B2B SaaS 市场规模、份额、成长分析（按软体类型、按部署类型、按应用、按公司类型、按行业垂直和按地区）- 行业预测 2025-2032

预计 2023 年全球 B2B SaaS 市场规模将达到 3,286 亿美元，从 2024 年的 3,930.1 亿美元成长到 2032 年的 1,6453.1 亿美元，预测期内（2025-2032 年）的复合年增长率为 19.6%。

数位化彻底改变了全球商业格局，技术进步创造了新的市场机会。智慧型手机的普及至关重要，它使偏远地区能够访问互联网，从而使企业能够参与 B2B 电子商务。这种可访问性促进了快速且高效的交易，使 B2B 平台越来越有吸引力。同时，B2B SaaS 市场正在快速发展，与传统软体模式相比，企业更青睐云端基础的解决方案，以提高业务效率并降低 IT 成本。这种转变在亚太地区尤为明显，该地区经济成长和数位化应用正在蓬勃发展。中国等国家处于这一数位转型的前沿，网路用户数量的增加和对数位技术的日益倾向推动了对 B2B 电子商务解决方案的需求。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析

B2B SaaS 市场规模（按软体类型和复合年增长率） (2025-2032)

• 市场概览
• 企业资源规划（ERP）
• 客户关係管理（CRM）
• 人力资源管理（HCM）
• 供应链管理（SCM）
• 其他的

B2B SaaS 市场规模（按部署类型和复合年增长率） (2025-2032)

• 市场概览
• 民众
• 私人的
• 杂交种

B2B SaaS 市场规模（按应用划分）及复合年增长率（2025-2032）

• 市场概览
• 客户关係管理（CRM）
• 企业资源规划（ERP）
• 内容、协作和沟通
• BI 和分析
• 人才管理
• 其他的

B2B SaaS 市场规模（按公司类型和复合年增长率） (2025-2032)

• 市场概览
• 大公司
• 小型企业

B2B SaaS 市场规模：按产业和复合年增长率（2025-2032 年）

• 资讯科技和通讯
• BFSI
• 零售和消费品
• 卫生保健
• 教育
• 製造业
• 其他（旅游/酒店）

B2B SaaS 市场规模：按地区和复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Microsoft（USA）
• Salesforce（USA）
• Adobe（USA）
• Oracle（USA）
• SAP（Germany）
• ServiceNow（USA）
• Shopify（Canada）
• Atlassian（Australia）
• Intuit（USA）
• Workday（USA）
• Google（USA）
• HubSpot（USA）
• Zoom（USA）
• Datadog（USA）
• CrowdStrike（USA）
• Autodesk（USA）
• Snowflake（USA）
• DocuSign（USA）
• Veeva Systems（USA）
• Asana（USA）

结论和建议

Global B2B SaaS Market size was valued at USD 328.6 billion in 2023 and is poised to grow from USD 393.01 billion in 2024 to USD 1645.31 billion by 2032, growing at a CAGR of 19.6% during the forecast period (2025-2032).

Digitalization is revolutionizing global business reach, creating new market opportunities driven by technological advancements. The growing penetration of smartphones is pivotal, enhancing internet access even in remote areas, which enables businesses to engage in B2B e-commerce. This accessibility fosters quick and efficient transactions, making B2B platforms increasingly attractive. Concurrently, the B2B SaaS market is evolving rapidly, with businesses favoring cloud-based solutions over traditional software models to improve operational efficiency and lower IT costs. This transformation is particularly pronounced in the Asia Pacific region, where economic growth and digital adoption are surging. Countries like China are at the forefront of this digital shift, with rising internet users and a growing inclination towards digital technologies propelling the demand for B2B e-commerce solutions.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global B2B SaaS market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global B2B SaaS Market Segments Analysis

Global B2B SaaS Market is segmented by Software Type, Deployment Type, Application, Enterprise Type, Industry and region. Based on Software Type, the market is segmented into Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), Human Capital Management (HCM), Supply Chain Management (SCM) and Others. Based on Deployment Type, the market is segmented into Public, Private and Hybrid. Based on Application, the market is segmented into Customer Relationship Management (CRM), Enterprise Resource Planning (ERP), Content, Collaboration, and Communication, BI and Analytics, Human Capital Management and Others. Based on Enterprise Type, the market is segmented into Large Enterprises, SMEs, By Industry, IT and Telecom, BFSI, Retail and Consumer Goods, Healthcare, Education, Manufacturing and Others (Travel and Hospitality). Based on Industry, the market is segmented into IT and Telecom, BFSI, Retail and Consumer Goods, Healthcare, Education, Manufacturing, Others (Travel and Hospitality). Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global B2B SaaS Market

The transformation brought about by the growing prevalence of remote and hybrid work is reshaping business operations on a global scale. Organizations now rely heavily on cloud-based software solutions for essential functions like communication, collaboration, project management, and overall productivity. Applications such as Microsoft Teams, Zoom, and Trello have become indispensable for ensuring business continuity in this new landscape. Consequently, even the most traditional companies are fast-tracking their digital transformation efforts, leading to significant adoption of B2B SaaS solutions across various industries. These tools not only enhance operational efficiency but also enable businesses to foster flexible work arrangements and broaden their talent acquisition strategies across different regions.

Restraints in the Global B2B SaaS Market

Although there have been significant advancements in cloud technology, many businesses still exhibit reluctance to store sensitive data in third-party environments due to various concerns. Issues such as data breaches, unauthorized access, and the need to comply with stringent regulations-including GDPR, HIPAA, and CCPA-pose major obstacles, particularly for industries like healthcare, legal, and finance. Consequently, even top-tier SaaS providers are required to continuously enhance their security measures, perform regular audits, and obtain necessary certifications to instill confidence among their enterprise clients. This cautious attitude towards data privacy and security remains a substantial constraint within the global B2B SaaS market.

Market Trends of the Global B2B SaaS Market

The Global B2B SaaS market is experiencing a transformative shift as Artificial Intelligence (AI) evolves from a differentiator to an essential element of software offerings. By 2024, major players like Salesforce and HubSpot have integrated AI features such as embedded assistants, which streamline operations by automating repetitive tasks and facilitating more profound data analysis. This trend includes the rise of AI-driven chatbots, predictive lead scoring, and automated content creation, which have become baseline requirements for customer-centric applications. As businesses increasingly rely on these AI capabilities, they're optimizing their sales, marketing, and support functions, significantly enhancing overall operational efficiency and decision-making.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global B2B SaaS Market Size by Software Type & CAGR (2025-2032)

• Market Overview
• Enterprise Resource Planning (ERP)
• Customer Relationship Management (CRM)
• Human Capital Management (HCM)
• Supply Chain Management (SCM)
• Others

Global B2B SaaS Market Size by Deployment Type & CAGR (2025-2032)

• Market Overview
• Public
• Private
• Hybrid

Global B2B SaaS Market Size by Application & CAGR (2025-2032)

• Market Overview
• Customer Relationship Management (CRM)
• Enterprise Resource Planning (ERP)
• Content, Collaboration, and Communication
• BI and Analytics
• Human Capital Management
• Others

Global B2B SaaS Market Size by Enterprise Type & CAGR (2025-2032)

• Market Overview
• Large Enterprises
• SMEs

Global B2B SaaS Market Size By Industry & CAGR (2025-2032)

• IT and Telecom
• BFSI
• Retail and Consumer Goods
• Healthcare
• Education
• Manufacturing
• Others (Travel and Hospitality)

Global B2B SaaS Market Size & CAGR (2025-2032)

• North America (Software Type, Deployment Type, Application, Enterprise Type)
  • US
  • Canada
• Europe (Software Type, Deployment Type, Application, Enterprise Type)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Software Type, Deployment Type, Application, Enterprise Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Software Type, Deployment Type, Application, Enterprise Type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Software Type, Deployment Type, Application, Enterprise Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Microsoft (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ServiceNow (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shopify (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Atlassian (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intuit (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Workday (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HubSpot (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zoom (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Datadog (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CrowdStrike (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Autodesk (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Snowflake (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DocuSign (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Veeva Systems (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asana (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations