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防毒软体市场规模、份额、成长分析（按部署模式、设备、最终用户、威胁防护类型和地区划分）－2025-2032年产业预测
市场调查报告书
商品编码
1865292

防毒软体市场规模、份额、成长分析（按部署模式、设备、最终用户、威胁防护类型和地区划分）－2025-2032年产业预测

Antivirus Software Market Size, Share, and Growth Analysis, By Deployment Model (Cloud-based Antivirus Software, On-Premises Antivirus Software), By Device, By End-User, By Threat Protection Type, By Region - Industry Forecast 2025-2032
出版日期: | 出版商: SkyQuest | 英文 194 Pages | 商品交期: 3-5个工作天内

价格
简介目录

全球防毒软体市场预计在 2023 年达到 47 亿美元，从 2024 年的 50.5 亿美元成长到 2032 年的 89.4 亿美元，在预测期（2025-2032 年）内复合年增长率为 7.4%。

全球防毒软体市场正经历蓬勃发展，其主要驱动力是日益复杂的网路威胁，包括恶意软体、勒索软体和网路钓鱼攻击。企业和消费者对网路安全风险的日益重视，推动了对功​​能更强大的高阶防毒解决方案的需求。包括电脑、行动电话、穿戴式装置和物联网技术在内的连网装置的激增，进一步扩大了攻击面，也使得强大的多平台防御成为必要。新的法律法规和合规要求迫使各种规模的组织实施最低网路安全标准，从而确保了防毒解决方案的持续普及。此外，云端运算、远距办公环境以及数位转型带来的新漏洞，也推动了扩充性、即时防毒保护的需求。最后，人工智慧和机器学习的进步正在增强防毒软体的功能，使其能够更有效地侦测和回应威胁。

全球防毒软体市场驱动因素

全球防毒软体市场的主要驱动因素之一是各行各业网路威胁和恶意软体攻击的日益增多。随着企业、个人和政府对数位平台的依赖程度不断加深，资料外洩和安全漏洞的风险也随之增加。日益复杂的网路威胁的快速演变，以及物联网 (IoT) 和云端运算的广泛应用，进一步推动了对强大网路安全解决方案的需求。因此，消费者和企业都在优先投资可靠的防毒软体，以保护敏感资讯并维护系统完整性，从而促进了市场成长。

限制全球防毒软体市场的因素

全球防毒软体市场面临的主要限制因素之一是日益复杂的网路威胁，这些威胁已经超越了传统防毒解决方案的应对能力。随着网路犯罪分子开发出更先进的技术，例如零时差攻击和多态恶意软体，标准的安全措施可能无法提供足够的保护。这迫切需要业界的持续创新和变革，但同时也可能导致软体开发商成本增加，以及用户因感到安全防护不足而感到不满。此外，对云端基础应用和远端办公环境的日益依赖也使安全通讯协定变得更加复杂，进一步挑战了传统防毒解决方案的有效性。

全球防毒软体市场趋势

全球防毒软体市场正经历着一场变革性的趋势，即把人工智慧 (AI) 和机器学习技术融入威胁侦测和回应中。供应商们正在加速采用 AI 驱动的解决方案，以即时侦测并清除恶意软体、零时差漏洞和网路钓鱼攻击。这项先进技术能够适应并从新威胁中学习，从而增强各种平台设备的安全态势。 Bitdefender 和 Norton 等公司正在利用预测分析和先进的机器学习演算法来强化其防御机制。随着网路威胁的不断演变，对这些智慧安全解决方案的需求预计将会成长，这标誌着市场正在转向更主动和适应性强的网路安全措施。

目录

介绍

  • 调查目标
  • 调查范围
  • 定义

调查方法

  • 资讯收集
  • 二手资料和一手资料方法
  • 市场规模预测
  • 市场假设与限制

执行摘要

  • 全球市场展望
  • 供需趋势分析
  • 细分市场机会分析

市场动态与展望

  • 市场概览
  • 市场规模
  • 市场动态
    • 驱动因素和机会
    • 限制与挑战
  • 波特分析

关键市场考察

  • 关键成功因素
  • 竞争程度
  • 重大投资机会
  • 市场生态系统
  • 市场吸引力指数（2024）
  • PESTEL 分析
  • 总体经济指标
  • 价值链分析
  • 定价分析
  • 技术评估
  • 监管环境

全球防毒软体市场规模（按部署模式和复合年增长率划分）（2025-2032 年）

  • 市场概览
  • 云端基础的防毒软体
  • 本地部署的防毒软体

全球防毒软体市场规模（按设备类型和复合年增长率划分）（2025-2032 年）

  • 市场概览
  • 桌上型电脑/笔记型电脑
  • 智慧型手机和平板电脑
  • 伺服器
  • 物联网和连网设备

全球防毒软体市场规模（依最终用户和复合年增长率划分）（2025-2032 年）

  • 市场概览
  • 公司
  • 中小企业
  • 政府/公共部门
  • 个人消费者

全球防毒软体市场规模（依威胁防护类型和复合年增长率划分）（2025-2032 年）

  • 市场概览
  • 病毒/恶意软体防护
  • 勒索软体防护
  • 反钓鱼和反垃圾邮件
  • 进阶持续性威胁 (APT)
  • 物联网 (IoT) 安全

全球防毒软体市场规模及复合年增长率（2025-2032）

  • 北美洲
    • 美国
    • 加拿大
  • 欧洲
    • 德国
    • 西班牙
    • 法国
    • 英国
    • 义大利
    • 其他欧洲地区
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 亚太其他地区
  • 拉丁美洲
    • 巴西
    • 其他拉丁美洲地区
  • 中东和非洲
    • 海湾合作委员会国家
    • 南非
    • 其他中东和非洲地区

竞争资讯

  • 前五大公司对比
  • 主要企业的市场定位（2024 年）
  • 主要市场参与者所采取的策略
  • 近期市场趋势
  • 公司市占率分析（2024 年）
  • 主要企业公司简介
    • 公司详情
    • 产品系列分析
    • 依业务板块进行公司股票分析
    • 2022-2024年营收年比比较

主要企业简介

  • Microsoft Corporation
  • McAfee LLC
  • NortonLifeLock Inc.
  • Kaspersky Lab
  • Bitdefender SRL
  • Trend Micro Inc.
  • Avast Software sro
  • ESET spol. s ro
  • Sophos Ltd.
  • F-Secure Oyj
  • Fortinet Inc.
  • Cisco Systems Inc.
  • Palo Alto Networks Inc.
  • Check Point Software Technologies Ltd.
  • CrowdStrike Holdings Inc.
  • Symantec Corporation（Broadcom）
  • Quick Heal Technologies Ltd.
  • AhnLab Inc.
  • Malwarebytes Inc.
  • Vipre Security

结论与建议

简介目录
Product Code: SQMIG45F2229

Global Antivirus Software Market size was valued at USD 4.7 billion in 2023 and is poised to grow from USD 5.05 billion in 2024 to USD 8.94 billion by 2032, growing at a CAGR of 7.4% during the forecast period (2025-2032).

The global antivirus software market experiences dynamic growth driven by escalating threats such as malware, ransomware, and phishing attacks that are becoming more sophisticated. Heightened awareness of cybersecurity risks among businesses and consumers fuels the demand for advanced antivirus solutions with enhanced features. The proliferation of internet-connected devices, including computers, mobile phones, wearables, and IoT technologies, further broadens the attack surface, necessitating robust multi-platform defenses. New legal regulations and compliance requirements compel organizations of all sizes to implement minimum cybersecurity standards, ensuring ongoing adoption of antivirus solutions. Additionally, the rise of cloud computing, remote work environments, and digital transformation initiatives introduces new vulnerabilities, increasing the need for scalable, real-time antivirus protection. Lastly, advancements in AI and machine learning are enhancing antivirus capabilities for more effective threat detection and response.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Antivirus Software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Antivirus Software Market Segments Analysis

Global Antivirus Software Market is segmented by Deployment Model, Device, End-User, Threat Protection Type and region. Based on Deployment Model, the market is segmented into Cloud-based Antivirus Software and On-Premises Antivirus Software. Based on Device, the market is segmented into Desktops & Laptops, Smartphones & Tablets, Servers and IoT & Connected Devices. Based on End-User, the market is segmented into Enterprises, Small & Medium Businesses (SMBs), Government & Public Sector and Individual Consumers. Based on Threat Protection Type, the market is segmented into Virus/Malware Protection, Ransomware Protection, Phishing & Spam Protection, Advanced Persistent Threats (APTs) and Internet of Things (IoT) Security. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Antivirus Software Market

One of the key market drivers for the global antivirus software market is the increasing prevalence of cyber threats and malware attacks across various sectors. As organizations, individuals, and governments become more reliant on digital platforms, the risk of data breaches and security vulnerabilities escalates. The rapid evolution of sophisticated cyber threats, coupled with the growing adoption of the Internet of Things (IoT) and cloud computing, has heightened the need for robust cybersecurity solutions. Consequently, consumers and enterprises are prioritizing investments in reliable antivirus software to safeguard sensitive information and maintain the integrity of their systems, fueling market growth.

Restraints in the Global Antivirus Software Market

One key market restraint for the global antivirus software market is the rising sophistication of cyber threats that outpace traditional antivirus solutions. As cybercriminals develop more advanced techniques, including zero-day exploits and polymorphic malware, standard antivirus software may struggle to provide adequate protection. This creates a pressing need for continuous innovation and adaptation within the industry, leading to increased costs for software developers and potential dissatisfaction among users who may feel inadequately protected. Additionally, the growing reliance on cloud-based applications and remote work environments complicates security protocols, further challenging the efficacy of conventional antivirus solutions.

Market Trends of the Global Antivirus Software Market

The Global Antivirus Software market is witnessing a transformative trend characterized by the integration of artificial intelligence and machine learning in threat detection and response. Vendors are increasingly deploying AI-driven solutions that provide real-time detection and elimination of malware, zero-day exploits, and phishing attacks. This advanced technology adapts and learns from emerging threats, thereby enhancing the security posture of devices across various platforms. Companies like Bitdefender and Norton are leveraging predictive analytics and sophisticated machine learning algorithms to strengthen their defense mechanisms. As cyber threats continue to evolve, the demand for these intelligent security solutions is expected to grow, underscoring the market's shift towards more proactive and adaptive cybersecurity measures.

Table of Contents

Introduction

  • Objectives of the Study
  • Scope of the Report
  • Definitions

Research Methodology

  • Information Procurement
  • Secondary & Primary Data Methods
  • Market Size Estimation
  • Market Assumptions & Limitations

Executive Summary

  • Global Market Outlook
  • Supply & Demand Trend Analysis
  • Segmental Opportunity Analysis

Market Dynamics & Outlook

  • Market Overview
  • Market Size
  • Market Dynamics
    • Drivers & Opportunities
    • Restraints & Challenges
  • Porters Analysis
    • Competitive rivalry
    • Threat of substitute
    • Bargaining power of buyers
    • Threat of new entrants
    • Bargaining power of suppliers

Key Market Insights

  • Key Success Factors
  • Degree of Competition
  • Top Investment Pockets
  • Market Ecosystem
  • Market Attractiveness Index, 2024
  • PESTEL Analysis
  • Macro-Economic Indicators
  • Value Chain Analysis
  • Pricing Analysis
  • Technology Assessment
  • Regulatory Landscape

Global Antivirus Software Market Size by Deployment Model & CAGR (2025-2032)

  • Market Overview
  • Cloud-based Antivirus Software
  • On-Premises Antivirus Software

Global Antivirus Software Market Size by Device & CAGR (2025-2032)

  • Market Overview
  • Desktops & Laptops
  • Smartphones & Tablets
  • Servers
  • IoT & Connected Devices

Global Antivirus Software Market Size by End-User & CAGR (2025-2032)

  • Market Overview
  • Enterprises
  • Small & Medium Businesses (SMBs)
  • Government & Public Sector
  • Individual Consumers

Global Antivirus Software Market Size by Threat Protection Type & CAGR (2025-2032)

  • Market Overview
  • Virus/Malware Protection
  • Ransomware Protection
  • Phishing & Spam Protection
  • Advanced Persistent Threats (APTs)
  • Internet of Things (IoT) Security

Global Antivirus Software Market Size & CAGR (2025-2032)

  • North America (Deployment Model, Device, End-User, Threat Protection Type)
    • US
    • Canada
  • Europe (Deployment Model, Device, End-User, Threat Protection Type)
    • Germany
    • Spain
    • France
    • UK
    • Italy
    • Rest of Europe
  • Asia Pacific (Deployment Model, Device, End-User, Threat Protection Type)
    • China
    • India
    • Japan
    • South Korea
    • Rest of Asia-Pacific
  • Latin America (Deployment Model, Device, End-User, Threat Protection Type)
    • Brazil
    • Rest of Latin America
  • Middle East & Africa (Deployment Model, Device, End-User, Threat Protection Type)
    • GCC Countries
    • South Africa
    • Rest of Middle East & Africa

Competitive Intelligence

  • Top 5 Player Comparison
  • Market Positioning of Key Players, 2024
  • Strategies Adopted by Key Market Players
  • Recent Developments in the Market
  • Company Market Share Analysis, 2024
  • Company Profiles of All Key Players
    • Company Details
    • Product Portfolio Analysis
    • Company's Segmental Share Analysis
    • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

  • Microsoft Corporation
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • McAfee LLC
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • NortonLifeLock Inc.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Kaspersky Lab
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Bitdefender SRL
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Trend Micro Inc.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Avast Software s.r.o.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • ESET spol. s r.o.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Sophos Ltd.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • F-Secure Oyj
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Fortinet Inc.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Cisco Systems Inc.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Palo Alto Networks Inc.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Check Point Software Technologies Ltd.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • CrowdStrike Holdings Inc.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Symantec Corporation (Broadcom)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Quick Heal Technologies Ltd.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • AhnLab Inc.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Malwarebytes Inc.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Vipre Security
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments

Conclusion & Recommendations