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封面
市场调查报告书
商品编码
1801202

2025 年至 2033 年防毒软体包市场规模、份额、趋势及预测（按设备、作业系统、最终用户和地区）

Antivirus Software Package Market Size, Share, Trends and Forecast by Device, Operating System, End User, and Region, 2025-2033
出版日期: | 出版商: IMARC | 英文 135 Pages | 商品交期: 2-3个工作天内

价格

2024年，全球防毒软体包市场规模达43.3亿美元。展望未来， IMARC Group预测，到2033年，该市场规模将达到56亿美元，2025-2033年期间的复合年增长率为2.8%。目前，北美市场占据主导地位，2024年其市占率将超过48.0%。网路威胁日益增加、数位化应用日益普及以及法规遵循日益增强，是推动市场发展的三大因素。云端和多设备安全解决方案日益受到青睐，远距办公也进一步刺激了需求。主要参与者专注于创新以保持竞争优势，这有助于提升全球防毒软体套件的整体市场份额。

防毒软体市场占有率成长的关键驱动因素包括网路威胁日益复杂化、云端安全解决方案的普及、个人和企业资料保护意识的提升以及法规遵循要求。根据产业报告，2024年，印度网路攻击激增，平均每分钟761次，主要针对医疗保健产业。由于网路攻击瞄准关键基础设施和个人资料，各组织正在优先考虑采取强有力的网路安全措施。远距办公的成长增加了对端点保护的需求，而人工智慧和机器学习的创新则持续提升威胁侦测能力，从而推动了对高阶防毒解决方案的需求。这些因素共同塑造了全球防毒软体市场的积极前景。

美国防毒软体套件市场的主要驱动因素包括网路威胁的频率和复杂性不断上升、CCPA 和 HIPAA 等监管要求的提高以及各行各业对数位基础设施的依赖性不断增强。对远端和混合工作环境的依赖不断增加，导致对端点安全的需求增强；消费者对资料外洩的认识增加了对个人网路安全解决方案的需求。根据行业报告，截至 2023 年 8 月，12.2% 的美国工人完全远距工作，而超过 470 万人至少有一半时间在远距工作。 11.1% 的私人企业完全远距工作。到 2025 年，预计将有约 3,260 万美国人进行远距工作，其中 65% 的人倾向于全职远距工作。人工智慧威胁检测的进步和针对中小企业的解决方案的实施是推动市场向前发展的因素之一。

防毒软体包市场趋势：

数位安全解决方案需求不断成长

随着网路威胁、恶意软体和网路钓鱼攻击的日益增多，企业和个人都在积极寻求强大的防毒解决方案。对此类解决方案的需求日益增长，因此，需要创新且用户友好的包装，能够有效地传达软体的主要功能和安全优势。产业报告显示，到2025年，网路攻击预计每年将造成约10.5兆美元的损失。这一数字比2015年增长了前所未有的300%。这种增长充分錶明了对网路安全解决方案的需求日益增长，以及有效的防毒软体在抵御相关风险方面发挥着多么重要的作用。

转向基于订阅的模式

订阅式防毒软体模式已成为防毒软体包市场的主要成长动力。此模式强调定期更新、多装置相容性和无缝续订，为用户提供更大的便利性并增强品牌忠诚度。随着消费者越来越重视持续的保护和跨装置的灵活覆盖，对以用户为中心的、能够突出这些功能的软体包的需求也日益增长。这也代表了防毒软体包市场的关键趋势之一。产业报告显示，桌上型电脑和笔记型电脑仍然是2023年受网路攻击影响最大的目标，全球侦测到的攻击次数达到8.628亿次，这进一步凸显了基于订阅的全面防毒解决方案应对此类不断变化的威胁的必要性。

电子商务和网路银行的使用增加

电子商务和网路银行发展速度很快，这为网路犯罪分子带来了新的漏洞，他们将消费者和企业视为更高价值的目标。因此，防毒软体包作为保障线上交易、财务资料安全以及数位支付每一步安全的措施，已变得越来越重要。产业报告显示，未来五年全球网路犯罪成本将以每年 15% 的速度成长。到 2025 年，这一数字将达到 10.5 兆美元。网路犯罪的激增对顶级防毒解决方案提出了更高的要求，从而进一步增加了防毒软体套件市场的需求。对完整防毒软体套件的需求激增，这些软体包可以抵御不断发展的网路威胁和网路不法行为，这大大加剧了市场的成长。

目录

第一章：前言

第二章：范围与方法

  • 研究目标
  • 利害关係人
  • 资料来源
    • 主要来源
    • 次要来源
  • 市场评估
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第三章：执行摘要

第四章：简介

第五章：全球防毒软体套件市场

  • 市场概览
  • 市场表现
  • COVID-19的影响
  • 市场预测

第六章：市场区隔：依设备

  • 笔记型电脑
  • 桌上型电脑
  • 其他的

第七章：市场区隔：依作业系统

  • 视窗
  • 苹果
  • 安卓
  • 其他的

第八章：市场区隔：按最终用户

  • 个人的
  • 公司的
  • 政府
  • 其他的

第九章：市场细分：依地区

  • 北美洲
    • 美国
    • 加拿大
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 韩国
    • 澳洲
    • 印尼
    • 其他的
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙
    • 俄罗斯
    • 其他的
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他的
  • 中东和非洲

第十章：SWOT分析

第 11 章：价值链分析

第 12 章：波特五力分析

第十三章：价格分析

第 14 章：竞争格局

  • 市场结构
  • 关键参与者
  • 关键参与者简介
    • Adaware (Avaquest Group)
    • AhnLab Inc.
    • Avast Software sro
    • AVG Technologies CZ
    • Avira Operations GmbH & Co. KG
    • Bitdefender SRL
    • BullGuard Limited
    • F-Secure Oyj
    • Kaspersky Labs GmbH (Kaspersky Lab Limited)
    • McAfee LLC (TPG Capital and Intel)
    • Microsoft Corporation
    • Qihoo 360 Technology Co. Ltd.
    • Quick Heal Technologies Ltd.
    • Symantec Corporation (Broadcom Inc.)
Product Code: SR112025A2794

The global antivirus software package market size was valued at USD 4.33 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 5.6 Billion by 2033, exhibiting a CAGR of 2.8% during 2025-2033. North America currently dominates the market, holding a significant market share of over 48.0% in 2024. The market is driven by rising cyber threats, growing digital adoption and regulatory compliance. Cloud-based and multi-device security solutions are gaining traction with remote work further fueling demand. Key players focus on innovation to maintain competitive advantage, which is contributing to increasing the overall antivirus software package market share across the globe.

Key drivers in the antivirus software package market share include growing sophistication of cyber threats, increased adoption of cloud-based security solutions, rising awareness of data protection among individuals and businesses and regulatory compliance requirements. According to industry reports, in 2024, India witnessed a surge in cyberattacks averaging 761 attempts per minute, primarily targeting healthcare sectors. With cyberattacks targeting critical infrastructure and personal data organizations are prioritizing robust cybersecurity measures. Whereas the growth of remote work has increased demand for endpoint protection, innovations in artificial intelligence and machine learning continue to improve threat detection capabilities driving demand for advanced antivirus solutions. These factors are collectively creating a positive antivirus software package market outlook across the world.

Key driving factors in the United States antivirus software package market include rising frequency and complexity of cyber threats, increased regulatory demands such as CCPA and HIPAA and rising dependence on digital infrastructure across all industries. Increased reliance on remote and hybrid work environments has resulted in an enhanced need for endpoint security consumer awareness of data breaches has increased the demand for personal cybersecurity solutions. According to industry reports, as of August 2023, 12.2% of U.S. workers are fully remote while over 4.7 million work remotely at least half the time. 11.1% of private sector businesses are fully remote. By 2025, approximately 32.6 million Americans are expected to be working remotely with 65% preferring full-time remote work. Advances in AI-powered threat detection and the implementation of solutions targeted at SMBs are among factors that propel the market forward.

Antivirus Software Package Market Trends:

Rising Demand for Digital Security Solutions

With the growing incidence of cyber threats, malware, and phishing attacks, both businesses and individuals are actively looking for robust antivirus solutions. The demand for such solutions is growing, and hence, innovative and user-friendly packaging that effectively communicates the software's key features and security benefits is required. As indicated by industry reports, cyberattacks are estimated to cause approximately USD 10.5 Trillion annually by 2025. This figure marks a rise of an unprecedented 300 percent from the years 2015. Such escalation is very indicative of the increasing need for cybersecurity solutions and how effective antivirus software plays a part in combating the risks involved.

Shift to Subscription-Based Models

The subscription-based antivirus software model has become a major growth driver for the antivirus software package market. This model emphasizes regular updates, multi-device compatibility, and seamless renewals, providing users with greater convenience and enhancing brand loyalty. As consumers increasingly prioritize ongoing protection and flexible coverage across various devices, the demand for user-centric packaging that highlights these features continues to rise. This also represents one of the key antivirus software package market trends. As indicated in industry reports, desktops and laptops remained the most affected inbound cyberattacks in 2023, reaching 862.8 million detections worldwide, pushing further the necessity of subscription-based, comprehensive antivirus solutions against such changing threats.

Increased Use of E-commerce and Online Banking

E-commerce and online banking are working with the fastest pace, hence opening up new vulnerabilities towards cyber criminals, who will find both the consumers and the businesses to become a more high-value target for them. Therefore, antivirus software packages have become more critical as a measure to secure online transactions, safe financial data, and ensure safety at every step of digital payments. Industry reports indicate that global cybercrime costs will go up by 15 percent a year for the next five years. It goes to USD 10.5 Trillion in one year for 2025. This huge upsurge of cybercrime is demanding top-grade antivirus solutions, thereby further increasing the antivirus software package market demand. This upsurge in the demand for complete antivirus software packages that provide immunity against developing cyber threats of online malpractice is intensifying the market growth significantly.

Antivirus Software Package Industry Segmentation:

Analysis by Device:

  • Laptops
  • Desktops
  • Others

Laptops lead the market with around 75.0% of market share in 2024. Laptops dominate the antivirus software package market by device due to their widespread use across personal, educational and professional settings. The rise of remote work and online learning has further made laptops central to digital activities increasing the need for robust cybersecurity solutions. Cyber threats targeting sensitive data such as phishing and ransomware further drive demand for antivirus protection on laptops. Laptops also contain critical business and personal information so users need reliable security software. The portability and connectivity of laptops expose them to diverse risks prompting continuous advancements in antivirus solutions to cater to this key device segment.

Analysis by Operating System:

  • Windows
  • MAC
  • Android
  • Others

Windows systems are prime targets for malware, ransomware, and other cyber threats they require robust antivirus solutions. Vendors continuously innovate to address these vulnerabilities offering packages tailored to home, business, and cloud environments. The sheer number of businesses using Windows combined with the periodic security threats faced by them means that there is always a need for antivirus software which drives the antivirus software package market growth.

The MAC segment of the antivirus software package market is growing with increasing adoption of macOS in personal and professional domains. Although it has a reputation for strong inbuilt security macOS is not impervious to phishing, adware and targeted malware. With the rise of cyber threats users look for more antivirus protection for sensitive data. Antivirus solutions for MAC emphasize performance optimization and seamless integration to appeal to security-conscious professionals and creatives relying on Apple's ecosystem.

Android is one of the most critical segments in the antivirus software package market as it is widely used in smartphones and tablets. Malware, phishing, and spyware attacks are common on Android devices because they are open-source and app-centric. Mobile payments, personal data storage and apps have increased at a rapid pace which has increased security concerns. The antivirus solutions for Android are based on real-time threat detection, secure browsing and anti-theft features which are the growing needs of mobile device protection.

Analysis by End User:

  • Personal
  • Corporate
  • Government
  • Others

The personal segment accounts for the majority of demand in the antivirus software package market as individuals increasingly use digital devices for communication, online shopping and entertainment. With rising threats such as phishing, ransomware and identity theft consumers look for cybersecurity solutions to protect their personal data. Affordable subscription plans, multi-device compatibility and user-friendly interfaces make antivirus software appealing to personal users. There is increased penetration of connected devices and work at remote places which has added urgency to improved security for personal devices.

The corporate segment is a critical driver in the antivirus software package market since cyberattacks that target businesses become increasingly sophisticated. Organizations of any size invest in comprehensive cybersecurity solutions to protect sensitive data, intellectual property, and operational continuity. Antivirus software for corporates often includes endpoint protection, centralized management, and compliance tools. With increased remote work and digital transformation companies focus on solid solutions that will protect them from ransomware, phishing, and insider threats in order to have secure and efficient operations.

The government segment is an essential player in the antivirus software package market forecast. Critical infrastructure and sensitive information must be protected from cyber threats. Public sector organizations are prime targets for espionage, ransomware, and advanced persistent threats. Governments spend money on the latest antivirus solutions that can offer endpoint security, network protection and real-time threat detection for securing digital infrastructure. Additional boosting to the growing demand for governmentally specialized antivirus packages is attributed to rising cybersecurity policies and international collaborations.

Regional Analysis

  • North America
    • United States
    • Canada
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

In 2024, North America accounted for the largest market antivirus software package market share of over 48.0%. North America is the largest market for antivirus software packages because of its advanced IT infrastructure, high digital adoption and frequent cyberattacks on businesses and consumers. The region's strong corporate sector especially in technology and finance creates demand for sophisticated cybersecurity solutions to protect sensitive data and comply with regulations like CCPA and HIPAA. Increasing dependence on remote work and cloud computing further increases the demand for strong antivirus protection. North America is home to the world's leading cybersecurity providers which fosters continuous innovation and early adoption of advanced threat detection technologies thus further cementing the region's leadership in the market.

Key Regional Takeaways:

United States Antivirus Software Package Market Analysis

In 2024, the United States captured 85.60% of revenue in the North American market. Ransomware attacks across different sectors in the United States increased by more than 70 percent from 2022 to 2023, according to the Cybersecurity and Infrastructure Security Agency (CISA). The increase in ransomware attacks has exposed businesses, government agencies, and individuals to vulnerability, which has significantly driven the antivirus software package market demand. With hackers targeting vital sectors such as health care, finance, and manufacturing systems, the urgency has emerged to properly protect against ransomware attacks. Antivirus software is now very much necessary to prevent, detect, and minimize ransomware attacks. The U.S. antivirus software package market is, therefore, gaining momentum with growing demand from organizations and consumers looking after their data and assets. The growing rate of cyberattacks combined with the increasing number of digital services calls for antivirus solutions as a central part of a cybersecurity strategy and, therefore further expands the market.

Europe Antivirus Software Package Market Analysis

Ransomware remains one of the most significant cyber threats in Europe, with more than 10 terabytes of data stolen every month. Phishing has emerged as the most common initial vector for these attacks, compounding the challenge for individuals and organizations seeking to protect sensitive data. The escalating frequency and sophistication of ransomware attacks have driven an increasing demand for effective antivirus software solutions. As indicated by the European Council, cybercrime cost the global economy a staggering Euro 5.5 Trillion (USD 5.6 Billion) by the end of 2020, and this is almost double the figures in 2015, pointing to the importance of having a more robust system of cybersecurity. In this respect, the market for antivirus software packages in Europe is growing fast as companies and consumers look for all-inclusive solutions to the ransomware threat and other cyber dangers. The need for strong protection against the evolving cyber risks, combined with the increased dependency on digital platforms, positions antivirus software as an essential part of the region's cybersecurity strategy and will continue to spur further market expansion.

Asia Pacific Antivirus Software Package Market Analysis

In February 2023, the Australian Cyber Security Centre (ACSC) revealed that cybercrime incidents in Australia surged to 76,000 in 2022, marking a 13% increase compared to FY2021. This sharp rise in cybercrime incidents points to the growing vulnerability of businesses and individuals to digital threats across the Asia Pacific region. As cyber-criminals start using more complex attacks, including phishing, ransomware, and data breaches, the demand for robust antivirus software solutions is rapidly increasing. In addition, growing volumes of cyberattacks highlight the importance of total security measures, putting antivirus software packages as essential tools in protecting sensitive information. Due to enhanced data security awareness and growing usage of the web for various commercial and personal pursuits, the market for Asia Pacific antivirus software packages is showing steady growth. Accordingly, it forms an important segment of cybersecurity tools in this region with a further significant investment into highly advanced products due to continually shifting threats.

Latin America Antivirus Software Package Market Analysis

Industry reports show that Brazil currently has 222 million computers in use, which includes desktops, notebooks, and tablets, and equates to 1 computer per inhabitant or 102% per capita. The penetration of computing devices has significantly increased the potential attack surface for cyber threats, driving the demand for antivirus software in the country. As digital activities are on the rise, through online banking and shopping, along with business activities, the vulnerability to cyberattacks including malware, ransomware, and phishing increases. Therefore, the demand for antivirus solutions has also increased as the need for proper protection for the individual and commercial sector has also increased. An increase in penetration of internet use and connected devices in Latin America, especially Brazil, is promoting this need even more. This trend of increased digital device usage is now a boon to the Latin American antivirus software package market, where consumers and organizations are looking for all-around protection against the growing cyber threats and antivirus software as an essential part of the cybersecurity strategy in the region.

Middle East and Africa Antivirus Software Package Market Analysis

According to the country's Cyber Security Council, the UAE has become a significant target for ransomware attacks. Data breaches in the Middle East, for example, averaged a cost of more than USD 8 million per incident in 2023, and such incidents carry serious financial and operational costs. With the ever-evolving nature of cybercrime in the region, antivirus software packages have seen fast growth in demand. Businesses and individuals are increasingly seeking robust protection against ransomware, data breaches, and other cyber threats. Attacks are becoming increasingly frequent and sophisticated, making cybersecurity a top priority. Antivirus solutions have now become essential tools to mitigate risks and protect sensitive data. As the Middle East and Africa continue to rely more heavily on digital platforms for business and personal activities, the market for antivirus software grows. As a consequence, the Middle East and Africa antivirus software package market is expanding at a very high rate because of the requirement for effective, reliable cybersecurity solutions in order to counter emerging threats.

Competitive Landscape:

The antivirus software package market is highly competitive with numerous players offering diverse solutions tailored to various user needs. Companies focus on innovation, integrating artificial intelligence, machine learning and behavioral analytics to enhance threat detection and response capabilities. Cloud-based antivirus solutions are increasingly popular catering to remote work and multi-device security requirements. Pricing strategies, customer support and ease of use are critical differentiators in the market. Providers are also expanding features to include privacy tools, ransomware protection and secure browsing. Strategic partnerships, acquisitions and regional expansion are common approaches to strengthen market position. Rising cyber threats and regulatory demands create opportunities for both established vendors and emerging players to capture market share through specialized and advanced solutions.

The report provides a comprehensive analysis of the competitive landscape in the antivirus software package market with detailed profiles of all major companies, including:

  • Adaware (Avaquest Group)
  • AhnLab Inc.
  • Avast Software s.r.o.
  • AVG Technologies CZ
  • Avira Operations GmbH & Co. KG
  • Bitdefender SRL
  • BullGuard Limited
  • F-Secure Oyj
  • Kaspersky Labs GmbH (Kaspersky Lab Limited)
  • McAfee LLC (TPG Capital and Intel)
  • Microsoft Corporation
  • Qihoo 360 Technology Co. Ltd.
  • Quick Heal Technologies Ltd.
  • Symantec Corporation (Broadcom Inc.)

Key Questions Answered in This Report

  • 1.How big is the antivirus software package market?
  • 2.What is the future outlook of antivirus software package market?
  • 3.What are the key factors driving the antivirus software package market?
  • 4.Which region accounts for the largest antivirus software package market share?
  • 5.Which are the leading companies in the global antivirus software package market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Antivirus Software Package Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Device

  • 6.1 Laptops
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Desktops
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Others
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast

7 Market Breakup by Operating System

  • 7.1 Windows
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 MAC
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Android
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Others
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast

8 Market Breakup by End User

  • 8.1 Personal
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Corporate
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Government
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Others
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast

9 Market Breakup by Region

  • 9.1 North America
    • 9.1.1 United States
      • 9.1.1.1 Market Trends
      • 9.1.1.2 Market Forecast
    • 9.1.2 Canada
      • 9.1.2.1 Market Trends
      • 9.1.2.2 Market Forecast
  • 9.2 Asia Pacific
    • 9.2.1 China
      • 9.2.1.1 Market Trends
      • 9.2.1.2 Market Forecast
    • 9.2.2 Japan
      • 9.2.2.1 Market Trends
      • 9.2.2.2 Market Forecast
    • 9.2.3 India
      • 9.2.3.1 Market Trends
      • 9.2.3.2 Market Forecast
    • 9.2.4 South Korea
      • 9.2.4.1 Market Trends
      • 9.2.4.2 Market Forecast
    • 9.2.5 Australia
      • 9.2.5.1 Market Trends
      • 9.2.5.2 Market Forecast
    • 9.2.6 Indonesia
      • 9.2.6.1 Market Trends
      • 9.2.6.2 Market Forecast
    • 9.2.7 Others
      • 9.2.7.1 Market Trends
      • 9.2.7.2 Market Forecast
  • 9.3 Europe
    • 9.3.1 Germany
      • 9.3.1.1 Market Trends
      • 9.3.1.2 Market Forecast
    • 9.3.2 France
      • 9.3.2.1 Market Trends
      • 9.3.2.2 Market Forecast
    • 9.3.3 United Kingdom
      • 9.3.3.1 Market Trends
      • 9.3.3.2 Market Forecast
    • 9.3.4 Italy
      • 9.3.4.1 Market Trends
      • 9.3.4.2 Market Forecast
    • 9.3.5 Spain
      • 9.3.5.1 Market Trends
      • 9.3.5.2 Market Forecast
    • 9.3.6 Russia
      • 9.3.6.1 Market Trends
      • 9.3.6.2 Market Forecast
    • 9.3.7 Others
      • 9.3.7.1 Market Trends
      • 9.3.7.2 Market Forecast
  • 9.4 Latin America
    • 9.4.1 Brazil
      • 9.4.1.1 Market Trends
      • 9.4.1.2 Market Forecast
    • 9.4.2 Mexico
      • 9.4.2.1 Market Trends
      • 9.4.2.2 Market Forecast
    • 9.4.3 Others
      • 9.4.3.1 Market Trends
      • 9.4.3.2 Market Forecast
  • 9.5 Middle East and Africa
    • 9.5.1 Market Trends
    • 9.5.2 Market Breakup by Country
    • 9.5.3 Market Forecast

10 SWOT Analysis

  • 10.1 Overview
  • 10.2 Strengths
  • 10.3 Weaknesses
  • 10.4 Opportunities
  • 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 Adaware (Avaquest Group)
      • 14.3.1.1 Company Overview
      • 14.3.1.2 Product Portfolio
    • 14.3.2 AhnLab Inc.
      • 14.3.2.1 Company Overview
      • 14.3.2.2 Product Portfolio
      • 14.3.2.3 Financials
    • 14.3.3 Avast Software s.r.o.
      • 14.3.3.1 Company Overview
      • 14.3.3.2 Product Portfolio
      • 14.3.3.3 Financials
    • 14.3.4 AVG Technologies CZ
      • 14.3.4.1 Company Overview
      • 14.3.4.2 Product Portfolio
    • 14.3.5 Avira Operations GmbH & Co. KG
      • 14.3.5.1 Company Overview
      • 14.3.5.2 Product Portfolio
    • 14.3.6 Bitdefender SRL
      • 14.3.6.1 Company Overview
      • 14.3.6.2 Product Portfolio
    • 14.3.7 BullGuard Limited
      • 14.3.7.1 Company Overview
      • 14.3.7.2 Product Portfolio
      • 14.3.7.3 Financials
    • 14.3.8 F-Secure Oyj
      • 14.3.8.1 Company Overview
      • 14.3.8.2 Product Portfolio
      • 14.3.8.3 Financials
    • 14.3.9 Kaspersky Labs GmbH (Kaspersky Lab Limited)
      • 14.3.9.1 Company Overview
      • 14.3.9.2 Product Portfolio
    • 14.3.10 McAfee LLC (TPG Capital and Intel)
      • 14.3.10.1 Company Overview
      • 14.3.10.2 Product Portfolio
    • 14.3.11 Microsoft Corporation
      • 14.3.11.1 Company Overview
      • 14.3.11.2 Product Portfolio
      • 14.3.11.3 Financials
      • 14.3.11.4 SWOT Analysis
    • 14.3.12 Qihoo 360 Technology Co. Ltd.
      • 14.3.12.1 Company Overview
      • 14.3.12.2 Product Portfolio
    • 14.3.13 Quick Heal Technologies Ltd.
      • 14.3.13.1 Company Overview
      • 14.3.13.2 Product Portfolio
      • 14.3.13.3 Financials
    • 14.3.14 Symantec Corporation (Broadcom Inc.)
      • 14.3.14.1 Company Overview
      • 14.3.14.2 Product Portfolio

List of Figures

  • Figure 1: Global: Antivirus Software Package Market: Major Drivers and Challenges
  • Figure 2: Global: Antivirus Software Package Market: Sales Value (in Billion USD), 2019-2024
  • Figure 3: Global: Antivirus Software Package Market: Breakup by Device (in %), 2024
  • Figure 4: Global: Antivirus Software Package Market: Breakup by Operating System (in %), 2024
  • Figure 5: Global: Antivirus Software Package Market: Breakup by End User (in %), 2024
  • Figure 6: Global: Antivirus Software Package Market: Breakup by Region (in %), 2024
  • Figure 7: Global: Antivirus Software Package Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 8: Global: Antivirus Software Package (Laptops) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 9: Global: Antivirus Software Package (Laptops) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 10: Global: Antivirus Software Package (Desktops) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 11: Global: Antivirus Software Package (Desktops) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 12: Global: Antivirus Software Package (Other Devices) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 13: Global: Antivirus Software Package (Other Devices) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 14: Global: Antivirus Software Package (Windows) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 15: Global: Antivirus Software Package (Windows) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 16: Global: Antivirus Software Package (MAC) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 17: Global: Antivirus Software Package (MAC) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 18: Global: Antivirus Software Package (Android) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 19: Global: Antivirus Software Package (Android) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 20: Global: Antivirus Software Package (Other Operating Systems) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 21: Global: Antivirus Software Package (Other Operating Systems) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 22: Global: Antivirus Software Package (Personal) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 23: Global: Antivirus Software Package (Personal) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 24: Global: Antivirus Software Package (Corporate) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 25: Global: Antivirus Software Package (Corporate) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 26: Global: Antivirus Software Package (Government) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 27: Global: Antivirus Software Package (Government) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 28: Global: Antivirus Software Package (Other End Users) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 29: Global: Antivirus Software Package (Other End Users) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 30: North America: Antivirus Software Package Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 31: North America: Antivirus Software Package Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 32: United States: Antivirus Software Package Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 33: United States: Antivirus Software Package Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 34: Canada: Antivirus Software Package Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 35: Canada: Antivirus Software Package Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 36: Asia Pacific: Antivirus Software Package Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 37: Asia Pacific: Antivirus Software Package Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 38: China: Antivirus Software Package Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 39: China: Antivirus Software Package Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 40: Japan: Antivirus Software Package Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 41: Japan: Antivirus Software Package Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 42: India: Antivirus Software Package Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 43: India: Antivirus Software Package Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 44: South Korea: Antivirus Software Package Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 45: South Korea: Antivirus Software Package Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 46: Australia: Antivirus Software Package Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 47: Australia: Antivirus Software Package Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 48: Indonesia: Antivirus Software Package Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 49: Indonesia: Antivirus Software Package Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 50: Others: Antivirus Software Package Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 51: Others: Antivirus Software Package Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 52: Europe: Antivirus Software Package Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 53: Europe: Antivirus Software Package Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 54: Germany: Antivirus Software Package Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 55: Germany: Antivirus Software Package Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 56: France: Antivirus Software Package Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 57: France: Antivirus Software Package Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 58: United Kingdom: Antivirus Software Package Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 59: United Kingdom: Antivirus Software Package Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 60: Italy: Antivirus Software Package Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 61: Italy: Antivirus Software Package Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 62: Spain: Antivirus Software Package Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 63: Spain: Antivirus Software Package Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 64: Russia: Antivirus Software Package Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 65: Russia: Antivirus Software Package Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 66: Others: Antivirus Software Package Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 67: Others: Antivirus Software Package Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 68: Latin America: Antivirus Software Package Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 69: Latin America: Antivirus Software Package Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 70: Brazil: Antivirus Software Package Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 71: Brazil: Antivirus Software Package Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 72: Mexico: Antivirus Software Package Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 73: Mexico: Antivirus Software Package Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 74: Others: Antivirus Software Package Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 75: Others: Antivirus Software Package Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 76: Middle East and Africa: Antivirus Software Package Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 77: Middle East and Africa: Antivirus Software Package Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 78: Global: Antivirus Software Package Industry: SWOT Analysis
  • Figure 79: Global: Antivirus Software Package Industry: Value Chain Analysis
  • Figure 80: Global: Antivirus Software Package Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Antivirus Software Package Market: Key Industry Highlights, 2024 and 2033
  • Table 2: Global: Antivirus Software Package Market Forecast: Breakup by Device (in Million USD), 2025-2033
  • Table 3: Global: Antivirus Software Package Market Forecast: Breakup by Operating System (in Million USD), 2025-2033
  • Table 4: Global: Antivirus Software Package Market Forecast: Breakup by End User (in Million USD), 2025-2033
  • Table 5: Global: Antivirus Software Package Market Forecast: Breakup by Region (in Million USD), 2025-2033
  • Table 6: Global: Antivirus Software Package Market Structure
  • Table 7: Global: Antivirus Software Package Market: Key Players