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市场调查报告书
商品编码
1798040
全球米水护肤市场:2032 年预测 - 按产品、配方类型、年龄、通路和地区分析Rice Water Skincare Market Forecasts to 2032 - Global Analysis By Product, Formulation Type, Age, Distribution Channel and By Geography |
根据 Stratistics MRC 的数据,全球米水护肤市场预计在 2025 年将达到 21.7 亿美元,预计到 2032 年将达到 44 亿美元,预测期内的复合年增长率为 10.58%。
米水护肤是指将浸泡或煮沸后的大米水作为天然成分用于护肤。米水富含维生素、矿物质、抗氧化剂和胺基酸,以舒缓、滋养和提亮肌肤而闻名。它具有消炎、控油、收缩毛孔、改善肤质等功效。化妆水、洗面乳或面膜。其温和的特性使其适合所有肤质,以无化学成分的天然方式为肌肤补水、焕发光彩,并提升整体健康。
对天然和清洁美容产品的需求不断增长
消费者越来越追求不含刺激性化学物质和合成添加剂的配方。米水以其天然营养成分和舒缓肌肤的功效而闻名,完美契合了这一趋势。其温和的有机特性吸引了注重健康和环保的消费者。各大品牌如今正专注于突显天然成分,以吸引这群日益增长的消费者群体。因此,米水护肤品的普及率和市场规模都在不断成长。
严格的监管要求
製造商必须遵守严格的安全和成分法规,从而延迟产品上市。认证流程可能非常复杂,阻碍了小品牌进入市场。频繁的法规更新带来了不确定性,并扰乱了供应链。合规成本降低了利润率,并限制了创新投资。总体而言,这些法规减缓了市场成长,并限制了新产品的推出。
亚洲护肤传统的文化意义
在日本、韩国和中国等国家,米水因其美肤和舒缓功效而拥有数百年的使用历史。传统的美容仪式强调天然和整体成分,赢得了消费者的高度信任。现代品牌正利用这些古老的做法,将其产品宣传为真实有效。社群媒体和韩妆潮流正推动全球对米水护肤的兴趣。这项文化遗产正在推动国内需求和国际采用,从而推动市场稳步成长。
原物料价格波动
中小型品牌难以管理这些成本波动,这可能会对利润率造成压力。此外,不可预测的价格会阻碍供应链效率,并使库存计划变得复杂。由于预算紧张,企业可能会推迟新产品的发布或减少技术创新的投资。这些财务和营运的不确定性共同减缓了市场扩张。因此,原物料价格波动对市场成长构成了重大挑战。
新冠疫情严重影响了米水护肤市场,扰乱了供应链,限制了产能,并导致原料暂时短缺。消费行为发生了变化,推动了对居家护肤解决方案以及注重卫生和天然成分的产品的需求。电商通路激增,实体零售面临限制,分销策略也进行了重组。行销和产品发布放缓,研发也面临延迟。整体而言,市场机会与机会并存,数位化加速,全球对清洁、天然和以自我护理为中心的护肤趋势的关注度也不断提升。
预计米水保湿霜市场在预测期内将占据最大份额
米水保湿霜预计将在预测期内占据最大的市场占有率,这得益于其对肌肤的有效保湿和滋养。其轻盈的配方吸引了寻求不油腻日常护肤方案的消费者。它富含维生素和抗氧化剂,能够提升肌肤光泽和弹性,从而刺激需求。人们对天然和传统美容疗法的认知度不断提高,进一步提升了其受欢迎程度。持续的产品创新,例如将米水与其他植物成分结合,正在扩大消费者群体并促进市场成长。
预计预测期内 Z 世代群体的复合年增长率最高。
Z世代族群预计将在预测期内实现最高成长率,这得益于他们对天然和永续美容产品的强烈偏好。他们深受社群媒体趋势和美妆达人的深刻影响,产品认知度和接受度不断提升。这一代人正在寻求创新和多功能的护肤解决护肤,这推动了对米水基产品的需求。 Z世代乐于尝试小众和新兴品牌,这将加速其市场渗透。对符合道德和零残忍配方的关注将进一步推动全球市场扩张。
由于传统的美容习俗以及对稻米製品的文化亲和力,北美预计将在预测期内占据最大的市场占有率。消费者对天然、草本和植物来源护肤产品表现出强烈的偏好,推动了配方和包装的创新。人们对皮肤健康、抗衰老功效和自然疗法的认识日益增强,推动了产品的采用。电商平台和社群媒体影响力人士正在显着影响消费者的购买决策。本土品牌正与国际品牌并驾齐驱,产品发布时也常强调永续性和环保成分。
预计亚太地区将在预测期内实现最高的复合年增长率,这得益于人们对成分透明度、道德采购和无添加剂实践的认识不断提高。社群媒体和美妆社群在推广米水产品作为整体护肤方面发挥关键作用。优质化、产品形态创新以及与健康品牌的合作是常见的策略。虽然传统知识尚未成熟,但韩妆和亚洲美妆潮流的影响正在推动强劲的需求。
According to Stratistics MRC, the Global Rice Water Skincare Market is accounted for $2.17 billion in 2025 and is expected to reach $4.40 billion by 2032 growing at a CAGR of 10.58% during the forecast period. Rice Water Skincare refers to the use of water in which rice has been soaked or boiled as a natural ingredient for skin care. Rich in vitamins, minerals, antioxidants, and amino acids, rice water is known to soothe, nourish, and brighten the skin. It helps in reducing inflammation, controlling oil, minimizing pores, and improving skin texture. Traditionally used in Asian beauty routines, it can be applied directly as a toner, cleanser, or face mask. Its gentle nature makes it suitable for all skin types, offering a natural, chemical-free approach to hydration, radiance, and overall skin health.
Rising demand for natural and clean beauty products
Consumers are increasingly seeking formulations free from harsh chemicals and synthetic additives. Rice water, known for its natural nutrients and skin-soothing properties, aligns perfectly with this trend. Its gentle and organic profile attracts health-conscious and eco-friendly buyers. Brands are now focusing on highlighting natural ingredients to appeal to this growing audience. As a result, rice water-based skincare products are experiencing higher adoption and market growth.
Stringent regulatory requirements
Manufacturers must comply with strict safety and ingredient regulations, delaying product launches. Certification processes can be complex, discouraging smaller brands from entering the market. Frequent updates in regulations create uncertainty and disrupt supply chains. Compliance-related expenses reduce profit margins, limiting investment in innovation. Overall, these regulations slow market growth and restrict the introduction of new products.
Cultural significance in Asian skincare traditions
Rice water has been used for centuries in countries like Japan, Korea, and China for its skin-brightening and soothing properties. Traditional beauty rituals emphasize natural and holistic ingredients, creating high consumer trust. Modern brands leverage these age-old practices to market products as authentic and effective. Social media and K-beauty trends amplify interest in rice water-based skincare globally. This cultural heritage fuels both domestic demand and international adoption, driving market growth steadily.
Fluctuating raw material prices
Small and medium-sized brands may find it difficult to manage these cost changes, which can strain their profit margins. Additionally, unpredictable prices can disturb supply chain efficiency and complicate inventory planning. Companies might postpone new product launches or reduce innovation investments due to budget pressures. These financial and operational uncertainties collectively slow down market expansion. Consequently, fluctuating raw material prices pose a significant challenge to the growth of the market.
The Covid-19 pandemic significantly impacted the Rice Water Skincare market by disrupting supply chains and limiting production capabilities, leading to temporary shortages of raw materials. Consumer behaviour shifted, with increased demand for at-home skincare solutions and products promoting hygiene and natural ingredients. E-commerce channels surged as physical retail faced restrictions, reshaping distribution strategies. Marketing and product launches slowed, while R&D faced delays. Overall, the market experienced both challenges and opportunities, accelerating digital adoption and emphasizing clean, natural, and self-care-focused skincare trends worldwide.
The rice water moisturizers segment is expected to be the largest during the forecast period
The rice water moisturizers segment is expected to account for the largest market share during the forecast period by offering effective hydration and skin nourishment. Its lightweight formulation appeals to consumers seeking non-greasy, everyday skincare solutions. Rich in vitamins and antioxidants, it enhances skin radiance and elasticity, boosting demand. Rising awareness of natural and traditional beauty remedies further fuels its popularity. Continuous product innovations, such as combining rice water with other botanicals, expand its consumer base and market growth.
The gen Z segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the gen Z segment is predicted to witness the highest growth rate due to their strong preference for natural and sustainable beauty products. They are highly influenced by social media trends and beauty influencers, increasing product awareness and adoption. This generation seeks innovative, multifunctional skincare solutions, boosting demand for rice water-based products. Gen Z's willingness to experiment with niche and emerging brands accelerates market penetration. Their focus on ethical and cruelty-free formulations further propels the market's expansion globally.
During the forecast period, the North America region is expected to hold the largest market share due to traditional beauty practices and cultural familiarity with rice-based products. Consumers show strong preference for natural, herbal, and plant-derived skincare solutions, driving innovation in formulations and packaging. Rising awareness about skin health, anti-aging benefits, and natural remedies is boosting product adoption. E-commerce platforms and social media influencers significantly influence purchasing decisions. Local brands are gaining traction alongside international players, and product launches often emphasize sustainability and eco-friendly ingredients.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR due to rising awareness of ingredient transparency, ethical sourcing, and cruelty-free practices. Social media and beauty communities play a key role in promoting rice water products as part of holistic skincare routines. Premiumization, innovation in product formats, and collaborations with wellness brands are common strategies. While traditional knowledge is less ingrained, the influence of K-beauty and Asian beauty trends has created strong demand.
Key players in the market
Some of the key players in Rice Water Skincare Market include The Face Shop, SK-II, Plum, Beauty of Joseon, COSRX, Tatcha, Innisfree, Shiseido, Skinfood, Laneige, Sulwhasoo, Origins, Awear Beauty, Hayejin, BONIIK, JUARA Skincare and MIRABELLE COSMETICS Pvt Ltd.
In June 2025, The Face Shop's new Rice Water Bright Cleansing Balm features a multi-phase formula that melts from a solid balm into oil, gently exfoliates as a gommage, and rinses into a milky texture, effectively removing makeup, impurities, and brightening skin.
In August 2024, SK-II introduced the LXP Craftsmanship series, featuring the highest concentrated PITERA(TM) as the primary ingredient. The series includes products such as the LXP Cream, Essence, Serum, and Eye Cream, each crafted with a luxurious pottery finish and incorporating rare Gold Silk Sericin.