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市场调查报告书
商品编码
1738082
B2B SaaS 市场规模、份额、成长分析(按软体类型、按部署类型、按应用、按公司类型、按行业垂直和按地区)- 行业预测 2025-2032B2B SaaS Market Size, Share, and Growth Analysis, By Software Type (Enterprise Resource Planning, Customer Relationship Management ), By Deployment Type, By Application, By Enterprise Type, By Industry, By Region - Industry Forecast 2025-2032 |
预计 2023 年全球 B2B SaaS 市场规模将达到 3,286 亿美元,从 2024 年的 3,930.1 亿美元成长到 2032 年的 1,6453.1 亿美元,预测期内(2025-2032 年)的复合年增长率为 19.6%。
数位化彻底改变了全球商业格局,技术进步创造了新的市场机会。智慧型手机的普及至关重要,它使偏远地区能够访问互联网,从而使企业能够参与 B2B 电子商务。这种可访问性促进了快速且高效的交易,使 B2B 平台越来越有吸引力。同时,B2B SaaS 市场正在快速发展,与传统软体模式相比,企业更青睐云端基础的解决方案,以提高业务效率并降低 IT 成本。这种转变在亚太地区尤为明显,该地区经济成长和数位化应用正在蓬勃发展。中国等国家处于这一数位转型的前沿,网路用户数量的增加和对数位技术的日益倾向推动了对 B2B 电子商务解决方案的需求。
Global B2B SaaS Market size was valued at USD 328.6 billion in 2023 and is poised to grow from USD 393.01 billion in 2024 to USD 1645.31 billion by 2032, growing at a CAGR of 19.6% during the forecast period (2025-2032).
Digitalization is revolutionizing global business reach, creating new market opportunities driven by technological advancements. The growing penetration of smartphones is pivotal, enhancing internet access even in remote areas, which enables businesses to engage in B2B e-commerce. This accessibility fosters quick and efficient transactions, making B2B platforms increasingly attractive. Concurrently, the B2B SaaS market is evolving rapidly, with businesses favoring cloud-based solutions over traditional software models to improve operational efficiency and lower IT costs. This transformation is particularly pronounced in the Asia Pacific region, where economic growth and digital adoption are surging. Countries like China are at the forefront of this digital shift, with rising internet users and a growing inclination towards digital technologies propelling the demand for B2B e-commerce solutions.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global B2B SaaS market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global B2B SaaS Market Segments Analysis
Global B2B SaaS Market is segmented by Software Type, Deployment Type, Application, Enterprise Type, Industry and region. Based on Software Type, the market is segmented into Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), Human Capital Management (HCM), Supply Chain Management (SCM) and Others. Based on Deployment Type, the market is segmented into Public, Private and Hybrid. Based on Application, the market is segmented into Customer Relationship Management (CRM), Enterprise Resource Planning (ERP), Content, Collaboration, and Communication, BI and Analytics, Human Capital Management and Others. Based on Enterprise Type, the market is segmented into Large Enterprises, SMEs, By Industry, IT and Telecom, BFSI, Retail and Consumer Goods, Healthcare, Education, Manufacturing and Others (Travel and Hospitality). Based on Industry, the market is segmented into IT and Telecom, BFSI, Retail and Consumer Goods, Healthcare, Education, Manufacturing, Others (Travel and Hospitality). Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Global B2B SaaS Market
The transformation brought about by the growing prevalence of remote and hybrid work is reshaping business operations on a global scale. Organizations now rely heavily on cloud-based software solutions for essential functions like communication, collaboration, project management, and overall productivity. Applications such as Microsoft Teams, Zoom, and Trello have become indispensable for ensuring business continuity in this new landscape. Consequently, even the most traditional companies are fast-tracking their digital transformation efforts, leading to significant adoption of B2B SaaS solutions across various industries. These tools not only enhance operational efficiency but also enable businesses to foster flexible work arrangements and broaden their talent acquisition strategies across different regions.
Restraints in the Global B2B SaaS Market
Although there have been significant advancements in cloud technology, many businesses still exhibit reluctance to store sensitive data in third-party environments due to various concerns. Issues such as data breaches, unauthorized access, and the need to comply with stringent regulations-including GDPR, HIPAA, and CCPA-pose major obstacles, particularly for industries like healthcare, legal, and finance. Consequently, even top-tier SaaS providers are required to continuously enhance their security measures, perform regular audits, and obtain necessary certifications to instill confidence among their enterprise clients. This cautious attitude towards data privacy and security remains a substantial constraint within the global B2B SaaS market.
Market Trends of the Global B2B SaaS Market
The Global B2B SaaS market is experiencing a transformative shift as Artificial Intelligence (AI) evolves from a differentiator to an essential element of software offerings. By 2024, major players like Salesforce and HubSpot have integrated AI features such as embedded assistants, which streamline operations by automating repetitive tasks and facilitating more profound data analysis. This trend includes the rise of AI-driven chatbots, predictive lead scoring, and automated content creation, which have become baseline requirements for customer-centric applications. As businesses increasingly rely on these AI capabilities, they're optimizing their sales, marketing, and support functions, significantly enhancing overall operational efficiency and decision-making.