桑拿市场规模、份额、成长分析（按产品、应用和地区）- 产业预测（2025-2032）

预计 2023 年全球桑拿市场规模将达到 13 亿美元，并从 2024 年的 13.7 亿美元增长到 2032 年的 21.2 亿美元，预测期内（2025-2032 年）的复合年增长率为 5.6%。

全球桑拿市场正经历显着增长，这得益于人们健康意识的不断增强、水疗旅游的蓬勃发展以及可支配收入的不断增长。此外，老年人口寻求治疗关节炎和血液循环不良等疾病的自然疗法，也推动了桑拿市场的需求。豪华饭店和健康中心正在整合传统桑拿和红外线桑拿，以吸引註重健康的消费者。科技进步正在再形成市场，人工智慧、机器学习、物联网、扩增实境和虚拟实境技术实现了个人化体验、能源效率和远端监控。例如，格莱多克酒店及水疗度假村 (Gledoch Hotel & Spa Resort)推出英国最大的户外桑拿房，这将进一步增强桑拿市场的高端吸引力。政府对预防性医疗保健的投资也在推动市场扩张，而数位化创新则正在提高业务效率并提升整体桑拿体验。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 技术分析
• 案例研究
• 顾客购买行为分析

桑拿市场规模（按产品和复合年增长率） (2025-2032)

• 市场概览
• 传统三温暖
• 红外线桑拿
• 电桑拿
• 蒸气桑拿/蒸气室
• 其他的

桑拿市场规模（按应用）及复合年增长率（2025-2032）

• 市场概览
• 住宅
• 商业的
• 健康中心/健身房/水疗中心
• 饭店/餐饮业
• 医院/医疗中心
• 机构
• 其他的

桑拿市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益同比对比（2022-2024 年）

主要企业简介

• SAUNATEC
• Sauna360 Inc.（Masco Corporation）
• HUUM
• Syracuse Sauna King
• Effegibi
• Nordic Sauna
• Saunacore
• Dalesauna Ltd.
• Duravit AG
• Physiotherm Holding GmbH
• SAWO Inc.

结论和建议

Global Sauna Market size was valued at USD 1.3 billion in 2023 and is poised to grow from USD 1.37 billion in 2024 to USD 2.12 billion by 2032, growing at a CAGR of 5.6% during the forecast period (2025-2032).

The global sauna market is experiencing significant growth, driven by rising health and wellness awareness, increased spa tourism, and growing disposable incomes. Demand is further fueled by an aging population seeking natural therapies for conditions like arthritis and poor circulation. Luxury hotels and wellness centers are incorporating both traditional and infrared saunas to attract health-conscious consumers. Technological advancements are reshaping the market, with AI, machine learning, IoT, AR, and VR enabling personalized experiences, energy efficiency, and remote monitoring. For example, in 2024, Gleddoch Hotel & Spa Resort launched the UK's largest outdoor sauna, reinforcing the market's premium appeal. Government investments in preventive healthcare also support market expansion, while digital innovations enhance operational efficiency and elevate the overall sauna experience.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Sauna market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Sauna Market Segments Analysis

Global Sauna Market is segmented by Product, Application and region. Based on Product, the market is segmented into Traditional Sauna, Infrared Sauna, Electric Sauna, Steam Saunas/Rooms and Others. Based on Application, the market is segmented into Residential, Commercial, Wellness Centers/Gyms/Spas, Hotels/Hospitality, Hospitals/Medical Centers, Institutional and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Sauna Market

The global sauna market is being driven by a shift in consumer behavior towards proactive health management, with more individuals opting for preventive solutions like saunas instead of relying solely on curative treatments. Research highlights various advantages associated with sauna usage, including enhanced cardiovascular health, decreased inflammation, and improved metabolic function, which have all contributed to the growing demand. Furthermore, the increasing popularity of holistic health approaches, integrating fitness, nutrition, and recovery techniques, has established saunas as an important tool in recovery processes. This combination of health awareness and holistic wellness trends is significantly boosting the sauna market.

Restraints in the Global Sauna Market

The global sauna market faces certain restraints primarily due to the specialized construction needs associated with building traditional saunas, whether they are dry steam or infrared models. This entails careful installation, efficient ventilation, and electrical work, all of which contribute to elevated initial costs. Furthermore, saunas necessitate ongoing cleaning, inspection of wooden elements, and regular maintenance. These requirements not only escalate operational expenses but also position saunas as a significant financial investment in both commercial and residential environments. As a result, the overall affordability and practicality of sauna ownership may deter potential consumers.

Market Trends of the Global Sauna Market

The Global Sauna market is witnessing steady growth driven by an increasing consumer focus on wellness and preventive health measures. As self-care becomes a priority, both commercial and residential sauna solutions are in high demand. This trend is further bolstered by a rising preference among tourists for vacations that incorporate holistic experiences such as spa therapies, yoga retreats, and sauna sessions in luxurious, natural environments. The convergence of wellness tourism and the desire for health-centric lifestyles is propelling the sauna market forward, positioning it as a crucial segment in the broader health and wellness industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis
• Case Studies
• Customer Buying Behavior Analysis

Global Sauna Market Size by Product & CAGR (2025-2032)

• Market Overview
• Traditional Sauna
• Infrared Sauna
• Electric Sauna
• Steam Saunas/Rooms
• Others

Global Sauna Market Size by Application & CAGR (2025-2032)

• Market Overview
• Residential
• Commercial
• Wellness Centers/Gyms/Spas
• Hotels/Hospitality
• Hospitals/Medical Centers
• Institutional
• Others

Global Sauna Market Size & CAGR (2025-2032)

• North America (Product, Application)
  • US
  • Canada
• Europe (Product, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• SAUNATEC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sauna360 Inc. (Masco Corporation)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HUUM
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Syracuse Sauna King
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Effegibi
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nordic Sauna
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Saunacore
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dalesauna Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Duravit AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Physiotherm Holding GmbH
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAWO Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations