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市场调查报告书
商品编码
1871948

全球环保尿布市场：预测（至2032年）－按产品类型、材料类型、尺寸、通路和地区分類的分析

Eco-Friendly Diapers Market Forecasts to 2032 - Global Analysis By Product Type, Material Type, Size, Distribution Channel, and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的一项研究，全球环保尿布市场预计在 2025 年价值 46 亿美元，预计到 2032 年将达到 79 亿美元。

预计在预测期内，环保尿布的复合年增长率将达到7.9%。环保尿布是传统一次性尿布的永续替代品，旨在减少对环境的影响。它们通常采用可生物降解、植物来源或来源可靠的材料，最大限度地减少塑胶使用和化学物质暴露。这些产品对婴儿的皮肤更加温和，不含刺激性添加剂，并且通常采用对环境负责的生产过程製造。由于能够更快分解并减少掩埋的废弃物，环保尿布为婴儿和地球提供了更安全、更环保的选择。

人们越来越关注传统尿布中化学物质的健康问题

长期接触传统一次性尿布中使用的化学物质，以及父母对皮肤敏感和过敏问题的日益关注，正推动消费者转向环保替代品。消费者越来越倾向于偏好含有天然纤维、植物来源吸水材料和少量合成添加剂的产品，这促使製造商重新设计并销售对皮肤更温和的产品。此外，小儿科和倡导团体的日益关注也推动了对经认证的低过敏性产品的需求，鼓励零售商扩大产品范围，并促进可生物降解材料和更安全生产流程的广泛创新。

与传统尿布相比，高成本

采用永续材料製成的环保尿布零售价格高昂，认证成本高，且生产规模较小，这些因素阻碍了其在註重预算的家庭中的普及。在新兴市场和价格敏感的分销管道中，消费者更倾向于价格较低廉的传统产品，从而限制了其市场渗透。此外，零售商可能会出于周转率的考量而减少高端环保产品的货架空间，导致消费者对其认知度降低。为了弥补这一差距，生产商必须优化供应链，扩大生产规模，并清楚地向消费者传达其整体成本效益。

线上零售和D2C模式的成长

电子商务和D2C管道使环保尿布品牌能够高效触达小众客户群，省去中间环节，降低行销成本。订阅模式和精准的数位广告能够促进重复购买，提升客户忠诚度；用户评价和网红推荐则有助于建立消费者对品牌永续性声明的信任。此外，线上平台提供丰富的消费者数据，用于产品开发和个人化推广，帮助小规模品牌扩大规模，同时提高客户维繫和平均订单价值。

与传统尿布品牌的竞争

大型企业拥有规模优势、分销管道和强大的品牌忠诚度，能够以极具竞争力的价格推出环保产品线，从而限制了小规模的永续挑战者的货架空间。这些企业可以透过交叉补贴行销、谈判有利的零售条款以及利用现有供应链来降低成本。因此，小众环保品牌面临利润压力，必须透过认证、专有成分、精准的品牌推广、策略伙伴关係和创新来实现差异化，才能迅速扩大其在主流零售通路的市场份额。

新冠疫情的影响：

疫情扰乱了供应链，改变了消费者的消费偏好。起初，由于製造商面临原材料短缺和物流延误，环保尿布的供应受到限制。然而，封锁措施加速了网路购物和订阅服务的普及，导致直接面向消费者的环保品牌数量激增。家长们越来越重视卫生和安全成分，而经济压力则抑制了部分高端产品的购买。总体而言，新冠疫情加速了数位化分销，并为永续尿布在都市区和郊区市场的广泛应用创造了有利环境。

预计在预测期内，可生物降解尿布细分市场将占据最大的市场份额。

预计在预测期内，可生物降解尿布细分市场将占据最大的市场份额。消费者价值观的转变，尤其是对永续性和产品性能提升的追求，正在推动对可生物降解产品的需求。材料科学的进步解决了吸水性和防漏性能的难题，使其更容易被市场接受。零售通路的拓展、订阅模式的普及以及医院和护理机构的采购，确保了稳定的销售量。认证和透明的采购流程提升了产品的信誉度，使知名品牌能够扩大生产规模并抢占市场份额。

预计竹纤维细分市场在预测期内将呈现最高的复合年增长率。

预计竹纤维领域在预测期内将实现最高成长率。竹纤维尿布的市场普及主要得益于消费者对透气性和低致敏性材料的需求，以及对永续性的日益重视。製造商正在扩大加工规模以降低成本并提升产品性能，而零售商则在天然和高端婴儿护理类别中拓展产品线。数位化行销和订阅服务正帮助新兴竹製品品牌获得忠实客户。生产效率的提高和消费者意识的增强将是竹製品市场发展的关键驱动因素。

占比最大的地区：

预计北美地区在预测期内将占据最大的市场份额。较高的可支配收入、成熟的零售网络以及对高端婴儿护理产品的亲和性，都支撑着北美的市场主导地位。小儿科的推荐和父母的消费意愿，推动了对经认证的有机和低过敏性尿布的强劲需求，从而维持了销售成长。不断发展的电子商务和订阅模式促进了重复购买，而环境法规和企业永续性措施则促使企业储备可生物降解的产品。因此，製造商正将北美地区的销售放在优先位置。

预计年复合成长率最高的地区：

预计亚太地区在预测期内将实现最高的复合年增长率。快速的都市化、不断增长的可支配收入以及日益增强的环境和健康意识正在加速该地区环保尿布的普及。智慧型手机的普及和电子商务的扩张使更多消费者能够购买到高级产品，而本土Start-Ups公司则提供价格亲民、符合当地偏好偏好的竹纤维和可生物降解的替代产品。政府在废弃物管理方面的措施以及部分市场居高不下的出生率，随着基础设施和分销网络的日益完善，也进一步推动了市场扩张。

免费客製化服务：

订阅本报告的用户可从以下免费自订选项中选择一项：

  • 公司简介
    • 对最多三家其他公司进行全面分析
    • 对主要企业进行SWOT分析（最多3家公司）
  • 区域分类
    • 根据客户兴趣对主要国家进行市场估算、预测和复合年增长率分析（註：基于可行性检查）
  • 竞争基准化分析
    • 基于产品系列、地域覆盖和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 引言

  • 概述
  • 相关利益者
  • 分析范围
  • 分析方法
  • 分析材料

第三章 市场趋势分析

  • 司机
  • 抑制因素
  • 机会
  • 威胁
  • 产品分析
  • 新兴市场
  • 新冠疫情的影响

第四章 波特五力分析

  • 供应商的议价能力
  • 买方议价能力
  • 替代产品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

5. 全球环保尿布市场（依产品类型划分）

  • 可生物分解尿布
  • 布尿布/可重复使用尿布
  • 混合型尿布

6. 全球环保尿布市场（依材料划分）

  • 有机棉
  • 竹纤维
  • 木浆（无氯）
  • 玉米衍生材料（PLA）
  • 其他材料类型

7. 全球环保尿布市场（依尺寸划分）

  • 新生儿（NS）
  • 中号 (M)
  • 大号 (L)
  • XL 或以上

8. 全球环保尿布市场（依通路划分）

  • 超级市场/大卖场
  • 药房和药品商店
  • 线上零售/电子商务
  • 专卖店

9. 全球环保尿布市场（按地区划分）

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美洲
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十章：主要趋势

  • 合约、商业伙伴关係和合资企业
  • 企业合併（M&A）
  • 新产品上市
  • 业务拓展
  • 其他关键策略

第十一章：公司简介

  • The Honest Company, Inc.
  • ABENA A/S
  • Naty AB
  • Dyper Products LLC
  • Seventh Generation, Inc.
  • Hello Bello, LLC
  • Coterie Baby, Inc.
  • The Procter & Gamble Company
  • Kimberly-Clark Corporation
  • Essity AB
  • Ontex Group NV
  • Unicharm Corporation
  • Kao Corporation
  • Daio Paper Corporation
  • Hengan International Group Company Limited
  • The Eco Pea Company Inc.
  • MYPURA.COM LIMITED
  • Drylock Technologies NV
Product Code: SMRC32318

According to Stratistics MRC, the Global Eco-Friendly Diapers Market is accounted for $4.6 billion in 2025 and is expected to reach $7.9 billion by 2032, growing at a CAGR of 7.9% during the forecast period. Eco-friendly diapers are sustainable alternatives to traditional disposable diapers, designed to reduce environmental impact. They are typically made from biodegradable, plant-based, or responsibly sourced materials that minimize plastic use and chemical exposure. These diapers are gentle on a baby's skin, free from harsh additives, and often produced through eco-conscious manufacturing processes. By decomposing more quickly and reducing landfill waste, eco-friendly diapers offer a safer and greener choice for both babies and the planet.

Market Dynamics:

Driver:

Increasing health concerns about chemicals in conventional diapers

Growing awareness among parents about skin sensitivities, allergies, and long-term exposure to chemicals used in conventional diapers has shifted preference toward eco-friendly alternatives. Consumers seek products made from natural fibers, plant-based absorbents, and fewer synthetic additives, prompting manufacturers to reformulate and market gentler options. Furthermore, scrutiny from pediatricians and advocacy groups supports demand for certified, hypoallergenic products, encouraging retailers to expand assortments and accelerating innovation in biodegradable materials and safer production processes widely.

Restraint:

Higher cost compared to conventional diapers

Higher retail prices for eco-friendly diapers, driven by sustainable raw materials, certification fees, and smaller production runs, slow mainstream adoption among budget-conscious families. In emerging markets and price-driven channels, consumers often favour cheaper conventional products, constraining penetration rates. Moreover, retailers may allocate less shelf space to premium eco lines due to turnover concerns, which reduces visibility. To bridge the gap, producers must optimise supply chains, scale production, and better communicate total-cost benefits to consumers.

Opportunity:

Growth in online retail and direct-to-consumer models

E-commerce and D2C channels enable eco-diaper brands to reach niche audiences efficiently, reduce intermediaries, and lower marketing costs. Subscription models and targeted digital advertising foster repeat purchases and customer loyalty, while user reviews and influencer endorsements build trust around sustainability claims. Additionally, online platforms provide rich consumer data for product development and personalized offers, helping small brands scale and boosting retention and average order value.

Threat:

Competition from conventional diaper brands

Major incumbent manufacturers possess scale, distribution clout, and strong brand loyalty, enabling them to introduce eco-friendly lines at competitive prices and limit shelf space for smaller sustainable challengers. These incumbents can cross-subsidize marketing, negotiate favourable retail terms, and leverage existing supply chains to reduce costs. Consequently, niche eco-brands face margin pressure and must differentiate through certifications, unique materials, targeted branding, strategic partnerships, and innovation to expand presence rapidly in mainstream retail channels.

Covid-19 Impact:

The pandemic disrupted supply chains and shifted consumer priorities, initially constraining availability of eco-friendly diapers as manufacturers faced raw material shortages and logistics delays. However, lockdowns accelerated online shopping and subscription adoption, enabling direct-to-consumer eco brands to gain traction. Parents increasingly prioritized hygiene and safer materials, while economic pressures tempered some premium purchases; overall, Covid-19 accelerated digital distribution and created a constructive environment for sustainable diaper adoption in both urban and suburban markets.

The biodegradable diapers segment is expected to be the largest during the forecast period

The biodegradable diapers segment is expected to account for the largest market share during the forecast period. Shifting consumer values toward sustainability and improved product performance expand demand for biodegradable options. Advances in materials science have closed gaps in absorbency and leak protection, prompting wider acceptance. Stronger retail placement, subscription models, and institutional procurement for hospitals and care homes generate steady volume. Certification and transparent sourcing reinforce trust, enabling larger brands to scale production to gain market share.

The bamboo fiber segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the bamboo fiber segment is predicted to witness the highest growth rate. Market adoption of bamboo diapers is driven by demand for breathable, hypoallergenic materials and clearer sustainability credentials. Manufacturers scale processing technologies that lower costs and improve performance, while retailers expand listings in natural and premium baby-care categories. Digital marketing and subscription services help new bamboo labels acquire loyal customers. As production efficiencies improve and awareness increases, bamboo-based products become leading growth drivers in the market.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share. High disposable incomes, established retail networks, and familiarity with premium baby-care products underpin North America's lead. Strong demand for certified organic and hypoallergenic diapers, supported by pediatric recommendations and parental willingness to pay, sustains sales. Well-developed e-commerce and subscription models facilitate repeat purchases, while environmental regulations and corporate sustainability commitments encourage stocking of biodegradable options; consequently, manufacturers prioritise North American distribution.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. Rapid urbanisation, rising disposable incomes, and growing awareness of environmental and health issues drive faster adoption of eco-friendly diapers in Asia Pacific. Smartphone penetration and expanding e-commerce make premium products accessible to wider consumer segments, while local startups offer affordable bamboo and biodegradable alternatives adapted to regional tastes. Government initiatives on waste management and still-strong birth rates in several markets further accelerate market expansion as infrastructure and distribution mature.

Key players in the market

Some of the key players in Eco-Friendly Diapers Market include The Honest Company, Inc., ABENA A/S, Naty AB, Dyper Products LLC, Seventh Generation, Inc., Hello Bello, LLC, Coterie Baby, Inc., The Procter & Gamble Company, Kimberly-Clark Corporation, Essity AB, Ontex Group NV, Unicharm Corporation, Kao Corporation, Daio Paper Corporation, Hengan International Group Company Limited, The Eco Pea Company Inc., MYPURA.COM LIMITED, and Drylock Technologies NV.

Key Developments:

In July 2025, The Honest Company, a personal care company dedicated to creating cleanly-formulated and sustainably-designed products, is proud to announce the next generation of diapering: the new and improved Clean Conscious Diapers(R).

In April 2025, Swara Baby Products Pvt. Ltd. in India unveiled Baby Hug Pro, the country's first tree-free diaper technology that cuts traditional wood pulp usage from 100% to about 7%, significantly reducing deforestation.

In September 2024, Soft N Dry launched the ecoLiite Core, an advanced tree-free diaper technology designed to enhance absorbency and sustainability while fully complying with the European Union's Deforestation-Free Regulation (EUDR) effective from January 2025.

Product Types Covered:

  • Biodegradable Diapers
  • Cloth/Reusable Diapers
  • Hybrid Diapers

Material Types Covered:

  • Organic Cotton
  • Bamboo Fiber
  • Wood Pulp (Chlorine-Free)
  • Corn-Based Materials (PLA)
  • Other Material Types

Sizes Covered:

  • Newborn (N-S)
  • Medium (M)
  • Large (L)
  • XL & Above

Distribution Channels Covered:

  • Supermarkets/Hypermarkets
  • Pharmacy & Drug Stores
  • Online Retail/E-commerce
  • Specialty Stores

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Eco-Friendly Diapers Market, By Product Type

  • 5.1 Introduction
  • 5.2 Biodegradable Diapers
  • 5.3 Cloth/Reusable Diapers
  • 5.4 Hybrid Diapers

6 Global Eco-Friendly Diapers Market, By Material Type

  • 6.1 Introduction
  • 6.2 Organic Cotton
  • 6.3 Bamboo Fiber
  • 6.4 Wood Pulp (Chlorine-Free)
  • 6.5 Corn-Based Materials (PLA)
  • 6.6 Other Material Types

7 Global Eco-Friendly Diapers Market, By Size

  • 7.1 Introduction
  • 7.3 Newborn (N-S)
  • 7.4 Medium (M)
  • 7.5 Large (L)
  • 7.6 XL & Above

8 Global Eco-Friendly Diapers Market, By Distribution Channel

  • 8.1 Introduction
  • 8.2 Supermarkets/Hypermarkets
  • 8.3 Pharmacy & Drug Stores
  • 8.4 Online Retail/E-commerce
  • 8.5 Specialty Stores

9 Global Eco-Friendly Diapers Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 The Honest Company, Inc.
  • 11.2 ABENA A/S
  • 11.3 Naty AB
  • 11.4 Dyper Products LLC
  • 11.5 Seventh Generation, Inc.
  • 11.6 Hello Bello, LLC
  • 11.7 Coterie Baby, Inc.
  • 11.8 The Procter & Gamble Company
  • 11.9 Kimberly-Clark Corporation
  • 11.10 Essity AB
  • 11.11 Ontex Group NV
  • 11.12 Unicharm Corporation
  • 11.13 Kao Corporation
  • 11.14 Daio Paper Corporation
  • 11.15 Hengan International Group Company Limited
  • 11.16 The Eco Pea Company Inc.
  • 11.17 MYPURA.COM LIMITED
  • 11.18 Drylock Technologies NV

List of Tables

  • Table 1 Global Eco-Friendly Diapers Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Eco-Friendly Diapers Market Outlook, By Product Type (2024-2032) ($MN)
  • Table 3 Global Eco-Friendly Diapers Market Outlook, By Biodegradable Diapers (2024-2032) ($MN)
  • Table 4 Global Eco-Friendly Diapers Market Outlook, By Cloth/Reusable Diapers (2024-2032) ($MN)
  • Table 5 Global Eco-Friendly Diapers Market Outlook, By Hybrid Diapers (2024-2032) ($MN)
  • Table 6 Global Eco-Friendly Diapers Market Outlook, By Material Type (2024-2032) ($MN)
  • Table 7 Global Eco-Friendly Diapers Market Outlook, By Organic Cotton (2024-2032) ($MN)
  • Table 8 Global Eco-Friendly Diapers Market Outlook, By Bamboo Fiber (2024-2032) ($MN)
  • Table 9 Global Eco-Friendly Diapers Market Outlook, By Wood Pulp (Chlorine-Free) (2024-2032) ($MN)
  • Table 10 Global Eco-Friendly Diapers Market Outlook, By Corn-Based Materials (PLA) (2024-2032) ($MN)
  • Table 11 Global Eco-Friendly Diapers Market Outlook, By Other Material Types (2024-2032) ($MN)
  • Table 12 Global Eco-Friendly Diapers Market Outlook, By Size (2024-2032) ($MN)
  • Table 13 Global Eco-Friendly Diapers Market Outlook, By Newborn (N-S) (2024-2032) ($MN)
  • Table 14 Global Eco-Friendly Diapers Market Outlook, By Medium (M) (2024-2032) ($MN)
  • Table 15 Global Eco-Friendly Diapers Market Outlook, By Large (L) (2024-2032) ($MN)
  • Table 16 Global Eco-Friendly Diapers Market Outlook, By XL & Above (2024-2032) ($MN)
  • Table 17 Global Eco-Friendly Diapers Market Outlook, By Distribution Channel (2024-2032) ($MN)
  • Table 18 Global Eco-Friendly Diapers Market Outlook, By Supermarkets/Hypermarkets (2024-2032) ($MN)
  • Table 19 Global Eco-Friendly Diapers Market Outlook, By Pharmacy & Drug Stores (2024-2032) ($MN)
  • Table 20 Global Eco-Friendly Diapers Market Outlook, By Online Retail/E-commerce (2024-2032) ($MN)
  • Table 21 Global Eco-Friendly Diapers Market Outlook, By Specialty Stores (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.