清洁剂酒精市场规模、份额和成长分析（按产品类型、碳炼长度、应用、终端用户产业和地区划分）－2025-2032年产业预测

预计到 2024 年，全球清洁剂酒精市场规模将达到 59 亿美元，到 2025 年将达到 62.2 亿美元，到 2033 年将达到 95.5 亿美元，在预测期（2026-2033 年）内，复合年增长率为 5.5%。

全球清洁剂醇市场由源自天然油脂和石油化学产品的长链脂醇类组成，在清洁剂、个人保健产品和工业清洁剂的界面活性剂生产中发挥关键作用。日益增长的卫生意识和人口增长，尤其是在新兴经济体，正推动着家用和个人护理领域对洗涤剂醇的显着需求。亚太地区占据领先的市场份额，这主要得益于清洁剂和个人保健产品的高消费量以及强大的生产能力，尤其是在日本和韩国。北美市场由于转向使用液体清洁剂和环保表面活性剂而保持稳步增长，而欧洲则优先考虑永续采购。儘管原材料价格波动和环境问题等挑战依然存在，但生物基醇和绿色技术的进步有望推动市场走上积极的成长轨道。

全球清洁剂酒精市场驱动因素

全球清洁剂醇市场的主要驱动力之一是消费者对永续和环保清洁产品日益增长的需求。消费者环保意识的增强，促使他们寻求既能有效清洁又能最大限度减少环境影响的产品。清洁剂醇以其高生物降解性和有效溶解污垢和油脂的能力而闻名，因此受到希望满足这一需求的製造商的青睐。这种对永续性的追求正在推动产品配方的创新，进而促进市场成长。各公司都在努力提升产品供应，同时迎合消费者对更环保解决方案的偏好。

限制全球清洁剂酒精市场的因素

全球清洁剂酒精市场的主要限制因素之一是监管部门对清洁产品中某些化学物质使用的审查日益严格。各国政府和环境保护机构正在实施更严格的法规，旨在最大限度地减少对环境的影响并确保消费者永续。这些法规通常针对有害成分，迫使製造商重新调整产品配方以符合规定，这可能会增加生产成本并扰乱供应链。此外，消费者对永续和环保产品的日益关注可能会促使企业投资开发替代配方，从而进一步加剧市场动态的复杂性，并有可能阻碍市场成长。

全球清洁剂酒精市场趋势

全球清洁剂醇市场正经历着向生物基和永续表面活性剂的重大转变，这主要得益于消费者对环保清洁和个人保健产品日益增长的偏好。这种不断增长的需求正在加速向源自经认证的永续植物油（例如棕榈油和椰子油）的清洁剂醇过渡。为了体现其永续性的努力，领先的消费品製造商正在积极调整其旗舰产品的配方，以提高天然来源表面活性剂的比例。这一趋势不仅符合消费者的价值观，也符合环保配方的监管目标，随着企业适应不断变化的市场预期，清洁剂醇品类正蓬勃发展。

目录

介绍

• 调查目标
• 市场定义和范围

调查方法

• 调查过程
• 二手资料和一手资料方法
• 市场规模估算方法

执行摘要

• 全球市场展望
• 主要市场亮点
• 细分市场概览
• 竞赛概况

市场动态与展望

• 总体经济指标
• 驱动因素和机会
• 限制与挑战
• 供给面趋势
• 需求面趋势
• 波特的分析和影响

关键市场考察

• 关键成功因素
• 影响市场的因素
• 关键投资机会
• 生态系测绘
• 市场吸引力指数（2025）
• PESTEL 分析
• 价值链分析
• 定价分析
• 案例研究
• 监管环境
• 技术评估

全球清洁剂酒精市场规模（按产品类型和复合年增长率划分）（2026-2033 年）

• 天然酒精（油脂化学品）
• 合成醇（石油化学产品）
• 直链醇和支链醇

全球清洁剂醇市场规模（按碳炼长度和复合年增长率划分）（2026-2033 年）

• C10-C12
• C12-C14
• C14-C16 及其他

全球清洁剂酒精市场规模（按应用领域及复合年增长率划分）（2026-2033 年）

• 界面活性剂
• 塑化剂
• 润滑油添加剂及其他

全球清洁剂酒精市场规模（按终端用户产业划分）及复合年增长率（2026-2033 年）

• 家庭和个人护理
• 工业和设施清洁
• 农业化学品和石油天然气

全球清洁剂酒精市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 墨西哥
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• BASF SE（Germany）
• Sasol Limited（South Africa）
• KLK Oleo（Malaysia）
• Ecogreen Oleochemicals（Singapore）
• Wilmar International Limited（Singapore）
• P&G Chemicals（United States）
• Musim Mas Holdings（Singapore）
• VVF LLC（United States）
• Emery Oleochemicals（Malaysia）
• IOI Corporation Berhad（Malaysia）
• Oleon NV（Belgium）
• Shell plc（United Kingdom）
• Ashland Inc.（United States）
• Nepa Chemicals（India）
• Godrej Industries Limited（India）
• OQ Chemicals GmbH（Germany）
• Cofco Tunhe（China）
• Stepan Company（United States）
• Kerry Group plc（Ireland）
• Saudi Basic Industries Corporation（Saudi Arabia）

结论与建议

Global Detergent Alcohol Market size was valued at USD 5.9 billion in 2024 and is poised to grow from USD 6.22 billion in 2025 to USD 9.55 billion by 2033, growing at a CAGR of 5.5% during the forecast period (2026-2033).

The global detergent alcohol market, comprising long-chain fatty alcohols sourced from natural oils and petrochemicals, plays a crucial role in producing surfactants for detergents, personal care items, and industrial cleaners. The increasing emphasis on hygiene and rising populations, particularly in emerging economies, drives significant demand in the home and personal care sectors. The Asia Pacific region leads in market share, fueled by substantial consumption of detergents and personal care products and robust production capacity, especially in Japan and South Korea. North America experiences steady growth, with a shift towards liquid detergents and eco-friendly surfactants, while Europe prioritizes sustainable sourcing. Challenges include fluctuating raw material prices and environmental concerns. However, advancements in bio-based alcohols and green technologies promise a positive market trajectory.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Detergent Alcohol market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Detergent Alcohol Market Segments Analysis

Global Detergent Alcohol Market is segmented by Product Type, Carbon Chain Length, Application, End-User Industry and region. Based on Product Type, the market is segmented into Natural Alcohols (Oleochemical), Synthetic Alcohols (Petrochemical) and Linear Alcohols and Branched Alcohols. Based on Carbon Chain Length, the market is segmented into C10-C12, C12-C14 and C14-C16 and Others. Based on Application, the market is segmented into Surfactants, Plasticizers and Lube Oil Additives and Others. Based on End-User Industry, the market is segmented into Home & Personal Care, Industrial & Institutional Cleaning and Agrochemicals and Oil & Gas. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Detergent Alcohol Market

One key market driver for the global detergent alcohol market is the increasing demand for sustainable and eco-friendly cleaning products. As consumers become more environmentally conscious, they are seeking formulations that not only effectively clean but also have a minimal environmental impact. Detergent alcohols, known for their biodegradable properties and ability to dissolve dirt and grease effectively, are gaining traction among manufacturers aiming to meet this demand. This shift toward sustainability encourages innovation in product formulations and drives growth within the market, as companies look to enhance their product offerings while aligning with consumer preferences for greener solutions.

Restraints in the Global Detergent Alcohol Market

One significant market restraint for the global detergent alcohol market is the increasing regulatory scrutiny surrounding the use of certain chemical substances in cleaning products. Governments and environmental agencies are implementing stricter regulations aimed at minimizing the ecological impact and ensuring consumer safety. These regulations often target harmful ingredients, putting pressure on manufacturers to reformulate their products to comply, which can lead to increased production costs and potential supply chain disruptions. Additionally, growing consumer awareness regarding sustainable and eco-friendly products may force companies to invest in alternative formulations, further complicating market dynamics and potentially hindering growth.

Market Trends of the Global Detergent Alcohol Market

The Global Detergent Alcohol market is experiencing a significant shift towards bio-based and sustainable surfactants, driven by rising consumer preferences for environmentally-friendly cleaning and personal care products. This growing demand has spurred a transition towards detergent alcohols sourced from certified sustainable plant materials like palm and coconut oil. Major consumer goods companies are actively reformulating their flagship products to increase the proportion of natural-based surfactants, reflecting a commitment to sustainability. This trend not only aligns with consumer values but also supports regulatory goals for eco-friendly formulations, fostering robust growth in the detergent alcohol sector as businesses adapt to evolving market expectations.

Table of Contents

Introduction

• Objectives of the Study
• Market Definition & Scope

Research Methodology

• Research Process
• Secondary & Primary Data Methods
• Market Size Estimation Methods

Executive Summary

• Global Market Outlook
• Key Market Highlights
• Segmental Overview
• Competition Overview

Market Dynamics & Outlook

• Macro-Economic Indicators
• Drivers & Opportunities
• Restraints & Challenges
• Supply Side Trends
• Demand Side Trends
• Porters Analysis & Impact
  • Competitive Rivalry
  • Threat of Substitute
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Key Success Factors
• Market Impacting Factors
• Top Investment Pockets
• Ecosystem Mapping
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Technology Assessment

Global Detergent Alcohol Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Natural Alcohols (Oleochemical)
• Synthetic Alcohols (Petrochemical)
• Linear Alcohols and Branched Alcohols

Global Detergent Alcohol Market Size by Carbon Chain Length & CAGR (2026-2033)

• Market Overview
• C10-C12
• C12-C14
• C14-C16 and Others

Global Detergent Alcohol Market Size by Application & CAGR (2026-2033)

• Market Overview
• Surfactants
• Plasticizers
• Lube Oil Additives and Others

Global Detergent Alcohol Market Size by End-User Industry & CAGR (2026-2033)

• Market Overview
• Home & Personal Care
• Industrial & Institutional Cleaning
• Agrochemicals and Oil & Gas

Global Detergent Alcohol Market Size & CAGR (2026-2033)

• North America (Product Type, Carbon Chain Length, Application, End-User Industry)
  • US
  • Canada
• Europe (Product Type, Carbon Chain Length, Application, End-User Industry)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Carbon Chain Length, Application, End-User Industry)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Carbon Chain Length, Application, End-User Industry)
  • Mexico
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Carbon Chain Length, Application, End-User Industry)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• BASF SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sasol Limited (South Africa)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KLK Oleo (Malaysia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ecogreen Oleochemicals (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wilmar International Limited (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• P&G Chemicals (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Musim Mas Holdings (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VVF L.L.C. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Emery Oleochemicals (Malaysia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IOI Corporation Berhad (Malaysia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oleon NV (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shell plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ashland Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nepa Chemicals (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Godrej Industries Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OQ Chemicals GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cofco Tunhe (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stepan Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kerry Group plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Saudi Basic Industries Corporation (Saudi Arabia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations