首页 > 市场调查报告书 > 通讯

LBS 线上广告

地理围篱市场规模、份额、成长分析（按组件、地理围篱类型、组织规模、垂直产业和地区）- 产业预测，2025 年至 2032 年

市场调查报告书

商品编码

1734446

地理围篱市场规模、份额、成长分析（按组件、地理围篱类型、组织规模、垂直产业和地区）- 产业预测，2025 年至 2032 年

Geofencing Market Size, Share, and Growth Analysis, By Component (Solution, Services), By Geofencing Type (Fixed Geofencing, Mobile Geofencing), By Organization Size, By Vertical, By Region - Industry Forecast 2025-2032

出版日期: 2025年05月17日 | 出版商:

SkyQuest | 英文 194 Pages | 商品交期: 3-5个工作天内

价格

简介目录

2023 年全球地理围篱市场规模价值 24 亿美元，预计将从 2024 年的 29 亿美元成长到 2032 年的 131.5 亿美元，预测期间（2025-2032 年）的复合年增长率为 20.8%。

智慧型手机和穿戴式技术的广泛应用正在推动全球地理围栏市场的成长。随着消费者对定位服务的兴趣日益浓厚，企业可以利用地理围栏创建虚拟边界，以便发送有针对性的通知、促销和广告，从而提高客户参与并推动销售。行动装置使用量的激增正在推动对地理围篱解决方案的需求，尤其是在零售、物流和医疗保健等领域。此外，物联网 (IoT) 技术的进步在这个市场中发挥关键作用，因为联网设备的普及使得跨行业能够进行更好的追踪和无缝整合。零售商正在利用物联网感测器即时追踪消费者的运动，而物流公司正在使用地理围栏来加强车队管理，促进个人化体验和提高业务效率。

市场概览
运输/物流
- 资产监控
- 限速
- 场址/现场运输
- 即时出货和配送
- 车辆和货物管理
零售
- 人才管理
- 客户满意度
- 用户位置警报
- 物流管理
- 追踪衝突
- 资产管理
- 促销/广告
医疗保健和生命科学
- 患者照护
- 资产管理
- 人才管理
工业製造
- 资产监控
- 人才管理
媒体与娱乐
- 社群媒体
- 广告和行销
政府/国防
- 海上防御
- 无人机管理
- 空军防御
- 军用车辆管理
- 执法
- 地理事件警报
BFSI
- 客户追踪和诈欺预防
- 行销与推广
其他的
- 农业
- 教育
- 建筑与工程
- 能源与公共产业

地理围篱市场规模及复合年增长率（2025-2032）

北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 义大利
- 其他欧洲国家
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 其他亚太地区
拉丁美洲
- 巴西
- 其他拉丁美洲
中东和非洲
- 海湾合作委员会国家
- 南非
- 其他中东和非洲地区

竞争资讯

前五大公司对比
主要企业市场定位（2024年）
主要市场参与者所采取的策略
近期市场趋势
公司市场占有率分析（2024年）
主要企业简介
- 公司详情
- 产品系列分析
- 公司分部份额分析
- 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

Thumbvista
GPSWOX
Esri
LocationSmart
Bluedot Innovation
Apple, Inc
Geomoby
Succorfish
Visioglobe
Raveon Technologies
Urban Airship
Mapcite
Mediavision

结论和建议

简介目录

Product Code: SQMIG45A2553

Global Geofencing Market size was valued at USD 2.4 billion in 2023 and is poised to grow from USD 2.9 billion in 2024 to USD 13.15 billion by 2032, growing at a CAGR of 20.8% during the forecast period (2025-2032).

The rising adoption of smartphones and wearable tech is significantly propelling global geofencing market growth. As consumers increasingly engage with location-based services, businesses can leverage geofencing to create virtual perimeters, facilitating targeted notifications, promotions, and advertisements that enhance customer engagement and drive sales. The surge in mobile device usage amplifies the demand for geofencing solutions, particularly within sectors like retail, logistics, and healthcare. Furthermore, advancements in Internet of Things (IoT) technology play a pivotal role in this market, as the proliferation of connected devices allows for improved tracking and seamless integration across industries. Retailers utilize IoT sensors for real-time consumer movement tracking, while logistics companies enhance fleet management with geofencing, fostering personalized experiences and operational efficiencies.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Geofencing market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Geofencing Market Segments Analysis

Global Geofencing Market is segmented by Component, Geofencing Type, Organization Size, Vertical and region. Based on Component, the market is segmented into Solution and Services. Based on Geofencing Type, the market is segmented into Fixed Geofencing and Mobile Geofencing. Based on Organization Size, the market is segmented into Small and Medium-Sized Enterprises and Large Enterprises. Based on Vertical, the market is segmented into Transportation and Logistics, Retail, Healthcare and Life Sciences, Industrial Manufacturing, Media and Entertainment, Government and Defense, BFSI and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Geofencing Market

The global geofencing market is primarily fueled by the swift rise in smartphone usage. With an increasing number of consumers relying on mobile devices, businesses have the opportunity to leverage geofencing to enhance customer engagement through location-based services, promotional offers, and tailored messaging. As mobile phone adoption continues to surge, more companies are integrating geofencing technology into their targeted advertising strategies, allowing them to reach customers more effectively and personally. This trend not only facilitates better interaction with potential clients but also drives the overall demand for geofencing solutions across various industries, further propelling market growth.

Restraints in the Global Geofencing Market

The Global Geofencing market faces significant constraints due to regulatory challenges, especially in regions characterized by stringent data protection laws. Compliance with regulations like the General Data Protection Regulation (GDPR) in the European Union, along with various local privacy laws, can be both complex and costly for organizations. As companies strive to ensure their geofencing solutions meet these legal requirements, they often find themselves needing to allocate substantial resources for compliance efforts. This investment can hinder their ability to deploy geofencing technologies on a large scale, ultimately limiting growth opportunities within the market.

Market Trends of the Global Geofencing Market

The Global Geofencing market is witnessing a notable trend towards the increased integration of artificial intelligence (AI) technologies, enhancing the capabilities of traditional geofencing solutions. This evolution allows for more precise location tracking and empowers businesses to execute targeted marketing campaigns through predictive analytics. With AI-driven insights, companies can optimize operations, streamline logistics, and refine customer engagement strategies, leading to enhanced consumer experiences. Furthermore, real-time data utilization fosters greater automation within geofencing applications, enabling businesses to respond swiftly to dynamic market conditions. As AI continues to shape operational efficiencies, the geofencing market is projected to experience significant growth and innovation in the coming years.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Case Studies
Technology Analysis

Global Geofencing Market Size by Component & CAGR (2025-2032)

Market Overview
Solution
Services
- Deployment and Integration Services
- Support and Maintenance Services
- Consulting and Advisory Services
- API Management and Testing Services

Global Geofencing Market Size by Geofencing Type & CAGR (2025-2032)

Market Overview
Fixed Geofencing
Mobile Geofencing

Global Geofencing Market Size by Organization Size & CAGR (2025-2032)

Market Overview
Small and Medium-Sized Enterprises
Large Enterprises

Global Geofencing Market Size by Vertical & CAGR (2025-2032)

Market Overview
Transportation and Logistics
- Asset Monitoring
- Speed Limiting
- Yard and Site Transportation
- Real-Time Dispatch and Delivery
- Fleet and Freight Management
Retail
- Workforce Management
- Customer Satisfaction
- User Location Alerts
- Logistics Management
- Competitor Tracking
- Asset Management
- Promotions and Advertising
Healthcare and Life Sciences
- Patient Care
- Asset Management
- Workforce Management
Industrial Manufacturing
- Asset Monitoring
- Workforce Management
Media and Entertainment
- Social Media
- Advertising and Marketing
Government and Defense
- Marine Defense
- Drone Management
- Airforce Defense
- Military Vehicle Management
- Law Enforcement
- Geographic Event Alerts
BFSI
- Customer Tracking and Fraud Prevention
- Marketing and Promotions
Others
- Agriculture
- Education
- Construction and Engineering
- Energy and Utilities

Global Geofencing Market Size & CAGR (2025-2032)

North America (Component, Geofencing Type, Organization Size, Vertical)
- US
- Canada
Europe (Component, Geofencing Type, Organization Size, Vertical)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Component, Geofencing Type, Organization Size, Vertical)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Component, Geofencing Type, Organization Size, Vertical)
- Brazil
- Rest of Latin America
Middle East & Africa (Component, Geofencing Type, Organization Size, Vertical)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Thumbvista
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
GPSWOX
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Esri
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LocationSmart
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bluedot Innovation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Apple, Inc
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Geomoby
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Succorfish
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Visioglobe
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Raveon Technologies
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Urban Airship
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mapcite
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mediavision
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments