蛋糕市场规模、份额和成长分析（按形式、产品类型、配料类型、分销管道和地区划分）—产业预测（2025-2032 年）

预计到 2023 年，全球蛋糕市场规模将达到 693 亿美元，到 2024 年将成长至 718.6 亿美元，到 2032 年将成长至 961 亿美元，预测期（2025-2032 年）的复合年增长率为 3.7%。

全球蛋糕市场正经历显着成长，这主要得益于糕点技术的进步、政府对食品创新的支持以及人们健康意识的增强。随着世界各国政府致力于建构永续的食品体系，采用尖端生产技术的重要性日益凸显。机器学习和人工智慧等创新技术正在革新配方开发，实现精准的即时定制，以满足个人饮食需求和口味偏好。此外，自动化烘焙系统的兴起也提高了蛋糕生产的精准度和效率。这种朝向节能环保的永续烘焙营运模式的转变，不仅减少了对环境的影响，也有助于建构更绿色的未来，满足现代消费者的需求，同时增强了市场的永续性。

全球蛋糕市场驱动因素

全球蛋糕市场的主要驱动力之一是烘焙点心客製化和个人化趋势的日益增长。消费者越来越追求能够反映其个人偏好、饮食限制和特殊场合需求的独特客製化产品。对个人化蛋糕的需求不断增长，尤其是在婚礼、生日和公司活动等场合，这促使烘焙企业和製造商不断创新，丰富产品种类。此外，社群媒体平台的兴起提高了人们对创造性蛋糕的认知度，进一步推动了消费者对蛋糕市场的兴趣和参与度。

限制全球蛋糕市场的因素

全球蛋糕市场的主要限制因素之一是消费者日益增长的健康意识，促使他们更偏好选择健康食品。随着健康意识的提高，许多人都在寻找低糖、低卡路里、采用天然成分製成的产品，这可能会限制对高糖高防腐剂传统蛋糕的需求。此外，消费者对特定饮食限制（例如无麸质和纯素）的需求不断增长，也给传统蛋糕生产商带来了挑战，他们可能难以在不牺牲口味和口感的前提下满足这些不断变化的消费者偏好。这种对健康食品的需求趋势可能会阻碍传统蛋糕生产商在竞争激烈的食品行业中的成长机会。

全球蛋糕市场趋势

全球蛋糕市场正呈现出一股明显的健康饮食趋势，製造商纷纷研发新产品以满足消费者不断变化的偏好。这种转变促使人们更加重视开发低糖、无麸质和纯素蛋糕，同时也推动了在配方中添加有益成分的趋势。随着传统烘焙技巧不断适应消费者对健康食品的需求，蛋糕正逐渐被视为一种健康的零食选择，而不仅仅是令人愉悦的甜点。这不仅扩大了蛋糕的市场吸引力，也满足了希望在享受美味的同时兼顾健康理念的多元化消费群体，从而改变了蛋糕市场的格局。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手/一级资讯来源
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2024）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

全球蛋糕市场规模（按类型划分），复合年增长率（2025-2032 年）

• 市场概览
• 预包装
• 无包装/手工製作

全球蛋糕市场规模（依产品类型划分）、复合年增长率（2025-2032 年）

• 市场概览
• 节庆蛋糕
• 纸杯蛋糕
  • 填充类型
  • 飞机
• 海绵蛋糕
  • 飞机
  • 填充类型
  • 其他的
• 其他蛋糕

全球蛋糕市场规模（依原料类型划分），复合年增长率（2025-2032 年）

• 市场概览
• 传统的
• 纯素食

全球蛋糕市场规模（按分销管道划分），复合年增长率（2025-2032 年）

• 市场概览
• 超级市场/大卖场
• 专卖店
• 便利商店
• 线上零售商
• 其他分销管道

全球蛋糕市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2024 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2024 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2022-2024年营收年比比较

主要企业简介

• Grupo Bimbo, SAB de CV（Mexico）
• Mondelez International, Inc.（United States）
• Flowers Foods, Inc.（United States）
• McKee Foods Corporation（United States）
• Yamazaki Baking Co., Ltd.（Japan）
• Associated British Foods plc（ABF）（United Kingdom）
• Finsbury Food Group plc（United Kingdom）
• General Mills, Inc.（United States）
• Nestle SA（Switzerland）
• Rich Products Corporation（United States）
• Dr. August Oetker KG（Germany）
• Hostess Brands, Inc.（United States）
• Britannia Industries Ltd.（India）
• Campbell Soup Company（United States）
• Aryzta AG（Switzerland）
• Premier Foods plc（United Kingdom）
• Monginis Foods Pvt Ltd（India）
• BreadTalk Group Ltd（Singapore）
• Dawn Food Products Inc.（United States）
• Grupo Vasco（Mexico）

结论与建议

Global Cakes Market size was valued at USD 69.3 billion in 2023 and is poised to grow from USD 71.86 billion in 2024 to USD 96.1 billion by 2032, growing at a CAGR of 3.7% during the forecast period (2025-2032).

The global cakes market is experiencing significant growth driven by technological advancements in baking, supportive government initiatives for food innovation, and evolving consumer preferences towards healthier options. As governments focus on fostering sustainable food systems, there is an increasing emphasis on employing cutting-edge production technologies. Innovations such as machine learning and artificial intelligence have revolutionized recipe development, allowing for precise real-time customization tailored to individual dietary needs and flavor preferences. Furthermore, the rise of automated baking systems enhances precision and efficiency in cake production. This shift towards energy-efficient and sustainable bakery operations not only reduces environmental impact but also contributes to a greener future, reinforcing the market's commitment to sustainability while meeting the demands of modern consumers.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Cakes market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Cakes Market Segments Analysis

Global Cakes Market is segmented by Form, Product Type, Ingredient Type, Distribution Channel and region. Based on Form, the market is segmented into Packaged and Unpackaged/Artisanal. Based on Product Type, the market is segmented into Celebration Cakes, Cupcakes, Sponge Cakes and Other Cakes. Based on Ingredient Type, the market is segmented into Conventional and Vegan. Based on Distribution Channel, the market is segmented into Supermarkets / Hypermarkets, Specialty Stores, Convenience stores, Online Retail Stores and Other Distribution Channels. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Cakes Market

One of the key market drivers for the global cakes market is the increasing trend of customization and personalization in baked goods. Consumers are increasingly seeking unique and tailored products that reflect their individual preferences, dietary requirements, and special occasions. This growing demand for personalized cakes, especially for events such as weddings, birthdays, and corporate celebrations, encourages bakeries and manufacturers to innovate and diversify their offerings. Additionally, the rise of social media platforms amplifies the visibility of aesthetically pleasing and creatively designed cakes, further driving consumer interest and engagement in the cake market.

Restraints in the Global Cakes Market

One significant market restraint for the global cakes market is the increasing consumer preference for healthier food options. As health consciousness rises, many individuals are seeking products with lower sugar content, reduced calories, and natural ingredients, which can limit the demand for traditional cake varieties often high in sugar and preservatives. Additionally, the shift towards gluten-free, vegan, and other dietary-specific options poses a challenge for conventional cake producers who may struggle to meet these evolving preferences without compromising taste and texture. This trend toward healthier alternatives could hinder growth opportunities for traditional cake manufacturers in the competitive food landscape.

Market Trends of the Global Cakes Market

The Global Cakes market is experiencing a notable trend towards health-conscious indulgence, prompting manufacturers to innovate in response to evolving consumer preferences. This shift emphasizes the creation of cakes with reduced sugar content, gluten-free options, and vegan alternatives, integrating beneficial ingredients into their recipes. As traditional baking meets the demand for healthier choices, cakes are increasingly seen as acceptable snack options rather than merely indulgent desserts. This broadens the market appeal, catering to a diverse demographic that seeks to enjoy luxurious flavors while adhering to health and wellness ideals, thus transforming the landscape of the cake industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Cakes Market Size by Form & CAGR (2025-2032)

• Market Overview
• Packaged
• Unpackaged/Artisanal

Global Cakes Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Celebration Cakes
• Cupcakes
  • Center-filled
  • Plain
• Sponge Cakes
  • Plain
  • Center-filled
  • Others
• Other Cakes

Global Cakes Market Size by Ingredient Type & CAGR (2025-2032)

• Market Overview
• Conventional
• Vegan

Global Cakes Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets / Hypermarkets
• Specialty Stores
• Convenience stores
• Online Retail Stores
• Other Distribution Channels

Global Cakes Market Size & CAGR (2025-2032)

• North America (Form, Product Type, Ingredient Type, Distribution Channel)
  • US
  • Canada
• Europe (Form, Product Type, Ingredient Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Form, Product Type, Ingredient Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Form, Product Type, Ingredient Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Form, Product Type, Ingredient Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Grupo Bimbo, S.A.B. de C.V. (Mexico)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mondelez International, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Flowers Foods, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• McKee Foods Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yamazaki Baking Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Associated British Foods plc (ABF) (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Finsbury Food Group plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rich Products Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dr. August Oetker KG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hostess Brands, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Britannia Industries Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Campbell Soup Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aryzta AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Premier Foods plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Monginis Foods Pvt Ltd (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BreadTalk Group Ltd (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dawn Food Products Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grupo Vasco (Mexico)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations