新鲜香草市场规模、份额、成长分析、按类型、按香草类型、按类别、按种植方法、按分销管道、按应用、按最终用户、按地区、行业预测（2025-2032 年）

2023 年全球新鲜草药市场规模为 64 亿美元，预计将从 2024 年的 69 亿美元成长到 2032 年的 125.8 亿美元，预测期间（2025-2032 年）的复合年增长率为 7.8%。

随着消费者健康意识的增强、有机农业的扩张以及人们对烹饪探索的兴趣日益浓厚，新鲜香草市场预计将迎来成长。随着人们对更健康食品的需求日益增长，欧芹、罗勒和薄荷等新鲜香草因其富含抗氧化剂和精油等营养成分而备受追捧。消费者更倾向于选择有机种植的香草，因为它们被认为安全环保，这进一步推动了市场扩张。此外，超级市场和线上食品杂货服务的普及化也增加了新鲜香草的可近性。然而，保质期短、季节性强、采摘费力以及品质不稳定等挑战可能会阻碍2032年后的市场渗透。在不断变化的市场格局中，融入这些趋势对于相关人员至关重要。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析

新鲜香草市场规模（按类型及复合年增长率） (2025-2032)

• 市场概览
• 增量
• 洞

新鲜香草市场规模（按香草类型和复合年增长率）(2025-2032)

• 市场概览
• 罗勒
• 香菜
• 薄荷
• 香菜
• 迷迭香
• 时间

新鲜香草市场规模（按类别及复合年增长率）(2025-2032)

• 市场概览
• 传统的
• 有机的

新鲜香草市场规模（按种植方式和复合年增长率） (2025-2032)

• 市场概览
• 水产养殖
• 水耕
• 土壤基

新鲜香草市场规模（按分销管道和复合年增长率）(2025-2032)

• 市场概览
• 线下零售
  • 专卖店
  • 超级市场和大卖场
• 网路零售
  • 品牌网站
  • 电商平台

新鲜香草市场规模（按应用）及复合年增长率（2025-2032）

• 市场概览
• 芳香疗法
• 准备烹饪
• 化妆品和个人护理
• 居家与花园
  • 家庭治疗
  • 装饰
• 药用

新鲜香草市场规模（按最终用户和复合年增长率）(2025-2032)

• 市场概览
• 商用
• 家庭使用

新鲜香草市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

    主要企业简介

    • 多勒（德国）
    • Nomad Foods（英国）
    • Rocket Farms（美国）
    • Vitacres（英国）
    • 子午线农场市场（加拿大）
    • 麦考密克公司（美国）
    • Spisa集团（瑞典）
    • Fresh Leaf Ltd.（英国）
    • Coolibah Herbs（澳洲）
    • HerbThyme农场（美国）
    • 有机草药贸易公司（英国）
    • 凯里集团有限公司（爱尔兰）
    • Enza Zaden（荷兰）
    • Wing Seed公司（荷兰）
    • Oliver Kay Produce（英国）
    • GrowUp Farms集团（英国）
    • 太平洋植物药（美国）
    • Superior Fresh（美国）
    • Langmead Herbs（英国）

结论和建议

Global Fresh Herbs Market size was valued at USD 6.4 billion in 2023 and is poised to grow from USD 6.9 billion in 2024 to USD 12.58 billion by 2032, growing at a CAGR of 7.8% during the forecast period (2025-2032).

The fresh herbs market is poised for growth driven by heightened health consciousness among consumers, the expansion of organic farming, and a growing interest in culinary exploration. With a rising demand for healthier food options, fresh herbs like parsley, basil, and mint are increasingly sought after for their nutritional benefits, including antioxidants and essential oils. Consumers are leaning towards organically grown herbs, recognized for their safety and environmental benefits, which further propels market expansion. Additionally, the proliferation of supermarkets and online grocery services enhances accessibility to fresh herbs. However, challenges such as limited shelf life, high seasonality, labor-intensive harvesting, and inconsistent quality may hinder market penetration through 2032 and beyond. Embracing these trends will be crucial for stakeholders in this evolving landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Fresh Herbs market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Fresh Herbs Market Segments Analysis

Global Fresh Herbs Market is segmented by Type, Herb Type, Category, Cultivation Method, Distribution Channel, Application, End User and region. Based on Type, the market is segmented into Chopped and Whole. Based on Herb Type, the market is segmented into Basil, Coriander, Mint, Parsley, Rosemary and Thyme. Based on Category, the market is segmented into Conventional and Organic. Based on Cultivation Method, the market is segmented into Aquaponic, Hydroponic and Soil Based. Based on Distribution Channel, the market is segmented into Offline Retail and Online Retail. Based on Application, the market is segmented into Aromatherapy, Cooking Preparations, Cosmetic & Personal Care, Home & Garden and Medicinal. Based on End User, the market is segmented into Commercial and Households. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Fresh Herbs Market

The global fresh herbs market is primarily driven by the increasing utilization of fresh herbs in restaurants, hotels, and cafes, which seek to elevate the flavor, aroma, and presentation of their dishes. The rise in popularity of gourmet dining, fusion cuisine, and farm-to-table initiatives has led to a greater reliance on fresh herbs as essential ingredients in the foodservice industry. Chefs are on the lookout for high-quality, seasonal herbs to cater to the evolving tastes of consumers. Moreover, institutional buyers often require substantial quantities of consistent quality, fostering strong partnerships with herb growers and suppliers, which further boosts the stability and outlook of the fresh herbs market.

Restraints in the Global Fresh Herbs Market

The global fresh herbs market faces significant challenges due to the highly perishable nature of these products, which typically have a short shelf life spanning from just a few days to a couple of weeks. Inadequate storage, handling, and transportation practices can lead to considerable post-harvest losses and spoilage, impacting overall produce quality. This perishability raises costs for producers, distributors, and retailers, particularly in areas lacking efficient cold chain infrastructure. Additionally, consumers may hesitate to buy fresh herbs regularly, fearing spoilage at home, which ultimately diminishes the frequency of repeat purchases and poses a restraint on market growth.

Market Trends of the Global Fresh Herbs Market

The Global Fresh Herbs market is witnessing a significant trend towards packaged and ready-to-use herb products, driven by consumers' growing demand for convenience amid busy lifestyles. As more individuals seek hassle-free culinary solutions, pre-washed and packaged fresh herbs are becoming increasingly popular for their ability to deliver freshness without the need for extensive preparation. Innovations in modified atmosphere packaging (MAP) and the use of biodegradable materials are further enhancing product shelf life and sustainability, aligning with environmental concerns. This shift not only simplifies meal preparation for consumers but also positions the fresh herbs market for robust growth in the coming years.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Fresh Herbs Market Size by Type & CAGR (2025-2032)

• Market Overview
• Chopped
• Whole

Global Fresh Herbs Market Size by Herb Type & CAGR (2025-2032)

• Market Overview
• Basil
• Coriander
• Mint
• Parsley
• Rosemary
• Thyme

Global Fresh Herbs Market Size by Category & CAGR (2025-2032)

• Market Overview
• Conventional
• Organic

Global Fresh Herbs Market Size by Cultivation Method & CAGR (2025-2032)

• Market Overview
• Aquaponic
• Hydroponic
• Soil Based

Global Fresh Herbs Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline Retail
  • Specialty Stores
  • Supermarkets & Hypermarkets
• Online Retail
  • Brand Websites
  • E-commerce Platforms

Global Fresh Herbs Market Size by Application & CAGR (2025-2032)

• Market Overview
• Aromatherapy
• Cooking Preparations
• Cosmetic & Personal Care
• Home & Garden
  • Home Remedies
  • Ornamental Use
• Medicinal

Global Fresh Herbs Market Size by End User & CAGR (2025-2032)

• Market Overview
• Commercial
• Households

Global Fresh Herbs Market Size & CAGR (2025-2032)

• North America (Type, Herb Type, Category, Cultivation Method, Distribution Channel, Application, End User)
  • US
  • Canada
• Europe (Type, Herb Type, Category, Cultivation Method, Distribution Channel, Application, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Herb Type, Category, Cultivation Method, Distribution Channel, Application, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Herb Type, Category, Cultivation Method, Distribution Channel, Application, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Herb Type, Category, Cultivation Method, Distribution Channel, Application, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Dohler (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nomad Foods (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rocket Farms (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vitacress (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meridian Farm Market (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• McCormick & Company, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Spisa Group (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fresh Leaf Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coolibah Herbs (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HerbThyme Farms (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Organic Herb Trading Company (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kerry Group PLC (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Enza Zaden (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wing Seed Company (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oliver Kay Produce (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GrowUp Farms Group (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pacific Botanicals (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Superior Fresh (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Langmead Herbs (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations