疫力、其他）
  • 按地区
  • 按公司分类（2024）
• 产品市场图

第六章：北美成人维生素软糖市场展望

• 市场规模和预测
• 市场占有率和预测
• 北美：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲成人维生素软糖市场展望

• 市场规模和预测
• 市场占有率和预测
• 欧洲：国家分析
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙

第八章：亚太地区成人维生素软糖市场展望

• 市场规模和预测
• 市场占有率和预测
• 亚太地区：国家分析
  • 中国
  • 日本
  • 印度
  • 澳洲
  • 韩国

第九章：南美成人维生素软糖市场展望

• 市场规模和预测
• 市场占有率和预测
• 南美洲：国家分析
  • 巴西
  • 阿根廷
  • 哥伦比亚

第十章：中东和非洲成人维他命软糖市场展望

• 市场规模和预测
• 市场占有率和预测
• MEA：国家分析
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋
  • 科威特

第 11 章：市场动态

• 驱动程式
• 挑战

第 12 章：市场趋势与发展

• 近期发展
• 併购
• 产品发布

第 13 章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商的力量
• 顾客的力量
• 替代产品的威胁

第 14 章：竞争格局

• Bayer AG
• Pfizer Inc
• Pharmavite LLC
• Ferrara Candy Co
• Gemini Pharmaceuticals Inc
• Gimbal's Gummy Vitamin
• Santa Cruz Nutritionals
• Lonza Group AG
• Makers Nutrition LLC
• Nature's Bounty Co/The
• Nutra Solutions USA

第 15 章：策略建议

第16章调查会社について・免责事项

Global Adult Vitamin Gummies Market was valued at USD 5.88 billion in 2024 and is projected to register strong growth over the forecast period, with a compound annual growth rate (CAGR) of 7.82% through 2030. The market is experiencing significant and sustained expansion, driven by shifting consumer health priorities, continuous innovation, and the rising demand for convenient, lifestyle-friendly nutritional products.

What began as a niche category has evolved into a mainstream health supplement segment, fueled by increasing health consciousness, heightened awareness of micronutrient deficiencies, and the broad appeal of gummies as a palatable alternative to traditional supplement formats such as tablets and capsules. Adult vitamin gummies have quickly become the preferred choice for consumers seeking daily nutritional support, especially in the context of preventive healthcare and holistic wellness.

Positioned at the intersection of convenience, efficacy, and consumer-driven innovation, vitamin gummies are well-aligned with the needs of modern health-conscious adults. As demand grows for personalized and user-friendly health solutions, vitamin gummies are expected to continue capturing a larger share within the broader dietary supplement landscape. This growth is further supported by favorable demographic trends, evolving consumer lifestyles, and an increasing focus on long-term wellness, presenting ample opportunities for both established players and emerging brands to expand their market presence.

Key Market Drivers

Rising Prevalence of Vitamin Deficiencies

A major structural driver of growth in the adult vitamin gummies market is the increasing global incidence of micronutrient deficiencies. It is estimated that more than 2 billion people worldwide are affected by deficiencies in critical vitamins and minerals, including vitamin A, iodine, iron, and zinc. As awareness grows regarding the health implications of these imbalances, consumers are actively seeking accessible, effective, and enjoyable supplementation options-among which gummies have become a leading choice.

In both developed and developing regions, a significant portion of the adult population is deficient in essential nutrients such as Vitamin D, B12, C, Iron, and Folate. Factors such as poor dietary habits, high intake of processed foods, limited sun exposure, and chronic stress have exacerbated these deficiencies. For example, recent studies indicate that despite India's abundant sunlight, approximately 76% of its population-particularly individuals aged 18-30-suffers from Vitamin D deficiency. This is attributed to factors such as limited UVB exposure due to pollution, high melanin levels, and low consumption of fortified foods.

The consequences of such deficiencies range from fatigue and compromised immunity to cognitive decline and chronic illnesses. As public health data increasingly underscores the widespread nature of these issues, the demand for daily supplementation has grown substantially-further accelerating adoption of adult vitamin gummies as a convenient and effective solution.

Key Market Challenges

Regulatory Compliance

Regulatory compliance represents one of the primary challenges for market participants. The adult vitamin gummies segment is subject to stringent regulations concerning product labeling, ingredient safety, and permissible health claims. These regulations vary significantly across countries, creating complexity for companies operating in multiple markets. Navigating these regulatory frameworks can be resource-intensive, requiring rigorous quality assurance, documentation, and ongoing monitoring to ensure compliance and maintain consumer trust.

Key Market Trends

Personalized Nutrition

The rise of personalized nutrition is reshaping the health and wellness industry, and the adult vitamin gummies market is adapting rapidly to this shift. Consumers are increasingly seeking products tailored to their individual health needs-whether for immune support, stress reduction, energy enhancement, or age-specific nutrient requirements.

Manufacturers are responding with a broader range of formulations that address specific health goals and cater to diverse dietary preferences, including vegan, sugar-free, and allergen-friendly options. Additionally, technology-enabled personalization-such as online health assessments and customized subscription models-is becoming more prevalent, allowing brands to offer tailored supplement regimens that align with consumers' evolving expectations for individualized wellness solutions.

Key Market Players

• Bayer AG
• Pfizer Inc
• Pharmavite LLC
• Ferrara Candy Co
• Gemini Pharmaceuticals Inc
• Gimbal's Gummy Vitamin
• Santa Cruz Nutritionals
• Lonza Group AG
• Makers Nutrition LLC
• Nature's Bounty Co/The
• Nutra Solutions USA

Report Scope:

In this report, the Global Adult Vitamin Gummies Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Adult Vitamin Gummies Market, By Product:

• Single Vitamins
• Multi-Vitamins
• Type III & Others

Adult Vitamin Gummies Market, By Application:

• Food Supplements
• Vitamin Deficiency
• Weight Management
• Immunity
• Others

Adult Vitamin Gummies Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • Germany
  • United Kingdom
  • France
  • Italy
  • Spain
• Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Kuwait

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Adult Vitamin Gummies Market.

Available Customizations:

Global Adult Vitamin Gummies market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Adult Vitamin Gummies Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product (Single Vitamins, Multi-Vitamins, Type III & Others)
  • 5.2.2. By Application (Food Supplements, Vitamin Deficiency, Weight Management, Immunity, Others)
  • 5.2.3. By Region
  • 5.2.4. By Company (2024)
• 5.3. Product Market Map

6. North America Adult Vitamin Gummies Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product
  • 6.2.2. By Application
  • 6.2.3. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Adult Vitamin Gummies Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product
      • 6.3.1.2.2. By Application
  • 6.3.2. Canada Adult Vitamin Gummies Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product
      • 6.3.2.2.2. By Application
  • 6.3.3. Mexico Adult Vitamin Gummies Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product
      • 6.3.3.2.2. By Application

7. Europe Adult Vitamin Gummies Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product
  • 7.2.2. By Application
  • 7.2.3. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Adult Vitamin Gummies Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product
      • 7.3.1.2.2. By Application
  • 7.3.2. United Kingdom Adult Vitamin Gummies Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product
      • 7.3.2.2.2. By Application
  • 7.3.3. France Adult Vitamin Gummies Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product
      • 7.3.3.2.2. By Application
  • 7.3.4. Italy Adult Vitamin Gummies Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product
      • 7.3.4.2.2. By Application
  • 7.3.5. Spain Adult Vitamin Gummies Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product
      • 7.3.5.2.2. By Application

8. Asia-Pacific Adult Vitamin Gummies Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product
  • 8.2.2. By Application
  • 8.2.3. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Adult Vitamin Gummies Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product
      • 8.3.1.2.2. By Application
  • 8.3.2. Japan Adult Vitamin Gummies Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product
      • 8.3.2.2.2. By Application
  • 8.3.3. India Adult Vitamin Gummies Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product
      • 8.3.3.2.2. By Application
  • 8.3.4. Australia Adult Vitamin Gummies Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product
      • 8.3.4.2.2. By Application
  • 8.3.5. South Korea Adult Vitamin Gummies Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product
      • 8.3.5.2.2. By Application

9. South America Adult Vitamin Gummies Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product
  • 9.2.2. By Application
  • 9.2.3. By Country
• 9.3. South America: Country Analysis
  • 9.3.1. Brazil Adult Vitamin Gummies Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product
      • 9.3.1.2.2. By Application
  • 9.3.2. Argentina Adult Vitamin Gummies Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product
      • 9.3.2.2.2. By Application
  • 9.3.3. Colombia Adult Vitamin Gummies Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product
      • 9.3.3.2.2. By Application

10. Middle East and Africa Adult Vitamin Gummies Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product
  • 10.2.2. By Application
  • 10.2.3. By Country
• 10.3. MEA: Country Analysis
  • 10.3.1. South Africa Adult Vitamin Gummies Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product
      • 10.3.1.2.2. By Application
  • 10.3.2. Saudi Arabia Adult Vitamin Gummies Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product
      • 10.3.2.2.2. By Application
  • 10.3.3. UAE Adult Vitamin Gummies Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product
      • 10.3.3.2.2. By Application
  • 10.3.4. Kuwait Adult Vitamin Gummies Market Outlook
    • 10.3.4.1. Market Size & Forecast
      • 10.3.4.1.1. By Value
    • 10.3.4.2. Market Share & Forecast
      • 10.3.4.2.1. By Product
      • 10.3.4.2.2. By Application

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Recent Development
• 12.2. Mergers & Acquisitions
• 12.3. Product Launches

13. Porter's Five Forces Analysis

• 13.1. Competition in the Industry
• 13.2. Potential of New Entrants
• 13.3. Power of Suppliers
• 13.4. Power of Customers
• 13.5. Threat of Substitute Products

14. Competitive Landscape

• 14.1. Bayer AG
  • 14.1.1. Business Overview
  • 14.1.2. Product & Service Offerings
  • 14.1.3. Recent Developments
  • 14.1.4. Financials (If Listed)
  • 14.1.5. Key Personnel
  • 14.1.6. SWOT Analysis
• 14.2. Pfizer Inc
• 14.3. Pharmavite LLC
• 14.4. Ferrara Candy Co
• 14.5. Gemini Pharmaceuticals Inc
• 14.6. Gimbal's Gummy Vitamin
• 14.7. Santa Cruz Nutritionals
• 14.8. Lonza Group AG
• 14.9. Makers Nutrition LLC
• 14.10. Nature's Bounty Co/The
• 1.11. Nutra Solutions USA

15. Strategic Recommendations

16. About Us & Disclaimer