身体喷雾市场规模、份额、成长分析（按产品、性别、应用、分销管道和地区）—2025 年至 2032 年产业预测

预计 2023 年全球身体喷雾市场价值将达到 52 亿美元，并从 2024 年的 54.6 亿美元增长到 2032 年的 79.8 亿美元，预测期内（2025-2032 年）的复合年增长率为 4.9%。

全球身体喷雾市场正经历强劲成长，这得益于新兴消费者偏好、政府对化妆品产业的支持以及一波创新产品开发浪潮。各国政府正透过补贴和出口促进政策加强个人护理产业，鼓励生产和推广轻盈清新的香水产品。重大技术进步正在改变香水产业格局，尤其是人工智慧和机器学习的应用，这使得香水能够根据个人偏好和区域气候条件客製化高度个人化的香味。此外，各大品牌正透过采用环保包装、无酒精配方和太阳能製造等永续实践来满足注重环保的消费者的需求，最终在最大程度减少环境影响的同时，提升整体消费者体验。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与约束

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析

身体喷雾市场规模（按产品类型和复合年增长率） (2025-2032)

• 市场概览
• 酒精类
• 水性
• 精油基底

身体喷雾市场规模（按性别和复合年增长率） (2025-2032)

• 市场概览
• 男性
• 女士
• 男女通用的

身体喷雾市场规模（按应用）及复合年增长率（2025-2032）

• 市场概览
• 日常穿着
• 运动与健身
• 特殊机会

身体喷雾市场规模（依分销管道划分）及复合年增长率（2025-2032）

• 市场概览
• 超级市场和大卖场
• 网路零售
• 便利商店
• 药局
• 专卖店

身体喷雾市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 按部门分類的公司份额分析
  • 收益同比比较（2022-2024 年）

主要企业简介

• Victoria's Secret（USA）
• Bath & Body Works（USA）
• Sol de Janeiro（USA）
• Dior（France）
• Chanel（France）
• The Body Shop（UK）
• L'Occitane en Provence（France）
• Phlur（USA）
• Glossier（USA）
• NEST New York（USA）
• Kopari Beauty（USA）
• Plum（India）
• Forest Essentials（India）
• Nykaa Cosmetics（India）
• Layer'r Wottagirl（India）
• Axe（UK/Netherlands）
• Nivea（Germany）
• Engage（India）
• Bella Vita Organic（India）
• Body Cupid（India）

结论和建议

Global Body Mist Market size was valued at USD 5.2 Billion in 2023 and is poised to grow from USD 5.46 Billion in 2024 to USD 7.98 Billion by 2032, growing at a CAGR of 4.9% in the forecast period (2025-2032).

The global body mist market is experiencing robust growth driven by evolving consumer preferences, supportive government initiatives for the cosmetics sector, and a wave of innovative product development. Governments are enhancing the personal care industry by offering subsidies and promoting exports, facilitating increased production and acceptance of lightweight, refreshing fragrance products. Significant advancements are transforming the fragrance landscape, particularly through the use of AI and machine learning, which allow for the creation of hyper-personalized scents tailored to individual preferences and local climate conditions. Additionally, brands are responding to eco-conscious consumer demands by adopting sustainable practices, including eco-friendly packaging, alcohol-free formulas, and solar-powered manufacturing, ultimately enhancing the overall consumer experience while minimizing environmental impact.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Body Mist market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Body Mist Market Segments Analysis

The global body mist market is segmented into product type, application, gender, distribution channel, and region. By product, the market is classified into alcohol-based body mists, water-based body mists, and essential oil-based body mists. Depending on gender, it is segmented into male, female, and unisex. According to the application, the market is daily wear, sports & fitness, and special occasions. As per distribution channel, it is categorized into supermarkets & hypermarkets, online retail, convenience stores, pharmacies, and specialty stores. Regionally, it is analyzed across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa.

Driver of the Global Body Mist Market

The Global Body Mist market is being significantly driven by the rising demand for clean beauty and skin-sensitive formulations, particularly those free from harsh chemicals and alcohol. This shift in consumer preference has prompted brands to innovate their body mist offerings, focusing on plant-based ingredients, essential oil infusions, and dermatologist-tested products. As consumers increasingly prioritize skin-friendly and eco-conscious options, the market is poised for robust growth. This evolving landscape reflects a strong outlook for body mist products that cater to the preferences of health-conscious individuals, underscoring the increasing importance of safe and sustainable beauty solutions.

Restraints in the Global Body Mist Market

The Global Body Mist market faces a challenge due to the lower adoption rates among male consumers compared to their female counterparts. Despite the introduction of unisex and male-targeted body mist products, male usage remains relatively limited, hindering the market's expansion in specific demographics. This disparity restricts growth potential, as the overall appeal of body mists has not yet resonated strongly with male customers. As a result, the market may struggle to fully capitalize on opportunities that could arise from a more balanced consumer base, affecting overall sales and market development. Addressing this gap could enhance market dynamics significantly.

Market Trends of the Global Body Mist Market

The Global Body Mist market is witnessing a significant trend towards sustainable and clean fragrances, driven by heightened consumer preferences for eco-friendly and health-conscious products. This shift has prompted brands to innovate by introducing plant-based, alcohol-free body mists packaged in biodegradable containers. Both major and niche players in the industry are increasingly adopting greener product development practices, aligning their offerings with global sustainability goals. As consumers become more environmentally aware, the demand for vegan, cruelty-free, and environmentally safe formulations is reshaping the market landscape, fostering a competitive edge for companies that prioritize sustainability in their product lines.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Body Mist Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Alcohol-Based
• Water-Based
• Essential Oil-Based

Global Body Mist Market Size by Gender & CAGR (2025-2032)

• Market Overview
• Male
• Female
• Unisex

Global Body Mist Market Size by Application & CAGR (2025-2032)

• Market Overview
• Daily Wear
• Sports & Fitness
• Special Occasions

Global Body Mist Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets & Hypermarkets
• Online Retail
• Convenience Stores
• Pharmacies
• Specialty Stores

Global Body Mist Market Size & CAGR (2025-2032)

• North America (Product Type, Gender, Application, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Gender, Application, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Gender, Application, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Gender, Application, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Gender, Application, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Victoria's Secret (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bath & Body Works (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sol de Janeiro (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dior (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chanel (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Body Shop (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Occitane en Provence (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Phlur (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glossier (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NEST New York (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kopari Beauty (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Plum (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Forest Essentials (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nykaa Cosmetics (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Layer'r Wottagirl (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Axe ((UK/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nivea (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Engage (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bella Vita Organic (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Body Cupid (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations