红酒市场规模、份额和成长分析（按产品类型、包装类型、销售管道、甜度、分销通路和地区划分）－产业预测（2025-2032 年）

预计到 2023 年，全球红酒市场价值将达到 1800 亿美元，到 2024 年将增长至 1908 亿美元，到 2032 年将增长至 3041.1 亿美元，在预测期（2025-2032 年）内复合年增长率为 6.0%。

市场分析显示，全球红酒市场正经历成长，这主要得益于几个关键因素。葡萄酒旅游业的兴起、人们对适量饮用红酒的健康意识不断增强以及创新产品的涌现，都显着推动了市场需求。随着消费者对红酒潜在益处（例如有益心臟健康和抗氧化特性）的认识不断提高，他们对红酒的兴趣也持续增长。酒精饮料优质化趋势也进一步促进了这一成长。此外，可支配收入的增加和都市化的推进，使得中产阶级不断壮大，预计将带动红葡萄酒消费量的增长。永续性趋势也发挥关键作用，消费者越来越重视环保的生产方式。然而，严格的监管、课税、文化观念和气候变迁等挑战可能会阻碍市场扩张。

全球红酒市场驱动因素

全球旅游业的日益兴盛预计将显着推动红酒销售成长。法国、义大利、西班牙和澳洲等主要葡萄酒产区每年吸引数百万游客，并致力于推广当地红酒品种。此外，将品酒之旅、葡萄园住宿和文化节庆等体验融入旅行计划，预计将进一步刺激红酒需求。这些旅游相关活动的蓬勃发展无疑将为全球红酒市场在不久的将来带来光明前景。

限制全球红酒市场的因素

全球红酒市场面临许多限制因素，这些因素源自于宗教信仰、文化规范以及与饮酒相关的社会禁忌。某些地区，例如中东和亚洲部分地区，由于严格遵守宗教习俗，红酒销售量显着低于其他地区。在这些地区开展行销活动需要采取更为细緻入微且往往更为谨慎的方式，这可能会限製品牌知名度和消费者参与度。此外，应对这些复杂因素会增加红酒生产商的营运成本，最终影响盈利，并在高度监管的环境下阻碍市场扩张。

全球红酒市场趋势

全球红酒市场正呈现出一股显着的低酒精和无酒精红酒热潮，主要得益于消费者对健康生活方式日益增长的需求。千禧世代和注重健康的消费者正在寻找风味独特的传统葡萄酒替代品，而红酒公司也抓住这一转变带来的机会，投资创新生产方式。人们对更健康、更具社交乐趣且不含酒精有害成分的饮品的兴趣日益浓厚，正在重塑市场格局，开闢新的增长途径，并吸引着追求清爽健康饮酒体验的多元化消费群体。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手/一级资讯来源
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2024）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

红酒市场规模（依产品类型划分），复合年增长率（2025-2032 年）

• 市场概览
• 赤霞珠葡萄酒
• 梅洛葡萄酒
• 西拉/设拉子葡萄酒
• 其他的

红葡萄酒市场规模（按包装类型划分），复合年增长率（2025-2032 年）

• 市场概览
• 瓶子
• 能

红酒市场规模（依销售管道划分），复合年增长率（2025-2032 年）

• 市场概览
• On-Trade
• Off-Trade

红酒市场规模（依甜度划分），复合年增长率（2025-2032 年）

• 市场概览
• 干燥
• 半甜
• 甜的

红酒市场规模依分销管道划分，复合年增长率（2025-2032 年）

• 市场概览
• 食品服务
• 零售

红酒市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2024 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2024 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2022-2024年营收年比比较

主要企业简介

• E. & J. Gallo Winery（USA）
• The Wine Group（USA）
• Treasury Wine Estates（Australia）
• Constellation Brands（USA）
• Castel Group（France）
• Vina Concha y Toro（Chile）
• Pernod Ricard（France）
• Accolade Wines（Australia）
• Jackson Family Wines（USA）
• Bronco Wine Company（USA）
• Diageo（UK）
• Kendall-Jackson Wine Estates（USA）
• Torres（Spain）
• LVMH Moet Hennessy Louis Vuitton（France）
• Sogrape Vinhos（Portugal）
• Freixenet Copestick（Spain）
• Casella Family Brands（Australia）
• Gruppo Italiano Vini（Italy）
• Changyu Pioneer Wine（China）
• Brown-Forman Corporation（USA）

结论与建议

Global Red Wine Market size was valued at USD 180.0 billion in 2023 and is poised to grow from USD 190.8 billion in 2024 to USD 304.11 billion by 2032, growing at a CAGR of 6.0% during the forecast period (2025-2032).

Market insights indicate that the global red wine sector is experiencing growth driven by several key factors. Increased wine tourism, heightened health consciousness regarding moderate red wine consumption, and innovative product offerings are significantly enhancing demand. As consumers become more aware of the potential benefits, including heart health and antioxidant properties, interest in red wine continues to rise. The trend towards premiumization in alcoholic beverages further supports this growth. Additionally, a growing middle-class population, fueled by rising disposable incomes and urbanization, is expected to increase red wine consumption. Sustainability trends also play a crucial role, with consumers prioritizing eco-friendly production methods. However, challenges such as stringent regulations, taxation, cultural attitudes, and climate change could hinder market expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Red Wine market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Red Wine Market Segments Analysis

Global Red Wine Market is segmented by Product Type, Packaging Type, Sales Channel, Sweetness Level, Distribution Channel and region. Based on Product Type, the market is segmented into Cabernet Sauvignon Wine, Merlot Wine, Syrah/Shiraz Wine and Others. Based on Packaging Type, the market is segmented into Bottles and Cans. Based on Sales Channel, the market is segmented into On-trade and Off-trade. Based on Sweetness Level, the market is segmented into Dry, Semi-Sweet and Sweet. Based on Distribution Channel, the market is segmented into Food Service and Retail. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Red Wine Market

The increasing popularity of global travel and tourism is expected to significantly enhance the sales of red wine. With popular wine-producing regions such as France, Italy, Spain, and Australia drawing millions of tourists each year, there is a notable emphasis on promoting their local red wine varieties. Furthermore, the integration of experiences like wine-tasting tours, vineyard accommodations, and cultural festivals into travel plans is likely to further drive the demand for red wine. This surge in tourism-related activities will undoubtedly contribute to a positive outlook for the global red wine market in the foreseeable future.

Restraints in the Global Red Wine Market

The global red wine market faces significant restraints stemming from the influence of religious beliefs, cultural norms, and social taboos regarding alcohol consumption. In certain regions, particularly in parts of the Middle East and Asia, strict adherence to religious practices results in markedly low sales of red wine. Marketing efforts in these areas necessitate a more nuanced and often restrained approach, which can limit brand visibility and consumer engagement. Additionally, navigating these complexities can lead to increased operational costs for red wine producers, ultimately affecting their profitability and hindering market expansion in restrictive environments.

Market Trends of the Global Red Wine Market

The Global Red Wine market is witnessing a notable trend towards the proliferation of low- and no-alcohol red wines, driven by an increasing consumer demand for healthier lifestyle options. As millennials and health-conscious individuals seek flavorful alternatives to traditional wines, red wine companies are capitalizing on this shift by investing in innovative production methods for these products. This rising focus on wellness and social enjoyment without the drawbacks of alcohol is reshaping the market landscape, opening new avenues for growth and attracting a diverse customer base eager for refreshing and mindful drinking experiences.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Red Wine Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Cabernet Sauvignon Wine
• Merlot Wine
• Syrah/Shiraz Wine
• Others

Global Red Wine Market Size by Packaging Type & CAGR (2025-2032)

• Market Overview
• Bottles
• Cans

Global Red Wine Market Size by Sales Channel & CAGR (2025-2032)

• Market Overview
• On-trade
• Off-trade

Global Red Wine Market Size by Sweetness Level & CAGR (2025-2032)

• Market Overview
• Dry
• Semi-Sweet
• Sweet

Global Red Wine Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Food Service
• Retail

Global Red Wine Market Size & CAGR (2025-2032)

• North America (Product Type, Packaging Type, Sales Channel, Sweetness Level, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Packaging Type, Sales Channel, Sweetness Level, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Packaging Type, Sales Channel, Sweetness Level, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Packaging Type, Sales Channel, Sweetness Level, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Packaging Type, Sales Channel, Sweetness Level, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• E. & J. Gallo Winery (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Wine Group (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Treasury Wine Estates (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Constellation Brands (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Castel Group (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vina Concha y Toro (Chile)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pernod Ricard (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Accolade Wines (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jackson Family Wines (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bronco Wine Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diageo (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kendall-Jackson Wine Estates (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Torres (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LVMH Moet Hennessy Louis Vuitton (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sogrape Vinhos (Portugal)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Freixenet Copestick (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Casella Family Brands (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gruppo Italiano Vini (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Changyu Pioneer Wine (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brown-Forman Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations