智慧教育与学习市场规模、份额及成长分析（软体、硬体、服务、应用、部署和地区）－2025 年至 2032 年产业预测

全球智慧教育与学习市场规模预计在 2023 年达到 2,556 亿美元，并从 2024 年的 3,039 亿美元成长到 2032 年的 1,2139 亿美元，预测期内（2025-2032 年）的复合年增长率为 18.9%。

随着科技成为教育不可或缺的一部分，智慧教育和学习市场正经历快速转型。随着对数位教室和个人化学习平台的日益重视，教育机构和企业都在利用智慧工具来提高参与度和改善成果。全球正朝着灵活、便利性和以学习者为中心的教育转变，这推动教育科技公司和政府的持续创新。智慧型手机和平板电脑的广泛使用使学生可以随时随地存取教育内容，Biju 和可汗学院等平台在行动优化学习方面处于领先地位。然而，农村和服务欠缺地区仍然存在巨大差距，这些地区的网路连线有限和设备缺乏阻碍了智慧学习解决方案的取得。 Socrates 和 CenturyTech 等主导平台透过提供个人化回馈、培养有效的教学技巧和促进整体性来改善学习体验。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 按细分市场进行机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析

智慧教育与学习市场规模（依软体及复合年增长率）(2025-2032)

• 市场概览
• 学习管理系统（LMS）
• 学习内容管理系统
• 自适应学习平台
• 评估服务
• 其他的

智慧教育与学习市场规模（按硬体和复合年增长率）(2025-2032)

• 市场概览
• 互动式白板（WBS）
• 互动式显示器
• 互动桌
• 学生支持系统

智慧教育与学习市场规模（依服务类型及复合年增长率） (2025-2032)

• 市场概览
• 託管服务
• 专业服务

智慧教育与学习市场规模（依应用与复合年增长率）(2025-2032)

• 市场概览
• 政府
• 企业/商业教育
• 非政府组织和协会
• 专业服务
• 卫生保健

智慧教育与学习市场规模（按部署和复合年增长率） (2025-2032)

• 市场概览
• 云
• 本地

智慧教育与学习市场规模（依组织规模及复合年增长率） (2025-2032)

• 市场概览
• 中小型组织
• 大型组织

智慧教育与学习市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益同比对比（2022-2024 年）

主要企业简介

• BYJU'S（India）
• Coursera, Inc.（USA）
• Duolingo, Inc.（USA）
• Udemy, Inc.（USA）
• Instructure, Inc.（USA）
• Pearson plc（UK）
• Blackboard Inc.（USA）
• SMART Technologies ULC（Canada）
• Ellucian Company LP（USA）
• Adobe Inc.（USA）
• IBM Corporation（USA）
• Microsoft Corporation（USA）
• Google LLC（Google for Education）（USA）
• Cisco Systems Inc.（USA）
• upGrad（India）
• Simplilearn（India）
• Vedantu（India）
• Unacademy（India）
• 360Learning（France）

结论和建议

Global Smart Education and Learning Market size was valued at USD 255.6 billion in 2023 and is poised to grow from USD 303.9 billion in 2024 to USD 1213.9 billion by 2032, growing at a CAGR of 18.9% during the forecast period (2025-2032).

The smart education and learning market is experiencing rapid transformation as technology becomes integral to education. With an increasing emphasis on digital classrooms and personalized learning platforms, both educational institutions and corporate entities are leveraging smart tools to boost engagement and improve outcomes. The global shift towards flexible, accessible, and learner-centric education is prompting continuous innovation from EdTech companies and governments. The proliferation of smartphones and tablets allows students to access educational content anytime and anywhere, with platforms like Byju's and Khan Academy leading the way in mobile-optimized learning. However, significant gaps remain in rural and underdeveloped areas, where limited internet connectivity and lack of devices hinder access to smart learning solutions. AI-driven platforms like Socratic and Century Tech enhance the learning experience by providing personalized feedback, fostering effective teaching strategies, and promoting inclusivity.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Smart Education and Learning market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Smart Education and Learning Market Segments Analysis

Global Smart Education and Learning Market is segmented by Software, Hardware, Service, Application, Deployment, Organization Size and region. Based on Software, the market is segmented into Learning Management System (LMS), Learning Content Management System, Adaptive Learning Platform, Assessment Services and Others. Based on Hardware, the market is segmented into Interactive White Boards (WBS), Interactive Displays, Interactive Tables and Student Response Systems. Based on Service, the market is segmented into Managed Services and Professional Services. Based on Application, the market is segmented into Government, Enterprise/Business Education, NGOs And Association, Professional Services and Healthcare. Based on Deployment, the market is segmented into Cloud and On-Premise. Based on Organization Size, the market is segmented into Small And Medium Organization and Large Organization. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Smart Education and Learning Market

The Global Smart Education and Learning market is being driven by the escalating integration of artificial intelligence (AI) into educational frameworks and marketing strategies. As companies harness AI's capabilities for enhanced personalization, predictive analytics, and robust customer engagement, they are better positioned to analyze extensive data sets and anticipate learner behaviors. This dynamic approach allows for the delivery of customized content that significantly elevates the overall learning experience, ultimately leading to higher engagement and conversion rates. Moreover, AI tools can optimize educational and marketing efforts in real-time, ensuring efficiency and effective resource allocation, which further propels growth in this expansive market.

Restraints in the Global Smart Education and Learning Market

The implementation of significant tariffs by major economies, particularly the recent actions taken by the United States, has created turbulence in the market and fostered a climate of investor apprehension. On April 3, 2025, President Donald Trump revealed extensive new tariffs, instituting a blanket 10% rate along with considerably higher duties on imports from nations such as China, Japan, South Korea, and the European Union. This announcement precipitated a drastic sell-off in the financial markets, resulting in the Dow plummeting over 1,500 points, the Nasdaq decreasing by 5%, and the S&P 500 dropping by 4%. Prominent U.S. companies including Apple, Nvidia, and GM experienced significant stock price declines, while others, like Stellantis, were compelled to cease operations at their Canadian and Mexican facilities.

Market Trends of the Global Smart Education and Learning Market

The Global Smart Education and Learning market is witnessing a significant trend fueled by the integration of artificial intelligence (AI) in content creation and optimization. Educational institutions and e-learning platforms are increasingly adopting AI-driven tools to generate adaptive learning materials, enhancing personalization and engagement for learners. This shift not only streamlines content production but also supports real-time analytics to improve teaching strategies and student outcomes. The ability to tailor educational experiences to individual needs positions organizations competitively in an evolving market. As AI continues to revolutionize the learning landscape, stakeholders must adapt to stay relevant and capitalize on emerging opportunities.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Smart Education and Learning Market Size by Software & CAGR (2025-2032)

• Market Overview
• Learning Management System (LMS)
• Learning Content Management System
• Adaptive Learning Platform
• Assessment Services
• Others

Global Smart Education and Learning Market Size by Hardware & CAGR (2025-2032)

• Market Overview
• Interactive White Boards (WBS)
• Interactive Displays
• Interactive Tables
• Student Response Systems

Global Smart Education and Learning Market Size by Service & CAGR (2025-2032)

• Market Overview
• Managed Services
• Professional Services

Global Smart Education and Learning Market Size by Application & CAGR (2025-2032)

• Market Overview
• Government
• Enterprise/Business Education
• NGOs And Association
• Professional Services
• Healthcare

Global Smart Education and Learning Market Size by Deployment & CAGR (2025-2032)

• Market Overview
• Cloud
• On-Premise

Global Smart Education and Learning Market Size by Organization Size & CAGR (2025-2032)

• Market Overview
• Small And Medium Organization
• Large Organization

Global Smart Education and Learning Market Size & CAGR (2025-2032)

• North America (Software, Hardware, Service, Application, Deployment, Organization Size)
  • US
  • Canada
• Europe (Software, Hardware, Service, Application, Deployment, Organization Size)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Software, Hardware, Service, Application, Deployment, Organization Size)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Software, Hardware, Service, Application, Deployment, Organization Size)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Software, Hardware, Service, Application, Deployment, Organization Size)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• BYJU'S (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coursera, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Duolingo, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Udemy, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Instructure, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pearson plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blackboard Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SMART Technologies ULC (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ellucian Company L.P. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (Google for Education) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cisco Systems Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• upGrad (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Simplilearn (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vedantu (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unacademy (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 360Learning (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations