基于帐户的行销市场规模、份额、成长分析（按帐户类型、组件、部署模型、组织规模、垂直和地区）- 产业预测，2025 年至 2032 年

预计 2023 年全球基于帐户的行销市场规模将达到 15 亿美元，从 2024 年的 16.9 亿美元成长到 2032 年的 43.6 亿美元，预计在预测期内（2025-2032 年）的复合年增长率为 12.6%。

由于人工智慧个人化、自动化、以数据为中心的帐户优先排序以及多通路互动策略的进步，基于帐户的营销 (ABM) 市场正经历强劲增长。人工智慧技术透过分析大量资料集来增强定位能力，从而提供高度个人化的内容，从而提高参与度和转换率。此类数据主导技术可识别高价值帐户、最大化投资报酬率 (ROI) 并推动市场渗透，从而实现资源最佳化配置。此外，多通路互动可培养与决策者产生共鸣的凝聚力体验，从而加强关係并加快交易週期。然而，资料孤岛和优先排序问题等挑战阻碍了这些机会，导致资源使用效率低下和投资报酬率降低。随着企业克服这些障碍，ABM 对于竞争差异化和永续成长的策略重要性正变得越来越明显。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 技术分析
• 案例研究

以帐户为基础的行销市场规模（按帐户类型和复合年增长率）（2025-2032）

• 市场概览
• 基于策略客户的行销（1：1客户）
• 以帐户为基础的行销精简版（1 个或少量帐户）
• 以帐户为基础的程序化行销（一对多帐户）

以帐户为基础的行销市场规模（按组成部分及复合年增长率） (2025-2032)

• 市场概览
• 工具
• 服务
  • 託管服务
  • 专业服务
  • 咨询服务
  • 支援和维护服务

以帐户为基础的行销市场规模（按部署模式和复合年增长率）（2025-2032）

• 市场概览
• 本地
• 云

以帐户为基础的行销市场规模（按组织规模和复合年增长率） (2025-2032)

• 市场概览
• 大公司
• 小型企业

以帐户为基础的行销市场规模（依产业垂直划分）及复合年增长率（2025-2032）

• 市场概览
• BFSI
• 零售与电子商务
• 政府和公共部门
• 医疗保健和生命科学
• 汽车和製造业
• 媒体、通讯、IT
• 其他的

以帐户为基础的行销市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益同比对比（2022-2024 年）

主要企业简介

• HubSpot
• Demandbase
• Adobe Inc.
• 6sense
• Addaptive Intelligence
• Albacross
• Celsius GKK International
• Iterable
• Jabmo
• Kwanzoo

结论和建议

Global Account Based Marketing Market size was valued at USD 1.5 billion in 2023 and is poised to grow from USD 1.69 billion in 2024 to USD 4.36 billion by 2032, growing at a CAGR of 12.6% during the forecast period (2025-2032).

The account-based marketing (ABM) market is experiencing robust growth, driven by advancements in AI-powered personalization, automation, data-centric account prioritization, and multichannel engagement strategies. AI technologies enhance targeting capabilities through analysis of extensive data sets, delivering hyper-personalized content that boosts engagement and conversion rates. Such data-driven methodologies ensure optimal resource allocation by identifying high-value accounts, maximizing ROI, and facilitating deeper market penetration. Moreover, multichannel engagement fosters cohesive experiences that resonate with decision-makers, strengthening relationships and expediting deal cycles. However, challenges like data silos and prioritization struggles impede these opportunities, leading to inefficient resource use and reduced ROI. As organizations navigate these hurdles, the strategic importance of ABM in achieving competitive differentiation and sustainable growth becomes increasingly clear.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Account Based market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Account Based Market Segments Analysis

Global Account Based Marketing Market is segmented by Account Type, Component, Deployment Model, Organization Size, Industry Vertical and region. Based on Account Type, the market is segmented into Strategic Account-Based Marketing (One-To-One Account), Account-Based Marketing Lite (One-To-Few Account) and Programmatic Account-Based Marketing (One-To-Many Account). Based on Component, the market is segmented into Tools and Services. Based on Deployment Model, the market is segmented into On-Premises and Cloud. Based on Organization Size, the market is segmented into Large Enterprises and Small and Medium-Sized Enterprises. Based on Industry Vertical, the market is segmented into BFSI, Retail and Ecommerce, Government and Public Sector, Healthcare and Life Sciences, Automotive and Manufacturing, Media, Telecommunication, and It and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Account Based Market

The global account-based marketing landscape is being significantly influenced by advancements in AI-driven personalization and automation. These technologies enable marketers to engage with high-value accounts through highly personalized and scalable interactions. By analyzing extensive data, AI crafts tailored content and optimizes the timing of outreach, while automation streamlines routine processes, freeing marketers to focus on strategic planning and relationship-building. This synergy enhances targeting precision, reduces sales cycles, and fosters robust client connections, ultimately fueling growth in the market. As a result, the integration of these innovations is crucial for the evolution and expansion of the account-based marketing industry.

Restraints in the Global Account Based Market

The global account-based marketing sector faces significant restraints due to the challenges associated with complex data management and integration. These issues create silos, inconsistencies, and inefficiencies that prevent a cohesive understanding of target accounts and hinder effective campaign management. The lack of standardization among data sources and integration challenges lead to fragmented insights and operational bottlenecks, undermining personalization initiatives. As a result, these obstacles restrict the overall effectiveness, scalability, and adoption of account-based marketing strategies, ultimately limiting the potential for businesses to fully capitalize on targeted marketing opportunities.

Market Trends of the Global Account Based Market

The Global Account-Based Marketing (ABM) landscape is witnessing a significant shift towards hyper-personalization at scale as a key market trend. This approach leverages advanced data analytics, artificial intelligence, and automation to create tailored, impactful experiences for high-value accounts, allowing marketers to engage effectively with diverse B2B audiences. By delivering customized messaging and content that resonates with individual account needs and preferences, organizations can foster deeper relationships and drive superior campaign results. As companies increasingly recognize the importance of personalization in nurturing client connections and maximizing ROI, the demand for ABM solutions that enable large-scale customization is rapidly growing throughout the market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis
• Case Studies

Global Account Based Marketing Market Size by Account Type & CAGR (2025-2032)

• Market Overview
• Strategic Account-Based Marketing (One-To-One Account)
• Account-Based Marketing Lite (One-To-Few Account)
• Programmatic Account-Based Marketing (One-To-Many Account)

Global Account Based Marketing Market Size by Component & CAGR (2025-2032)

• Market Overview
• Tools
• Services
  • Managed Services
  • Professional Services
  • Consulting Services
  • Support and Maintenance Services

Global Account Based Marketing Market Size by Deployment Model & CAGR (2025-2032)

• Market Overview
• On-Premises
• Cloud

Global Account Based Marketing Market Size by Organization Size & CAGR (2025-2032)

• Market Overview
• Large Enterprises
• Small and Medium-Sized Enterprises

Global Account Based Marketing Market Size by Industry Vertical & CAGR (2025-2032)

• Market Overview
• BFSI
• Retail and Ecommerce
• Government and Public Sector
• Healthcare and Life Sciences
• Automotive and Manufacturing
• Media, Telecommunication, and It
• Others

Global Account Based Marketing Market Size & CAGR (2025-2032)

• North America (Account Type, Component, Deployment Model, Organization Size, Industry Vertical)
  • US
  • Canada
• Europe (Account Type, Component, Deployment Model, Organization Size, Industry Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Account Type, Component, Deployment Model, Organization Size, Industry Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Account Type, Component, Deployment Model, Organization Size, Industry Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Account Type, Component, Deployment Model, Organization Size, Industry Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• HubSpot
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Demandbase
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 6sense
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Addaptive Intelligence
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Albacross
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Celsius GKK International
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Iterable
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jabmo
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kwanzoo
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations