提案管理软体市场规模、份额及成长分析（按部署模式、组织规模、应用和地区）- 产业预测，2025 年至 2032 年

2023 年全球提案管理软体市场价值为 22 亿美元，预计将从 2024 年的 25.1 亿美元成长到 2032 年的 72.1 亿美元，预测期内（2025-2032 年）的复合年增长率为 14.1%。

全球提案管理软体市场正经历显着成长，这得益于对高效提案编制需求的不断增长、数位转型倡议以及持续的技术进步。各行各业的组织都致力于数位化其业务流程，以提高竞争性竞标效率和中标率。机器学习和人工智慧等技术创新正在彻底改变提案编制方式，以实现高度针对性的即时客製化，以满足客户需求和行业趋势。此外，这些人工智慧系统能够最大限度地减少对环境的影响，从而降低营运成本并优化资源，促进更永续的商业实践。随着组织不断寻求简化流程的方法，先进提案管理解决方案的采用率预计将大幅提升。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与约束

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 技术分析
• 案例研究

提案管理软体市场规模（依部署模式划分）及复合年增长率（2025-2032）

• 市场概览
• 云端基础的解决方案
• 本地解决方案

提案管理软体市场规模（依组织规模划分）及复合年增长率（2025-2032）

• 市场概览
• 大/中型公司
• 小型企业

提案管理软体市场规模（按应用划分）及复合年增长率（2025-2032）

• 市场概览
• 销售和行销
• 法律与合规
• 计划管理

提案管理软体市场规模（依最终用户划分）及复合年增长率（2025-2032）

• 市场概览
• 资讯科技/通讯
• 卫生保健
• BFSI
• 製造业
• 政府
• 专业服务

提案管理软体市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 按部门分類的公司份额分析
  • 收益同比对比（2022-2024 年）

主要企业简介

• FreshBooks
• PandaDoc
• Proposify
• Better Proposals
• Prospero
• Qwilr
• Bidsketch
• Nusii
• Responsive（formerly RFPIO/Responsive.io）
• Loopio
• QorusDocs
• Expedience Proposal Software
• Qvidian（by Upland Software）
• GetAccept
• MiClient

结论和建议

Global Proposal Management Software Market size was valued at USD 2.2 billion in 2023 and is poised to grow from USD 2.51 billion in 2024 to USD 7.21 billion by 2032, growing at a CAGR of 14.1% during the forecast period (2025-2032).

The global proposal management software market is experiencing significant growth driven by the increasing demand for efficient proposal creation, digital transformation initiatives, and ongoing technological advancements. Organizations across various sectors are focusing on digitizing their business processes to enhance efficiency and improve win rates in competitive bidding. Innovations such as machine learning and artificial intelligence are revolutionizing proposal generation, enabling highly-targeted, real-time customization that aligns with client needs and industry trends. Additionally, these AI-powered systems optimize resources by reducing operational costs and minimizing environmental impact, contributing to more sustainable business practices. As organizations continue to seek ways to streamline their processes, the adoption of advanced proposal management solutions is expected to rise significantly.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Proposal Management Software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Proposal Management Software Market Segments Analysis

Global Proposal Management Software Market is segmented by Deployment Mode, Organization Size, Application, End User and region. Based on Deployment Mode, the market is segmented into Cloud-based solutions and On-premise solutions. Based on Organization Size, the market is segmented into Large & Medium Enterprises and Small Enterprises. Based on Application, the market is segmented into Sales & marketing, Legal & compliance and Project management. Based on End User, the market is segmented into IT & Telecom, Healthcare, BFSI, Manufacturing, Government and Professional services. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Proposal Management Software Market

The global proposal management software sector is experiencing significant advancements driven by innovations such as AI-powered content generation, predictive analytics, and automated compliance validation. These cutting-edge technologies enable teams to create highly tailored proposals with greater speed, enhancing win rates and overall operational efficiency. As the demand for smart, automated solutions continues to grow, early adopters of these technologies are set to capture a larger share of the market. Furthermore, AI-assisted workflows facilitate real-time collaboration, version control, and integrated deal tracking, attracting interest from both large enterprises and small businesses alike, ultimately reshaping the landscape of proposal management.

Restraints in the Global Proposal Management Software Market

The Global Proposal Management Software market faces challenges, particularly due to the substantial investment needed for advanced solutions that incorporate AI and analytics. This financial burden stems from expenses related to licensing, customization, and staff training, which can hinder small and medium-sized enterprises (SMEs) from entering the market. In emerging economies, where budgets for sales enablement technology are restricted, these high upfront costs can deter organizations from adopting such software. Consequently, the slow adoption rates resulting from these barriers can impede the achievement of return on investment and ultimately limit the overall growth potential of the market.

Market Trends of the Global Proposal Management Software Market

The global proposal management software market is witnessing a significant trend toward the expansion of AI-driven proposal automation. As organizations increasingly adopt advanced technologies, modern platforms are leveraging natural language processing, predictive analytics, and contextual content recommendations to generate tailored proposals and RFP responses within minutes. This innovative automation not only enhances operational efficiency but also minimizes human error and elevates the overall quality of submissions. Consequently, businesses are experiencing improved win rates and streamlined processes, making AI integration a crucial component in the evolution of proposal management solutions across various industries.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis
• Case Studies

Global Proposal Management Software Market Size by Deployment Mode & CAGR (2025-2032)

• Market Overview
• Cloud-based solutions
• On-premise solutions

Global Proposal Management Software Market Size by Organization Size & CAGR (2025-2032)

• Market Overview
• Large & Medium Enterprises
• Small Enterprises

Global Proposal Management Software Market Size by Application & CAGR (2025-2032)

• Market Overview
• Sales & marketing
• Legal & compliance
• Project management

Global Proposal Management Software Market Size by End User & CAGR (2025-2032)

• Market Overview
• IT & Telecom
• Healthcare
• BFSI
• Manufacturing
• Government
• Professional services

Global Proposal Management Software Market Size & CAGR (2025-2032)

• North America (Deployment Mode, Organization Size, Application, End User)
  • US
  • Canada
• Europe (Deployment Mode, Organization Size, Application, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Deployment Mode, Organization Size, Application, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Deployment Mode, Organization Size, Application, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Deployment Mode, Organization Size, Application, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• FreshBooks
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PandaDoc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Proposify
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Better Proposals
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Prospero
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Qwilr
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bidsketch
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nusii
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Responsive (formerly RFPIO/Responsive.io)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Loopio
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• QorusDocs
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Expedience Proposal Software
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Qvidian (by Upland Software)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GetAccept
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MiClient
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations