指甲油市场规模、份额、成长分析、按产品、分销管道、价格分布范围、消费群组和地区 - 行业预测，2025-2032

2023 年全球指甲油市场规模为 162.3 亿美元，预计将从 2024 年的 173.5 亿美元增长到 2032 年的 295.9 亿美元，预测期内（2025-2032 年）的复合年增长率为 6.9%。

市场洞察表明，消费者对更健康的替代品的需求，取代充满有毒化学物质的传统产品，这导致消费者明显转向凝胶基、无毒且透气的指甲油。人们对有害成分的认识不断提高，促使知名品牌推出「三无」、「五无」和「十无」配方。道德美容正在影响消费者的偏好，导致人们对纯素和零残忍产品的兴趣日益浓厚。在各卫生机构加强监管、逐步淘汰有害化学物质的背景下，主要企业正在推出植物来源指甲油。然而，挑战依然存在，包括严格的合规要求以及与化学品安全、标籤和挥发性有机化合物法规相关的成本上升。这些因素可能会阻碍小品牌在拥挤的市场中实现成长和扩张。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 重大投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析

指甲油市场规模（依产品划分）及复合年增长率（2025-2032）

• 市场概览
• 常规美甲
• UV凝胶指甲
• 浸粉
• 丙烯酸纤维
• 聚凝胶
• 其他的

指甲油市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概览
• 超级市场/大卖场
• 药局和药局
• 专业美容店
• 沙龙和水疗中心
• 电子商务/线上

指甲油市场规模（按价格分布和复合年增长率） (2025-2032)

• 市场概览
• 低的
• 中等的
• 高的

指甲油市场规模（依消费群组划分）及复合年增长率（2025-2032）

• 市场概览
• 男性
• 女士
• 孩子

指甲油市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• L'Oreal SA（France）
• Revlon Inc.（USA）
• The Estee Lauder Companies Inc.（USA）
• Unilever PLC（UK）
• Procter & Gamble Co.（USA）
• Henkel AG & Co. KGaA（Germany）
• Beiersdorf AG（Germany）
• Galderma SA（Switzerland）
• Amorepacific Corporation（South Korea）
• Kao Corporation（Japan）
• LG Household & Health Care Ltd.（South Korea）
• Oriflame Holding AG（Switzerland）
• Avon Products, Inc.（UK）
• Mary Kay Inc.（USA）
• Inglot Cosmetics（Poland）
• Deborah Group SpA（Italy）
• Kose Corporation（Japan）
• Polished Inc.（USA）

结论和建议

Global Nail Polish Market size was valued at USD 16.23 billion in 2023 and is poised to grow from USD 17.35 billion in 2024 to USD 29.59 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

Market insights reveal a significant shift towards gel-based, non-toxic, and breathable nail lacquers, driven by consumer demand for healthier alternatives to traditional products laden with toxic chemicals. As awareness rises regarding harmful ingredients, major brands are increasingly offering formulations that are "3-free," "5-free," or "10-free." Ethical beauty influences consumer preferences, resulting in heightened interest in vegan and cruelty-free options. Notably, leading companies are launching plant-based nail polishes amid tightening regulations enforced by various health agencies aimed at phasing out harmful chemicals. However, challenges persist, including stringent compliance requirements and rising costs associated with regulations regarding chemical safety, labeling, and volatile organic compounds. These factors may hinder smaller brands from achieving growth and scalability within the competitive nail polish market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Nail Polish market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Nail Polish Market Segments Analysis

Global Nail Polish Market is segmented by Product, Distribution Channel, Price Range, Consumer Group and region. Based on Product, the market is segmented into Regular Nail Polish, UV Gel Nail Polish, Dip Powder, Acrylic, Polygel and Others. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Pharmacies & Drugstores, Specialty Beauty Stores, Salons & Spas and E-commerce/Online. Based on Price Range, the market is segmented into Low, Mid and High. Based on Consumer Group, the market is segmented into Men, Women and Kids. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Nail Polish Market

The Global Nail Polish market is experiencing significant growth driven by a rising consumer preference for cruelty-free, non-toxic, and eco-friendly natural nail products. As environmental awareness increases, more consumers are seeking nail polishes made from plant-based ingredients and packaged sustainably. This shift towards vegan options and environmentally friendly practices is prompting manufacturers to adapt their offerings. Leading brands like Sally Hansen and Coty Inc. are responding to this demand by reformulating their products to meet the expectations of health-conscious consumers. This trend not only caters to ethical considerations but also enhances the overall appeal of nail cosmetics in today's market.

Restraints in the Global Nail Polish Market

The Global Nail Polish market faces significant restraints due to the rising awareness of health risks associated with traditional nail polishes that often contain harmful substances like formaldehyde, toluene, and dibutyl phthalate (DBP). Despite a growing demand for nail care products, these health concerns, particularly in regions with stringent regulatory frameworks, could hinder market expansion. As consumers increasingly seek safer and more environmentally friendly alternatives, manufacturers are under pressure to revamp their formulations and production methods. This shift towards cleaner, non-toxic ingredients may reshape the competitive landscape, compelling brands to innovate to meet the evolving preferences of health-conscious consumers.

Market Trends of the Global Nail Polish Market

The Global Nail Polish market is witnessing a significant trend towards customization and personalization, driven by the growing demand for unique nail treatments among consumers, particularly Millennials and Gen Z. Salons and online platforms are increasingly offering tailored options, enabling clients to select specific colors, finishes, and intricate designs. This shift towards made-to-order nail polish, where customers can create their own shades, enhances the overall consumer experience while boosting sales for businesses. As personalization continues to gain traction, it is expected to shape product offerings and marketing strategies, solidifying its position as a defining trend in the nail care industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Nail Polish Market Size by Product & CAGR (2025-2032)

• Market Overview
• Regular Nail Polish
• UV Gel Nail Polish
• Dip Powder
• Acrylic
• Polygel
• Others

Global Nail Polish Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets & Hypermarkets
• Pharmacies & Drugstores
• Specialty Beauty Stores
• Salons & Spas
• E-commerce/Online

Global Nail Polish Market Size by Price Range & CAGR (2025-2032)

• Market Overview
• Low
• Mid
• High

Global Nail Polish Market Size by Consumer Group & CAGR (2025-2032)

• Market Overview
• Men
• Women
• Kids

Global Nail Polish Market Size & CAGR (2025-2032)

• North America (Product, Distribution Channel, Price Range, Consumer Group)
  • US
  • Canada
• Europe (Product, Distribution Channel, Price Range, Consumer Group)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Distribution Channel, Price Range, Consumer Group)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Distribution Channel, Price Range, Consumer Group)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Distribution Channel, Price Range, Consumer Group)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Estee Lauder Companies Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Galderma S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amorepacific Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Household & Health Care Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oriflame Holding AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avon Products, Inc. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mary Kay Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Inglot Cosmetics (Poland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Deborah Group S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kose Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Polished Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations