婴儿洗浴用品市场－全球产业规模、份额、趋势、机会及预测，依类型、价格、配销通路、地区及竞争格局划分，2020-2030年预测

2024年全球婴儿洗浴产品市场规模为58.8亿美元，预计到2030年将以7.01%的复合年增长率增长至88.3亿美元。市场涵盖专为婴幼儿娇嫩肌肤和头髮配製的清洁剂、洗髮精、护髮素和润肤露，并优先考虑温和性、安全性和皮肤相容性。市场成长的主要驱动力是父母对婴幼儿卫生和健康意识的提高，以及新兴经济体可支配收入的增加，使得父母能够更有效地购买高端和专业的婴儿护理用品。

主要市场驱动因素

主要市场挑战

主要市场趋势

目录

第一章：产品概述

第二章：研究方法

第三章：执行概要

第四章：顾客之声

第五章：全球婴儿洗浴产品市场展望

• 市场规模及预测
  • 按价值
• 市占率及预测
  • 按类型（洗髮精、护髮素、香皂和沐浴露、沐浴油、沐浴添加剂、其他）
  • 按价格（高阶、福斯）
  • 依配销通路（大型超市/超市、专卖店、便利商店、线上、其他）
  • 按地区
  • 按公司（2024 年）
• 市场地图

第六章：北美婴儿洗浴产品市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲婴儿洗浴产品市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太地区婴儿洗浴产品市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲婴儿洗浴产品市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非

第十章：南美婴儿洗浴产品市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章：市场动态

• 司机
• 挑战

第十二章：市场趋势与发展

• 併购（如有）
• 产品发布（如有）
• 最新进展

第十三章：全球婴儿洗浴产品市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商议价能力
• 顾客的力量
• 替代产品的威胁

第十五章：竞争格局

• Johnson & Johnson Services, Inc.
• The Procter & Gamble Company
• Unilever PLC
• The AVON Company
• Mothercare plc
• Tedibar Ltd.
• Artsana SpA (Chicco)
• Himalaya Wellness Company
• Honasa Consumer Limited (MamaEarth)
• Colgate-Palmolive Company

第十六章：策略建议

第17章调查会社について・免责事项

The Global Baby Bath Products Market, valued at USD 5.88 Billion in 2024, is projected to experience a CAGR of 7.01% to reach USD 8.83 Billion by 2030. The Global Baby Bath Products Market encompasses specialized cleansers, shampoos, conditioners, and lotions formulated for the delicate skin and hair of infants and toddlers, prioritizing mildness, safety, and dermatological compatibility. Market growth is primarily driven by increasing parental awareness regarding infant hygiene and health, coupled with rising disposable incomes in emerging economies, enabling greater expenditure on premium and specialized baby care items.

Key Market Drivers

The Global Baby Bath Products Market is significantly influenced by heightened parental awareness of infant health and hygiene, alongside increasing disposable incomes that facilitate spending on premium offerings. A growing emphasis on infant well-being has driven parents to seek products with enhanced safety and gentle formulations, directly impacting purchasing decisions. According to Mylo, a leading pregnancy and parenting platform, in 2023, a survey revealed that natural ingredients were deemed the most important factor by 58.4% of parents when selecting baby care products. This discernment translates into a market demand for transparent ingredient lists, dermatologically tested products, and those free from perceived harsh chemicals.

Key Market Challenges

Complex and stringent regulatory frameworks governing product safety and ingredient formulation across diverse geographical regions significantly impede the growth of the Global Baby Bath Products Market. Manufacturers must navigate a patchwork of regulations that dictate acceptable ingredients, concentration limits, testing protocols, and labeling requirements in each target market. These varying standards necessitate localized product development, extensive documentation, and repeated testing, leading to increased operational complexities and prolonged time-to-market for new products.

Key Market Trends

The growing demand for sustainable and eco-friendly packaging represents a significant shift in the Global Baby Bath Products Market, driven by increasing consumer environmental consciousness. This trend compels manufacturers to innovate their packaging solutions, moving away from conventional plastics towards materials that are recyclable, reusable, or biodegradable. Efforts span the entire product lifecycle, from sourcing to disposal, influencing material selection and design. Cosmetics Europe, a prominent European trade association for the cosmetics and personal care industry, launched its "Commit for Our Planet" initiative in December 2022 to actively reduce the sector's environmental footprint, specifically addressing improvements in packaging solutions across Europe.

Key Market Players

• Johnson & Johnson Services, Inc.
• The Procter & Gamble Company
• Unilever PLC
• The AVON Company
• Mothercare plc
• Tedibar Ltd.
• Artsana S.p.A. (Chicco)
• Himalaya Wellness Company
• Honasa Consumer Limited (MamaEarth)
• Colgate-Palmolive Company

Report Scope:

In this report, the Global Baby Bath Products Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Baby Bath Products Market, By Type:

• Shampoo
• Conditioner
• Soap and Shower Gel
• Shower Oil
• Bath Additives
• Others

Baby Bath Products Market, By Price:

• Premium
• Mass

Baby Bath Products Market, By Distribution Channel:

• Hypermarkets/Supermarkets
• Specialty Stores
• Convenience Stores
• Online
• Others

Baby Bath Products Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Baby Bath Products Market.

Available Customizations:

Global Baby Bath Products Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Baby Bath Products Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Shampoo, Conditioner, Soap and Shower Gel, Shower Oil, Bath Additives, Others)
  • 5.2.2. By Price (Premium, Mass)
  • 5.2.3. By Distribution Channel (Hypermarkets/Supermarkets, Specialty Stores, Convenience Stores, Online, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2024)
• 5.3. Market Map

6. North America Baby Bath Products Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Price
  • 6.2.3. By Distribution Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Baby Bath Products Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Price
      • 6.3.1.2.3. By Distribution Channel
  • 6.3.2. Canada Baby Bath Products Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Price
      • 6.3.2.2.3. By Distribution Channel
  • 6.3.3. Mexico Baby Bath Products Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Price
      • 6.3.3.2.3. By Distribution Channel

7. Europe Baby Bath Products Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Price
  • 7.2.3. By Distribution Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Baby Bath Products Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Price
      • 7.3.1.2.3. By Distribution Channel
  • 7.3.2. France Baby Bath Products Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Price
      • 7.3.2.2.3. By Distribution Channel
  • 7.3.3. United Kingdom Baby Bath Products Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Price
      • 7.3.3.2.3. By Distribution Channel
  • 7.3.4. Italy Baby Bath Products Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Price
      • 7.3.4.2.3. By Distribution Channel
  • 7.3.5. Spain Baby Bath Products Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Price
      • 7.3.5.2.3. By Distribution Channel

8. Asia Pacific Baby Bath Products Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Price
  • 8.2.3. By Distribution Channel
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Baby Bath Products Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Price
      • 8.3.1.2.3. By Distribution Channel
  • 8.3.2. India Baby Bath Products Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Price
      • 8.3.2.2.3. By Distribution Channel
  • 8.3.3. Japan Baby Bath Products Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Price
      • 8.3.3.2.3. By Distribution Channel
  • 8.3.4. South Korea Baby Bath Products Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Price
      • 8.3.4.2.3. By Distribution Channel
  • 8.3.5. Australia Baby Bath Products Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Price
      • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Baby Bath Products Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Price
  • 9.2.3. By Distribution Channel
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Baby Bath Products Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Price
      • 9.3.1.2.3. By Distribution Channel
  • 9.3.2. UAE Baby Bath Products Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Price
      • 9.3.2.2.3. By Distribution Channel
  • 9.3.3. South Africa Baby Bath Products Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Price
      • 9.3.3.2.3. By Distribution Channel

10. South America Baby Bath Products Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Price
  • 10.2.3. By Distribution Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Baby Bath Products Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Price
      • 10.3.1.2.3. By Distribution Channel
  • 10.3.2. Colombia Baby Bath Products Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Price
      • 10.3.2.2.3. By Distribution Channel
  • 10.3.3. Argentina Baby Bath Products Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Price
      • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Baby Bath Products Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Johnson & Johnson Services, Inc.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. The Procter & Gamble Company
• 15.3. Unilever PLC
• 15.4. The AVON Company
• 15.5. Mothercare plc
• 15.6. Tedibar Ltd.
• 15.7. Artsana S.p.A. (Chicco)
• 15.8. Himalaya Wellness Company
• 15.9. Honasa Consumer Limited (MamaEarth)
• 15.10. Colgate-Palmolive Company

16. Strategic Recommendations

17. About Us & Disclaimer