商业云端市场 - 全球产业规模、份额、趋势、机会和预测（按组件、按部署、按垂直行业、按地区、按竞争）2020-2030F

2024 年全球商务云市场价值为 181.3 亿美元，预计到 2030 年将达到 575 亿美元，预测期内的复合年增长率为 21.21%。商务云平台是指支援数位商务营运的云端託管解决方案，提供产品目录管理、定价、促销、库存控制、订单履行和全通路整合等功能。这些平台使企业能够提供个人化的即时购物体验，同时确保可扩展性和成本效率。零售、消费品、製造和 B2B 商务等行业越来越多地采用基于云端的商务基础设施，以降低 IT 开销并提高营运灵活性。受行动装置的普及、数位支付的兴起以及向全通路客户参与的转变的推动，市场正在经历强劲增长。企业也将人工智慧、机器学习和分析功能整合到商务云端平台中，以改善客户定位、优化销售并建立品牌忠诚度。中小型企业正在采用这些解决方案，因为它们消除了对大量前期基础设施投资的需求，并在快速发展的数位经济中增强了竞争力。

关键市场驱动因素

全通路消费者期望激增

主要市场挑战

资料安全和合规性的复杂性

主要市场趋势

无头商务架构的兴起

目录

第 1 章：解决方案概述

• 市场定义
• 市场范围
  • 覆盖市场
  • 考虑学习的年限
  • 主要市场区隔

第二章：研究方法

第三章：执行摘要

第四章：顾客之声

第五章：全球商务云市场展望

• 市场规模和预测
  • 按价值
• 市场占有率和预测
  • 按组件（平台、服务）
  • 按部署（私有云端、公共云端、混合云端）
  • 按垂直产业（时尚服饰、电子产品和家电、食品和饮料、製药和杂货、其他）
  • 按地区（北美、欧洲、南美、中东和非洲、亚太地区）
• 按公司分类（2024）
• 市场地图

第六章：北美商务云端市场展望

• 市场规模和预测
• 市场占有率和预测
• 北美：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲商务云市场展望

• 市场规模和预测
• 市场占有率和预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太商务云市场展望

• 市场规模和预测
• 市场占有率和预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲商务云端市场展望

• 市场规模和预测
• 市场占有率和预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非

第十章：南美洲商务云市场展望

• 市场规模和预测
• 市场占有率和预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第 11 章：市场动态

• 驱动程式
• 挑战

第 12 章：市场趋势与发展

• 合併与收购（如有）
• 产品发布（如有）
• 最新动态

第十三章：公司简介

• IBM Corporation
• Microsoft Corporation
• SAP SE
• Salesforce, Inc.
• Optimizely, Inc.
• Oracle Corporation
• HCL Technologies Limited
• Shopify Inc.
• Adobe Inc.

第 14 章：策略建议

第15章调查会社について・免责事项

The Global Commerce Cloud Market was valued at USD 18.13 billion in 2024 and is projected to reach USD 57.50 billion by 2030, growing at a CAGR of 21.21% during the forecast period. Commerce cloud platforms refer to cloud-hosted solutions that support digital commerce operations, offering capabilities such as product catalog management, pricing, promotions, inventory control, order fulfillment, and omnichannel integration. These platforms empower businesses to deliver personalized, real-time shopping experiences while ensuring scalability and cost efficiency. Industries including retail, consumer goods, manufacturing, and B2B commerce increasingly adopt cloud-based commerce infrastructures to reduce IT overhead and enhance operational agility. The market is witnessing strong growth fueled by the proliferation of mobile devices, the rise of digital payments, and the shift toward omnichannel customer engagement. Businesses are also integrating AI, machine learning, and analytics into commerce cloud platforms to improve customer targeting, optimize sales, and build brand loyalty. Small and medium-sized enterprises are embracing these solutions as they eliminate the need for large upfront infrastructure investments and enable competitiveness in a fast-moving digital economy.

Key Market Drivers

Surge in Omnichannel Consumer Expectations

Modern consumers demand a unified, consistent shopping experience across digital and physical channels-including websites, mobile apps, social platforms, and physical stores. Commerce cloud platforms meet this need by integrating all sales and engagement channels into a single ecosystem that synchronizes product availability, pricing, promotions, and order fulfillment in real time. This enables businesses to offer flexible options such as "buy online, pick up in store" or personalized recommendations based on browsing history. As the retail landscape becomes increasingly competitive, the ability to meet and exceed omnichannel expectations has become critical for driving customer satisfaction, loyalty, and long-term success.

Key Market Challenges

Data Security and Compliance Complexities

With the widespread adoption of commerce cloud platforms, enterprises are facing heightened concerns around data privacy, security, and compliance. These platforms handle vast amounts of sensitive customer information, including payment credentials and order history, which are subject to stringent data protection laws. Cybersecurity threats, data breaches, and evolving regulations such as GDPR and CCPA place immense pressure on businesses to enforce rigorous data governance policies. While commerce cloud providers offer shared responsibility models for security, organizations often encounter challenges in implementing effective encryption, access control, and regulatory compliance across global operations. Managing customer data across different jurisdictions introduces legal complexities, and non-compliance can result in significant penalties and reputational harm.

Key Market Trends

Rise of Headless Commerce Architecture

One of the most significant trends shaping the Global Commerce Cloud Market is the growing adoption of headless commerce architecture. This model separates the front-end user interface from the back-end commerce engine, allowing businesses to create customized, dynamic user experiences across various digital platforms. Headless architecture supports faster innovation by enabling developers and marketers to independently modify content and functionality without impacting core commerce operations. This flexibility is particularly valuable for delivering consistent branding across websites, mobile apps, smart devices, and emerging digital touchpoints. As user experience becomes a key differentiator, headless commerce is enabling organizations to adapt quickly and deliver highly personalized engagements that align with evolving consumer expectations.

Key Market Players

• IBM Corporation
• Microsoft Corporation
• SAP SE
• Salesforce, Inc.
• Optimizely, Inc.
• Oracle Corporation
• HCL Technologies Limited
• Shopify Inc.
• Adobe Inc.

Report Scope:

In this report, the Global Commerce Cloud Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Commerce Cloud Market, By Component:

• Platform
• Services

Commerce Cloud Market, By Deployment:

• Private Cloud
• Public Cloud
• Hybrid Cloud

Commerce Cloud Market, By Vertical:

• Fashion and Apparel
• Electronics and Appliances
• Food and Beverages
• Pharmaceutical and Grocery
• Others

Commerce Cloud Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • South Africa
• South America
  • Brazil
  • Colombia
  • Argentina

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Commerce Cloud Market.

Available Customizations:

Global Commerce Cloud Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Solution Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

5. Global Commerce Cloud Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Component (Platform, Services)
  • 5.2.2. By Deployment (Private Cloud, Public Cloud, Hybrid Cloud)
  • 5.2.3. By Vertical (Fashion and Apparel, Electronics and Appliances, Food and Beverages, Pharmaceutical and Grocery, Others)
  • 5.2.4. By Region (North America, Europe, South America, Middle East & Africa, Asia Pacific)
• 5.3. By Company (2024)
• 5.4. Market Map

6. North America Commerce Cloud Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Component
  • 6.2.2. By Deployment
  • 6.2.3. By Vertical
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Commerce Cloud Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Component
      • 6.3.1.2.2. By Deployment
      • 6.3.1.2.3. By Vertical
  • 6.3.2. Canada Commerce Cloud Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Component
      • 6.3.2.2.2. By Deployment
      • 6.3.2.2.3. By Vertical
  • 6.3.3. Mexico Commerce Cloud Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Component
      • 6.3.3.2.2. By Deployment
      • 6.3.3.2.3. By Vertical

7. Europe Commerce Cloud Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Component
  • 7.2.2. By Deployment
  • 7.2.3. By Vertical
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Commerce Cloud Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Component
      • 7.3.1.2.2. By Deployment
      • 7.3.1.2.3. By Vertical
  • 7.3.2. France Commerce Cloud Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Component
      • 7.3.2.2.2. By Deployment
      • 7.3.2.2.3. By Vertical
  • 7.3.3. United Kingdom Commerce Cloud Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Component
      • 7.3.3.2.2. By Deployment
      • 7.3.3.2.3. By Vertical
  • 7.3.4. Italy Commerce Cloud Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Component
      • 7.3.4.2.2. By Deployment
      • 7.3.4.2.3. By Vertical
  • 7.3.5. Spain Commerce Cloud Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Component
      • 7.3.5.2.2. By Deployment
      • 7.3.5.2.3. By Vertical

8. Asia Pacific Commerce Cloud Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Component
  • 8.2.2. By Deployment
  • 8.2.3. By Vertical
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Commerce Cloud Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Component
      • 8.3.1.2.2. By Deployment
      • 8.3.1.2.3. By Vertical
  • 8.3.2. India Commerce Cloud Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Component
      • 8.3.2.2.2. By Deployment
      • 8.3.2.2.3. By Vertical
  • 8.3.3. Japan Commerce Cloud Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Component
      • 8.3.3.2.2. By Deployment
      • 8.3.3.2.3. By Vertical
  • 8.3.4. South Korea Commerce Cloud Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Component
      • 8.3.4.2.2. By Deployment
      • 8.3.4.2.3. By Vertical
  • 8.3.5. Australia Commerce Cloud Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Component
      • 8.3.5.2.2. By Deployment
      • 8.3.5.2.3. By Vertical

9. Middle East & Africa Commerce Cloud Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Component
  • 9.2.2. By Deployment
  • 9.2.3. By Vertical
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Commerce Cloud Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Component
      • 9.3.1.2.2. By Deployment
      • 9.3.1.2.3. By Vertical
  • 9.3.2. UAE Commerce Cloud Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Component
      • 9.3.2.2.2. By Deployment
      • 9.3.2.2.3. By Vertical
  • 9.3.3. South Africa Commerce Cloud Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Component
      • 9.3.3.2.2. By Deployment
      • 9.3.3.2.3. By Vertical

10. South America Commerce Cloud Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Component
  • 10.2.2. By Deployment
  • 10.2.3. By Vertical
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Commerce Cloud Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Component
      • 10.3.1.2.2. By Deployment
      • 10.3.1.2.3. By Vertical
  • 10.3.2. Colombia Commerce Cloud Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Component
      • 10.3.2.2.2. By Deployment
      • 10.3.2.2.3. By Vertical
  • 10.3.3. Argentina Commerce Cloud Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Component
      • 10.3.3.2.2. By Deployment
      • 10.3.3.2.3. By Vertical

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends and Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Company Profiles

• 13.1. IBM Corporation
  • 13.1.1. Business Overview
  • 13.1.2. Key Revenue and Financials
  • 13.1.3. Recent Developments
  • 13.1.4. Key Personnel
  • 13.1.5. Key Product/Services Offered
• 13.2. Microsoft Corporation
• 13.3. SAP SE
• 13.4. Salesforce, Inc.
• 13.5. Optimizely, Inc.
• 13.6. Oracle Corporation
• 13.7. HCL Technologies Limited
• 13.8. Shopify Inc.
• 13.9. Adobe Inc.

14. Strategic Recommendations

15. About Us & Disclaimer