美容补品市场规模、份额、成长分析、2025-2032 年产业预测（按产品类型、形式、目标群体、分销管道和地区）

预计 2023 年全球美容补充品市场价值将达到 43 亿美元，从 2024 年的 47.1 亿美元成长到 2032 年的 98.1 亿美元，预测期内（2025-2032 年）的复合年增长率为 9.6%。

全球美容补充剂市场正经历强劲增长，这得益于消费者对护肤、护髮和抗衰老产品日益增长的兴趣。美妆达人的影响力日益增强，以及个性化健康趋势的兴起，进一步刺激了该领域的投资。关键驱动因素包括营养保健品和清洁产品配方的创新，以及对胶原蛋白蛋白和草本配方的需求激增。该产业正朝着成分透明化的方向发展，消费者也青睐经过科学检验、植物来源和永续的产品。此外，融合了益生菌、维生素、海洋萃取物和植物适应原的「由内而外的美丽」产品也越来越受欢迎。这一发展反映了人们向整体美容解决方案的重大转变。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与约束

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析

美容补品市场规模（依产品类型及复合年增长率）（2025-2032）

• 市场概况
• 维他命
• 矿物
• 胶原蛋白
• 胺基酸
• 草药补充剂

美容补品市场规模：按类型及复合年增长率（2025-2032）

• 市场概况
• 药片
• 胶囊
• 粉末
• 液体
• 软糖

美容补品市场规模：目标细分市场及复合年增长率（2025-2032）

• 市场概况
• 女士
• 男性
• 青少年
• 进阶的

美容补品市场规模（按分销管道和复合年增长率）(2025-2032)

• 市场概况
• 网路零售
• 大卖场
• 健康食品店
• 药局

美容补品市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 按部门分類的公司份额分析
  • 收益同比比较（2022-2024 年）

主要企业简介

• Amway Corp
• Nestle
• Herbalife Nutrition
• Unilever
• Nutrafol
• H&H Group
• Swisse Wellness
• Ritual
• HUM Nutrition Inc.
• The Nue Co.
• Plix：The Plant Fix
• Wellbeing Nutrition
• Chicnutrix
• Oziva
• Vida Glow
• Love Wellness
• Kenvue
• NOW Foods

结论和建议

Global Beauty Supplement Market size was valued at USD 4.3 billion in 2023 and is poised to grow from USD 4.71 billion in 2024 to USD 9.81 billion by 2032, growing at a CAGR of 9.6% during the forecast period (2025-2032).

The global beauty supplement market is experiencing heightened growth driven by an increasing consumer focus on skincare, haircare, and anti-aging products. The rising influence of beauty influencers and personalized wellness trends is further spurring investments in this sector. Key drivers include a surge in demand for collagen-based and herbal formulations, alongside innovations in nutraceuticals and clean product formulations. The industry is evolving towards ingredient transparency, with consumers favoring plant-based, sustainable options that are scientifically validated. Additionally, beauty-from-within products, featuring blends of probiotics, vitamins, marine extracts, and botanical adaptogens, are gaining traction, as more consumers adopt these supplements for enduring aesthetic improvements and to promote healthy skin, hair, and nails. This landscape reflects a significant shift towards holistic beauty solutions.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Beauty Supplement market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Beauty Supplement Market Segments Analysis

Global Beauty Supplement Market is segmented by Product type, Form, Target audience, Distribution channel and region. Based on Product type, the market is segmented into Vitamins, Minerals, Collagen, Amino Acids and Herbal Supplements. Based on Form, the market is segmented into Tablets, Capsules, Powders, Liquids and Gummies. Based on Target audience, the market is segmented into Women, Men, Teenagers and Seniors. Based on Distribution channel, the market is segmented into Online Retail, Hypermarkets, Health Stores and Pharmacies. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Beauty Supplement Market

The Global Beauty Supplement market is significantly influenced by the evolving consumer attitudes and preferences towards proactive skincare solutions. Individuals are increasingly moving away from relying solely on topical treatments to enhance their skin's appearance and are now seeking ingestible products designed to nurture the health of skin, hair, and nails from within. Popular beauty supplements include collagen, biotin, various vitamins, and antioxidants that support anti-aging, hydration, and skin brightening. The endorsement of daily supplementation by influencers and dermatologists further emphasizes the importance of beauty supplements as integral to a holistic lifestyle, thereby elevating their relevance in the quest for long-term wellness.

Restraints in the Global Beauty Supplement Market

A significant challenge facing the global beauty supplement market is the absence of unified regulations across different regions. Various markets, notably in Europe and Asia, impose stricter and differing standards regarding labeling, ingredient specifications, and health claims compared to the food supplement categorization by the U.S. Food and Drug Administration (FDA). This lack of regulatory consistency complicates the processes for global brands, particularly when launching new products or expanding into diverse markets. Additionally, the inconsistency can lead to consumer confusion and skepticism regarding the efficacy and safety of beauty supplements, ultimately hindering market growth and brand trust.

Market Trends of the Global Beauty Supplement Market

The Global Beauty Supplement market is witnessing a significant shift towards vegan and plant-based products, driven by a growing consumer preference for ethical, sustainable, and cruelty-free options. This trend highlights an increasing awareness of dietary choices that align with personal values, leading to a surge in demand for herbal formulations rooted in traditional practices, such as Ayurvedic and traditional Chinese medicine, featuring popular ingredients like tulsi, goji berries, and licorice. Additionally, the rise of innovative, non-animal collagen substitutes caters to the expanding vegan demographic, signaling a transformative shift in product offerings that embrace a more holistic and environmentally conscious approach to beauty care.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Beauty Supplement Market Size by Product type & CAGR (2025-2032)

• Market Overview
• Vitamins
• Minerals
• Collagen
• Amino Acids
• Herbal Supplements

Global Beauty Supplement Market Size by Form & CAGR (2025-2032)

• Market Overview
• Tablets
• Capsules
• Powders
• Liquids
• Gummies

Global Beauty Supplement Market Size by Target audience & CAGR (2025-2032)

• Market Overview
• Women
• Men
• Teenagers
• Seniors

Global Beauty Supplement Market Size by Distribution channel & CAGR (2025-2032)

• Market Overview
• Online Retail
• Hypermarkets
• Health Stores
• Pharmacies

Global Beauty Supplement Market Size & CAGR (2025-2032)

• North America (Product type, Form, Target audience, Distribution channel)
  • US
  • Canada
• Europe (Product type, Form, Target audience, Distribution channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product type, Form, Target audience, Distribution channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product type, Form, Target audience, Distribution channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product type, Form, Target audience, Distribution channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Amway Corp
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife Nutrition
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutrafol
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• H&H Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Swisse Wellness
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ritual
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HUM Nutrition Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Nue Co.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Plix: The Plant Fix
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wellbeing Nutrition
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chicnutrix
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oziva
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vida Glow
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Love Wellness
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kenvue
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NOW Foods
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations