婴儿沐浴皂市场规模、份额、成长分析（按产品类型、通路、包装、成分、年龄层和地区）－2025-2032 年产业预测

预计 2023 年全球婴儿沐浴皂市场价值将达到 26 亿美元，从 2024 年的 27.3 亿美元增长到 2032 年的 40 亿美元，预计在预测期内（2025-2032 年）的复合年增长率为 4.9%。

全球婴儿沐浴皂市场预计将因多种关键因素而显着成长。新兴市场出生率的上升以及对婴儿卫生意识的增强，推动了对此类产品的需求。父母将婴儿的清洁和安全放在首位，导致婴儿沐浴产品的消费量激增。儿科医生的建议进一步影响了购买决策，因为医疗专业人员会推荐针对娇嫩肌肤的特定品牌。小儿科的兴起提高了产品的可及性，使父母能够探索多样化的选择、阅读评论，并享受具有竞争力的价格，尤其是在零售基础设施有限的地区。然而，产品成本高、过敏风险和监管障碍等挑战可能会限制市场扩张。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与约束

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析

婴儿沐浴皂市场规模（依产品类型及复合年增长率）（2025-2032）

• 市场概况
• 液体肥皂
• 固态
• 泡沫肥皂
• 凝胶香皂
• 天然/有机肥皂

婴儿沐浴皂市场规模（依通路划分）及复合年增长率（2025-2032）

• 市场概况
• 线上零售商
• 超级市场和大卖场
• 专卖店
• 药局和药局
• 直销

婴儿沐浴皂市场规模（依包装及复合年增长率）(2025-2032)

• 市场概况
• 管子
• 泵浦瓶
• 补充装
• 旅行装
• 散装包装

婴儿沐浴皂市场规模（依材料及复合年增长率）(2025-2032)

• 市场概况
• 不含防腐剂
• 低过敏性
• 不含硫酸盐
• 无香型
• 纯素成分

婴儿沐浴皂市场规模（依年龄层划分）及复合年增长率（2025-2032）

• 市场概况
• 新生儿（0-1个月）
• 婴儿（1-12个月）
• 幼儿（1-3岁）
• 学龄前儿童（3-5岁）
• 有特殊需求的儿童

婴儿沐浴皂市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 按部门分類的公司份额分析
  • 收益同比比较（2022-2024 年）

主要企业简介

• Johnson & Johnson（United States）
• Procter & Gamble（United States）
• Unilever（United Kingdom）
• Beiersdorf AG（Germany）
• Kimberly-Clark Corporation（United States）
• Burt's Bees（United States）
• Earth Mama（United States）
• Aveeno（United States）
• California Baby（United States）
• Pigeon（Japan）
• Essity AB（Sweden）
• The Himalaya Drug Company（India）
• SC Johnson（United States）
• Mamaearth（India）
• Sebapharma GmbH & Co. KG（Germany）
• Nestle SA（Switzerland）
• Godrej Consumer Products（India）
• Laboratoires Expanscience（France）
• Dalin（Kopas Kozmetik）（Turkey）
• Square Toiletries Ltd.（Bangladesh）

结论和建议

Global Baby Bath Soap Market size was valued at USD 2.6 billion in 2023 and is poised to grow from USD 2.73 billion in 2024 to USD 4.0 billion by 2032, growing at a CAGR of 4.9% during the forecast period (2025-2032).

The global market for baby bath soaps is poised for significant growth driven by several key factors. The increasing birth rates in emerging markets, coupled with heightened awareness of baby hygiene, are elevating demand for these products. Parents are prioritizing cleanliness and safety for their infants, leading to a surge in baby bath product consumption. Pediatric endorsements further shape purchasing decisions, as healthcare professionals recommend specific brands for delicate skin. The rise of e-commerce enhances product accessibility, allowing parents to explore a diverse range of options, read reviews, and benefit from competitive pricing, particularly in regions with limited retail infrastructure. However, challenges such as high premium product costs, allergy risks, and regulatory hurdles could restrict market expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Baby Bath Soap market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Baby Bath Soap Market Segments Analysis

Global Baby Bath Soap Market is segmented by Product Type, Distribution Channel, Packaging, Ingredient, Age Group and region. Based on Product Type, the market is segmented into Liquid Soap, Bar Soap, Foam Soap, Gel Soap and Natural/Organic Soap. Based on Distribution Channel, the market is segmented into Online Retailers, Supermarkets and Hypermarkets, Specialty Stores, Pharmacies and Drug Stores and Direct Sales. Based on Packaging, the market is segmented into Tube, Pump Bottles, Refill Packs, Travel Size and Bulk Packaging. Based on Ingredient, the market is segmented into Paraben-Free, Hypoallergenic, Sulfate-Free, Fragrance-Free and Vegan Ingredients. Based on Age Group, the market is segmented into Newborn (0-1 month), Infants (1-12 months), Toddlers (1-3 years), Preschoolers (3-5 years) and Special Needs Children. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Baby Bath Soap Market

The Global Baby Bath Soap market is driven by an upward trend in consumer spending power, with parents increasingly prioritizing premium products for their children. This shift encourages a focus on added benefits such as enhanced moisturizing properties, balanced pH levels, tear-free formulations, and organic certifications. Moreover, luxury baby bath soaps featuring natural extracts and hypoallergenic properties are becoming increasingly favored by consumers worldwide. Consequently, the growing readiness of parents to invest in high-quality baby bath soaps is expected to significantly enhance revenue generation in this sector, reflecting a broader movement towards premiumization in baby care products.

Restraints in the Global Baby Bath Soap Market

The Global Baby Bath Soap market faces notable challenges due to the increasing popularity of baby body washes, shampoos, and all-in-one cleansing products among parents. The convenience, ease of use, and lower mess associated with liquid washes are contributing to a decline in interest in traditional baby bath soaps. Furthermore, the aggressive marketing strategies employed by major brands promoting multi-functional baby cleansers further undermine the appeal of bath soaps. This shift in consumer preferences poses a significant hurdle to the growth and adoption of baby bath soaps, which may impact the overall development of the market moving forward.

Market Trends of the Global Baby Bath Soap Market

The Global Baby Bath Soap market is increasingly witnessing a significant shift towards organic and clean-label products, driven by consumer preferences for natural, safe, and eco-conscious options. Brands are strategically positioning themselves by incorporating plant-based ingredients and emphasizing transparency in their sourcing practices. Certifications like USDA Organic and ECOCERT are becoming pivotal in enhancing consumer trust, as parents seek assurances regarding the quality and safety of the products they choose for their infants. This trend is further bolstered by a growing awareness of environmental sustainability, prompting manufacturers to adopt eco-friendly packaging solutions that resonate with conscientious consumers.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Baby Bath Soap Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Liquid Soap
• Bar Soap
• Foam Soap
• Gel Soap
• Natural/Organic Soap

Global Baby Bath Soap Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online Retailers
• Supermarkets and Hypermarkets
• Specialty Stores
• Pharmacies and Drug Stores
• Direct Sales

Global Baby Bath Soap Market Size by Packaging & CAGR (2025-2032)

• Market Overview
• Tube
• Pump Bottles
• Refill Packs
• Travel Size
• Bulk Packaging

Global Baby Bath Soap Market Size by Ingredient & CAGR (2025-2032)

• Market Overview
• Paraben-Free
• Hypoallergenic
• Sulfate-Free
• Fragrance-Free
• Vegan Ingredients

Global Baby Bath Soap Market Size by Age Group & CAGR (2025-2032)

• Market Overview
• Newborn (0-1 month)
• Infants (1-12 months)
• Toddlers (1-3 years)
• Preschoolers (3-5 years)
• Special Needs Children

Global Baby Bath Soap Market Size & CAGR (2025-2032)

• North America (Product Type, Distribution Channel, Packaging, Ingredient, Age Group)
  • US
  • Canada
• Europe (Product Type, Distribution Channel, Packaging, Ingredient, Age Group)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Distribution Channel, Packaging, Ingredient, Age Group)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Distribution Channel, Packaging, Ingredient, Age Group)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Distribution Channel, Packaging, Ingredient, Age Group)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Johnson & Johnson (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kimberly-Clark Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Burt's Bees (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Earth Mama (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aveeno (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• California Baby (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pigeon (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Essity AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Himalaya Drug Company (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SC Johnson (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mamaearth (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sebapharma GmbH & Co. KG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Godrej Consumer Products (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Laboratoires Expanscience (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dalin (Kopas Kozmetik) (Turkey)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Square Toiletries Ltd. (Bangladesh)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations