企业活动及专业视听服务市场规模、份额及成长分析（依活动类型、服务类型、串流平台及地区划分）－2025-2032年产业预测

预计到 2023 年，全球企业活动专业视听服务市场规模将达到 289 亿美元，到 2024 年将成长至 311.8 亿美元，到 2032 年将成长至 572.9 亿美元，预测期（2025-2032 年）的复合年增长率为 7.9%。

全球企业活动专业视听服务市场正稳定成长，这主要得益于视听技术的进步，这些技术能够提升品牌互动并打造身临其境型活动体验。混合型和虚拟活动的日益普及，以及对高品质直播、互动显示器和协作工具需求的不断增长，都在推动市场扩张。企业正投资于专业的影音设备和软体，以提升包括产品发表会、会议和大型展示活动在内的各类活动的品质。体验式行销的兴起也凸显了透过专业的视听服务进行视觉叙事的重要性。然而，市场仍面临许多挑战，例如服务成本高、技术复杂以及对熟练技术人员的需求。此外，中小企业面临资金限制，而活动策划人员则需要依赖可靠的网路连线才能确保活动的成功举办。

推动全球企业活动专业视听服务市场发展的因素

融合线上线下参与的混合型活动需求日益增长，大大推动了全球企业活动专业视听服务市场的发展。企业正越来越多地采用先进的视听设备，这些设备融合了扩增实境(AR) 和虚拟实境 (VR) 技术、大规模视觉显示以及互动功能，以有效地吸引更广泛的受众。虽然混合型活动的成本通常较高，但其灵活性使其成为各种场合的理想选择，例如全球产品发布会、投资者会议和企业高峰会。这一趋势反映了人们对更具活力和更全面的活动体验的普遍需求。

限制全球企业活动专业视听服务市场发展的因素

对于许多中小企业而言，购买高品质的视听设备、聘请专业技术人员以及进行安装都需要大量投资，这构成了巨大的挑战。全像投影、人工智慧驱动的互动工具和身临其境型显示解决方案等技术的快速发展，进一步加剧了这个问题，使人们普遍认为只有高预算活动才能提供真正卓越的视听体验。因此，许多中小企业可能对参与企业活动犹豫不决，认为自己无法与那些能够负担得起这些先进技术的大公司竞争。这限制了他们采用创新活动解决方案的能力。

全球企业活动专业视听服务市场趋势

全球企业活动专业视听服务市场正日益受到混合模式（融合线上线下参与方式）普及的影响。这种模式的驱动力在于提升整体性，旨在扩大与会者覆盖范围并增强灵活性，使企业能够在优化成本的同时吸引全球与会者。技术进步实现了流畅的直播、先进的数据分析和卓越的影像体验，这些已成为现代企业不可或缺的工具。随着企业将创新置于活动交付的优先位置，对支持混合模式的综合专业视听服务的需求持续增长，使其成为企业活动成功的关键组成部分。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2024）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 技术评估
• 监管环境

企业活动及专业视听服务市场规模（依活动类型划分）及复合年增长率（2025-2032 年）

• 市场概览
• 会议和研讨会
• 展览会/展览会
• 奖励、员工会议和培训课程
• 产品发表会和公司活动

企业活动及专业视听服务市场规模（依服务类型划分）及复合年增长率（2025-2032 年）

• 市场概览
• 音讯服务
• 视觉服务
• 照明服务
• 网路直播/即时串流/混合平台
• 舞台、布景和布景设计

企业活动及专业视听服务市场规模（依平台划分）及复合年增长率（2025-2032 年）

• 市场概览
• 体型
• 虚拟的
• 杂交种

企业活动及专业视听服务市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2024 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2024 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2022-2024年营收年比比较

主要企业简介

• Freeman
• Encore
• George P. Johnson（GPJ）
• EventPro AV
• Entertainment Technology Partners（ETP）
• Metro Production Group
• Event & Media Technologies
• Catalyst
• proAV
• LMG
• PSAV
• Vizrt
• ARYA AV Services
• DSPAV
• AV Concepts
• Meeting Tomorrow
• Panavid
• Viad Corp
• Black Box AV
• Velocis

结论与建议

Global Corporate Event Pro-Av Services Market size was valued at USD 28.9 billion in 2023 and is poised to grow from USD 31.18 billion in 2024 to USD 57.29 billion by 2032, growing at a CAGR of 7.9% during the forecast period (2025-2032).

The global corporate event pro-AV services market is witnessing steady growth, driven by advancements in audiovisual technology that enhance brand engagement and provide immersive event experiences. The rising popularity of hybrid and virtual events, coupled with increased demand for high-quality live streaming, interactive displays, and collaborative tools, is fueling market expansion. Companies are investing in professional-grade AV equipment and software to elevate their events, such as product launches, conferences, and large displays, while the rise of experiential marketing emphasizes the importance of visual storytelling through proficient AV services. However, challenges such as high service costs, technical complexity, and the need for skilled technicians persist, alongside SMEs facing financial limitations and event planners depending on reliable internet connectivity for successful executions.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Corporate Event Pro-Av Services market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Corporate Event Pro-Av Services Market Segments Analysis

Global Corporate Event Pro-Av Services Market is segmented by Event Type, Service Type, Delivery Platform and region. Based on Event Type, the market is segmented into Conferences & Seminars, Trade Shows & Exhibitions, Incentive/Staff Meetings & Retreats and Product Launches & Corporate Events. Based on Service Type, the market is segmented into Audio Services, Visual Services, Lighting Services, Webcasting / Live Streaming / Hybrid Platforms and Rigging, Stage & Set Design. Based on Delivery Platform, the market is segmented into Physical, Virtual and Hybrid. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Corporate Event Pro-Av Services Market

The growing preference for hybrid events, which seamlessly blend in-person and virtual participation, is significantly influencing the expansion of the global corporate event pro-AV services market. Companies are increasingly adopting advanced audiovisual setups that incorporate augmented and virtual reality, extensive visual displays, and interactive features to engage a wider audience effectively. Although such hybrid events often come with higher costs, they offer the flexibility that is ideal for various occasions, including global product launches, investor meetings, and corporate summits. This trend reflects a broader shift towards more dynamic and inclusive event experiences.

Restraints in the Global Corporate Event Pro-Av Services Market

The requirement for substantial investment in high-quality audio-visual equipment, skilled technician services, and installation can present a significant challenge for many small and medium-sized enterprises (SMEs). The rapid advancement of technologies, such as holograms, AI-driven engagement tools, and immersive display solutions, further complicates matters by creating a perception that only high-budget events can achieve a truly exceptional audio-visual experience. As a result, many SMEs may feel discouraged from participating in corporate events, believing that they can't compete with larger corporations that can afford these advanced capabilities, thus limiting their ability to adopt innovative event solutions.

Market Trends of the Global Corporate Event Pro-Av Services Market

The Global Corporate Event Pro-AV Services market is increasingly influenced by the growing adoption of hybrid event formats, blending physical and virtual participation to expand audience reach and enhance flexibility. This trend is propelled by the need for inclusivity, allowing organizations to engage global participants while optimizing costs. Advances in technology have facilitated seamless live streaming, sophisticated data analytics, and superior audio-visual experiences, making them indispensable tools for modern enterprises. As companies prioritize innovation in event delivery, the demand for comprehensive pro-AV services that support hybrid formats continues to rise, positioning them as vital components for successful corporate engagements.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Assessment
• Regulatory Landscape

Global Corporate Event Pro-Av Services Market Size by Event Type & CAGR (2025-2032)

• Market Overview
• Conferences & Seminars
• Trade Shows & Exhibitions
• Incentive/Staff Meetings & Retreats
• Product Launches & Corporate Events

Global Corporate Event Pro-Av Services Market Size by Service Type & CAGR (2025-2032)

• Market Overview
• Audio Services
• Visual Services
• Lighting Services
• Webcasting / Live Streaming / Hybrid Platforms
• Rigging, Stage & Set Design

Global Corporate Event Pro-Av Services Market Size by Delivery Platform & CAGR (2025-2032)

• Market Overview
• Physical
• Virtual
• Hybrid

Global Corporate Event Pro-Av Services Market Size & CAGR (2025-2032)

• North America (Event Type, Service Type, Delivery Platform)
  • US
  • Canada
• Europe (Event Type, Service Type, Delivery Platform)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Event Type, Service Type, Delivery Platform)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Event Type, Service Type, Delivery Platform)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Event Type, Service Type, Delivery Platform)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Freeman
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Encore
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• George P. Johnson (GPJ)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EventPro AV
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Entertainment Technology Partners (ETP)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Metro Production Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Event & Media Technologies
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Catalyst
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• proAV
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LMG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PSAV
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vizrt
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ARYA AV Services
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DSPAV
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AV Concepts
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meeting Tomorrow
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panavid
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Viad Corp
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Black Box AV
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Velocis
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations