商务云市场规模、份额、成长分析（按类型、产品、公司规模、垂直产业和地区）－2025 年至 2032 年产业预测

2023 年全球商业云市场规模价值 332 亿美元，预计将从 2024 年的 403 亿美元成长到 2032 年的 1,901.5 亿美元，预测期内（2025-2032 年）的复合年增长率为 21.4%。

受电子商务日益增长的推动，商业云市场正在经历显着成长，尤其是自 COVID-19 疫情以来。各种规模的企业都在寻找云端基础的解决方案，该解决方案可提供扩充性、灵活性和更高的客户参与，同时提供个人化的购物体验。全通路零售趋势需要与包括市场在内的各种平台无缝集成，这进一步增加了对商业云端服务的需求。此外，行动商务的进步和订阅模式的日益普及也促进了这一增长。此外，人工智慧和机器学习的融合使企业能够有效地分析客户数据、优化定价策略并改善购物体验。向数位付款的转变和对强大的 B2B 技术的需求正在创造新的机会，使得人工智慧主导的分析对于满足消费者对即时、个人化参与不断变化的期望至关重要。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 技术分析

商务云市场规模（按类型及复合年增长率） (2025-2032)

• 市场概览
• 平台
• 服务

商务云市场规模（依产品及复合年增长率） (2025-2032)

• 市场概览
• 私有云端
• 公共云端
• 混合云端

商务云市场规模（依公司规模及复合年增长率） (2025-2032)

• 市场概览
• 小型企业
• 大公司

商务云市场规模（依产业垂直划分）及复合年增长率（2025-2032）

• 市场概览
• 时尚与服饰
• 电子产品和家用电器
• 饮食
• 药品和食品
• 其他的

商务云市场规模（按地区划分）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Salesforce（USA）
• SAP（Germany）
• Oracle（USA）
• Adobe（USA）
• Shopify（Canada）
• BigCommerce（USA）
• VTEX（Brazil）
• commercetools（Germany）
• Kibo（USA）
• Digital River（USA）
• Elastic Path（Canada）
• Sitecore（Denmark/India）
• IBM（USA）
• Amazon Web Services（AWS）（USA）
• HCL Technologies（India）
• Capgemini（France）
• Accenture（Ireland）
• Infosys（India）
• Wipro（India）
• EPAM Systems（USA/Luxembourg）

结论和建议

Global Commerce Cloud Market size was valued at USD 33.2 billion in 2023 and is poised to grow from USD 40.3 billion in 2024 to USD 190.15 billion by 2032, growing at a CAGR of 21.4% during the forecast period (2025-2032).

The commerce cloud market is experiencing significant growth, fueled by an increasing shift towards e-commerce, especially post-COVID-19. Businesses of all sizes are seeking cloud-based solutions that provide scalability, flexibility, and enhanced customer engagement while offering personalized shopping experiences. The trend towards omnichannel retailing necessitates seamless integration with various platforms, including marketplaces, further increasing demand for commerce cloud services. Mobile commerce advancements and the growing adoption of subscription models also contribute to this growth. Additionally, the integration of Artificial Intelligence and Machine Learning enables businesses to analyze customer data effectively, optimize pricing strategies, and enhance shopping experiences. The shift towards digital payments and the demand for robust B2B technologies are creating new opportunities, making AI-driven analytics essential for meeting evolving consumer expectations for real-time, personalized engagements.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Commerce Cloud market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Commerce Cloud Market Segments Analysis

Global Commerce Cloud Market is segmented by Type, Offering, Enterprise Size, Vertical and region. Based on Type, the market is segmented into Platform and Services. Based on Offering, the market is segmented into Private Cloud, Public Cloud and Hybrid Cloud. Based on Enterprise Size, the market is segmented into SMEs and Large Enterprises. Based on Vertical, the market is segmented into Fashion and Apparel, Electronics and Appliances, Food and Beverages, Pharmaceutical and Grocery and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Commerce Cloud Market

The Global Commerce Cloud market is experiencing significant growth driven by the integration of blockchain technology, which enhances transaction security, transparency, and efficiency. By utilizing a decentralized ledger system, blockchain fosters trust in commerce operations, particularly for cross-border transactions. Additionally, the incorporation of the Internet of Things (IoT) within the commerce cloud offers a more interactive and informative shopping experience for consumers. This combination of innovative technologies not only boosts consumer confidence but also streamlines processes, making the market outlook highly promising and encouraging further advancements in e-commerce solutions.

Restraints in the Global Commerce Cloud Market

The Global Commerce Cloud market is hindered by the necessity for robust internet connectivity and a reliable infrastructure. In regions where internet access is limited or infrastructure is inadequate, businesses encounter challenges in maintaining a seamless online shopping experience. This disruption not only leads to customer dissatisfaction but also diminishes the overall effectiveness and appeal of commerce cloud solutions. As a result, the potential for growth in the market is curtailed, highlighting the critical role that internet service quality and infrastructure play in shaping the success of online commerce platforms worldwide.

Market Trends of the Global Commerce Cloud Market

The Global Commerce Cloud market is witnessing a significant shift towards the implementation of Unified Commerce Platforms, reflecting a growing demand for seamless omnichannel experiences among retailers. Unified commerce offers a more sophisticated solution than traditional omnichannel approaches by integrating customer data across various channels into a singular, real-time platform. This evolution enables retailers to provide personalized customer interactions, streamline inventory management, and enhance overall operational efficiency. As businesses increasingly recognize the importance of real-time data integration, the adoption of Unified Commerce solutions is expected to escalate, driving substantial growth within the Commerce Cloud market and transforming retail operations worldwide.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis

Global Commerce Cloud Market Size by Type & CAGR (2025-2032)

• Market Overview
• Platform
• Services

Global Commerce Cloud Market Size by Offering & CAGR (2025-2032)

• Market Overview
• Private Cloud
• Public Cloud
• Hybrid Cloud

Global Commerce Cloud Market Size by Enterprise Size & CAGR (2025-2032)

• Market Overview
• SMEs
• Large Enterprises

Global Commerce Cloud Market Size by Vertical & CAGR (2025-2032)

• Market Overview
• Fashion and Apparel
• Electronics and Appliances
• Food and Beverages
• Pharmaceutical and Grocery
• Others

Global Commerce Cloud Market Size & CAGR (2025-2032)

• North America (Type, Offering, Enterprise Size, Vertical)
  • US
  • Canada
• Europe (Type, Offering, Enterprise Size, Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Offering, Enterprise Size, Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Offering, Enterprise Size, Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Offering, Enterprise Size, Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Salesforce (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shopify (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BigCommerce (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VTEX (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• commercetools (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kibo (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Digital River (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Elastic Path (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sitecore (Denmark/India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Web Services (AWS) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HCL Technologies (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Capgemini (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Accenture (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Infosys (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wipro (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EPAM Systems (USA/Luxembourg)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations