AaaS（自动化即服务）市场规模、份额及成长分析（按组件、部署模式、业务功能、组织规模、类型、最终用途行业和地区）- 行业预测，2025 年至 2032 年

2023 年全球 AaaS（自动化即服务）市场规模价值 75 亿美元，预计将从 2024 年的 93.7 亿美元增长到 2032 年的 554.8 亿美元，预测期内（2025-2032 年）的复合年增长率为 24.9%。

企业致力于提高业务效率并大幅节省成本，这推动了对 AaaS 的需求。越来越多的企业采用利用人工智慧 (AI) 和机器学习 (ML) 等先进技术来优化流程的数位化解决方案。此外，围绕业务安全和环境永续性的监管压力日益加大，也促使企业转向更智慧、更合规的技术。随着网路安全和资料保护日益受到重视，对安全且具有韧性的数位基础设施的需求变得至关重要。 AaaS 涵盖一系列自动化功能，包括机器人流程自动化 (RPA)、人工智慧 (AI) 和机器学习 (ML)，旨在满足独特的业务需求。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管格局
• 案例研究
• 技术分析

AaaS 市场规模（依组件划分）及复合年增长率（2025-2032）

• 市场概览
• 解决方案
• 服务
  • 专业服务
  • 託管服务

AaaS 市场规模（以部署模式划分）及复合年增长率（2025-2032 年）

• 市场概览
• 本地
• 云

AaaS 市场规模（依业务功能划分）及复合年增长率（2025-2032 年）

• 市场概览
• IT
• 金融
• 销售和行销
• 手术
• 人力资源
• 其他的

AaaS 市场规模（依组织规模）及复合年增长率（2025-2032）

• 市场概览
• 大公司
• 小型企业

AaaS 市场规模（按类型划分）及复合年增长率（2025-2032 年）

• 市场概览
• 基于规则
• 知识库

AaaS 市场规模（依最终用途产业划分）及复合年增长率（2025-2032 年）

• 市场概览
• BFSI
• 政府
• 能源与公用事业
• 医疗保健和生命科学
• 製造业
• 零售与电子商务
• 通讯/IT
• 运输/物流
• 其他的

AaaS 市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Automation Anywhere Inc.（US）
• HCL Technologies Limited（India）
• Hewlett Packard Enterprise Company（US）
• International Business Machines Corporation（IBM）（US）
• Kofax Inc.（US）
• Microsoft Corporation（US）
• NICE Ltd.（Israel）
• Pegasystems Inc.（US）
• UiPath Inc.（US）
• Happiest Minds Technologies Limited（India）
• ITyX GmbH（Germany）
• Hexaware Technologies Limited（India）
• Calligo Ltd.（Jersey）
• AVEVA Group plc（UK）
• Arista Networks, Inc.（US）
• Hyland Software, Inc.（US）
• Accelirate Inc.（US）
• ISmile Technologies（US）
• NTT Ltd.（Japan）

结论和建议

Global Automation as a Service Market size was valued at USD 7.5 billion in 2023 and is poised to grow from USD 9.37 billion in 2024 to USD 55.48 billion by 2032, growing at a CAGR of 24.9% during the forecast period (2025-2032).

The demand for Automation as a Service (AaaS) is fueled by organizations striving to improve operational efficiency and achieve significant cost reductions. Companies are increasingly adopting digital solutions that leverage advanced technologies like artificial intelligence (AI) and machine learning (ML) to optimize processes. Additionally, heightened regulatory pressures related to operational safety and environmental sustainability are driving businesses toward smarter, compliant technologies. As the focus on cybersecurity and data protection intensifies, the need for secure, resilient digital infrastructures becomes paramount. AaaS encompasses various automation capabilities such as robotic process automation (RPA), AI, and ML, tailored to address unique business requirements, allowing organizations to streamline tasks and processes effectively while enhancing overall productivity.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Automation as a Service market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Automation as a Service Market Segments Analysis

Global Automation as a Service Market is segmented by Component, Deployment Mode, Business Function, Organization Size, Type, End-Use Industry and region. Based on Component, the market is segmented into Solution and Services. Based on Deployment Mode, the market is segmented into On-Premise and Cloud. Based on Business Function, the market is segmented into Information Technology, Finance, Sales and Marketing, Operations, Human Resources and Others. Based on Organization Size, the market is segmented into Large Enterprises and Small and Medium Enterprises. Based on Type, the market is segmented into Rule-Based Automation and Knowledge-Based Automation. Based on End-Use Industry, the market is segmented into BFSI, Government, Energy & Utilities, Healthcare & Life Sciences, Manufacturing, Retail & eCommerce, Telecom & IT, Transportation & Logistics and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Automation as a Service Market

A key factor propelling the Global Automation as a Service market is the growing incorporation of artificial intelligence (AI) and machine learning (ML) technologies. These advancements significantly enhance automation solutions by facilitating predictive analytics, real-time decision-making, and self-learning functions. As companies strive to boost operational efficiency, cut costs, and enhance accuracy, the adoption of AI-driven automation is on the rise. For instance, in 2024, UiPath launched AI-powered process discovery tools that leverage machine learning to scrutinize business workflows and pinpoint automation possibilities, leading to a notable increase in enterprise efficiency and effectiveness.

Restraints in the Global Automation as a Service Market

The Global Automation as a Service (AaaS) market faces significant challenges stemming from concerns over data security, compliance, and privacy. As AaaS solutions automate critical business processes, organizations dealing with sensitive customer information, financial transactions, and proprietary data must implement rigorous security measures to safeguard against cyber threats and unauthorized access. In 2024, numerous companies experienced security breaches linked to weaknesses in cloud-based automation services, leading regulatory authorities to enforce more stringent compliance mandates for AaaS providers. This heightened focus on security and compliance will continue to pose a constraint on the market's growth as businesses strive to protect their valuable information.

Market Trends of the Global Automation as a Service Market

The Global Automation as a Service market is witnessing significant growth driven by the expansion of hyperautomation strategies. By 2024, organizations are increasingly integrating AI, robotic process automation (RPA), and advanced analytics to evolve from basic task automation to comprehensive end-to-end automated business processes. This trend is underscored by SAP's introduction of innovative hyperautomation-driven enterprise solutions, which seamlessly blend AI, IoT, and RPA to enhance the automation of complex workflows, including supply chain management and financial reporting. As businesses seek greater efficiency and agility, the demand for Automation as a Service continues to rise, shaping a transformative landscape in the automation sector.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Analysis

Global Automation as a Service Market Size by Component & CAGR (2025-2032)

• Market Overview
• Solution
• Services
  • Professional Services
  • Managed Services

Global Automation as a Service Market Size by Deployment Mode & CAGR (2025-2032)

• Market Overview
• On-Premise
• Cloud

Global Automation as a Service Market Size by Business Function & CAGR (2025-2032)

• Market Overview
• Information Technology
• Finance
• Sales and Marketing
• Operations
• Human Resources
• Others

Global Automation as a Service Market Size by Organization Size & CAGR (2025-2032)

• Market Overview
• Large Enterprises
• Small and Medium Enterprises

Global Automation as a Service Market Size by Type & CAGR (2025-2032)

• Market Overview
• Rule-Based Automation
• Knowledge-Based Automation

Global Automation as a Service Market Size by End-Use Industry & CAGR (2025-2032)

• Market Overview
• BFSI
• Government
• Energy & Utilities
• Healthcare & Life Sciences
• Manufacturing
• Retail & eCommerce
• Telecom & IT
• Transportation & Logistics
• Others

Global Automation as a Service Market Size & CAGR (2025-2032)

• North America (Component, Deployment Mode, Business Function, Organization Size, Type, End-Use Industry)
  • US
  • Canada
• Europe (Component, Deployment Mode, Business Function, Organization Size, Type, End-Use Industry)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Deployment Mode, Business Function, Organization Size, Type, End-Use Industry)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Deployment Mode, Business Function, Organization Size, Type, End-Use Industry)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Deployment Mode, Business Function, Organization Size, Type, End-Use Industry)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Automation Anywhere Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HCL Technologies Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hewlett Packard Enterprise Company (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• International Business Machines Corporation (IBM) (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kofax Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NICE Ltd. (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pegasystems Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• UiPath Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Happiest Minds Technologies Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ITyX GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hexaware Technologies Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Calligo Ltd. (Jersey)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AVEVA Group plc (U.K.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arista Networks, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hyland Software, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Accelirate Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ISmile Technologies (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NTT Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations