AI写作助理软体市场规模、份额、成长分析（按组件、部署方式、组织规模、用例、最终用户和地区划分）－2025-2032年产业预测

全球人工智慧写作助理软体市场预计将在 2023 年达到 29 亿美元，从 2024 年的 32.5 亿美元成长到 2032 年的 81.1 亿美元，在预测期（2025-2032 年）内复合年增长率为 12.1%。

由于数位化通讯的兴起、对生产力工具需求的不断增长以及个人和组织对生成式人工智慧的广泛应用，全球人工智慧写作助理软体市场正经历着显着增长。企业正在采用人工智慧写作解决方案来增强行销宣传活动、提升客户参与并降低营运成本。 SaaS模式和无缝整合能力已被证明具有优势，而API和SDK的普及则源自于CRM和协作平台对客製化解决方案的需求。儘管文案撰写和行销仍然是主要的应用场景，但随着企业采用人工智慧聊天机器人提供全天候多语言支持，客户支援领域也在迅速扩展。北美目前在市场应用方面处于领先地位，而亚太地区在关键国家数位基础设施发展的支持下，预计将快速成长。

全球人工智慧写作助理软体市场驱动因素

数位媒体、电子商务和线上广告的兴起显着推动了对人工智慧写作辅助软体的需求。企业面临着快速、经济高效地製作大量相关且个人化内容的压力。人工智慧技术有助于缩短交付时间、简化宣传活动管理并确保内容一致性，因此对于北美、欧洲和亚太地区那些在紧迫期限内优先考虑数位化策略的企业而言，人工智慧技术至关重要。这种对人工智慧写作工具日益增长的依赖是推动全球人工智慧写作辅助软体市场扩张的关键因素。

全球人工智慧写作助手软体市场限制因素

人工智慧内容产生工具的日益普及引发了人们对资料保护、智慧财产权和保密性的重大担忧。管理敏感资料的机构，例如金融机构和医疗保健提供者，处境尤其艰难。监管法规的不明确，加上在训练或应用这些工具过程中可能无意洩露机密资讯的风险，可能会阻碍潜在用户，尤其是在合规要求严格的行业。这种犹豫可能会阻碍全球人工智慧写作助理软体市场的发展，最终影响整体市场成长和市场份额。

全球人工智慧写作助理软体市场趋势

随着越来越多的企业将人工智慧主导的内容生成工具融入现有的企业生态系统，全球人工智慧写作助理软体市场正经历显着成长。这种整合透过简化工作流程、提升内容品质以及实现跨平台（例如办公室套件和客户关係管理系统）的无缝协作，提高了整体生产力。企业尤其专注于那些具备扩充性、强大的资料合规性和多语言功能的解决方案，以增强客户参与并简化知识管理流程。随着企业逐渐意识到这些技术在提升沟通和营运效率方面的价值，对人工智慧写作助理的需求将持续成长，使其成为现代企业不可或缺的工具。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 重大投资机会
• 市场生态系统
• 市场吸引力指数（2024）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

全球人工智慧写作助理软体市场规模（按组件和复合年增长率划分）（2025-2032 年）

• 市场概览
• 解决方案
• 服务
• API 和 SDK

全球人工智慧写作助理软体市场规模（按部署方式和复合年增长率划分）（2025-2032 年）

• 市场概览
• 云
• 本地部署
• 杂交种

全球人工智慧写作助理软体市场规模（按企业规模和复合年增长率划分）（2025-2032 年）

• 市场概览
• 小型企业
• 中型公司
• 大型公司

全球人工智慧写作助理软体市场规模（按应用情境和复合年增长率划分）（2025-2032 年）

• 市场概览
• 文案撰写与行销
• 生产力/电子邮件
• 客户支援
• 学术研究写作
• 程式码和技术写作

全球人工智慧写作助理软体市场规模（按最终用户和复合年增长率划分）（2025-2032 年）

• 市场概览
• 媒体与娱乐
• IT/BFSI
• 卫生保健
• 教育
• 电子商务与零售

全球人工智慧写作助理软体市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2024 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2024 年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2022-2024年营收年比比较

主要企业简介

• Grammarly Inc.（USA）
• OpenAI（USA）
• Microsoft（USA）
• Google（USA）
• Jasper AI Inc.（USA）
• Anthropic（USA）
• Semrush（USA）
• DeepL（Germany）
• QuillBot（USA）
• Copy.ai（USA）
• Writesonic（USA）
• ProWritingAid（UK）
• Frase Inc.（USA）
• Rytr（India）
• Anyword（USA）
• Smodin LLC（USA）
• HyperWrite（USA）
• Canva（Australia）
• HubSpot（USA）
• Wordtune（Israel）

结论与建议

Global AI Writing Assistant Software Market size was valued at USD 2.9 billion in 2023 and is poised to grow from USD 3.25 billion in 2024 to USD 8.11 billion by 2032, growing at a CAGR of 12.1% during the forecast period (2025-2032).

The global AI writing assistant software market is experiencing significant growth driven by the shift towards digital communication, increased demand for productivity tools, and the widespread use of generative AI by individuals and organizations. Companies are incorporating AI writing solutions to enhance marketing campaigns, foster customer engagement, and lower operational expenses. The SaaS model and seamless integration capabilities have proven lucrative, with APIs and SDKs gaining traction due to the need for customized solutions within CRMs and collaboration platforms. While copywriting and marketing remain prominent applications, customer support is expanding rapidly as businesses implement AI chatbots for round-the-clock multilingual assistance. North America leads market adoption, while Asia-Pacific is poised for the fastest growth, supported by developing digital infrastructures across key nations.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global AI Writing Assistant Software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global AI Writing Assistant Software Market Segments Analysis

Global AI Writing Assistant Software Market is segmented by Component, Deployment, Organization Size, Use Case, End User and region. Based on Component, the market is segmented into Solutions, Services and APIs & SDKs. Based on Deployment, the market is segmented into Cloud, On-Premises and Hybrid. Based on Organization Size, the market is segmented into Small Enterprises, Medium Enterprises and Large Enterprises. Based on Use Case, the market is segmented into Copywriting & Marketing, Productivity & Emails, Customer Support, Academic & Research Writing and Code & Technical Writing. Based on End User, the market is segmented into Media & Entertainment, IT & BFSI, Healthcare, Education and E-commerce & Retail. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global AI Writing Assistant Software Market

The rising prevalence of digital media, e-commerce, and online advertising has significantly boosted the demand for AI writing assistant software. Businesses are faced with the necessity to produce substantial amounts of relevant and personalized content swiftly and cost-effectively. AI technology facilitates reduced turnaround times, simplifies campaign management, and ensures consistency, making it indispensable for companies in North America, Europe, and the Asia-Pacific region that operate under tight deadlines and prioritize digital strategies. This growing reliance on AI writing tools is a key factor propelling the expansion of the global market for AI writing assistant software.

Restraints in the Global AI Writing Assistant Software Market

The increasing adoption of AI content generation tools raises significant concerns regarding data protection, intellectual property rights, and confidentiality. Organizations that manage sensitive data, including financial institutions and healthcare providers, find themselves in a precarious position. The presence of unclear regulations combined with the risk of inadvertent exposure of proprietary information during the training and application of these tools can deter potential users, particularly in sectors with stringent compliance requirements. This hesitance may obstruct progress within the global AI writing assistant software market, ultimately affecting its overall growth and market share.

Market Trends of the Global AI Writing Assistant Software Market

The global AI writing assistant software market is experiencing significant growth as businesses increasingly incorporate AI-driven content generation tools into their existing enterprise ecosystems. This integration enhances overall productivity by streamlining workflows, improving content quality, and ensuring seamless collaboration across platforms such as productivity suites and CRMs. Companies are focusing on solutions that offer scalability, robust data compliance, and multilingual capabilities, particularly to boost customer engagement and streamline knowledge management processes. As organizations recognize the value of these technologies in enhancing communication and operational efficiency, the demand for AI writing assistants continues to rise, positioning them as indispensable tools in modern enterprises.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global AI Writing Assistant Software Market Size by Component & CAGR (2025-2032)

• Market Overview
• Solutions
• Services
• APIs & SDKs

Global AI Writing Assistant Software Market Size by Deployment & CAGR (2025-2032)

• Market Overview
• Cloud
• On-Premises
• Hybrid

Global AI Writing Assistant Software Market Size by Organization Size & CAGR (2025-2032)

• Market Overview
• Small Enterprises
• Medium Enterprises
• Large Enterprises

Global AI Writing Assistant Software Market Size by Use Case & CAGR (2025-2032)

• Market Overview
• Copywriting & Marketing
• Productivity & Emails
• Customer Support
• Academic & Research Writing
• Code & Technical Writing

Global AI Writing Assistant Software Market Size by End User & CAGR (2025-2032)

• Market Overview
• Media & Entertainment
• IT & BFSI
• Healthcare
• Education
• E-commerce & Retail

Global AI Writing Assistant Software Market Size & CAGR (2025-2032)

• North America (Component, Deployment, Organization Size, Use Case, End User)
  • US
  • Canada
• Europe (Component, Deployment, Organization Size, Use Case, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Deployment, Organization Size, Use Case, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Deployment, Organization Size, Use Case, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Deployment, Organization Size, Use Case, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Grammarly Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OpenAI (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jasper AI Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anthropic (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Semrush (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DeepL (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• QuillBot (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Copy.ai (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Writesonic (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ProWritingAid (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Frase Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rytr (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anyword (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Smodin LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HyperWrite (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Canva (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HubSpot (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wordtune (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations