查看购物车
  • Traditional Chinese
  • English
  • Japanese
封面
市场调查报告书
商品编码
1825323

婴儿沐浴和淋浴设备产品市场：2025-2030 年预测

Baby Bath and Shower Products Market - Forecasts from 2025 to 2030
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 152 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

婴儿沐浴和淋浴设备产品市场预计将从 2025 年的 43.1 亿美元成长到 2030 年的 61.49 亿美元，复合年增长率为 7.36%。

全球婴儿沐浴和淋浴设备产品市场正经历强劲增长，这得益于父母对婴儿卫生日益增长的关注以及对安全优质产品的需求。这些产品包括沐浴盐、沐浴片、沐浴胶囊、沐浴凝胶和泡泡沐浴露，均采用天然成分配製而成，确保婴儿的健康和清洁，同时最大程度地减少刺激。製造商优先考虑去除潜在有害成分，以提高产品安全性和消费者信心。不断上升的出生率、日益增强的婴儿护理意识以及值得信赖的品牌影响力，为市场提供了支撑。

市场驱动因素

父母对卫生的关注度增加

父母对婴儿卫生日益增长的关注是婴儿沐浴和淋浴设备产品市场发展的关键驱动力。父母优先考虑能够确保新生儿健康和安全的产品，这促使製造商采取严格措施，去除配方中的有害成分。例如，强生公司推出的「无泪配方」（NO MORE TEARS）系列洗髮精和香皂，致力于去除刺激性成分，这增强了消费者信心，并推动了市场成长。这种对安全和卫生的重视与婴儿护理行业的普遍趋势相符，推动了对温和有效产品的需求。

出生率上升

全球出生率的预期成长也是一个重要的成长要素。根据联合国经济和社会事务部的数据，预计2019年至2030年间，非洲的出生率将增加24%，而亚太地区的出生率预计将增加10%。这些人口趋势正在推动对婴儿沐浴和淋浴设备产品的需求，因为不断增长的人口需要更多的卫生解决方案。出生率的快速成长，尤其是在新兴市场，为製造商扩大市场份额创造了机会。

值得信赖的品牌和品质保证

由于父母非常重视婴儿护理产品的品质和安全，因此值得信赖的品牌在他们的购买决策中起着至关重要的作用。那些保证高品质和温和配方的知名品牌能够扩大客户群并支持市场扩张。专注于高级产品（例如专用洗髮精和香皂）能够建立消费者信任并满足消费者对可靠安全的婴儿护理产品的需求，从而推动市场成长。

地理视角

北美洲

受美国婴儿护理产品高额消费支出的推动，北美婴儿沐浴和淋浴设备配件市场预计将在预测期内显着增长。由于主要高端洗髮精和香皂製造商的渗透，美国是此类产品的最大市场。不断增长的可支配收入，加上消费者对婴儿护理的高度重视和强劲的购买力，是推动该地区市场成长的主要因素。对创新和安全产品的关注进一步巩固了北美市场的主导地位。

亚太地区

预计到2030年，亚太地区的出生率将成长10%，预计将显着成长。中国和印度等人口众多且发展迅速的国家正在推动婴儿沐浴和淋浴设备产品的需求。婴儿卫生意识的提高和经济状况的改善，鼓励父母投资优质产品，从而推动市场扩张。该地区对便捷安全的婴儿护理解决方案的关注，使其成为重要的成长中心。

非洲

非洲拥有巨大的市场潜力，预计2030年出生率将成长24%。人口增长和婴儿卫生意识的增强，推动了婴儿沐浴和淋浴设备产品的需求。随着父母对婴儿健康的日益关注，非洲正成为市场成长的关键地区，製造商纷纷转向新兴市场寻求价格实惠且安全的配方。

市场趋势

婴儿淋浴设备产品市场的特点是注重安全性和天然成分，製造商为了满足父母的需求，会减少产品中的有害成分。全球出生率的上升推动了对洗髮精和香皂等温和优质产品的需求。值得信赖的品牌凭藉品质保证吸引消费者，温和配方的创新也提升了市场的吸引力。婴儿卫生意识的增强和可支配收入的增加，尤其是在亚太和非洲等新兴地区，也推动了市场的发展。

婴儿沐浴和淋浴设备产品市场正呈现强劲成长势头，这得益于父母对卫生的关注、不断上升的出生率以及品牌信赖度的影响。北美凭藉高消费支出和高认知占据市场领先地位，而亚太和非洲则因人口结构变化趋势和对卫生日益重视而有望实现成长。对安全、天然配方和优质产品的重视正在塑造市场动态。随着全球人口的成长以及父母对婴幼儿健康的重视，市场在预测期内有望持续扩张。

本报告的主要优点

  • 深入分析：深入了解主要和新兴地区的市场洞察，重点关注客户群、政府政策和社会经济因素、消费者偏好、垂直行业和其他细分市场。
  • 竞争格局：了解主要企业所采用的策略策略，并了解采用正确的策略的市场渗透潜力。
  • 市场趋势和驱动因素：探索动态因素和关键市场趋势以及它们将如何影响未来的市场发展。
  • 可行的建议：利用洞察力进行策略决策，并在动态环境中开闢新的业务流和收益。
  • 适合广泛的使用者：对于新兴企业、研究机构、顾问、中小企业和大型企业来说都是有益且具有成本效益的。

它有什么用途？

产业与市场考量、商业机会评估、产品需求预测、打入市场策略、地理扩张、资本支出决策、法律规范与影响、新产品开发、竞争影响

调查范围

  • 2022 年至 2024 年的历史数据和 2025 年至 2030 年的预测数据
  • 成长机会、挑战、供应链前景、法律规范与趋势分析
  • 竞争定位、策略和市场占有率分析
  • 收益成长和预测细分市场和区域分析（包括国家）
  • 公司概况（财务资讯、主要发展等）。

目录

第一章执行摘要

第二章市场概述

  • 市场概况
  • 市场定义
  • 调查范围
  • 市场区隔

第三章 经营状况

  • 市场驱动因素
  • 市场限制
  • 市场机会
  • 波特五力分析
  • 产业价值链分析
  • 政策法规
  • 策略建议

第四章 技术展望

5. 婴儿淋浴设备用品市场（依产品类型）

  • 介绍
  • 沐浴肥皂
  • 沐浴凝胶及沐浴露
  • 泡泡浴和泡沫
  • 沐浴油及沐浴露
  • 其他的

第六章：婴儿沐浴和淋浴设备产品市场（按类型）

  • 介绍
  • 固体的
  • 液体
  • 凝胶
  • 泡沫/气雾剂
  • 其他的

7. 婴儿洗浴及淋浴设备产品市场（依分销管道）

  • 介绍
  • 在线的
  • 离线

第 8 章：婴儿沐浴和淋浴设备产品市场（按地区）

  • 介绍
  • 北美洲
    • 依产品类型
    • 按形式
    • 按分销管道
    • 按国家
      • 美国
      • 加拿大
      • 墨西哥
  • 南美洲
    • 依产品类型
    • 按形式
    • 按分销管道
    • 按国家
      • 巴西
      • 阿根廷
      • 其他的
  • 欧洲
    • 依产品类型
    • 按形式
    • 按分销管道
    • 按国家
      • 英国
      • 德国
      • 法国
      • 西班牙
      • 其他的
  • 中东和非洲
    • 依产品类型
    • 按形式
    • 按分销管道
    • 按国家
      • 沙乌地阿拉伯
      • 阿拉伯聯合大公国
      • 其他的
  • 亚太地区
    • 依产品类型
    • 按形式
    • 按分销管道
    • 按国家
      • 中国
      • 日本
      • 印度
      • 韩国
      • 台湾
      • 其他的

第九章：竞争格局及分析

  • 主要企业和策略分析
  • 市占率分析
  • 合併、收购、协议和合作
  • 竞争对手仪表板

第十章：公司简介

  • Johnson & Johnson
  • Procter & Gamble（P&G）
  • Unilever
  • Kimberly-Clark Corporation
  • L'Oreal SA
  • Avon Products
  • The Honest Company
  • Sebapharma GmbH & Co. KG
  • Mustela

第十一章 附录

  • 货币
  • 先决条件
  • 基准年和预测年时间表
  • 相关人员的主要利益
  • 调查方法
  • 简称
简介目录
Product Code: KSI061614246

The baby bath and shower products market is expected to grow from USD 4.310 billion in 2025 to USD 6.149 billion in 2030, at a CAGR of 7.36%.

The global baby bath and shower products market is experiencing robust growth, driven by increasing parental concerns about infant hygiene and the demand for safe, high-quality products. These products, including bath salts, tablets, capsules, shower gels, and bubble washes, are formulated with natural ingredients to ensure baby health and cleanliness while minimizing irritation. Manufacturers are prioritizing the elimination of potentially harmful ingredients, enhancing product safety and consumer trust. The market is propelled by rising birth rates, growing awareness of baby care, and the influence of trusted brands.

Market Drivers

Growing Parental Concerns for Hygiene

Increasing parental focus on infant hygiene is a primary driver of the baby bath and shower products market. Parents are prioritizing products that ensure their newborns' health and safety, prompting manufacturers to adopt stringent measures to remove harmful ingredients from formulations. For example, initiatives like Johnson & Johnson's 'NO MORE TEARS' product line, designed to eliminate irritants in shampoos and soaps, are enhancing consumer confidence and driving market growth. This focus on safety and hygiene is aligning with broader trends in the baby care industry, boosting demand for gentle, effective products.

Rising Birth Rates

The anticipated increase in global birth rates is a significant growth factor. According to the United Nations Department of Economic and Social Affairs, Africa is expected to see a 24% increase in birth rates from 2019 to 2030, while Asia-Pacific is projected to experience a 10% rise. These demographic trends are driving demand for baby bath and shower products, as growing populations necessitate more hygiene solutions. The surge in births, particularly in emerging markets, is creating opportunities for manufacturers to expand their market presence.

Trusted Brands and Quality Assurance

Trusted brand names play a pivotal role in driving purchase decisions, as parents prioritize quality and safety in baby care products. Established brands that guarantee high-quality, irritation-free formulations are attracting a growing customer base, supporting market expansion. The emphasis on premium products, such as specialized shampoos and soaps, enhances consumer trust and encourages market growth by meeting the demand for reliable, safe baby care solutions.

Geographical Outlook

North America

North America is expected to experience significant growth in the baby bath and shower products market during the forecast period, driven by high consumer spending on baby care products in the United States. The U.S. is the largest market for these products, fueled by the penetration of leading manufacturers offering premium shampoos and soaps. Rising disposable incomes, coupled with high awareness of baby care and strong purchasing power, are key factors propelling market growth in the region. The focus on innovative, safe products further supports North America's market dominance.

Asia-Pacific

The Asia-Pacific region is poised for notable growth, driven by a projected 10% increase in birth rates through 2030. Countries like China and India, with large and growing populations, are seeing rising demand for baby bath and shower products. Increasing awareness of infant hygiene and improving economic conditions are encouraging parents to invest in high-quality products, boosting market expansion. The region's focus on accessible, safe baby care solutions positions it as a key growth hub.

Africa

Africa is expected to see significant market potential due to a projected 24% increase in birth rates through 2030. The growing population and rising awareness of baby hygiene are driving demand for bath and shower products. As manufacturers target emerging markets with affordable, safe formulations, Africa is becoming an important region for market growth, supported by increasing parental focus on infant health.

Market Trends

The baby bath and shower products market is characterized by a focus on safety and natural ingredients, with manufacturers eliminating harmful substances to meet parental demands. The rise in birth rates globally is driving demand for premium, irritation-free products like shampoos and soaps. Trusted brands are leveraging quality assurance to attract consumers, while innovations in gentle formulations enhance market appeal. The market also benefits from growing awareness of infant hygiene and increasing disposable incomes, particularly in emerging regions like Asia-Pacific and Africa.

The baby bath and shower products market is on a strong growth trajectory, driven by parental concerns for hygiene, rising birth rates, and the influence of trusted brands. North America leads with high consumer spending and awareness, while Asia-Pacific and Africa are poised for growth due to demographic trends and increasing hygiene focus. The emphasis on safe, natural formulations and premium products is shaping market dynamics. As global populations grow and parents prioritize infant health, the market is well-positioned for sustained expansion during the forecast period.

Key Benefits of this Report:

  • Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
  • Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
  • Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
  • Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
  • Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

  • Historical data from 2022 to 2024 & forecast data from 2025 to 2030
  • Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
  • Competitive Positioning, Strategies, and Market Share Analysis
  • Revenue Growth and Forecast Assessment of segments and regions including countries
  • Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

The Baby Bath and Shower Products Market is segmented and analyzed as:

By Product Type

  • Bath Soaps
  • Shower Gels & Body Wash
  • Bubble Baths & Foams
  • Bath Oils & Lotions
  • Others

By Form

  • Solid
  • Liquid
  • Gel
  • Foam/Aerosol
  • Others

By Distribution Channel

  • Online
  • Offline

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • United Kingdom
  • Germany
  • France
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Others
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Taiwan
  • Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

  • 2.1. Market Overview
  • 2.2. Market Definition
  • 2.3. Scope of the Study
  • 2.4. Market Segmentation

3. BUSINESS LANDSCAPE

  • 3.1. Market Drivers
  • 3.2. Market Restraints
  • 3.3. Market Opportunities
  • 3.4. Porter's Five Forces Analysis
  • 3.5. Industry Value Chain Analysis
  • 3.6. Policies and Regulations
  • 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. BABY BATH AND SHOWER PRODUCTS MARKET BY PRODUCT TYPE

  • 5.1. Introduction
  • 5.2. Bath Soaps
  • 5.3. Shower Gels & Body Wash
  • 5.4. Bubble Baths & Foams
  • 5.5. Bath Oils & Lotions
  • 5.6. Others

6. BABY BATH AND SHOWER PRODUCTS MARKET BY FORM

  • 6.1. Introduction
  • 6.2. Solid
  • 6.3. Liquid
  • 6.4. Gel
  • 6.5. Foam/Aerosol
  • 6.6. Others

7. BABY BATH AND SHOWER PRODUCTS MARKET BY DISTRIBUTION CHANNEL

  • 7.1. Introduction
  • 7.2. Online
  • 7.3. Offline

8. BABY BATH AND SHOWER PRODUCTS MARKET BY GEOGRAPHY

  • 8.1. Introduction
  • 8.2. North America
    • 8.2.1. By Product Type
    • 8.2.2. By Form
    • 8.2.3. By Distribution Channel
    • 8.2.4. By Country
      • 8.2.4.1. USA
      • 8.2.4.2. Canada
      • 8.2.4.3. Mexico
  • 8.3. South America
    • 8.3.1. By Product Type
    • 8.3.2. By Form
    • 8.3.3. By Distribution Channel
    • 8.3.4. By Country
      • 8.3.4.1. Brazil
      • 8.3.4.2. Argentina
      • 8.3.4.3. Others
  • 8.4. Europe
    • 8.4.1. By Product Type
    • 8.4.2. By Form
    • 8.4.3. By Distribution Channel
    • 8.4.4. By Country
      • 8.4.4.1. United Kingdom
      • 8.4.4.2. Germany
      • 8.4.4.3. France
      • 8.4.4.4. Spain
      • 8.4.4.5. Others
  • 8.5. Middle East and Africa
    • 8.5.1. By Product Type
    • 8.5.2. By Form
    • 8.5.3. By Distribution Channel
    • 8.5.4. By Country
      • 8.5.4.1. Saudi Arabia
      • 8.5.4.2. UAE
      • 8.5.4.3. Others
  • 8.6. Asia Pacific
    • 8.6.1. By Product Type
    • 8.6.2. By Form
    • 8.6.3. By Distribution Channel
    • 8.6.4. By Country
      • 8.6.4.1. China
      • 8.6.4.2. Japan
      • 8.6.4.3. India
      • 8.6.4.4. South Korea
      • 8.6.4.5. Taiwan
      • 8.6.4.6. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 9.1. Major Players and Strategy Analysis
  • 9.2. Market Share Analysis
  • 9.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 9.4. Competitive Dashboard

10. COMPANY PROFILES

  • 10.1. Johnson & Johnson
  • 10.2. Procter & Gamble (P&G)
  • 10.3. Unilever
  • 10.4. Kimberly-Clark Corporation
  • 10.5. L'Oreal S.A.
  • 10.6. Avon Products
  • 10.7. The Honest Company
  • 10.8. Sebapharma GmbH & Co. KG
  • 10.9. Mustela

11. APPENDIX

  • 11.1. Currency
  • 11.2. Assumptions
  • 11.3. Base and Forecast Years Timeline
  • 11.4. Key benefits for the stakeholders
  • 11.5. Research Methodology
  • 11.6. Abbreviations