虚拟旅游软体市场规模、份额和成长分析（按平台类型、部署方法、功能、应用、最终用户类型和地区）- 产业预测（2025-2032）

预计2023年全球虚拟旅游软体市场价值将达31.2亿美元，到2032年将成长至117.6亿美元，预测期内（2025-2032年）复合年增长率将达到15.89%。

虚拟体验需求的不断增长，推动了房地产、旅游、教育和零售等各行各业虚拟导览软体的发展。 3D渲染、人工智慧和虚拟实境 (VR) 等增强功能正在彻底改变企业的营运方式和与客户互动的方式。随着企业不断寻求与消费者建立联繫的创新方式，客户参与资产的数位转型正在推动虚拟导览软体市场的扩张。即时导览、360° 全景视图和虚拟舞台等功能持续推动着产业发展。虚拟导览平台的扩充性和互动性可实现个人化的数位体验，并提高跨渠道的受众参与度。企业正在采用这项技术来扩大其国际影响力，降低实体基础设施成本，同时为客户提供按需存取服务。

目录

介绍

• 分析目的
• 市场覆盖
• 定义

分析方法

• 资讯收集
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与约束

执行摘要

• 市场概况与展望
• 供需趋势分析
• 按细分市场进行机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考量因素

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场魅力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 技术分析
• 案例研究
• 客户和购买标准分析

全球虚拟旅游软体市场规模及依平台类型分類的复合年增长率（2025-2032）

• 市场概览
• 云端基础
• 本地

全球虚拟旅游软体市场规模及依部署方式分類的复合年增长率（2025-2032）

• 市场概览
• 自託管
• 管理

全球虚拟旅游软体市场规模及复合年增长率（按功能划分）（2025-2032）

• 市场概览
• 360度虚拟游览
• 高解析度影像合成
• 互动功能
• 虚拟实境 (VR) 支持
• 扩增实境(AR) 集成

全球虚拟旅游软体市场规模及复合年增长率（按应用划分）（2025-2032）

• 市场概览
• 房地产
• 饭店业
• 零售
• 教育
• 医疗保健

全球虚拟旅游软体市场规模及依最终使用者类型分類的复合年增长率（2025-2032）

• 市场概览
• 专业摄影师
• 房地产经纪人
• 业主
• 教育机构
• 医疗保健提供者

全球虚拟旅游软体市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争格局

• 前五大公司对比
• 主要企业的市场定位（2024年）
• 主要企业采取的策略
• 近期市场趋势
• 主要企业市场占有率（2024年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益同比对比（2022-2024 年）

主要企业简介

• 360 Degree Tours
• Airbnb
• HomeAway
• Real Estate Photography
• VRBO
• Panoramas
• Virtual Walkthrough
• Guided Tours
• Zillow
• 3D Virtual Tour

结论和建议

Global Virtual Tour Software Market size was valued at USD 3.12 billion in 2023 and is poised to grow from USD 3.62 billion in 2024 to USD 11.76 billion by 2032, growing at a CAGR of 15.89% during the forecast period (2025-2032).

The rising demand for virtual experiences is propelling the growth of virtual tour software across various industries, including real estate, tourism, education, and retail. Enhanced functionalities like 3D rendering, artificial intelligence, and virtual reality are revolutionizing how organizations operate and engage customers. The digital transformation of customer engagement assets is driving expansion within the virtual tour software market, as companies seek innovative methods to connect with consumers. With features such as live-guided tours, 360° views, and virtual staging, the industry is poised for continued evolution. The scalability and interactivity of virtual tour platforms enable personalized digital experiences and increased audience engagement across multiple channels. Businesses are increasingly adopting this technology to broaden their global reach and reduce physical infrastructure costs while offering on-demand access to customers.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Virtual Tour Software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Virtual Tour Software Market Segments Analysis

The global virtual tour software market is segmented into platform type, deployment mode, functionality, application, end-user type, and region. By platform type, the market is classified into cloud-based and on-premise. Depending on the deployment mode, it is bifurcated into self-hosted and managed. According to functionality, the market is divided into 360-degree Virtual Tours, High-Resolution Image Stitching, Interactive Features, Virtual Reality (VR) Support, and Augmented Reality (AR) Integration. As per the application, it is categoried into real estate, hospitality, retail, education, and healthcare. As per end-user type, it is categorized into professional photographers, real estate agents, business owners, educational institutions, and healthcare providers. Regionally, it is analysed across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa.

Driver of the Global Virtual Tour Software Market

The growth of globalization has prompted businesses to operate within increasingly remote environments, leading various sectors such as real estate, education, tourism, and healthcare to adopt virtual tour solutions aimed at enhancing user engagement and service accessibility. The appeal of immersive 360-degree tours for showcasing properties, museums, and educational campuses has driven significant adoption of this technology across both developed and emerging markets. This trend highlights the potential for virtual tours to transform how industries interact with their audiences, providing a richer, more interactive experience that caters to the demands of a global customer base.

Restraints in the Global Virtual Tour Software Market

The Global Virtual Tour Software market faces significant challenges due to the initial costs associated with advanced technology and necessary customizations, which can be particularly burdensome for small and medium-sized enterprises. Additionally, the need for specialized staff training adds to the financial strain. Implementing these complex systems on-site necessitates a dedicated in-house IT team to manage and maintain them, presenting a barrier for many businesses lacking such technical expertise. This combination of high upfront investment and limited IT support can hinder the widespread adoption of virtual tour technology, ultimately restricting its utilization across various market segments.

Market Trends of the Global Virtual Tour Software Market

The Global Virtual Tour Software market is witnessing a robust trend toward AI-driven personalization and automation, transforming the user experience by enhancing interactivity and engagement. By incorporating artificial intelligence into their platforms, companies are streamlining processes like image stitching, object recognition, and content tagging, thereby enabling rapid creation of immersive tours. This technology facilitates personalized user journeys, allowing individuals to receive intelligent content recommendations based on their unique preferences. As a result, consumers enjoy highly contextualized virtual experiences that cater to their interests, driving demand for sophisticated and dynamic offerings in the virtual tour landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis
• Case Studies
• Customer Buying Behavior Analysis

Global Virtual Tour Software Market Size by Platform type & CAGR (2025-2032)

• Market Overview
• Cloud-based
• On-premise

Global Virtual Tour Software Market Size by Deployment mode & CAGR (2025-2032)

• Market Overview
• Self-hosted
• Managed

Global Virtual Tour Software Market Size by Functionality & CAGR (2025-2032)

• Market Overview
• 360-degree Virtual Tours
• High-Resolution Image Stitching
• Interactive Features
• Virtual Reality (VR) Support
• Augmented Reality (AR) Integration

Global Virtual Tour Software Market Size by Application & CAGR (2025-2032)

• Market Overview
• Real Estate
• Hospitality
• Retail
• Education
• Healthcare

Global Virtual Tour Software Market Size by End User type & CAGR (2025-2032)

• Market Overview
• Professional Photographers
• Real Estate Agents
• Business Owners
• Educational Institutions
• Healthcare Providers

Global Virtual Tour Software Market Size & CAGR (2025-2032)

• North America (Platform type, Deployment mode, Functionality, Application, End User type)
  • US
  • Canada
• Europe (Platform type, Deployment mode, Functionality, Application, End User type)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Platform type, Deployment mode, Functionality, Application, End User type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Platform type, Deployment mode, Functionality, Application, End User type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Platform type, Deployment mode, Functionality, Application, End User type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• 360 Degree Tours
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Airbnb
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HomeAway
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Real Estate Photography
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VRBO
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panoramas
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Virtual Walkthrough
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Guided Tours
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zillow
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 3D Virtual Tour
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations