美容和保健产品市场规模、份额、成长分析（按类型、分销管道、最终用户和地区）—2025 年至 2032 年行业预测

全球美容和保健产品市场预计将在 2023 年达到 5,572 亿美元，从 2024 年的 6,001 亿美元成长到 2032 年的 10863.1 亿美元，在预测期内（2025-2032 年）的复合年增长率为 7.7%。

全球美容保健产品市场正在经历显着成长，这主要得益于消费者对整体健康和自我护理的关注。这种快速增长的特点是，消费者对兼具美观和健康益处的天然、有机和清洁产品的需求不断增长。社群媒体和健康部落客的影响力持续塑造消费者偏好，并推动产业趋势。然而，市场已经饱和，为品牌带来了挑战，包括价格战和营运成本上升。此外，製造商必须不断适应消费者对永续和环保产品的期望，并应对不断变化的成分和产品标籤相关法规。为了建立信任并消除人们对「绿色清洗」的担忧，品牌必须优先考虑其产品和实践的真正透明度。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与约束

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 顾客购买行为分析

美容和保健产品市场规模（按类型和复合年增长率）（2025-2032）

• 市场概览
• 护肤
  • 保湿霜
  • 清洁剂
  • 美容精华液
• 护髮
  • 洗髮精
  • 护髮素
  • 治疗
• 化妆品
• 健康补充品
  • 维他命
  • 矿物
• 个人护理
  • 沐浴露
  • 除臭剂

美容和保健产品市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概览
• 网路零售
• 超级市场/大卖场
• 专卖店
• 药局和药局

美容和保健产品市场规模（按最终用户和复合年增长率） (2025-2032)

• 市场概览
• 个人消费者
• 沙龙和水疗中心
• 饭店及餐饮业

美容及保健产品市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 按部门分類的公司份额分析
  • 收益同比对比（2022-2024 年）

主要企业简介

• L'Oreal SA（France）
• The Estee Lauder Companies Inc.（United States）
• Procter & Gamble（P&G）（United States）
• Unilever PLC（United Kingdom）
• Shiseido Company, Limited（Japan）
• Beiersdorf AG（Germany）
• Johnson & Johnson（United States）
• Kao Corporation（Japan）
• Coty Inc.（United States）
• LVMH Moet Hennessy Louis Vuitton（France）
• Amorepacific Corporation（South Korea）
• Natura & Co（Brazil）
• Puig（Spain）
• Chanel（France）
• Revlon, Inc.（United States）

结论和建议

Global Beauty and Wellness Products Market size was valued at USD 557.2 billion in 2023 and is poised to grow from USD 600.1 billion in 2024 to USD 1086.31 billion by 2032, growing at a CAGR of 7.7% during the forecast period (2025-2032).

The global beauty and wellness products market is experiencing substantial growth, primarily fueled by consumers' focus on holistic health and self-care. This surge is characterized by a rising demand for natural, organic, and clean products that deliver both aesthetic and wellness benefits. The influence of social media and wellness bloggers continues to shape consumer preferences, driving trends in the industry. However, the market faces challenges, including saturation, leading to price competition and elevated operational costs for brands. Additionally, manufacturers must constantly adapt to consumer expectations for sustainable, eco-friendly products and navigate evolving regulations surrounding ingredients and product claims. To build trust and counter concerns over "greenwashing," brands must prioritize genuine transparency in their offerings and practices.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Beauty and Wellness Products market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Beauty and Wellness Products Market Segments Analysis

Global Beauty and Wellness Products Market is segmented by Type, Distribution Channel, End User and region. Based on Type, the market is segmented into Skincare, Haircare, Makeup & Cosmetics, Wellness Supplements and Personal Care. Based on Distribution Channel, the market is segmented into Online Retail, Supermarkets/Hypermarkets, Specialty Stores and Pharmacies & Drugstores. Based on End User, the market is segmented into Individual Consumers, Salons & Spas and Hotels & Hospitality. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Beauty and Wellness Products Market

The modern perception of beauty increasingly intertwines with the concept of overall wellness. Consumers are now seeking products that not only enhance their appearance but also contribute to their mental and physical well-being. This shift in priorities fuels the demand for items that emphasize natural ingredients, offer therapeutic benefits, and align with self-care practices. As individuals become more aware of the holistic nature of beauty, their purchasing choices increasingly reflect a desire for products that support both aesthetic improvement and a healthier lifestyle, driving growth within the beauty and wellness products market.

Restraints in the Global Beauty and Wellness Products Market

The global beauty and wellness products market faces significant challenges due to its highly competitive nature, characterized by a vast array of brands ranging from established multinational corporations to emerging indie startups. This competitive landscape necessitates substantial marketing investments, intensifying pricing pressures and driving ongoing innovation efforts aimed at capturing and retaining consumer interest. As a result, new entrants often find it difficult to differentiate themselves and gain market traction amidst the fierce rivalry present, creating barriers to success for those looking to establish a foothold in this vibrant yet challenging industry.

Market Trends of the Global Beauty and Wellness Products Market

The global beauty and wellness products market is increasingly influenced by the "clean beauty" movement, which emphasizes the demand for products free from controversial chemicals and harmful additives. Consumers are now more discerning, seeking transparency in ingredient lists and wishing to understand the sourcing and production methods behind their favorite brands. This heightened awareness compels companies to not only reformulate their offerings to align with these ideals but also to adopt greater accountability in their marketing strategies. As a result, brands that prioritize clean, sustainable practices and foster open communication with consumers are likely to gain a competitive edge in this evolving marketplace.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer Buying Behavior Analysis

Global Beauty and Wellness Products Market Size by Type & CAGR (2025-2032)

• Market Overview
• Skincare
  • Moisturizers
  • Cleansers
  • Serums
• Haircare
  • Shampoos
  • Conditioners
  • Treatments
• Makeup & Cosmetics
• Wellness Supplements
  • Vitamins
  • Minerals
• Personal Care
  • Body Wash
  • Deodorants

Global Beauty and Wellness Products Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online Retail
• Supermarkets/Hypermarkets
• Specialty Stores
• Pharmacies & Drugstores

Global Beauty and Wellness Products Market Size by End User & CAGR (2025-2032)

• Market Overview
• Individual Consumers
• Salons & Spas
• Hotels & Hospitality

Global Beauty and Wellness Products Market Size & CAGR (2025-2032)

• North America (Type, Distribution Channel, End User)
  • US
  • Canada
• Europe (Type, Distribution Channel, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Distribution Channel, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Distribution Channel, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Distribution Channel, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Estee Lauder Companies Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble (P&G) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Company, Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coty Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LVMH Moet Hennessy Louis Vuitton (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amorepacific Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natura & Co (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puig (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chanel (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations