企业活动市场 - 全球产业规模、份额、趋势、机会和预测，按活动类型、平台、受众规模、地区和竞争情况细分，2020-2030 年

2024 年全球企业活动市值为 3,181.9 亿美元，预计到 2030 年将达到 5,392.2 亿美元，预测期内的复合年增长率为 9.25%。市场正在经历动态转型，这得益于对创新活动形式（例如秘密聚会、静默会议以及午餐俱乐部等体验式社交活动）不断增长的需求。这些独特的概念迎合了企业在参与度、创造力和策略互动方面不断变化的期望。此外，对员工参与、沉浸式体验和娱乐的高度关注拓宽了企业活动的范围和复杂性。政府支持的创业计划和全球新创企业计划也在刺激需求，因为它们促进了吸引年轻人和有抱负的创业者的会议、研讨会和推广活动。数位融合以及 Z 世代和千禧世代越来越多地参与职业发展计划进一步扩大了这一增长。

关键市场驱动因素

员工敬业度和留任率日益重要

主要市场挑战

高成本和预算限制

主要市场趋势

混合和虚拟活动的兴起

目录

第一章：简介

第二章：研究方法

第三章：执行摘要

第四章：客户之声分析

• 品牌知名度
• 影响购买决策的因素

第五章：全球企业活动市场展望

• 市场规模和预测
  • 按价值
• 市场占有率和预测
  • 按活动类型（会议/研讨会、贸易展览/展览、奖励计划、公司会议、其他）
  • 按平台（虚拟活动、混合活动、实体活动）
  • 依观众规模（小团体、中团体、大团体）
  • 按地区
  • 按公司分类（2024）
• 市场地图

第六章：北美企业活动市场展望

• 市场规模和预测
• 市场占有率和预测
• 北美：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲企业活动市场展望

• 市场规模和预测
• 市场占有率和预测
• 欧洲：国家分析
  • 法国
  • 德国
  • 西班牙
  • 义大利
  • 英国

第八章：亚太企业活动市场展望

• 市场规模和预测
• 市场占有率和预测
• 亚太地区：国家分析
  • 中国
  • 日本
  • 印度
  • 越南
  • 韩国

第九章：中东和非洲企业活动市场展望

• 市场规模和预测
• 市场占有率和预测
• MEA：国家分析
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋
  • 土耳其
  • 科威特
  • 埃及

第十章：南美洲企业活动市场展望

• 市场规模和预测
• 市场占有率和预测
• 南美洲：国家分析
  • 巴西
  • 阿根廷
  • 哥伦比亚

第 11 章：市场动态

• 驱动程式
• 挑战

第 12 章：市场趋势与发展

• 合併与收购（如有）
• 产品发布（如有）
• 最新动态

第 13 章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商的力量
• 顾客的力量
• 替代产品的威胁

第 14 章：竞争格局

• 公司简介
  • Alive Network Ltd.
  • All American Entertainment
  • Bassett Events Inc.
  • Booking Entertainment
  • Contraband Entertainment
  • Corporate Entertainment Agency
  • DCM Event Management
  • DNA Entertainment Networks Pvt. Ltd.
  • Entertainers Worldwide Ltd.
  • Eventive Marketing Inc.

第 15 章：策略建议

第16章调查会社について・免责事项

The Global Corporate Event Market was valued at USD 318.19 Billion in 2024 and is projected to reach USD 539.22 Billion by 2030, growing at a CAGR of 9.25% during the forecast period. The market is witnessing dynamic transformation fueled by the rising demand for innovative event formats such as secret gatherings, silent conferences, and experiential networking events like lunch clubbing. These unique concepts cater to evolving corporate expectations around engagement, creativity, and strategic interaction. Additionally, heightened focus on employee participation, immersive experiences, and entertainment aspects has broadened the scope and complexity of corporate events. Government-supported entrepreneurship programs and global startup initiatives are also catalyzing demand, as they facilitate conferences, seminars, and pitch events that engage youth and aspiring entrepreneurs. This growth is further amplified by digital integration and the rising participation of Gen Z and millennials in professional development programs.

Key Market Drivers

Rising Importance of Employee Engagement and Retention

The increasing focus on employee engagement and retention is a key driver in the global corporate event market. Organizations are recognizing the strategic value of entertainment-led events such as team-building retreats, wellness getaways, and celebratory gatherings. These initiatives enhance workplace culture, reduce stress, and strengthen interpersonal connections among employees, thereby boosting morale and reducing attrition. With millennials and Gen Z making up a significant portion of the workforce, there is a heightened demand for work environments that prioritize well-being, recognition, and creative engagement. Corporate events serve as a platform to reward performance, build brand loyalty internally, and foster team cohesion, making them a critical component of modern HR strategies. As a result, businesses are increasingly investing in customized entertainment experiences to support long-term talent retention.

Key Market Challenges

High Costs and Budget Constraints

Managing expenses continues to be a major hurdle in the corporate event market. From venue bookings and catering to live performances and technical equipment, organizing corporate events incurs substantial costs. Smaller firms often find it difficult to allocate adequate funds for such initiatives, while larger enterprises must justify ROI against intangible benefits like team morale or brand image. Budget scrutiny becomes even more intense during economic downturns, with discretionary spending on entertainment often reduced first. Additionally, inflation and rising costs in the post-pandemic period have placed further pressure on event planning budgets. Vendors and service providers have increased their rates, making cost optimization a critical requirement for event organizers. To navigate these financial challenges, companies must focus on maximizing value through meticulous planning, cost-sharing strategies, and leveraging digital platforms where feasible.

Key Market Trends

Rise of Hybrid and Virtual Events

The shift toward hybrid and virtual formats is reshaping the corporate event landscape. Originally driven by pandemic restrictions, these formats have now become preferred options for many organizations due to their scalability and cost-efficiency. Hybrid events combine in-person attendance with virtual participation, allowing for broader outreach and flexibility. Companies can now engage remote employees, international stakeholders, or clients without the need for physical travel. These events also offer enhanced tracking capabilities, such as real-time analytics and audience engagement metrics, which support data-driven decision-making for future events. Technological enhancements including gamified experiences, virtual networking spaces, and augmented reality components are enriching user interaction and retention. The hybrid model offers the dual advantage of inclusivity and reduced overhead, making it a sustainable long-term solution for corporate engagement.

Key Market Players

• Alive Network Ltd.
• All American Entertainment
• Bassett Events Inc.
• Booking Entertainment
• Contraband Entertainment
• Corporate Entertainment Agency
• DCM Event Management
• DNA Entertainment Networks Pvt. Ltd.
• Entertainers Worldwide Ltd.
• Eventive Marketing Inc.

Report Scope:

In this report, the global Corporate Event Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Corporate Event Market, By Event Type:

• Conference/Seminar
• Trade Shows/Exhibitions
• Incentive Programs
• Company Meetings
• Others

Corporate Event Market, By Platform:

• Virtual Events
• Hybrid Events
• Physical Events

Corporate Event Market, By Audience Size:

• Small Groups
• Medium Groups
• Large Groups

Corporate Event Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • Germany
  • Spain
  • Italy
  • United Kingdom
• Asia-Pacific
  • China
  • Japan
  • India
  • Vietnam
  • South Korea
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey
  • Kuwait
  • Egypt
• South America
  • Brazil
  • Argentina
  • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the global Corporate Event Market.

Available Customizations:

Global Corporate Event Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

• 4.1. Brand Awareness
• 4.2. Factor Influencing Purchasing Decision

5. Global Corporate Event Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Event Type (Conference/Seminar, Trade Shows/Exhibitions, Incentive Programs, Company Meetings, Others)
  • 5.2.2. By Platform (Virtual Events, Hybrid Events, Physical Events)
  • 5.2.3. By Audience Size (Small Groups, Medium Groups, Large Groups)
  • 5.2.4. By Region
  • 5.2.5. By Company (2024)
• 5.3. Market Map

6. North America Corporate Event Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Event Type
  • 6.2.2. By Platform
  • 6.2.3. By Audience Size
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Corporate Event Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Event Type
      • 6.3.1.2.2. By Platform
      • 6.3.1.2.3. By Audience Size
  • 6.3.2. Canada Corporate Event Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Event Type
      • 6.3.2.2.2. By Platform
      • 6.3.2.2.3. By Audience Size
  • 6.3.3. Mexico Corporate Event Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Event Type
      • 6.3.3.2.2. By Platform
      • 6.3.3.2.3. By Audience Size

7. Europe Corporate Event Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Event Type
  • 7.2.2. By Platform
  • 7.2.3. By Audience Size
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Corporate Event Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Event Type
      • 7.3.1.2.2. By Platform
      • 7.3.1.2.3. By Audience Size
  • 7.3.2. Germany Corporate Event Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Event Type
      • 7.3.2.2.2. By Platform
      • 7.3.2.2.3. By Audience Size
  • 7.3.3. Spain Corporate Event Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Event Type
      • 7.3.3.2.2. By Platform
      • 7.3.3.2.3. By Audience Size
  • 7.3.4. Italy Corporate Event Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Event Type
      • 7.3.4.2.2. By Platform
      • 7.3.4.2.3. By Audience Size
  • 7.3.5. United Kingdom Corporate Event Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Event Type
      • 7.3.5.2.2. By Platform
      • 7.3.5.2.3. By Audience Size

8. Asia-Pacific Corporate Event Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Event Type
  • 8.2.2. By Platform
  • 8.2.3. By Audience Size
  • 8.2.4. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Corporate Event Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Event Type
      • 8.3.1.2.2. By Platform
      • 8.3.1.2.3. By Audience Size
  • 8.3.2. Japan Corporate Event Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Event Type
      • 8.3.2.2.2. By Platform
      • 8.3.2.2.3. By Audience Size
  • 8.3.3. India Corporate Event Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Event Type
      • 8.3.3.2.2. By Platform
      • 8.3.3.2.3. By Audience Size
  • 8.3.4. Vietnam Corporate Event Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Event Type
      • 8.3.4.2.2. By Platform
      • 8.3.4.2.3. By Audience Size
  • 8.3.5. South Korea Corporate Event Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Event Type
      • 8.3.5.2.2. By Platform
      • 8.3.5.2.3. By Audience Size

9. Middle East & Africa Corporate Event Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Event Type
  • 9.2.2. By Platform
  • 9.2.3. By Audience Size
  • 9.2.4. By Country
• 9.3. MEA: Country Analysis
  • 9.3.1. South Africa Corporate Event Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Event Type
      • 9.3.1.2.2. By Platform
      • 9.3.1.2.3. By Audience Size
  • 9.3.2. Saudi Arabia Corporate Event Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Event Type
      • 9.3.2.2.2. By Platform
      • 9.3.2.2.3. By Audience Size
  • 9.3.3. UAE Corporate Event Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Event Type
      • 9.3.3.2.2. By Platform
      • 9.3.3.2.3. By Audience Size
  • 9.3.4. Turkey Corporate Event Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Event Type
      • 9.3.4.2.2. By Platform
      • 9.3.4.2.3. By Audience Size
  • 9.3.5. Kuwait Corporate Event Market Outlook
    • 9.3.5.1. Market Size & Forecast
      • 9.3.5.1.1. By Value
    • 9.3.5.2. Market Share & Forecast
      • 9.3.5.2.1. By Event Type
      • 9.3.5.2.2. By Platform
      • 9.3.5.2.3. By Audience Size
  • 9.3.6. Egypt Corporate Event Market Outlook
    • 9.3.6.1. Market Size & Forecast
      • 9.3.6.1.1. By Value
    • 9.3.6.2. Market Share & Forecast
      • 9.3.6.2.1. By Event Type
      • 9.3.6.2.2. By Platform
      • 9.3.6.2.3. By Audience Size

10. South America Corporate Event Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Event Type
  • 10.2.2. By Platform
  • 10.2.3. By Audience Size
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Corporate Event Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Event Type
      • 10.3.1.2.2. By Platform
      • 10.3.1.2.3. By Audience Size
  • 10.3.2. Argentina Corporate Event Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Event Type
      • 10.3.2.2.2. By Platform
      • 10.3.2.2.3. By Audience Size
  • 10.3.3. Colombia Corporate Event Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Event Type
      • 10.3.3.2.2. By Platform
      • 10.3.3.2.3. By Audience Size

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Porters Five Forces Analysis

• 13.1. Competition in the Industry
• 13.2. Potential of New Entrants
• 13.3. Power of Suppliers
• 13.4. Power of Customers
• 13.5. Threat of Substitute Products

14. Competitive Landscape

• 14.1. Company Profiles
  • 14.1.1. Alive Network Ltd.
    • 14.1.1.1. Business Overview
    • 14.1.1.2. Company Snapshot
    • 14.1.1.3. Products & Services
    • 14.1.1.4. Financials (As Per Availability)
    • 14.1.1.5. Key Market Focus & Geographical Presence
    • 14.1.1.6. Recent Developments
    • 14.1.1.7. Key Management Personnel
  • 14.1.2. All American Entertainment
  • 14.1.3. Bassett Events Inc.
  • 14.1.4. Booking Entertainment
  • 14.1.5. Contraband Entertainment
  • 14.1.6. Corporate Entertainment Agency
  • 14.1.7. DCM Event Management
  • 14.1.8. DNA Entertainment Networks Pvt. Ltd.
  • 14.1.9. Entertainers Worldwide Ltd.
  • 14.1.10. Eventive Marketing Inc.

15. Strategic Recommendations

16. About Us & Disclaimer