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市场调查报告书
商品编码
1699383
指甲油市场机会、成长动力、产业趋势分析及2025-2034年预测Nail Polish Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025-2034 |
2024 年全球指甲油市场规模达到 99 亿美元,预计 2025 年至 2034 年的复合年增长率为 6.5%。推动这一成长的因素是消费者偏好转向比传统指甲产品更安全、更健康的替代品。随着人们对甲醛、甲苯和邻苯二甲酸二丁酯 (DBP) 等有害化学物质风险的认识不断提高,消费者开始倾向于无毒、透气和凝胶配方。 「3无」、「5无」甚至「10无」指甲油的日益流行反映了人们对清洁美容解决方案的强烈需求,这种解决方案在不影响风格或性能的情况下优先考虑健康。
指甲油产业正在快速发展,创新是其核心。领先品牌正在投资先进的配方,以提供持久的耐磨性、鲜艳的色彩和对指甲友好的成分。纯素、无残忍和植物性指甲油越来越受欢迎,与更广泛的清洁美容运动一致。此外,指甲油配方的技术进步,例如自修復和剥离凝胶,正在重塑消费者的期望。随着消费者积极寻求潮流色彩和指甲彩绘灵感,社群媒体、影响力行销和以美容为中心的电子商务平台在市场扩张中发挥关键作用。
市场范围 | |
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起始年份 | 2024 |
预测年份 | 2025-2034 |
起始值 | 99亿美元 |
预测值 | 184亿美元 |
复合年增长率 | 6.5% |
市场分为各种产品类型,包括普通、凝胶、丙烯酸、聚合物凝胶、浸粉等。丙烯酸指甲油预计将出现显着增长,收入将从 2024 年的 37 亿美元上升。它们的受欢迎程度源自于其多功能性和易于自订的能力,让个人能够展现个人风格。美容院和美甲水疗中心透过提供广泛的丙烯酸指甲服务来推动需求,使其成为寻求持久指甲增强服务的人士的首选。
女性仍然是指甲油领域的主要消费群体,因为指甲护理仍然是日常美容的重要组成部分。该行业已经见证了大量迎合不断变化的消费者习惯的创新产品的涌入,高级时尚趋势和季节性系列影响着购买决策。在家进行指甲护理的现像也日益增多,DIY 指甲套装和专业级指甲油让高级指甲护理变得更容易获得。
北美指甲油市场预计在 2024 年创造 33 亿美元的产值,预计 2025 年至 2034 年期间的复合年增长率为 6.5%。由于消费者在个人护理方面的支出强劲、美容行业蓬勃发展以及庞大的美甲沙龙和专业人士网络,该地区引领市场。北美是一些最具影响力的指甲油品牌的发源地,也是美容创新的中心。环保和水性指甲油的推出,加上人们对大胆、艺术性的指甲设计的日益偏爱,使市场保持活力和竞争力。
The Global Nail Polish Market reached USD 9.9 billion in 2024 and is projected to grow at a CAGR of 6.5% from 2025 to 2034. This growth is driven by shifting consumer preferences toward safer and healthier alternatives to traditional nail products. With increasing awareness about the risks of harmful chemicals like formaldehyde, toluene, and dibutyl phthalate (DBP), consumers are gravitating toward non-toxic, breathable, and gel-based formulas. The rising popularity of "3-free," "5-free," and even "10-free" nail polishes reflects a strong demand for clean beauty solutions that prioritize well-being without compromising on style or performance.
The nail polish industry is evolving rapidly, with innovation at its core. Leading brands are investing in advanced formulations that offer long-lasting wear, vibrant colors, and nail-friendly ingredients. Vegan, cruelty-free, and plant-based nail polishes are gaining traction, aligning with the broader clean beauty movement. Additionally, technological advancements in nail polish formulations, such as self-healing and peel-off gels, are reshaping consumer expectations. Social media, influencer marketing, and beauty-focused e-commerce platforms play a pivotal role in market expansion as consumers actively seek trend-driven shades and nail art inspiration.
Market Scope | |
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Start Year | 2024 |
Forecast Year | 2025-2034 |
Start Value | $9.9 Billion |
Forecast Value | $18.4 Billion |
CAGR | 6.5% |
The market is segmented into various product types, including regular, gel, acrylic, polygel, dip powder, and others. Acrylic nail polishes are expected to see significant growth, with revenues rising from USD 3.7 billion in 2024. Their popularity stems from their versatility and ability to be easily customized, allowing individuals to express personal style. Beauty salons and nail spas drive demand by offering an extensive range of acrylic nail services, making them a preferred choice for those seeking long-lasting, durable nail enhancements.
Women remain the dominant consumer group in the nail polish sector, as nail care continues to be an essential part of grooming routines. The industry has witnessed an influx of innovative products catering to evolving consumer habits, with high-fashion trends and seasonal collections influencing purchasing decisions. At-home nail care is also on the rise, with DIY nail kits and professional-grade polishes making premium nail treatments more accessible.
North America Nail Polish Market is expected to generate USD 3.3 billion in 2024, with a projected CAGR of 6.5% between 2025 and 2034. The region leads the market due to strong consumer spending on personal care, a thriving beauty industry, and a vast network of nail salons and professionals. Home to some of the most influential nail polish brands, North America remains a hub for beauty innovation. The introduction of eco-friendly and water-based nail polishes, coupled with an increasing preference for bold and artistic nail designs, keeps the market dynamic and competitive.